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Brazilian Health Expeditions: Guardians of the Forest

Brazilian Health Expeditions: Guardians of the Forest

Expedicionários da Saúde is a Brazilian NGO that provides assistance to indigenous communities in regions far from the Amazon, performing surgeries and quality treatments so that t ...

The Age of Emotional Resonance: The New Creative Leap

The Age of Emotional Resonance: The New Creative Leap

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The choice of winners at major festivals in 2016 confirmed that ‘emotion’ is climbing up the ladder of priorities for ...

Responsive & Responsible Leadership: A Media Trainer’s Point Of View

Responsive & Responsible Leadership: A Media Trainer’s Point Of View

By Melody Kimmel, Senior Vice President and Training Program Lead, MSLGROUP Responsive and responsible leadership requires both sides of the brain. It also means properly understan ...

Finding the Signal in the Noise: Responsive & Responsible Leadership

Finding the Signal in the Noise: Responsive & Responsible Leadership

By Peter Steere, Chairman, EMEA, MSLGROUP The best outcome a leader can hope for is to be able to create the space and environment for his or her co-workers to be heroes. One thing ...

Responsive & Responsible Leadership In Action

Responsive & Responsible Leadership In Action

By Guillaume Herbette, Global CEO, MSLGROUP In his recent op-ed, my colleague Nigel Salter, CEO of Salterbaxter MSLGROUP, placed the onus on business to mend the gap it has with so ...

Why The Gap Between Business & Society Needs to be Closed

Why The Gap Between Business & Society Needs to be Closed

By Nigel Salter, CEO, Salterbaxter MSLGROUP The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our i ...

Infographic: Food’s Power To Transcend In 2017

Infographic: Food’s Power To Transcend In 2017

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle This article first appeared on: The Holmes Report And after the onslaught of discord a ...

Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce and our technology practice published an one-of-a kind virtual reality playbook for marketers and communications professionals. Our People’s Lab research and insights team were instrumental in developing a comprehensive ebook on the ...

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Earned Content Goes Omnichannel: Turning Conversation into Commerce

Introducing the Conversation2Commerce Platform In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Public Media, has launched an influence-to-impact performance platform that combines aspects of public relations, advertising, digital, and shopper marketing. Called Conversation2Commerce, this communications platform extracts far gre ...

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Rethinking How Influence Flows

For more than a century, PR professionals have worked to earn credibility and trust by convincing reporters, third parties, and influencers to share a point of view or validate a truth. As every communicator knows, there is tremendous value in positive earned – read: not paid for – content. It is pure. And in that purity there is power. Research shows that media coverage, influencer content, ratings, and re ...

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Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and three Awards of Excellence. The wins are as follows: Silver Anvils The Home Depot Foundation Celebration of Service: Creating Independence at Home for U.S. (Events and Observances — More Than Seven Days — Associations/Nonprofit Org ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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Digitising Customer Relations: Organising in a Branded Content Setting

Gathering and using internal and external feedback are essential to enrich digital platforms and create valuable content. Collective participation does not mean disorganisation. Curation and editorial processes are needed. In fact, given the increasing number of messages to convey, your company may need to turn into a communications agency to manage information flow and capture the attention of your audienc ...

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A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 will see a major breakthrough for VR - Mashable   Venture capital money is pouring into the [technology] industry - The New York Times Marketers and communicators are only scratching the surface on discovering how it can deliv ...

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Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyper accelerated world where change is the only constant. Apart from the three ‘I’s, the process incorporates the complexity and multi-dimensional approach to marketing, communication and human connections – making ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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