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Gaurav Mishra, VP of Insights, Innovation & Social, Asia, MSLGROUP PurPle (Purpose + People) is MSLGROUP’s global offering for helping business leaders drive positive change by catalyzing collaborative social innovation and grassroots change movements. Grounded in the new triple bottom line – purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communica ...

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Gaurav Mishra, Asia VP of Insights, Innovation & Social, MSLGROUP We are delighted to launch MSLGROUP's own proprietary social curation software StoryStreamLab at Cannes Lions 2013. StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using semantic analysis and hashtags, ranks them based on socia ...

A “crowdsourced” credit card In April 2012, Barclays US launched Barclaycard Ring– a credit card whose policies, fees and rewards are co-created by card members. The credit card attracted early adopters and frustrated credit card users with its promise of straight forward fees, transparency and collaboration. [caption id="attachment_1748" align="aligncenter" width="500"] Source: business.time.com[/caption] ...

By Frederike denOttelander, Digital Media Specialist at MSL Netherlands Intranet: the first things that come to mind are bland backgrounds, ticker tapes, a content jungle, empty department pages and overloaded departments pages elsewhere. Yesterday’s information, 1998’s information. Intranets have the worst reputation of all enterprise platforms and are treated more as an ‘information collection and dumping ...

By Gaurav Mishra, VP of Insights, Innovation & Social, Asia & Nidhi Makhija, Manager- Insights, MSLGROUP In the latest issue of the People's Insights magazine, we track inspiring projects at the intersection of social data, crowdsourcing and storytelling, with a special focus on PurPle projects – purpose-inspired projects that are shaping the future of corporate citizenship. We share thirteen case s ...

What is Amex Sync on Twitter?  In 2012, American Express introduced Amex Sync on Twitter, which allows card members to sync their card to their Twitter account and earn credits by tweeting special hashtags. In early 2013, American Express introduced a new feature to this program, which allows card members to make direct purchases by tweeting special hashtags. Blogger Adi Robertson highlights the significanc ...

Let's compare the behaviour of corporates on social media with celebrities - just for kicks. Which one do you recognise as your company? (Can't see an image below? Click - http://visual.ly/dino-digital-or-social-savvy-infographic Dino Digital or Social Savvy Infographic infographic     ...

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP The future doesn't fit in the containers or mindset of the past. Our Now & Next: Future of Engagement report identifies the ten most important frontiers that will define the future of engagement in our Social Age: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social C ...

People use technology and community to choose access over ownership and create a new sharing economy. What is Collaborative Consumption? Collaborative consumption is an important groundswell which is changing the very nature of ownership and consumption. People are sharing the ownership and use of products, services and spaces with others in their communities, or around the world, using community-driven mar ...

By Lutz Mache, Raphaela Maurer, Lina Müller and Adrian Rosenthal, Germany, MSLGROUP Every May, one of the best digital conferences in Europe takes place in Berlin. Now in it’s seventh year, the re:publica attracts a couple of thousands digeratis every year, who come together to discuss new trends, tools and digital developments – and five colleagues from MSLGROUP in Germany where right in the middle of it t ...