By Axel Wallrabenstein, Chairman of MSLGROUP Germany
For the eleventh consecutive year, we interviewed 300 public affairs professionals from leading companies and industry federations in Germany. We asked them about how they rate the current government, whether they expect a coalition between the liberals and conservatives, who they think is the ideal candidate for a chancellorship, their thoughts on economic development, stabilization in the Euro-zone and even what tools are most popular in keeping track of their political contacts.
The result of the survey, which was conducted in July 2012, is now available to you, bundled with comprehensive insights into the public affairs sector in Germany.
As you can see, the changes since 2011 are quite remarkable and can help in the formulation of new lobbying strategies. We hope you find it useful and look forward to connecting with you further – visit our website or connect with me on Twitter: @walli5.
Axel Wallrabenstein, MSLGROUP
Axel Wallrabenstein co-founded the German office of Publicis Consultants (today: MSL Germany) in 2001. Today his main focus is providing advice for clients at the crossroads between corporate communication and public affairs. His experience includes work for clients like Google, Sanofi and Shell in Germany. Axel is the former Spokesman of Berlin’s Senator of Science, Research and Cultural Affairs and of the Saxon Ministry of the Interior. He is also former news desk editor at Deutsche Welle TV and former Secretary General of the Young Christian Democrats. Axel is lecturer at the Freie Universität Berlin and is a member of the managing board of Berlin Biennale for contemporary art, and the German Public Relations Council.