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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

Social CRM And Your Content Strategy

An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Social CRM is a lever of choice for the acquisition of new customers and social media quite simply represents an additional sales channel that a company neglects at its peril. Brands today use social media to provide information about the launch of new offers, events and co ...

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What’s The Future of Content Marketing?

By Katherine Brick, Senior Account Supervisor, Public Affairs, MSLGROUP North America Last week, I attended “What’s the Future? Conversations about Marketing, Advertising, and Content with Brian Solis and other Industry Leaders,” a social media week session hosted by MSLGROUP North America in our New York office. The seminar featured keynote speaker Brian Solis, a social media guru and author who promotes d ...

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Interview: Laurence Bret, LinkedIn EU, on Content & Communities

  MSLGROUP recently announced a whitepaper 'LinkedIn, a New Territory for Communications', unveiling the opportunities LinkedIn offers communications directors and B2B professionals. As part of the whitepaper, we interviewed Laurence Bret, Marketing Director, LinkedIn Europe. (Follow her on Twitter: @lbret) Here she talks about the evolution of LinkedIn, its content focus with LinkedIn Today, how compa ...

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Planning Content Distribution Using Pinterest

By Jennifer Walker, MSL London [caption id="" align="aligncenter" width="500" caption="Pinterest cake | Courtesy: ShardsOfBlue on Flickr"][/caption] How does a brand stand out from the competition and own the conversation with its audience, when everyone is creating engaging and visually stunning content? Well, it isn’t necessarily about the content that is created – a successful campaign is defined by how ...

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Guardian’s Changing Media Summit: Making Content Work Harder

By Gareth Davies, Head of Digital, MSLGROUP London At UK's national daily The Guardian's recently conducted two-day ‘Changing Media’ Summit, we got a glimpse at how the media landscape is reacting and changing in line with the ever changing forces of digital. There were no surprises, of course, despite the varied and outstanding panel of speakers, as to where the media sector would be pushing over the next ...

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The Emergence of the Content Creation Class

Before the success of YouTube, Facebook and Twitter, content creators were happily producing content on a regular basis mainly in the form of blogs, communities or websites. But with the explosion of social, content creators have not only grown in numbers and influence but also in their proliferation across multiple platforms. The most prolific have made money, others have made successful businesses. But wh ...

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re:publica: Content and the Digital Society

--by Thomas Dreiling, consultant, MSL Germany More than 3,000 bloggers, net activists, social media consultants, and journalists gathered a couple weeks ago to discuss trends at the re:publicia conference in Berlin, Germany's largest conference on “blogs, social media and the digital society”--and certainly one of the largest digital events in Europe.  I attended, along with my colleague André Fertich. The ...

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Paid Content: Can Publishers Pull It Off?

Consulting firm Booz & Company has some terrific thought leadership on media and marketing that we would like to share. The editors of MSLGROUP’s blog have gotten to know the Booz team through the company’s partnership with the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). As the official knowledge partner of the Monaco Media Forum, Booz & Company produced a microsite with papers ...

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