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Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, including the marketer behind 'Fearless Girl', to find out where brands are going wrong. Rema Vasan, EVP and a global client director at MSL and a Cannes Lions 2017 jury member, admits that she saw plenty of cause-related award submis ...

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Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ushering in a new era of evolved storytelling. While that is true, it will also considerably impact – and transform – social purpose in sectors like food and beverage. Imagine, for instance, an Iowa corn farmer who uses GPS technolog ...

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Brazilian Health Expeditions: Guardians of the Forest

Expedicionários da Saúde is a Brazilian NGO that provides assistance to indigenous communities in regions far from the Amazon, performing surgeries and quality treatments so that these communities can maintain their key role in protecting the forest. Guardians of the Forest captures the wonderful work that the volunteers do with the support of MSLGROUP ANDREOLI.   About Expedicionários da Saúde (EDS) B ...

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Responsive & Responsible Leadership In Action

By Guillaume Herbette, Global CEO, MSL In his recent op-ed, my colleague Nigel Salter, CEO of Salterbaxter MSLGROUP, placed the onus on business to mend the gap it has with society. “Business need to re-connect to society and its needs, deploying its amazing innovation and capacity to address global challenges and see these challenges for what they really are: a truly rare opportunity to rethink the relatio ...

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Why The Gap Between Business & Society Needs to be Closed

By Nigel Salter, CEO, Salterbaxter MSLGROUP The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our institutions and what many see as the liberal elite is struggling to be heard. Political upheaval and election results like Brexit and the Trump election; increasing demands for transparency and disclosure; the kick in the teeth to ...

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Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce and our technology practice published an one-of-a kind virtual reality playbook for marketers and communications professionals. Our People’s Lab research and insights team were instrumental in developing a comprehensive ebook on the ...

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Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also explored the importance of ‘value’ in the business of PR - a theme that needs to be hammered home with every communications professional and every business. Our experts assessed the success of our employee mentoring program GROW ...

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Green Tables: How Restaurants Will Lead Sustainable Food Consumption

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Food companies and brands have been, in recent times, actively demonstrating their commitment to sustainability. Most major players in the food industry are restructuring their business practices to align with their sustainability goals – different aspects of the business are being re-evaluated, from supply chains to production methods, distributi ...

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Water Footprinting for a Sustainable Food Supply Chain

By Caroline Carson, Consultant, Salterbaxter MSLGROUP Risks associated with water – too much, too little and the quality of it – have been one of the biggest and most visible environmental and climate challenges of recent decades. As the Alliance For Water puts it, “Water is the primary medium through which climate change impacts will be felt by humans, society and the environment.” To underline its signifi ...

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Integrated Sustainable Thinking: A Critical Necessity for Food Companies

By Arabella Bakker, Director, Consultancy and Communications, Salterbaxter MSLGROUP Business has been addressing sustainability issues for a number of years but there is still some way to go before many organisations can say they are fully integrating sustainable considerations into every aspect of their business strategy, plans, corporate and brand purpose. In the food sector, an embedded approach to susta ...

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