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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

Social CRM And Your Content Strategy

An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Social CRM is a lever of choice for the acquisition of new customers and social media quite simply represents an additional sales channel that a company neglects at its peril. Brands today use social media to provide information about the launch of new offers, events and co ...

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What’s The Future of Content Marketing?

By Katherine Brick, Senior Account Supervisor, Public Affairs, MSLGROUP North America Last week, I attended “What’s the Future? Conversations about Marketing, Advertising, and Content with Brian Solis and other Industry Leaders,” a social media week session hosted by MSLGROUP North America in our New York office. The seminar featured keynote speaker Brian Solis, a social media guru and author who promotes d ...

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Interview: Laurence Bret, LinkedIn EU, on Content & Communities

  MSLGROUP recently announced a whitepaper 'LinkedIn, a New Territory for Communications', unveiling the opportunities LinkedIn offers communications directors and B2B professionals. As part of the whitepaper, we interviewed Laurence Bret, Marketing Director, LinkedIn Europe. (Follow her on Twitter: @lbret) Here she talks about the evolution of LinkedIn, its content focus with LinkedIn Today, how compa ...

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Planning Content Distribution Using Pinterest

By Jennifer Walker, MSL London [caption id="" align="aligncenter" width="500" caption="Pinterest cake | Courtesy: ShardsOfBlue on Flickr"][/caption] How does a brand stand out from the competition and own the conversation with its audience, when everyone is creating engaging and visually stunning content? Well, it isn’t necessarily about the content that is created – a successful campaign is defined by how ...

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Guardian’s Changing Media Summit: Making Content Work Harder

By Gareth Davies, Head of Digital, MSLGROUP London At UK's national daily The Guardian's recently conducted two-day ‘Changing Media’ Summit, we got a glimpse at how the media landscape is reacting and changing in line with the ever changing forces of digital. There were no surprises, of course, despite the varied and outstanding panel of speakers, as to where the media sector would be pushing over the next ...

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The Emergence of the Content Creation Class

Before the success of YouTube, Facebook and Twitter, content creators were happily producing content on a regular basis mainly in the form of blogs, communities or websites. But with the explosion of social, content creators have not only grown in numbers and influence but also in their proliferation across multiple platforms. The most prolific have made money, others have made successful businesses. But wh ...

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re:publica: Content and the Digital Society

--by Thomas Dreiling, consultant, MSL Germany More than 3,000 bloggers, net activists, social media consultants, and journalists gathered a couple weeks ago to discuss trends at the re:publicia conference in Berlin, Germany's largest conference on “blogs, social media and the digital society”--and certainly one of the largest digital events in Europe.  I attended, along with my colleague André Fertich. The ...

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Paid Content: Can Publishers Pull It Off?

Consulting firm Booz & Company has some terrific thought leadership on media and marketing that we would like to share. The editors of MSLGROUP’s blog have gotten to know the Booz team through the company’s partnership with the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). As the official knowledge partner of the Monaco Media Forum, Booz & Company produced a microsite with papers ...

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