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Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

Online Comment Sections: Did That Guy Really Say That?

The comment section beneath an online news story can result in some of the most ruthless, reputation-damaging content on the web. “(Comment sections) are the Wild West of the online news environment and have triggered anxiety and handwringing among communicators for brands, businesses and institutions, as well as the media,” says Don Martelli, vice president and director of digital communication at MSL Bost ...

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CRITICAL CONVERSATIONS

Communicators have always known that good writing, the graceful turn of a phrase, can make a document sing, tell a good story, bring facts to life in a compelling way. In the Conversation Age, content is even more critical. Through our blog, Critical Conversations, we want to share with you our raison d’être in today’s media-driven world. MSLGROUP is the specialty communications, PR and events network withi ...

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Is Your Brand like Dorian Gray?

[caption id="attachment_297" align="alignleft" width="150" caption="Stanislas Magniant is director, EMEA, for Publicis Net Intelligenz"][/caption] Stanislas Magniant, managing director of Publicis Net Intelligenz, is one of Paris’  leading experts on digital branding and e-reputation. That is to say, how is your brand perceived online ? How are people engaging with you ? Stan can be seen in this (French) Bu ...

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Vanguard Company Reprise

Harvard Professor Rosabeth Moss Kanter (see previous post) argues that leadership in the 21st century means putting your values ahead of what people might be telling you to do for the short term. It means standing up and becoming vocal champions for what is right--for actions and strategies that will protect and nurture the brand over time. Leadership is about collaboration and the development of constituen ...

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Are You a Vanguard Company?

Harvard Professor Rosabeth Moss Kanter captures five years of global business analysis in her latest book, Supercorp: how vanguard companies create innovation, profits, growth and social good. We paraphrase here Ms. Kanter’s four characteristics of sustainable and successful businesses, and ask a relevant question for each. 1. An enterprise has to be defined in terms of how it serves society; it must integr ...

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Bankers vs. Banksters: Back to Better Times

Bankers traditionally have been perceived as the corner stone of their communities, lending money to businesses and individuals to help them prosper. Banksters take the money and run. Restoring the damaged image requires a new set of values and candor. The image of Northern Rock customers queuing outside for their money will take many years to fade from people’s memories. As our colleagues at Capital MSL pu ...

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Performance with Purpose

Our colleagues at Kekst & Company recently underlined the rise of a “new populism,” which has “emboldened a push for wholesale changes that will affect every public company—changes in disclosure practices, proxy voting processes, executive compensation, risk management and taxation.” We call such an ethos “Performance with Purpose.” Nothing wrong with making a profit, but don’t do it at the expense of t ...

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Value for All: A Corporate Constitution

How many times do we hear in corporate and financial circles that we need to be providing value to our shareholders?  It’s a fundamental part of capitalism. But the global financial crisis has caused a fundamental shift toward what we call “value for all.”  In our social world, where anyone with a computer or smartphone has a voice, companies and brands have to prove they are creating value for all stake-ho ...

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Trust Breakdown, Trust Refresh: A Lesson from Banks

In Cleveland Vs. Wall Street, Swiss filmmaker Jean-Stéphane Bron captures the pain of ordinary people hit by the financial crisis.  As the film’s mock trial progresses, he demonstrates how people come together to save their community.  Yet he also clearly portrays people’s anger over banks, which leads us to the MSLGROUP study: “The banking industry in post-crisis times: From vanished trust to evidence-base ...

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That Was Fun: Financial Communications in a Crisis

Antoine Denry of Publicis Consultants in Paris says it is hard to establish metrics for financial communications when a company has to deliver bad news. Indeed, being on the firing line during lay-offs or a steep decline in the stock price is a tough job.  And even when you deliver negative news perfectly, well, it is still negative. Yet it has to be done when a company is publicly traded and in the public ...

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