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Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

Building the Resilience of People and Communities

By Liping Mian, Human Rights Advocate Coming from a human rights and anthropology background and having worked with different non-governmental organizations (NGOs) for almost ten years, I naturally became interested in the subject of while studying at Sciences Po Paris in 2013. Businesses in general have a more mature management system and more sustainable resources, which NGOs do not always have. Plus, a f ...

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Human Rights is at the Center of Business Sustainability

In the past five years, the topic of human rights has moved to the center of corporate responsibility and sustainable business. There are two specific reasons and one more general and very powerful driver. First, the United Nations Global Principles on Human Rights and Business, adopted in 2011, make it clear that companies have a responsibility to respect universal human rights in their operations and supp ...

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Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident in the corporate culture - the habits of mind and behavior that leaders and employees express every day. When working with clients who want to improve employee engagement, we start with the end in mind. We ask clients, “when emplo ...

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Disruptions in Action: Make Clean Energy

The majority of our energy today is used for transport, electricity and heating, and comes from fossil fuels (oil, coal and natural gas). Fossil fuels are far from sustainable - they are a limited resource that we are consuming at an accelerating rate and they are the major source of carbon emissions. That's why clean energy is top of the agenda. For the sake of people, planet and profit, it's crucial that ...

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Disruptions in Action: Change Behavior

While products are made at factories and sold at stores, they are ultimately used and discarded by end consumers. Therefore - and perhaps more so for some products - a significant footprint lies with the people who use or misuse them. To be truly sustainable, to reduce footprints and establish a circular economy, it's important to involve people in the sustainability agenda. To inspire people to change thei ...

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Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. As businesses and organizations dive deeper into sustainability, it's quickly apparent that no one enti ...

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Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. Traditionally, organizations have created positive impact through CSR programs that promote local commu ...

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Disruptions in Action: Maximize Resources

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. Maximize Resources From startups to well-established brands, businesses are constantly finding new ways ...

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It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining profit and purpose to deliver a better performance and value for all. Over the past two decades, sustainability has become a core business concern that is fundamental to long-term objectives and value creation. Businesses that add ...

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Re-negotiating the UNFCCC Framework

Recommendations from Sciences Po's student negotiators In May 2015, Sciences Po - the Paris Institute of Political Studies - organized a simulation of COP21 to imagine and test an alternative format of climate negotiations. 200 students formed 41 delegations and negotiated over three days to find a way to #MakeitWork. While the Conferences of the Parties (COPs) have given rise to high hopes, they have faile ...

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