Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

Disruptions in Action: Change Behavior

While products are made at factories and sold at stores, they are ultimately used and discarded by end consumers. Therefore - and perhaps more so for some products - a significant footprint lies with the people who use or misuse them. To be truly sustainable, to reduce footprints and establish a circular economy, it's important to involve people in the sustainability agenda. To inspire people to change thei ...

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60th Political Salon by MSLGROUP Germany

On 23 May, MSLGROUP Germany hosted it's 60th Political Salon – this time with Dr. Robert Habeck, Minister of Energy, Agriculture, the Environment and Rural Areas of the Federal State Schleswig-Holstein, and a member of the Alliance ’90 / The Greens party. He is one of the most promising applicants for prime candidacy for The Greens for the German Federal Elections in 2017. Together with around 60 guests, he ...

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Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. As businesses and organizations dive deeper into sustainability, it's quickly apparent that no one enti ...

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Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. Traditionally, organizations have created positive impact through CSR programs that promote local commu ...

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Disruptions in Action: Maximize Resources

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. Maximize Resources From startups to well-established brands, businesses are constantly finding new ways ...

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It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining profit and purpose to deliver a better performance and value for all. Over the past two decades, sustainability has become a core business concern that is fundamental to long-term objectives and value creation. Businesses that add ...

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Brazil’s New Government

By Paulo Andreoli, Chairman, MSLGROUP Latin America, President & CEO, MSLGROUP ANDREOLI and Claudia Mancini, Executive Director, MSLGROUP Publicis Consultants The imminent impeachment of Brazil’s President, Dilmah Rousseff and a spiraling economy are among the many challenges facing Brazil. Our experts from MSLGROUP Andreoli offer insights on the new Brazilian government. Brazil’s President, Dilma Rouss ...

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Who are you laughing at? Around Europe in 345 jokes

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The European Union has just celebrated its annual Europe Day on 9 May at one of the most challenging times for its institutions and the future of the European project under a number of impending threats. These range from the management of the refugee crisis to people’s increasing dissatisfaction vis-à-vis the EU direction - now more often seen as an ...

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Mondelez Shifts Indian Communications Remit To MSLGROUP

MSLGROUP to oversee communications, brand and digital engagement for food conglomerate in India. Mondelez India has shifted its Indian communications remit to MSLGROUP following a competitive review. The company, which previously worked with Perfect Relations in India, has tasked MSLGROUP with enhancing its brand salience in the country, via an assignment that includes strategic communications, brand engage ...

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Digitising Customer Relations: Organising in a Branded Content Setting

Gathering and using internal and external feedback are essential to enrich digital platforms and create valuable content. Collective participation does not mean disorganisation. Curation and editorial processes are needed. In fact, given the increasing number of messages to convey, your company may need to turn into a communications agency to manage information flow and capture the attention of your audienc ...

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