Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP With a week to go before the landmark British referendum that on 23 June will call on national voters to decide for or against EU membership, we have asked Leonardo Sforza, managing director of the MSLGROUP office in Brussels and head of EU affairs at the firm, to share his views on and insights into an historic decision that will have far-reaching c ...

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Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and three Awards of Excellence. The wins are as follows: Silver Anvils The Home Depot Foundation Celebration of Service: Creating Independence at Home for U.S. (Events and Observances — More Than Seven Days — Associations/Nonprofit Org ...

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Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident in the corporate culture - the habits of mind and behavior that leaders and employees express every day. When working with clients who want to improve employee engagement, we start with the end in mind. We ask clients, “when emplo ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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What Brexit Would Mean For Germany

By Florian Wastl, Director, MSL Germany Uncertain outlook and a kick-start for Frankfurt? The United Kingdom is Germany’s third largest trading partner. If it were to leave the European Union, repercussions would be felt across the German economy. The most imminent would be uncertainty. Would a bilateral trade deal between the UK and the EU be in place in time for Brexit? What would it entail? For instance, ...

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Work the Switches before the German Federal Election

By Axel Wallrabenstein, Chairman, Dr. Wigan Salazar, CEO and Christoph Moosbauer, Managing Director, MSLGROUP Germany Germany’s political landscape is fragmenting An era of relative stability in Germany’s political landscape is coming to an end. For some time, traditional party ties have been weakening, especially in Germany’s old eastern states – but increasingly also in the old west. The right-wing populi ...

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Disruptions in Action: Make Clean Energy

The majority of our energy today is used for transport, electricity and heating, and comes from fossil fuels (oil, coal and natural gas). Fossil fuels are far from sustainable - they are a limited resource that we are consuming at an accelerating rate and they are the major source of carbon emissions. That's why clean energy is top of the agenda. For the sake of people, planet and profit, it's crucial that ...

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Disruptions in Action: Change Behavior

While products are made at factories and sold at stores, they are ultimately used and discarded by end consumers. Therefore - and perhaps more so for some products - a significant footprint lies with the people who use or misuse them. To be truly sustainable, to reduce footprints and establish a circular economy, it's important to involve people in the sustainability agenda. To inspire people to change thei ...

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60th Political Salon by MSLGROUP Germany

On 23 May, MSLGROUP Germany hosted it's 60th Political Salon – this time with Dr. Robert Habeck, Minister of Energy, Agriculture, the Environment and Rural Areas of the Federal State Schleswig-Holstein, and a member of the Alliance ’90 / The Greens party. He is one of the most promising applicants for prime candidacy for The Greens for the German Federal Elections in 2017. Together with around 60 guests, he ...

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Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. As businesses and organizations dive deeper into sustainability, it's quickly apparent that no one enti ...

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