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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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The #SxSW Effect: More Than An Echo Chamber

By Mark McClennan, APR, SVP, Boston, MSLGROUP, Ever since the launch of Twitter, the technorati have talked about the power of SxSW to amplify discussions, product launches and issues – even if just for a few hours. We saw that to great effect with a live video interview with Edward Snowden. Watch it here: No one would argue he has been a hot topic in the media over the past month. So I wanted to analyse if ...

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Video: Stephanie Agresta on Digital Trends & Strategy

What are the elements of a good social media strategy? How has social media evolved? What are the news and latest trends that she found exciting about the industry? What are the top buzzwords in social media? Stephanie Agresta, the global Social Media and Digital Director at MSLGROUP, brings you a quick overview of what's trending in social media. Stephanie has been recognized as both a thought leader and h ...

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Facebook Introduces Paper — A New App To Help People Explore Stories

By Danielle Hurley, Digital Strategy Consultant & Lola Mattison, Communications Professional, Publicis Consultants, Net Intelligenz, Paris What is Paper? Facebook Paper is an app currently available in the US on the iPhone designed to combine social networking and news consumption. The selling point of the app is that it enables users to interact with a collection of curated journalistic content, as wel ...

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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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Video: Comedy Central’s #CC24 – The 24 Hour Marathon

Comedy Central wanted to communicate the premier of their extended, 24x7 broadcast in Sweden. Here's how we brought the message to life with with our campaign - the #CC 24 Hour Marathon - where two popular Swedish comedians were invited to spend 24 hours on our set, being broadcast live, watching the TV shows with viewers and engaging with them on social media. Can't see the video below? Watch it on YouTube ...

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Social Network Your Way To A Better Career

By Elle Chambré, Account Executive, Corporate Practice, MSLGROUP London The lines between online and real life are becoming increasingly blurred; most of us have more online connections than real life friends. The latest generation to join the workforce, Generation Y are described as ‘digital natives’; having grown up with easy access to the internet and a variety of social media tools at their disposal, mo ...

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Video: Social Media Marketing With April Fool’s Day & Guarana Antarctica

At MSLGROUP Espalhe, we transform brands into subjects in order to create admiration and generate something much more valuable than customers -- generate fans. This is one of the campaigns that brought Guaraná Antarctica into the limelight, using April Fool's Day to capture the interest of Brazilians. We took the brand from no Facebook presence in 2010 to the biggest Facebook page in Brazil and, more import ...

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Vine vs Competitors

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France With the mobile market growing at an unprecedented rate, video has become the “next big thing.” Video apps are continuously being introduced into the market. Each have their own creative communities, codes and aesthetics. Today, January 24th, is the first birthday of the Vine app and we bring you a glimpse at the competitive landscape of s ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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