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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

CRITICAL CONVERSATIONS

Communicators have always known that good writing, the graceful turn of a phrase, can make a document sing, tell a good story, bring facts to life in a compelling way. In the Conversation Age, content is even more critical. Through our blog, Critical Conversations, we want to share with you our raison d’être in today’s media-driven world. MSLGROUP is the specialty communications, PR and events network withi ...

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Is Your Brand like Dorian Gray?

[caption id="attachment_297" align="alignleft" width="150" caption="Stanislas Magniant is director, EMEA, for Publicis Net Intelligenz"][/caption] Stanislas Magniant, managing director of Publicis Net Intelligenz, is one of Paris’  leading experts on digital branding and e-reputation. That is to say, how is your brand perceived online ? How are people engaging with you ? Stan can be seen in this (French) Bu ...

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Vanguard Company Reprise

Harvard Professor Rosabeth Moss Kanter (see previous post) argues that leadership in the 21st century means putting your values ahead of what people might be telling you to do for the short term. It means standing up and becoming vocal champions for what is right--for actions and strategies that will protect and nurture the brand over time. Leadership is about collaboration and the development of constituen ...

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Are You a Vanguard Company?

Harvard Professor Rosabeth Moss Kanter captures five years of global business analysis in her latest book, Supercorp: how vanguard companies create innovation, profits, growth and social good. We paraphrase here Ms. Kanter’s four characteristics of sustainable and successful businesses, and ask a relevant question for each. 1. An enterprise has to be defined in terms of how it serves society; it must integr ...

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Bankers vs. Banksters: Back to Better Times

Bankers traditionally have been perceived as the corner stone of their communities, lending money to businesses and individuals to help them prosper. Banksters take the money and run. Restoring the damaged image requires a new set of values and candor. The image of Northern Rock customers queuing outside for their money will take many years to fade from people’s memories. As our colleagues at Capital MSL pu ...

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Performance with Purpose

Our colleagues at Kekst & Company recently underlined the rise of a “new populism,” which has “emboldened a push for wholesale changes that will affect every public company—changes in disclosure practices, proxy voting processes, executive compensation, risk management and taxation.” We call such an ethos “Performance with Purpose.” Nothing wrong with making a profit, but don’t do it at the expense of t ...

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Value for All: A Corporate Constitution

How many times do we hear in corporate and financial circles that we need to be providing value to our shareholders?  It’s a fundamental part of capitalism. But the global financial crisis has caused a fundamental shift toward what we call “value for all.”  In our social world, where anyone with a computer or smartphone has a voice, companies and brands have to prove they are creating value for all stake-ho ...

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Trust Breakdown, Trust Refresh: A Lesson from Banks

In Cleveland Vs. Wall Street, Swiss filmmaker Jean-Stéphane Bron captures the pain of ordinary people hit by the financial crisis.  As the film’s mock trial progresses, he demonstrates how people come together to save their community.  Yet he also clearly portrays people’s anger over banks, which leads us to the MSLGROUP study: “The banking industry in post-crisis times: From vanished trust to evidence-base ...

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That Was Fun: Financial Communications in a Crisis

Antoine Denry of Publicis Consultants in Paris says it is hard to establish metrics for financial communications when a company has to deliver bad news. Indeed, being on the firing line during lay-offs or a steep decline in the stock price is a tough job.  And even when you deliver negative news perfectly, well, it is still negative. Yet it has to be done when a company is publicly traded and in the public ...

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