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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

Food Marketing to Millennial Parents: A China Perspective

Irene Ling, Manager, Strategic Insight & Impact, MSLGROUP China In China, millennials make up a third of the total population (31%) in the nation. This generation grew up during a period of particular turbulence; the nation went through the economic reform, started the one-child policy, and undertook rapid urbanization to become the world’s second largest economy today. Chinese millennials’ upbringing i ...

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Green Tables: How Restaurants Will Lead Sustainable Food Consumption

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Food companies and brands have been, in recent times, actively demonstrating their commitment to sustainability. Most major players in the food industry are restructuring their business practices to align with their sustainability goals – different aspects of the business are being re-evaluated, from supply chains to production methods, distributi ...

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Water Footprinting for a Sustainable Food Supply Chain

By Caroline Carson, Consultant, Salterbaxter MSLGROUP Risks associated with water – too much, too little and the quality of it – have been one of the biggest and most visible environmental and climate challenges of recent decades. As the Alliance For Water puts it, “Water is the primary medium through which climate change impacts will be felt by humans, society and the environment.” To underline its signifi ...

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Big Food: How Can it Repair the Cultural Disconnect?

QnA with Gina Santana, VP, Strategic Planning Director, Leo Burnett USA People's Insights: Big Food companies have lost significant market share in recent years. What’s driving that? Gina: The answer to that question lives in the context of how consumers’ consciousness and knowledge of food has evolved as a result of access to so much more information. This access is causing a shift in consumer mindset and ...

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Man the Provider Is Really Man the Buyer!

By Steven L. Katz, CEO and Founder, Man the Kitchen If you want the competitive edge as a producer, marketer, or retailer of food, groceries, and anything related to cooking and the tools and equipment needed to put a meal on the table, then the most profitable next step you can take is to suspend any stereotypes you have about men doing the cooking at home. That is because all recent in-depth studies have ...

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Taste Buds are Neither Hispanic nor American, but Bicultural

By Vickie Allande-Fite, SVP, MSLGROUP Los Angeles (Hispanic Specialty Lead) In the U.S., every 30 seconds, two non-Hispanics reach retirement age and one Latino turns 18. Hispanics are coming of age and wielding $1.5 trillion in buying power. The community is clearly an influential growing segment of consumers. Food marketers, to successfully engage Hispanic audiences, need to understand the factors driving ...

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Nutrition: What Does it Mean for Emerging Economies?

By Narendra Nag, Regional Director, Integrated Planning & Asia Practice Leader, Social Media and Digital, MSLGROUP Singapore Food supply is no longer the big problem facing the developing world. Agricultural yields are up across the developing world thanks to better seeds, improved irrigation, and a host of other agricultural extensions. But one of the major results of massive food security programs, li ...

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The Growing Affinity for ‘Fresh Food’ in Asian Markets

By Aruna Handique, Planning Manager, MSLGROUP With rising disposable incomes and better standards of living across leading Asian economies, consumers are increasingly aware of food safety, leading to a surge in organic food and fresh food consciousness. In 2014, fresh food markets saw a spike in growth in Asia, with appreciable inroads into the economies of India and China. Some very notable factors have be ...

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The Ever-Evolving Definition of Human Rights

By Melanie Joe, Consultant - Research and Insights, MSLGROUP The late Nelson Mandela famously said, “To deny people their human rights is to challenge their very humanity.” The idea that every person is free simply by the virtue of being born human seems straightforward enough, and yet, almost seven decades after the Universal Declaration of Human Rights was adopted by the UN General Assembly, we continue t ...

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Food, genomics and the Microbiome: What are the Implications for Food producers?

Although it's been around for eons, consumers, lately, seem to have truly taken to heart the adage “you are what you eat.” More than ever before, they care about their own well-being and are actively looking for ways to improve their health. Given this increasing shift toward health consciousness, what should food producers do, for a better understanding of consumers' nutritional needs? Understand the impac ...

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