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Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

Climate Action & Millennials: Building Trust with their Hearts & Wallets

By Luna Atamian, Senior Account executive, Corporate Brand & Citizenship, MSLGROUP It is without a doubt that nowadays companies are intensely focused on Millennials’ mindshare and buying power. Companies spend endless hours trying to understand what Millennials want, what they think about, what they buy etc. WHY? Because there are eighty million millennials in America alone, representing about a fourth ...

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So, could COP21 give Change a Chance & #MakeItWork?

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP December 12, in Paris, 190 countries agreed on the most ambitious climate change agreement ever, with a long term, sustainable framework for limiting our global greenhouse gas emissions. The Paris Agreement is the first to commit all countries to cut carbon emissions. What’s new is that, this time and for the first time in history, all countries ...

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Ten Takeaways on How Millennials feel About Climate Change

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP On December 5th, MSLGROUP hosted the event Chance for Change at Sciences Po in Paris, to give young people a voice on climate change. In photos, videos and tweets, here are ten takeaways from the first panel: The Millennial perspective on climate action and COP21 in which I participated as a speaker, a panelist and a Millennial. This generation ...

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Climate Change: Fear prompts Indian Millennials to Hope & Act

By Schubert Fernandes, Senior Vice President, India, and, Asia Lead, Corporate & Brand Citizenship, MSLGROUP A couple of years ago a discussion about climate change in India would give you a generic approval endorsing the need for environmental conservation and protection. But today, the same conversation ignites fear and anxiety in the minds of young India. This sentiment in many ways assumes the same ...

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Make it Work: A Film About Climate Change Negotiations

A unique film has been made about the climate change negotiations at the COP21 in Paris, the film was screened at our Chance for Change event on 5 Dec, 2015. Sponsored by MSLGROUP, this film is the culmination of the Make it Work worldwide initiative. About the film The COP21: Make it Work project, led by SciencesPo, brought together 200 students from around the world in May to take part in a public simulat ...

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COP21 Brings the Winds of Hope and Innovation

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP Since the start of the Paris Climate Conference (COP21) on November 30, it’s become even clearer that climate change is an ongoing issue that affects not only nations and their leaders, but also citizens and businesses. Within the context of the COP21, the MSLGROUP network published an extensive report ...

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The Voices of Millennials in the Climate Change Conversation: Why They Matter

By Guillaume Herbette, CEO, MSLGROUP On this coming Saturday morning, MSLGROUP will bring together Millennial leaders with business leaders in Paris to discuss the special role the Millennial generation will have in creating true and sustaining change around climate. As the COP21 negotiations occur across town, we will meet at Sciences Po, the Paris Institute of Political Studies. It is so fitting that we w ...

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Opportunity to Hear What Millennials Have to Say About Climate Change

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP As world leaders are convening at the United Nations climate change conference (COP21) in Paris to negotiate an agreement on climate, MSLGROUP will host an event at the Paris Institute of Political Studies (Sciences Po) on Saturday, December 5, to put the spotlight on Millennial change-makers who will inherit much of the responsibility for transf ...

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How Millennials Can Lead the Response to Climate Change

The COP21 conference in Paris will see the world’s heads of government meet with the goal of setting state-level emissions targets that can limit global warming to just 2 degrees. Achieving a reduction on this scale will require a transformation in how the world consumes, works and innovates. In reaching this goal, the commitment, inventiveness and adaptability of the Millennial generation will be key. They ...

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New Generations, New Expectations

By Sheila McLean, Corporate & Brand Citizenship Practice (CBC) Director, North America, MSLGROUP The question is no longer whether a business should behave in a sustainable manner. Of course, few businesses have ever claimed to act against the interests of society. But for too long, Corporate Social Responsibility (CSR) has been based largely on the assumption that the business case always aligns with t ...

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