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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Millennials are worried, frustrated, and want climate action, now!

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP In the lead up to COP21, we asked our global community of millennials at BetheChance.com how they feel about climate change. Over 250 millennials (18-30 year olds) from Canada, China, Denmark, India, Poland, United States, United Kingdom and beyond shared a remarkably similar voice: they are deeply concerned about the climate, disappointed in ou ...

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The Road To & Through Paris

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Join an unstoppable movement: A collective commitment to tackling climate change The COP21 conference, coming up in Paris this December, will be the focal point for the world's leaders and leading companies as the United Nations’ Secretary-General Ban Ki-moon seeks a binding commitment to tackle global climate change. The conference is being bill ...

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17 Steps to Achieve New Sustainable Development Goals

By Melanie Joe, Consultant - Research and Insights, MSLGROUP The winds of change are here, in the form of 17 goals to collectively achieve in the next 15 years. As the Millennium Development Goals (MDGs) which were adopted in 2000 – come to an end this year, the United Nations has introduced new Sustainable Development Goals (SDGs) - 17 goals that are designed to end poverty, hunger and inequality by 2030. ...

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MSLGROUP Netherlands’ Five Challenging & Inspiring Events

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Event planning always requires thorough planning and preparation, but there is always an ‘external factor’ that you can’t control. This makes every event unique. Recently, MSLGROUP in Netherlands conceived and organised several exciting and unique events. Here’s a selection of our most surprising, refreshing and challenging experiences. 1. Ope ...

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Directions 2015: The Rise of Science

Science has always been a part of sustainability solutions. Yet in recent years it’s been lurking in the background of the corporate sustainability debate, biding its time, waiting for its moment to shine. It seems as though that time has arrived. Companies from a wide range of sectors, from beauty to construction, are giving a greater prominence to science in their approaches to sustainability. It’s now be ...

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Make Your Voice Heard, Be the Chance for Change

Changes in weather patterns, large storms, intense flooding, rising sea levels, poor crop yields, and even civil unrest – the effects of climate change are unfolding at an alarmingly fast pace. Climate change is here, and it’s one of the most pressing issues humanity has ever been faced with. Fortunately, not all hope is lost, yet. Many concerned leaders and citizens around the world are stepping up to addr ...

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Global Warming Could Take Away Your Wine!

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP In her article ‘7 unlikely things global warming could take away’, Shea Gunther is not only hilarious, but is also pointing out a big truth concerning Climate Change: "For some, global warming won't be real until it hits home". [caption id="attachment_16651" align="aligncenter" width="640"] Photo Courtesy: flickr.com/photos/slack12[/caption] This ...

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The Rise of Science in the Sustainability Debate

5th Salterbaxter Sustainable Business Forum Science Moves Centre Stage For many years, science has been lurking in the background of the sustainability debate; biding its time, waiting for its moment to shine. It seems as if this time is now coming. With the UN about to launch the Sustainable Development Goals (underpinned by science), a climate deal likely at COP 21, and science-based goals emerging as a p ...

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Oil and Gas Giants to the Rescue?

By Roisin Greene, Account Manager, SalterbaxterMSLGROUP With the UN summit on climate change in Paris taking centre stage in just a few months, it’s not surprising that six of the biggest global oil companies are urging governments worldwide to enforce stronger carbon pricing. How could this change things? BG Group, BP, Eni, Royal Dutch Shell, Statoil and Total have written an open letter to the UN and to a ...

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Creating a Roadmap for Sustainable Business Growth

Picking up where the Millennium Development Goals left off, the 17 UN Sustainable Development Goals will run from 2016-2030 and address everything from poverty reduction and energy access to infrastructure and deforestation. Unlike the MDG's however, business has played a key role in the development of the SDG's and will undoubtedly be crucial to their implementation and success. Despite broad criticism, th ...

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