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By Florian Wastl, Associate Director, MSLGROUP Germany Despite some initial criticism, chancellor Angela Merkel's decision to phase out nuclear power in Germany proved to be a tactical masterpiece. Within the industrialised world, Germany’s energy policy is the odd one out. While many industrialised countries are extending their nuclear programmes, Germany has not only decided to stick to its original decis ...

By Bob Bejan, Chief Development Officer, MSLGROUP Bob is MSLGROUP's Chief Development Officer. He is a communications architect, collaborator and master storyteller who has anticipated trends and pushed the limits of media and technology throughout his career. From his founding of Interfilm, an interactive motion picture studio, to his role at Microsoft running MSN and transforming it into one of the top ad ...

By Nick Bastin, Managing Director, Capital MSL London Europe and the UK needs to continue to develop the potential of the North Sea, which is going to remain a global centre of excellence for some time to come.   Much has been written about the long standing demise of the North Sea as an oil and gas production centre. With peak production reached as far back as 1999, the North Sea has increasingly seem ...

Campaign India recently featured a fascinating interview of Glenn Osaki, President, MSLGROUP Asia, in which he talks about the growth of  our network in Asia and its current status, his key focus areas of growth, our social media offering and its revenue contribution, competition, storytelling and crowdsourcing, and finally a subject that is always hot - acquisitions and integration of companies within the ...

By Henrik Bernitz, MSL Brussels A competitive internal energy market in the EU is paramount to give European consumers a choice between different gas and electricity suppliers and make the market accessible for all suppliers.   According to the European Commission, a competitive internal energy market in the EU is paramount to give European consumers a choice between different gas and electricity suppl ...

By Renee Wilson, Chief Client Officer, MSLGROUP Happy Mother's Day to our readers and their wonderful mothers. Bringing you a special blog post for the day is our very own Renee Wilson. Renee is a global citizen, proud mother and an inspiration to all her colleagues at MSLGROUP. It’s been a while since I blogged here as I have been in the process of transitioning into my new role. However, this week, I was ...

[caption id="" align="alignleft" width="212" caption="Per Ola Bosson"][/caption] By Per Ola Bosson, JKL Group, MSLGROUP EMEA The political grip on the energy market is tightening. Following deregulation, you may have expected the involvement of fewer political and democratic decisions in the market. Instead, we now see detailed RES demands from Brussels and a decision to phase out nuclear power in Germany. ...

[caption id="attachment_4687" align="alignleft" width="150" caption="Alessandro Chiarmasso"][/caption] By Alessandro Chiarmasso, renewable energy expert and corporate practice lead at MSL Italia The General Assembly of the United Nations has designated 2012 as International Year of sustainable energy. According to Secretary General Ban Ki-moon, we need a global clean energy revolution: a revolution to make ...

By Henjo Guitjens, Creative Director at MSLGROUP in the Netherlands When a large multinational client was planning a radical reorganisation, it was up to us to advice them on how to manage the change successfully. The project began earlier this year, and MSLGROUP in Amsterdam was in charge of the communications plan. While drafting it, we drew inspiration from ‘The Five Stages of Grief’ - a popular theory o ...

Climate change, growing fuel poverty and security of supply are affecting the energy sector. MSLGROUP’s dedicated energy team confronts these issues, and others, every day on behalf of our clients and decided to share their thoughts in the form of 'Europe's Energy - At A Crossroads' -  a comprehensive newsletter with expert insights on the state of the energy industry in Europe. Following the launch, we int ...