In her PRWeek column, MSL UK CEO Kelly Walsh notes that the amount of consumer choice is expanding, as is the communication to go with it. But in markets such as the UK where the government is looking to cut swathes of spending, and with it jobs, consumers face tough futures choosing what to spend their money on. Says Kelly : We think that the relationships PR can have with consumers and the conversations that go with them matter most in such times.
Contact Kelly @ Kelly.firstname.lastname@example.org if you would like more details on the “consumer intervention points” she mentions in the article.
On a related note, check out Brian Solis’ conversation prism http://www.theconversationprism.com. In this most recent version, Brian and JESS3 introduce new categories for explaining our connected world: Social Curation, Nicheworking and Social Commerce.