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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

China’s Soft Power

Political pundits have for years been talking about China's use of so-called soft power and persuasion to change its image abroad. From the creaton of the Confucius Institute and a Times Square publicity campaign to China's largest-ever delegation at January's World Economic Forum (prompting one journalist to title his piece "Does Davos Change China's image?"), one can see China's soft power at every turn. ...

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Official Statement

In response to news reports and Twitter activity involving us and pending litigation, we would like to share the following statement: "We generally do not comment on pending litigation, but we can say that the fact that the Equal Employment Opportunity Commission dismissed Ms. da Silva's charge reflects the lack of merit to her claims." ...

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Brand Do’s and Dont’s: Contests on Facebook

By Romain Vezirian Consultant and community manager, MSLGROUP, Paris Newsflash for you: Facebook is changing. All the time. And we are not talking about your friends’ updates here: we’re talking new functionalities, new layout for your brand’s page and even new rules. This last point may be the most important to keep in mind, even though it is also the issue that one no one talks about: Facebook’s official ...

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French Survey : Universal Sentiment

If you read our first post about Free Thinking, the Paris-based strategic planning and research arm of MSLGROUP, then you know about the recent survey of the French middle class. The study was commissioned by Maurice Lévy, CEO of Publicis Groupe. Mr. Lévy and Fabrice Fries, president of MSLGROUP France, hosted a symposium on the report’s findings a couple weeks ago at the Publicis Champs Elysée headquarters ...

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India PR Industry Takes Flight

The Indian PR industry is growing at an annual rate of 32% and will nearly double from its current size of $6 billion USD to about $10.6 billion USD by 2012, according to The Associated Chambers of Commerce and Industry of India. The organization reported its findings in a report entitled “PR & its Future Prospects” in which more than 500 PR professionals were interviewed. You can read a news story abou ...

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Soical CRM in Six Languages

Having lost her luggage three months ago on an Air France flight from Nice to Paris, a woman tried in vain to reach someone at the airline via a telephone number that went directly to voicemail. A couple nights ago, she left a message on the Air France Facebook page, which has nearly 69,000 fans. Two hours later, Air France community manager Marina Tymen responded, saying that if she could get the baggage c ...

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The Future of PR: Another “Velvet Revolution” starting in Prague?

[caption id="attachment_825" align="aligncenter" width="300"] MSLGROUP\'s Pascal Beucler was a judge for the European Excellence Awards recently held in Prague.[/caption] The PR industry is changing fast. I just spent two days in the marvelous city of Prague, sitting for many hours with execs from other PR networks as we judged the 4th Annual European Excellence Awards. The experience convinced me that the ...

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WikiLeaks: Who’s Next?

Regardless of one’s views about WikiGate, one thing is certain : WikiLeaks has changed information-sharing forever. Moreover, technological advances and emerging social platforms will continue to facilitate the gathering and distribution of information once held secret. There is no going back, and companies need to be prepared. About half of the documents in the organization's possession concern the private ...

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Brands are Media, Media are Brands

We spoke last time about the newspaper that Paper.li created based on Twitter activity at the Monaco Media Forum, produced for Monaco Mediax by PublicisLive, which is part of MSLGROUP. The Paper.li service organizes this activity, providing a context and framework that makes it easier to digest the content than a mere Twitter list. Such organization, even though it isn’t handled by Twitter itself, seems to ...

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The Blogger in the Basement: Part 3

This is the third post based on a panel discussion on how social media is transforming the relationship between PR people and journalists, an event organized by the French chapter of the International Association of Business Communicators and hosted by the American University of Paris. For the first post, please click here and for the second post here. During the discussion, a couple case studies came up: A ...

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