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Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Influence: Where Science Meets Art

By Lucy Melling, Deputy Managing Director, Consumer Practice Group, MSLGROUP London and Mallika Basu, Director, Corporate, MSLGROUP London Once upon a time, life was straightforward for communicators. We announced important company and brand developments and managed issues / crises as they arose. In the digital, “always on” world we live in now, the plot has well and truly thickened. Increasingly, we are pl ...

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Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP set out to understand how organisations feel about content marketing, what resources they have available to create it and how they think it will evolve. We asked 100 top tier communications professionals from a range of complex glob ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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Your Corporate & Brand Reputation is Now in the Hands of Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP For companies to win in the new reputation economy, they need people to believe in what they stand for and engage them in their citizenship efforts.  That is never truer than it is with today’s Millennials who will be roughly 75% of the global workforce by 2030.  Millennials are not only our current and future employees ...

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The New Rules of Communications

By Preethi Jayapathi, Associate Director, Global Corporate Communications, MSLGROUP Storytelling has become more powerful, audiences more mature, their expectations higher and conversations more meaningful. Leaders of the Indian communications industry congregating at the UBM Corporate Communications Summit on 29th May shared their stories of change and what brands need to prepare themselves for, this year. ...

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Why and How Businesses Need To Partner With Millennials, To Better Manage Resilience, Relevance & Resonance in Troubled Times

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP On June 3, MSLGROUP revealed some key findings of the survey conducted in 16 countries, interviewing 8000 millennials to explore and understand what active citizenship means to them at the Sustainable Brands 2014 Summit in San Diego. Both global findings and country per country insights are very interesting. We wanted to explore what active citiz ...

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Wait A Minute: Survey Implementation for Client Content Creation

One PR technique MSLGROUP has suggested often over the past several years is an end-user survey. When designed well, surveys can provide valuable market intelligence, and can be newsworthy to the media. Can't see the video? Watch it on YouTube.com. Read our blog post to learn more on the benefits of surveys. ...

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Highlights from the Value of Content CorpComms Conference

By Dean Parker, Digital Consultant, MSLGROUP London I was fortunate enough to attend the CorpComms ‘The Value of Content’ conference a few weeks ago. At the heart of the event was the presentation of a new report that examines the challenges that corporate comms professionals face in mining, refining, creating and publishing corporate content across their paid, owned and earned channels. A great write up of ...

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Are You Keeping Up With All That Matters? (Part 2)

By Gwendoline Lim, Senior Associate, MSLGROUP Moe Moe Ei Htwe, Associate Director at MSLGROUP, and I were excited and privileged to attend the All That Matters Conference 2014 at The Ritz Carlton in Singapore last week – a business conference encompassing great talks and speakers across music, digital, sponsorship and social media. We attended the #digitalmatters and #socialmatters tracks. In a series of bl ...

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Are You Keeping Up With All That Matters? (Part 1)

By Gwendoline Lim, Senior Associate, MSLGROUP Moe Moe Ei Htwe, Associate Director at MSLGROUP, and I were excited and privileged to attend the All That Matters Conference 2014 at The Ritz Carlton in Singapore last week – a business conference encompassing great talks and speakers across music, digital, sponsorship and social media. We attended the #digitalmatters and #socialmatters tracks. In a series of bl ...

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