MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyper accelerated world where change is the only constant.
Apart from the three ‘I’s, the process incorporates the complexity and multi-dimensional approach to marketing, communication and human connections – making it a complete go-to-market methodology in Asia.
It achieves this through a six-step process:
As the I3 model points out, to create real impact we need to engage holistically with stakeholders in today’s complex environment where change is the only constant. The process needs to constantly measure, fine-tune and re-calibrate to make sure results are being delivered.