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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

Millennials are worried, frustrated, and want climate action, now!

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP In the lead up to COP21, we asked our global community of millennials at BetheChance.com how they feel about climate change. Over 250 millennials (18-30 year olds) from Canada, China, Denmark, India, Poland, United States, United Kingdom and beyond shared a remarkably similar voice: they are deeply concerned about the climate, disappointed in ou ...

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The Road To & Through Paris

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Join an unstoppable movement: A collective commitment to tackling climate change The COP21 conference, coming up in Paris this December, will be the focal point for the world's leaders and leading companies as the United Nations’ Secretary-General Ban Ki-moon seeks a binding commitment to tackle global climate change. The conference is being bill ...

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17 Steps to Achieve New Sustainable Development Goals

By Melanie Joe, Consultant - Research and Insights, MSLGROUP The winds of change are here, in the form of 17 goals to collectively achieve in the next 15 years. As the Millennium Development Goals (MDGs) which were adopted in 2000 – come to an end this year, the United Nations has introduced new Sustainable Development Goals (SDGs) - 17 goals that are designed to end poverty, hunger and inequality by 2030. ...

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MSLGROUP Netherlands’ Five Challenging & Inspiring Events

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Event planning always requires thorough planning and preparation, but there is always an ‘external factor’ that you can’t control. This makes every event unique. Recently, MSLGROUP in Netherlands conceived and organised several exciting and unique events. Here’s a selection of our most surprising, refreshing and challenging experiences. 1. Ope ...

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Directions 2015: The Rise of Science

Science has always been a part of sustainability solutions. Yet in recent years it’s been lurking in the background of the corporate sustainability debate, biding its time, waiting for its moment to shine. It seems as though that time has arrived. Companies from a wide range of sectors, from beauty to construction, are giving a greater prominence to science in their approaches to sustainability. It’s now be ...

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Make Your Voice Heard, Be the Chance for Change

Changes in weather patterns, large storms, intense flooding, rising sea levels, poor crop yields, and even civil unrest – the effects of climate change are unfolding at an alarmingly fast pace. Climate change is here, and it’s one of the most pressing issues humanity has ever been faced with. Fortunately, not all hope is lost, yet. Many concerned leaders and citizens around the world are stepping up to addr ...

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Global Warming Could Take Away Your Wine!

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP In her article ‘7 unlikely things global warming could take away’, Shea Gunther is not only hilarious, but is also pointing out a big truth concerning Climate Change: "For some, global warming won't be real until it hits home". [caption id="attachment_16651" align="aligncenter" width="640"] Photo Courtesy: flickr.com/photos/slack12[/caption] This ...

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The Rise of Science in the Sustainability Debate

5th Salterbaxter Sustainable Business Forum Science Moves Centre Stage For many years, science has been lurking in the background of the sustainability debate; biding its time, waiting for its moment to shine. It seems as if this time is now coming. With the UN about to launch the Sustainable Development Goals (underpinned by science), a climate deal likely at COP 21, and science-based goals emerging as a p ...

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Oil and Gas Giants to the Rescue?

By Roisin Greene, Account Manager, SalterbaxterMSLGROUP With the UN summit on climate change in Paris taking centre stage in just a few months, it’s not surprising that six of the biggest global oil companies are urging governments worldwide to enforce stronger carbon pricing. How could this change things? BG Group, BP, Eni, Royal Dutch Shell, Statoil and Total have written an open letter to the UN and to a ...

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Creating a Roadmap for Sustainable Business Growth

Picking up where the Millennium Development Goals left off, the 17 UN Sustainable Development Goals will run from 2016-2030 and address everything from poverty reduction and energy access to infrastructure and deforestation. Unlike the MDG's however, business has played a key role in the development of the SDG's and will undoubtedly be crucial to their implementation and success. Despite broad criticism, th ...

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