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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

Six Millennial Change-Makers on Sustainability

1. Kim Ali'itasi Mcguire - Pacific Voyager “For thousands of years we have grown our crops and have enjoyed the abundance of resources from our coral reefs. However, in the past decade we have seen the rapid decline of our reefs and crops due to high temperatures and rising sea levels. We need the rest of the world to see what we see, to understand the impacts that we feel. There is no more time for denial. ...

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Science Based Targets: A Measured Approach

Science-based targets have a vital role to play in creating much better sustainability metrics, but they have their limitations too. The key is to measure the things that really add value and to use the right language, argues Diageo’s David Croft. Caroline Carson: Diageo has announced 20 new sustainability and responsibility targets to be achieved by 2020. Can you tell us more about the strategy? David Crof ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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COP21 & the Paris Agreement: Attracting & Inspiring the Change Makers

By Josh Bayly, Consultant, Salterbaxter MSLGROUP The Paris Agreement, announced earlier this month following the COP21 conference, makes the imperative on business to limit climate change impact more real than ever. Globalised corporations work across national legal and regulatory regimes, but the Agreement is truly global and will necessitate radical changes across entire industries. If businesses are to c ...

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European Excellence Awards 2015: ‘People Relations’ at its Best

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP & Juror at the European Excellence Awards The 2015 Millésime of the European Excellence Awards, which were delivered two weeks ago in Stockholm, Sweden, is an excellent one. Amongst the many submissions that were awarded by our jury, I have selected a few projects which, in my view, reach a high level of strategic and creative thinking: yes, ...

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Climate Change Doesn’t Have to Put Generations in Conflict

By Nathan Stewart, Masters student in Communications, Sciences PO, Paris. One of the main problems in engaging millennials in relation to climate change is the term 'Millennial' itself. Even by the most conservative definition of what a millennial is, it’s still a broad sample of people that just happen to have been born in a certain arbitrary period of time. We are not a conveniently homogenous group. I un ...

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Engage Chinese Millennials with Meaningful Missions

By Lusha Niu Director, MSLGROUP China If there is only one thing that the rest of the world needs to know about Chinese millennials on climate change is that they are living through it every day for the first time. None of the parents or the great parents of this generation of Chinese millennials had breathed the air and walked through the smog with a clear conscious of it being the pollution up till now. L ...

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For Change to Become the Mainstream

By Margot Holvoet, Master’s Student at Sciences Po and member of the Association 'The Noise' As I was attending the Chance for Change event, I had the opportunity to hear and see the presentation of Nidhi Chimnani on Millennials’ thoughts and feelings about Climate Change. If I had to answer the question that was posed to 270 Millennials in the survey, “what are your feelings concerning climate change,” I w ...

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Climate Action & Millennials: Building Trust with their Hearts & Wallets

By Luna Atamian, Senior Account executive, Corporate Brand & Citizenship, MSLGROUP It is without a doubt that nowadays companies are intensely focused on Millennials’ mindshare and buying power. Companies spend endless hours trying to understand what Millennials want, what they think about, what they buy etc. WHY? Because there are eighty million millennials in America alone, representing about a fourth ...

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