You Are Here: Home » PR (Page 6)
The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

The All-Natural, High Tech Future of Food

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The present paradox is that food consumers are reverting to the simplicity and trustworthiness of naturally grown foods fresh from the farm while at the same time benefitting from rapidly developing technologies that address the demands of urban living and the values of highly informed food and beverage consumers. ...

Read more

Looking Forward: Dining on Driverless Cars

Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle Driverless (or autonomous) cars have been a subject of fascination, but there is so far little commentary on its implication for eating. We believe the effect could be profound, as driving hands are freed up to prepare and enjoy meals on the road. It requires little imagination to picture ever longer commutes giving w ...

Read more

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth century. Throughout centuries this approach has never stopped influencing collective thinking, society, arts, education, international relationships, and so on. 2015 experienced one of these big global events, and its final judgment ...

Read more

Communicating Food’s Appetite Appeal for Today & Tomorrow

By Mimi Bonnett, Director, Food and Drink Reports, Diana Kelter, Foodservice Analyst and Jeannette Ornelas, Social Media Analyst It’s no secret that we’re living in a “foodie” world. The hashtag #foodporn has 90 million Instagram posts and counting. People have an enormous appetite for content about food – they have the same hunger for a video about how to make a donut sundae as the sundae itself. And as pe ...

Read more

Activating Recommendation in the Conversation Age

Word of mouth has forever been a driving force in influencing consumer buying and behavior, and nowhere is it as wide-spread as with food-related decisions. While there are several determinants to food choices – culture, health, economics, lifestyle, to name a few – suggestions from friends and family certainly play a significant role in helping consumers make up their mind. Today, mere information about th ...

Read more

Capturing Share of Mouth in the Subscription Food Service Marketplace

By Brianne Killinger, Vice President, MSLGROUP Americans are increasingly wary of the nutrition of processed foods. However, many are too time-starved to whip up a homemade meal. Enter the subscription foodservice as a solution, offering nutritious and delicious foods in customizable options, delivered automatically to your doorstep. Companies including Blue Apron, Hello Fresh and Plated have introduced a m ...

Read more

Stevie Awards Recognizes MSLGROUP as the Most-Honored #PR AOY

MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie ® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition. MSLGROUP won 31 awards, including 8 gold awards, 14 silver awards and 9 bronze awards across two categories – Communications/PR and Marketing. MSLGROUP surpassed all other public relations ...

Read more

Online Recipes: What Factors Best Promote Sharing?

By Erin Dorr, Vice President, Digital & Social Strategy, MSLGROUP Most marketers today understand that recommendations from friends, family and those they trust impact consumers’ purchasing decisions. This is particularly true when it comes to food. Recipes (or food ‘ideas’ in general) have long been shared among families and communities, often passed around by word of mouth or written down by hand on r ...

Read more

Food Ideas That Cross Borders & the Power of Online Recommendation

QnA with Esmee Williams, Vice President, Consumer & Brand Strategy, Allrecipes People's Insights: Are we approaching an era of global food culture in which flavors and food tastes freely cross borders? Or do national food traditions still dominate? Esmee: As more people tap into the power of digital technologies to collect and share information, the smaller our world becomes. Today 3 billion people worl ...

Read more

Food as a Beauty Product

By EJ Armstrong, Commercial Food Photographer, Art Director, Armstrong Pitts Studios Modern commercial food photography has carried the torch for food as a status symbol and beauty product. A simple serving of coffee is now, with the sensuous swirl of cream at its heart, its carefully-designed mug and a myriad other things, elevated to an artistic level, a photo of which would be worthy to be displayed in a ...

Read more