You Are Here: Home » Sustainability and Social Purpose (Page 5)
Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

For Change to Become the Mainstream

By Margot Holvoet, Master’s Student at Sciences Po and member of the Association 'The Noise' As I was attending the Chance for Change event, I had the opportunity to hear and see the presentation of Nidhi Chimnani on Millennials’ thoughts and feelings about Climate Change. If I had to answer the question that was posed to 270 Millennials in the survey, “what are your feelings concerning climate change,” I w ...

Read more

Climate Action & Millennials: Building Trust with their Hearts & Wallets

By Luna Atamian, Senior Account executive, Corporate Brand & Citizenship, MSLGROUP It is without a doubt that nowadays companies are intensely focused on Millennials’ mindshare and buying power. Companies spend endless hours trying to understand what Millennials want, what they think about, what they buy etc. WHY? Because there are eighty million millennials in America alone, representing about a fourth ...

Read more

So, could COP21 give Change a Chance & #MakeItWork?

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP December 12, in Paris, 190 countries agreed on the most ambitious climate change agreement ever, with a long term, sustainable framework for limiting our global greenhouse gas emissions. The Paris Agreement is the first to commit all countries to cut carbon emissions. What’s new is that, this time and for the first time in history, all countries ...

Read more

Ten Takeaways on How Millennials feel About Climate Change

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP On December 5th, MSLGROUP hosted the event Chance for Change at Sciences Po in Paris, to give young people a voice on climate change. In photos, videos and tweets, here are ten takeaways from the first panel: The Millennial perspective on climate action and COP21 in which I participated as a speaker, a panelist and a Millennial. This generation ...

Read more

Climate Change: Fear prompts Indian Millennials to Hope & Act

By Schubert Fernandes, Senior Vice President, India, and, Asia Lead, Corporate & Brand Citizenship, MSLGROUP A couple of years ago a discussion about climate change in India would give you a generic approval endorsing the need for environmental conservation and protection. But today, the same conversation ignites fear and anxiety in the minds of young India. This sentiment in many ways assumes the same ...

Read more

Make it Work: A Film About Climate Change Negotiations

A unique film has been made about the climate change negotiations at the COP21 in Paris, the film was screened at our Chance for Change event on 5 Dec, 2015. Sponsored by MSLGROUP, this film is the culmination of the Make it Work worldwide initiative. About the film The COP21: Make it Work project, led by SciencesPo, brought together 200 students from around the world in May to take part in a public simulat ...

Read more

COP21 Brings the Winds of Hope and Innovation

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP Since the start of the Paris Climate Conference (COP21) on November 30, it’s become even clearer that climate change is an ongoing issue that affects not only nations and their leaders, but also citizens and businesses. Within the context of the COP21, the MSLGROUP network published an extensive report ...

Read more

The Voices of Millennials in the Climate Change Conversation: Why They Matter

By Guillaume Herbette, CEO, MSLGROUP On this coming Saturday morning, MSLGROUP will bring together Millennial leaders with business leaders in Paris to discuss the special role the Millennial generation will have in creating true and sustaining change around climate. As the COP21 negotiations occur across town, we will meet at Sciences Po, the Paris Institute of Political Studies. It is so fitting that we w ...

Read more

Opportunity to Hear What Millennials Have to Say About Climate Change

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP As world leaders are convening at the United Nations climate change conference (COP21) in Paris to negotiate an agreement on climate, MSLGROUP will host an event at the Paris Institute of Political Studies (Sciences Po) on Saturday, December 5, to put the spotlight on Millennial change-makers who will inherit much of the responsibility for transf ...

Read more

How Millennials Can Lead the Response to Climate Change

The COP21 conference in Paris will see the world’s heads of government meet with the goal of setting state-level emissions targets that can limit global warming to just 2 degrees. Achieving a reduction on this scale will require a transformation in how the world consumes, works and innovates. In reaching this goal, the commitment, inventiveness and adaptability of the Millennial generation will be key. They ...

Read more