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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

MSLGROUP Featured in Advisory HQ’s list of ‘Top 6 PR Firms’

AdvisoryHQ News, an online news media that provides research, reviews, and ranking of firms and products across the U.S., U.K., Canada, and Australia for the financial, accounting, insurance, shopping, marketing, advertising, consulting, mortgage, retail, investment, and software sectors has ranked MSLGROUP in its list of 2017’s top 6 PR firms. According to AdvisoryHQ News, MSLGROUP stands out among PR comp ...

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Influence: Anywhere & Everywhere

Influence stands atop the new world of digital communications. In its rise, it has shattered the traditional world order in the communications industry, claiming new omni-channel powers and remarkable sales potential. With origins in the world of public relations, influence is bringing new respect to the industry and driving new interest among marketers. Influence comes from anywhere and everywhere. It’s wh ...

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Finally Putting Crisis Theory into Practice

By Alwin Binder, Consultant, CNC - Communications & Network Consulting Energy companies are generally exposed to a broad range of risks. Risks that ‘naturally’ derive from business operations: spanning from upstream production all the way to downstream distribution of energy to a single household. As seen over and over again in the past, it seems almost unavoidable to fully mitigate these types of inher ...

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PR Week 40 Under 40 2016: Risa Burgess

Risa Burgess of the MSLGROUP Boston office has been selected to the 2016 PR Week 40 Under 40 list of the best young professionals in the industry as published in the August edition. Burgess started her career as an account coordinator 17 years ago at Schwartz Communication that was since acquired by MSLGROUP. Burgess is a trusted advisor for MSLGROUP Boston’s longest-standing client: West Pharmaceutical (16 ...

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Talent, Inspiration & Innovation: A Look at ICCO 2016

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ‘Talent, Inspiration and Innovation – Creating the Consultancy of the Future’: this was the 2016 theme for the ICCO Global PR Summit, held in the historic city of Oxford this year. Two power-packed days of keynotes, panel discussions and networking later, I must admit I was a little overwhelmed by the sea of new ideas and insights I came back with ...

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Brand Culture in the Conversation Age

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Juror, Cannes Lions 2016 Entertainment Jury The ICCO Global Summit which took place in Oxford, UK, last week offered two days of great conversations with colleagues coming from all over the world. I was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals, based on my experi ...

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Insights from PRAXIS 2016: Reputation is Everything

By Melanie Joe, Consultant - Research and Insights, MSLGROUP As clockwork, the PR scene in India saw a surge in activity late September, as The PRomise Foundation held the 5th edition of its annual PR summit, PRAXIS. And as tradition, PRAXIS was held at yet another stunning destination, this time the picturesque Aamby Valley, a pleasant drive from India’s commercial hub, Mumbai. Communications practitioners ...

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MSLGROUP Named Asia Pacific Consultancy of the Year by the Holmes Report

MSLGROUP, the influence and engagement consultancy of Publicis Groupe, and the largest strategic communications and reputation advisory network in Asia and Europe, was named Asia Pacific Consultancy of the Year by the Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong on Wednesday night. It is the second time in four years that we have received this highest of Asia recognitions by the Holmes Repor ...

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Role of Millennials and their Impact on Reputation Management

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Public Relations and Corporate Communications India Summit (PRAXIS 2016) in the beautiful Aamby Valley City, India, which took place last week (September 23rd to 25th, 2016) had a crystal clear focus: “Reputation is Everything”. A lot of colleagues from the PR world had attended the event and they shared interesting points of views and perspe ...

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MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

By Guillaume Herbette, Global CEO, MSLGROUP PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commentary. Of course, it also has its traditional limitations: a short shelf-life, imprecision in terms of audience targeting and it’s difficult to measure. This has caused many marketers to both underutilize and undervalue earned infl ...

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