Olivier On Cannes In PRWeek US
Our CEO Olivier Fleurot was in the news again today. He shared his opinion on Cannes Lions in an article on PRWeek US titled ‘PR can’t opt out of Cannes because it shapes CMO views‘.
And it hasn’t gone unnoticed by the likes of Olivier Fleurot, CEO of Publicis’ PR arm MSLGroup, that the winning work is often carried out for foundations or non-profits. “Ad agencies can be more daring and take more risks“ with these types of client, notes Fleurot, whose agency was the only PR network to carry home a PR Lion, for its Stockholm office’s “Ariel Fashion Shoot” work for Procter & Gamble Nordic.”
“It’s all a long way from the strategic and high-level counsel firms are offering their clients in the real world of PR, but that work is often hard or impossible to talk about, especially in the context of having to produce a glossy video to tell the story. As Fleurot says: “Most true crisis work is behind the scenes.”“
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