–By Pankaj Desai, vice president, MSLGROUP CREATIVE+ and member of HANMER MSL INDIA leadership team

I’m writing at an especially exciting time for me. This week marks the coming together of two years of listening and responding to the market, and meeting MSLGROUP client’s evolving design needs to help them creatively engage their audiences.

MSLGROUP is a network unbound by channel, and it is within this context that we launch MSLGROUP CREATIVE+ and announce a suite of services designed to respond to the communications dynamic of today, ranging from print collateral to events, video, web development, mobile and social applications.

We all know the changes that have occurred within the communications industry over the last decade such as the prevalence of social media and rise of mobile platforms. Gone are the days where a PR network handles PR only, and the fast-paced, ever-changing communications environment of today require us to be on call for clients outside of the traditional 9-5, Monday to Friday working week. We need to be ‘always-on.’ By working closely with MSLGROUP global clients during the past two years on design projects, we understand that clients want an agency network that can not only come up with a creative strategic solution, but have the means to deliver it as well, 24/7.

Click here to read the press release on the news, and do have a look at our brochure.

Finally, many thanks to all who have helped bring the MSLGROUP CREATIVE+ vision to fruition, and we look forward to continue working with MSLGROUP clients and offices through our creative and design offering.