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Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The Blogger in the Basement: Part 3

This is the third post based on a panel discussion on how social media is transforming the relationship between PR people and journalists, an event organized by the French chapter of the International Association of Business Communicators and hosted by the American University of Paris. For the first post, please click here and for the second post here. During the discussion, a couple case studies came up: A ...

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The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

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MSLGROUP Welcomes Eastwei to the Family

The editors of the MSLGROUP blog would like to send a warm welcome to the employees of Eastwei Relations, one of China’s most respected communications agencies. Publicis Groupe on November 15 announced its investment in Eastwei Relations, now to be called Eastwei MSL. Eastwei MSL will be will be aligned under MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. Founded in 1994, Eastw ...

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Paid Content: Can Publishers Pull It Off?

Consulting firm Booz & Company has some terrific thought leadership on media and marketing that we would like to share. The editors of MSLGROUP’s blog have gotten to know the Booz team through the company’s partnership with the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). As the official knowledge partner of the Monaco Media Forum, Booz & Company produced a microsite with papers ...

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Digital Branding, What Is It and What Do You Need to Do about It?

Gap changed its logo—and then changed it back—after public outcry. Nestlé, maker of Kit Kat, will stop using products widely believed to be associated with deforestation after a Greenpeace campaign. The "Smell like a Man, Man” campaign by Old Spice, a 70-year-old brand losing market share, became part of the cultural conversation. Procter & Gamble can’t keep the product in stock. What do these brands have i ...

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Online Comment Sections: How to Speak for Your Brand

As you may have seen from the October 25 post, MSL Boston has produced a paper on online comment sections, what they mean to the media, the public and brands. Here is a follow-up post highlighting the team’s advice for brand managers and corporate communicators who find their company the subject of online comment threads. A Simple Yet Strategic Approach to Online Comment Threads 1. Monitor. Comment sections ...

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Online Comment Sections: Did That Guy Really Say That?

The comment section beneath an online news story can result in some of the most ruthless, reputation-damaging content on the web. “(Comment sections) are the Wild West of the online news environment and have triggered anxiety and handwringing among communicators for brands, businesses and institutions, as well as the media,” says Don Martelli, vice president and director of digital communication at MSL Bost ...

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CRITICAL CONVERSATIONS

Communicators have always known that good writing, the graceful turn of a phrase, can make a document sing, tell a good story, bring facts to life in a compelling way. In the Conversation Age, content is even more critical. Through our blog, Critical Conversations, we want to share with you our raison d’être in today’s media-driven world. MSLGROUP is the specialty communications, PR and events network withi ...

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Is Your Brand like Dorian Gray?

[caption id="attachment_297" align="alignleft" width="150" caption="Stanislas Magniant is director, EMEA, for Publicis Net Intelligenz"][/caption] Stanislas Magniant, managing director of Publicis Net Intelligenz, is one of Paris’  leading experts on digital branding and e-reputation. That is to say, how is your brand perceived online ? How are people engaging with you ? Stan can be seen in this (French) Bu ...

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Vanguard Company Reprise

Harvard Professor Rosabeth Moss Kanter (see previous post) argues that leadership in the 21st century means putting your values ahead of what people might be telling you to do for the short term. It means standing up and becoming vocal champions for what is right--for actions and strategies that will protect and nurture the brand over time. Leadership is about collaboration and the development of constituen ...

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