You Are Here: Home » PR » Content Marketing (Page 2)
PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Innovation without Boundaries

In today’s tech-driven world, innovation is a necessity for business. It’s a stepping stone for new entrants to the market, and it’s increasingly crucial for established players. To stay relevant in this age of big bang disruption, tech-driven start ups need to continue to innovate, maintain their speed of growth, and predict (and deliver on) the next big thing. Established businesses need to re-examine the ...

Read more

Creativity will Amplify

By Al Baird, Creative Director, MSLGROUP UK It’s official, audiences have a lower attention span than a goldfish, according to Edward Boches and the Statistic Brain ‘In 2000, the average person could concentrate on a task without being distracted for a full 12 seconds. By 2013, that number had dropped to eight. Goldfish are better at concentrating than we are.’ Creativity is more important now than ever bef ...

Read more

Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only find, but also engage with and share, their content, products and stories. Search has changed, and it will continue to change as technology gets smarter and consumers become more intelligent in the way they display, look for and fi ...

Read more

Relevance is of The Essence | #FutureofCreativity

By Nidhi Makhija-Chimnani, Director- Research and Insights, MSLGROUP In today’s digital world, people often find that they’re awfully busy. Busy making overwhelming to-do lists on their latest productivity app. Busy trying to get their inbox down to zero. Busy checking all those notifications on WhatsApp, Facebook, LinkedIn, Twitter, Instagram, reading the news at NYTimes and The Guardian… phew! What’s a br ...

Read more

Custodians of Collaboration | #FutureofCreativity

By Kim Piquet, Executive Strategic Planner, MSLGROUP in Italy Collaboration with audiences can lead to stronger messages, proud influencers and better creativity. Collaboration is everywhere… Jeremy Rifkin, one of the most respected economists of today, has just predicted the end of capitalism as we know it within the next 50 years. It will evolve into a new “sharing economy”. We share rides with strangers ...

Read more

Brand Publishing: How to Make it Work For You | #MSLMatters

By Kinda Jackson, Head of Digital and Content, MSLGROUP UK Brand publishing has come of age. Everyone's talking about it and more and more companies are using it as a clever way to engage with their audiences. Trying to define brand publishing is almost as difficult as answering the question, ‘What is marketing?’ There is no definitive answer as it’s scalable, moveable and constantly evolving; there’s no ‘o ...

Read more

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and vision for the role of content and comments at SxSW 2015. While there was much agreement, there was also a good deal of disagreement, and that makes for some interesting discussion. Without further ado, some of the distilled comme ...

Read more

MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

Read more

Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

Read more

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced by communications professionals in big organisations, as they evolve to more digital and content-led communications methods. The survey clearly highlighted the shift in approach, with 94% of respondents considering content an effec ...

Read more