Millions of Chinese youth engaged in everyday acts of kindness, inspired by a shared purpose. Watch how we helped create a social heartbeat and make Alpenliebe one of the most loved brands on Weibo: ...
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By Charlotta Lagerdahl, Director Brand & Talent, MSLGROUP Asia You can spot an adventurist by asking about their long term plans - they never make them. The answer you would probably get is “I go with the flow”, and “let's see what happens”. This group is the most unpredictable of the four types of profiles we listed in our whitepaper 'From Mao to More: Catching up with the next generation of talent in ...
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[caption id="" align="alignleft" width="146" caption="Jeremy Sice, MSLGROUP"][/caption] Jeremy Sice, CEO of MSLGROUP UK, was recently featured in this Financial Times article Employers project ‘brand’ message In it, Jeremy offers his expert opinion on how powerful employer brands can be built and what companies are missing out when it comes to leveraging their employer brand online and offline. ...
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By Erin Del Llano, Vice President, Schwartz MSL, MSLGROUP Americas The high production levels of natural gas, due in large part to an abundance in shale reserves, has pushed natural gas prices to a 10-year low. Plenty of pundits are outlining the threat this poses to renewable energy sources, such as solar and wind, which are still working on creating a more competitive cost per kWh. However, there’s room f ...
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By Marcin Roszkowski and Malgorzata Halaba, MSLGROUP EMEA The Environment Ministry has so far granted over 100 concessions for shale gas exploration. The first drilling results have been encouraging and Poles are very enthusiastic about this potential new energy source. Largest reserves of shale gas In April 2011, the U.S. Energy Information Administration (EIA) announced that Poland has 5.3 trillion cubic ...
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Our CEO Olivier Fleurot was in the news again today. He shared his opinion on Cannes Lions in an article on PRWeek US titled 'PR can't opt out of Cannes because it shapes CMO views'. And it hasn't gone unnoticed by the likes of Olivier Fleurot, CEO of Publicis' PR arm MSLGroup, that the winning work is often carried out for foundations or non-profits. "Ad agencies can be more daring and take more risks" wit ...
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Creating influence, inspiring conversation and driving engagement - these are tenets at the core of MSLGROUP. We are a strategic communications and engagement network and part of Publicis Groupe. Learn all about MSLGROUP and how we can help you. This 24-page brochure contains: The Tides Of Change: key insights on the latest trends in the conversation economy Value For Clients: crafting communications strate ...
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AdForum.com, a leading information provider focused on the global advertising industry with half a million monthly users, has interviewed our chief executive Olivier Fleurot for their blog Attitude. [caption id="attachment_5314" align="aligncenter" width="500" caption="Olivier Fleurot Interview In AdForum"][/caption] In this 10-minute interview, Olivier touches upon a variety of key topics - starting ...
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When you love what you do, it shows. We invite you to watch highlights of the best of our strategic communications campaigns around the world at MSLGROUP in 2012: Also Watch: Video: Celebrating Luminous’ Wins At Markies Video: Anne Erhard on PurPle Video: Introducing Chevy Sonic 2012 to Klout ...
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Luminous Experiential Marketing, our Asian agency, recently won big at Marketing Magazine's Agency of the Year Awards 2012, held in Singapore on 16 May and in Hong Kong on 29 May 2012. Here's a list of the awards won: MARKies Winner - Best Creative Idea - Business Events – Great Eastern Life Assurance Silver – Event Marketing Agency of the Year Local Hero – Event Marketing Agency of the Year MARKies Winner ...
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