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Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

New Generations, New Expectations

By Sheila McLean, Corporate & Brand Citizenship Practice (CBC) Director, North America, MSLGROUP The question is no longer whether a business should behave in a sustainable manner. Of course, few businesses have ever claimed to act against the interests of society. But for too long, Corporate Social Responsibility (CSR) has been based largely on the assumption that the business case always aligns with t ...

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Make Your Voice Heard In the Run Up To COP21

Thank you for sharing your views on climate change over the last few weeks. We are happy to share that the #BeTheChance team has started to share your views with sustainability leaders at global businesses and organizations. Have a look at the early findings from this community and our 3-minute climate survey, which we have shared at SustainableBrands.com, here – The 5 types of Millennials and How to Engage ...

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Millennials are worried, frustrated, and want climate action, now!

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP In the lead up to COP21, we asked our global community of millennials at BetheChance.com how they feel about climate change. Over 250 millennials (18-30 year olds) from Canada, China, Denmark, India, Poland, United States, United Kingdom and beyond shared a remarkably similar voice: they are deeply concerned about the climate, disappointed in ou ...

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The Road To & Through Paris

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Join an unstoppable movement: A collective commitment to tackling climate change The COP21 conference, coming up in Paris this December, will be the focal point for the world's leaders and leading companies as the United Nations’ Secretary-General Ban Ki-moon seeks a binding commitment to tackle global climate change. The conference is being bill ...

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17 Steps to Achieve New Sustainable Development Goals

By Melanie Joe, Consultant - Research and Insights, MSLGROUP The winds of change are here, in the form of 17 goals to collectively achieve in the next 15 years. As the Millennium Development Goals (MDGs) which were adopted in 2000 – come to an end this year, the United Nations has introduced new Sustainable Development Goals (SDGs) - 17 goals that are designed to end poverty, hunger and inequality by 2030. ...

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MSLGROUP Netherlands’ Five Challenging & Inspiring Events

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Event planning always requires thorough planning and preparation, but there is always an ‘external factor’ that you can’t control. This makes every event unique. Recently, MSLGROUP in Netherlands conceived and organised several exciting and unique events. Here’s a selection of our most surprising, refreshing and challenging experiences. 1. Ope ...

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Directions 2015: The Rise of Science

Science has always been a part of sustainability solutions. Yet in recent years it’s been lurking in the background of the corporate sustainability debate, biding its time, waiting for its moment to shine. It seems as though that time has arrived. Companies from a wide range of sectors, from beauty to construction, are giving a greater prominence to science in their approaches to sustainability. It’s now be ...

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Make Your Voice Heard, Be the Chance for Change

Changes in weather patterns, large storms, intense flooding, rising sea levels, poor crop yields, and even civil unrest – the effects of climate change are unfolding at an alarmingly fast pace. Climate change is here, and it’s one of the most pressing issues humanity has ever been faced with. Fortunately, not all hope is lost, yet. Many concerned leaders and citizens around the world are stepping up to addr ...

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Global Warming Could Take Away Your Wine!

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP In her article ‘7 unlikely things global warming could take away’, Shea Gunther is not only hilarious, but is also pointing out a big truth concerning Climate Change: "For some, global warming won't be real until it hits home". [caption id="attachment_16651" align="aligncenter" width="640"] Photo Courtesy: flickr.com/photos/slack12[/caption] This ...

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The Rise of Science in the Sustainability Debate

5th Salterbaxter Sustainable Business Forum Science Moves Centre Stage For many years, science has been lurking in the background of the sustainability debate; biding its time, waiting for its moment to shine. It seems as if this time is now coming. With the UN about to launch the Sustainable Development Goals (underpinned by science), a climate deal likely at COP 21, and science-based goals emerging as a p ...

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