Insights From Bob Bejan, MSLGROUP CDO
This is the latest in our series of interviews with thought leaders of MSLGROUP. Previously, we interviewed CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future. Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what ‘PurPle‘ is all about and how businesses can drive positive change.
In this video, our chief development officer Bob Bejan talks about how brands should leverage the latest trends that are affecting marketing communications and how they can let their creativity shine through using storytelling.
Who else do we have lined up? Watch our spotlight on thought leaders to find out.