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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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The Michael Sullivan Award – Nearly 12 Months On…

By Josie Harold, Client Director, London, MSLGROUP SAS Last year, MSLGROUP recognized the creative legacy of Michael Sullivan with the annual global ‘Michael Sullivan Creative Leadership Award’. Each year, one winner attends the exclusive Cannes Creative Leaders Programme at the Berlin School of Creative Leadership. I was massively excited and proud that I was last year’s recipient. Inspirational, challengi ...

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4 Practical Ideas To Making A Difference To Your Reputation

By David Stocks, Executive Creative Director, MSLGROUP SAS This is part 3 of the series "Essential Truth. Emotional Response." Read Part 1 and Part 2 on our blog. 1) Authenticity requires a human voice People do not talk to each other with the tone of voice that organisations use. This is what John Simmons, author of the The Invisible Grail, has to say about this: When it comes to big brands, they’ve organi ...

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Communications Needs To Be: Simple, Authentic, Emotive

By David Stocks, Executive Creative Director, MSLGROUP SAS This is the second part of the series called Essential Truth. Emotional Response. Part 1 was published on our blog here. What would it take to be noticed and remembered? What would it take to build trust? What would it take to compete in the ‘always on’ communication age we are experiencing? Do we just need to leap into the social media space as eve ...

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In TIME: The Huge Mistake Millennials Are Making Now

Insights from our report The Millennial Compass were recently featured in TIME magazine. The author, Dan Kadlec, picked up one key fact about GenY rating international opportunities last when it comes to what makes jobs attractive. Here's an excerpt from his article.  To read the full article, please visit TIME.   In the U.S., just 18% of Millennials intend to work overseas in the next five years—and t ...

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Video: MSLGROUP Creative Newsroom

Every day, billions of people add new content on the web - with images, sounds, videos, Facebook statuses, tweets, memes, animated gifs, pdfs, articles, computer graphics, theses and ebooks. And they are also consuming it in new ways - over smartphones and wearable devices. It's difficult for brands to stand out in this incessant flow through the digital space. They need specialists to help guide the way. T ...

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Communications Challenges: Spoiled For Choice

By David Stocks, Executive Creative Director, MSLGROUP SAS This is the first of  an essay titled "Essential truth. Emotional Response." written by David Stocks. I am a child of the 1960’s when life was far simpler. Television consisted of just two channels in Britain; BBC and ITV in its various regional guises. As a pre-schooler, the choice was a single slot at lunchtime called ‘Watch with Mother’. [caption ...

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In Forbes: The Truth About Millennials At Work

Insights from our report The Millennial Compass were recently featured in Forbes.  Dan Schawbel, the New York Times best-selling author of Promote Yourself, interviewed our CEO Olivier Fleurot and Mashable's Pete Cashmore on what managers need to know about managing millennials, the trust about millennial entitlement and how companies can best support them moving forward. To read the entire article, visit F ...

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#SxSW: The Future Is Wearable

By Mark McClennan, APR, SVP, Boston, MSLGROUP Every year, SxSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SxSW is that this year (and the next few) are likely to be the “year of the wearable.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the di ...

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India Public Affairs Round-up – Pre-Election Surveys & Lokpal Bill

By Jaideep Shergill, CEO, MSLGROUP India As India strides towards the general election, the media and corporations are in overdrive trying to understand how the country will vote. Based on these projections are critical investments and other business decisions. In the past few months, our television screens and newspaper front pages have been filled with pre-election surveys predicting seat share and impact ...

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