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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

Sustainability in Brazil – A Competitive Advantage

Experts from MSLGROUP Andreoli in Brazil point out that sustainability can be a competitive advantage for companies, with examples of Brazilian businesses that are leading in sustainability. With its continental size, abundant natural resources and a civil society aware of global social and environmental challenges, Brazil can play an important role in developing innovative solutions that create value for p ...

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Applying Science: The Quest for Business Relevance

To unlock growth, mitigate risks, and raise sustainability performance levels, companies are well advised to be mindful of science when developing their business strategies. However, John Kornerup Bang is sceptical of the value of scientific goal setting when it’s decoupled from your business reality. Science and the Role of Organisations The fact that science is rapidly moving centre stage in the context of ...

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Re-defining Success in Business

An interview with Marcello Palazzi People's Insights: Tell us about the mission of B Lab. Marcello: B Lab is a global organization dedicated to raising the standards of business and encouraging a new generation of “best for the world” companies across industries, at a time when entrepreneurship has become the de facto engine for well-being. There are huge opportunities - and some societal and planetary pres ...

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Priorities Change, Values Stay the Same

David Tulauskas, Sustainability Director, General Motors At General Motors, our approach to sustainability is strengthening our company and providing customer benefits while building stronger communities and a better world through improved mobility. We will increase the fuel efficiency and reduce our vehicles' environmental impact beyond anything anyone imagined even a few years ago. But we know our custome ...

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Leveraging the UN SDGs for Business Growth & Global Impact

By Nigel Salter, CEO, Salterbaxter MSLGROUP and Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP A more diverse set of goals: A larger role for business Starting January 2016, the UN Sustainable Development Goals (SDGs) will replace the Millennium Development Goals (MDGs) in dictating the global development agenda through 2030. The 17 SDGs reach across six broad categories of cooperati ...

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Three Trends Shaping the Future of Business Sustainability

We asked CSR veteran Mark Newton what the future of business sustainability will hold for sustainability leaders. He shared three trends to watch out for. 1. All things digital Massive amounts of disaggregated data coupled with the rapid expansion of global digital connectivity presents an almost irresistible opportunity for tailoring messaging to individuals, micro-segments and interest groups. The challen ...

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Science + Ethics = Context

Science-based metrics, while very useful, do not paint the full picture of how sustainable individual organisations are. Context-based metrics do. It’s helpful to know the difference, as Mark W. McElroy, Founder & Executive Director, Center for Sustainable Organizations explains. As the importance of sustainability measurement and reporting grows, it’s helpful to clarify the distinction between so-calle ...

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New SDGs & Climate Agreement offer Opportunity for Business

By Luis Davila, Team Leader, Momentum for Change Initiative, United Nations Climate Change secretariat The new Sustainable Development Goals (SDGs) and the outcome of the Paris Climate Conference (COP 21) held in December 2015 are likely to drive the world's development agenda for decades to come. Businesses will undoubtedly play an essential role in implementing these goals and agreements, especially as it ...

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Creating & Sharing Value for All: Inclusive Growth Amid the 4th Industrial Revolution

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP In his new book, The Fourth Industrial Revolution, Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, calls for leaders and citizens to “together shape a future that works for all by putting people first, empowering them and constantly reminding ourselves that all of these new technologies are first and foremost t ...

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It’s Not Just Science on Our Radar

Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP interviews Matthew Swibel, Director of Corporate Sustainability, Lockheed Martin For Matthew Swibel, science offers a starting point but not always a destination. Turning data into knowledge requires judgements, too. At their best, scientific approaches help focus the conversation and provide the raw material for finding effective soluti ...

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