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Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

Purses with Purpose

How many purses does one need? The answer might be a generational one. Pascal Beucler, chief strategy officer at MSLGROUP and Richard Pinder, COO of Publicis Worldwide, recently provided some context around the tandem trends of “anti-consumption” and “post-materialism.” For the last 50 years, marketers gave consumers what they wanted: more goods, less cheaply. “We developed mass consumption,” Pascal said in ...

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Performance with Purpose

Our colleagues at Kekst & Company recently underlined the rise of a “new populism,” which has “emboldened a push for wholesale changes that will affect every public company—changes in disclosure practices, proxy voting processes, executive compensation, risk management and taxation.” We call such an ethos “Performance with Purpose.” Nothing wrong with making a profit, but don’t do it at the expense of t ...

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