You Are Here: Home » Consumer Marketing » MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions!

#LikeAGirl won Gold in both categories in which it was short listed (Brand Voice and Integrated Marketing Led by PR), and the overall Grand Prix in the PR Lions.

LikeAGirl PR Grand Prix - Cannes 2015

This marks only the second time a PR agency has won the PR Lions Grand Prix, and is a huge accomplishment for us and for our industry!

And, #LikeAGirl is winning in many other categories as well. In the Direct Lions, #LikeAGirl was awarded a Gold Lion (Fast Moving Consumer Goods) and Silver Lion (Use of Social Audience in a Direct Marketing Campaign). In the Promo and Activation category, the campaign won a Gold Lion (Fast Moving Consumer Goods) and a Bronze Lion (Use of Social Audience in a Direct Marketing Campaign). There are still more category ceremonies to be held, and we wish all the best to the continued success of #LikeAGirl!

You can watch #LikeAGirl win the Grand Prix here.

Finally, congratulations to our Italian colleagues at Publicis Consultants Italia, who won a Bronze Lion for their “Dacia Sponsor Day – The Split” campaign for Renault Italia in the Sponsorship PR category!

Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *