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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

UK Companies Embrace Content Marketing, but Suffer from “The Content Headache”

By Stanislas Magniant, European Digital Practice Leader, MSLGROUP With the deafening buzz around content marketing, communication and marketing professionals are increasingly under pressure to reinvent their role as "publishers". But contrary to the conception that every brand should become its own media, most companies are not geared to produce content. They might be great at producing cars, software, lips ...

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The Decline of Owned and the Rise of Earned

By Tara Hunt, Social Digital Leader, MSLGROUP (Canada) Yes, the title is a bit link-bait-y, but there are three things that make me think owned media and content strategies around it are doomed: Most brands have undervalued content from the get-go - not putting much strategy or thought behind it, which has led to an overabundance of bad content that is being ignored; Which has led to social content strategi ...

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Communications Needs To Be: Simple, Authentic, Emotive

By David Stocks, Executive Creative Director, MSLGROUP SAS This is the second part of the series called Essential Truth. Emotional Response. Part 1 was published on our blog here. What would it take to be noticed and remembered? What would it take to build trust? What would it take to compete in the ‘always on’ communication age we are experiencing? Do we just need to leap into the social media space as eve ...

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At the Asia Content Marketing Summit: Amid many positives, one nagging concern

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India I was one of the speakers at the inaugural Asia Content Marketing Summit held in Gurgaon, India, on January 31 and February 1. I was pleased that content finally got a platform. Content practitioners and brand managers in India need to meet, discuss where the industry is going, it’s applications in the corporate space and elsewhere, and to netw ...

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Infographic: Advancing Content Marketing in the Health Field

While health is a regulated industry, there are still many opportunities to inform, educate and engage stakeholders through lively, relevant content. Health has been and always will be about people. Content marketing is about understanding and encouraging them to take action. Recognizing the growing demand for content in the health sector, leaders from the pharmaceutical, medical device and biotech fields c ...

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Video: Storytelling: Less Benefits, More Blood

Dara Sklar our Vice-President at MSLGROUP San Francisco, points out in this week's Wait a Minute video, a compelling narrative is one that begins with drama. (Or, as Dara says—"more blood!"). Dara shares a few tips for bringing stories to life by helping your audience understand the conflict before sharing with them a solution. Can't see the video below? Watch it on YouTube.com We all have a good story to t ...

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The Role of Creative Content in Problem Solving

By Renee Wilson, President, North America, MSLGROUP Reproduced from Davos.Holmesreport.com. Please read the original article here. As communicators, too often we fail to think big enough about our craft. The conversation happening this week at the World Economic Forum Annual Meeting in Davos nudges us to think about the potential we hold in our hands. [caption id="attachment_10217" align="aligncenter" width ...

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If You Produce It, They Will Look – Digital Content and The Media

As Bill Gates once said, “Content is king.” But in today’s digital age, the term content encompasses much more than text on a piece of paper, or even words on a blog when it comes to online media. Video and visuals are more and more common in professional journalism today. According to a 2013 PRESSFeed survey, 83 percent of journalists view images as very important or important, and 53 percent view video co ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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Renee Wilson On The Content Challenge

Recently, Renee Wilson, President, North America, wrote an opinion piece that appeared in The Holmes Report on how content is changing the communications industry. She shared her insights into the transformation and how PR agencies in particular have an edge in this new environment. Here's an extract of the article "Content Challenge Will Have Winners And Losers":   Content-centric marketing and commun ...

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