Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

Storytelling: Lessons from Publicis, Microsoft and UNESCO

--by Sally O'Dowd, engagement editor, MSLGROUP Stories. Since the dawn of civilization, human beings have shared their experiences and connected to their wider world with words and images. And now, today, in our social society, stories are what people share when they link to an article on Twitter or post a laugh-out-loud video on Facebook. Executives from Publicis Conseil, UNESCO and Microsoft last night sh ...

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Corporate Social Responsability: Asking the Right Questions

--By Ragnar Sagdahl, acting managing director, JKL in Oslo, MSLGROUP's Nordic agency In my first post, I discussed the steps we took to help a German oil company launch a CSR (corporate social responsibility) initiative.  In addition to a thorough assessment of business risk, we asked multiple other questions: What are the company’s business objectives? Are there any obstacles to meeting these objectives? W ...

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Corporate Social Responsibility: Assess Business Risk so Everyone Wins

--By Ragnar Sagdahl, acting managing director for JKL in Oslo, MSLGROUP's Nordic agency Most Norwegians trust the state to maintain our basic needs regarding health, education, environment and work to a far greater degree than in most other western countries. Due to this high level of government commitment, there has been little public pressure on companies to involve themselves in CSR (corporate social res ...

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Transforming Rear-View Mirrors into Powerful Headlights

--By Pascal Beucler, SVP & chief strategy officer, MSLGROUP As we all know, and as evidenced in all industries, the majority of companies and brand managers around the globe say the key to survival today is innovation, and that the key to innovation is to be able to draw out the best insights from people. That's why I wanted to take a few moments to comment on our "conversation-centric" insight philosop ...

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Obama Visits Dilma’s Brazil

By Paulo Andreoli, CEO Andreoli/MSL Brasil [caption id="attachment_867" align="alignleft" width="128"] Paulo Andreoli won the Brazilian equivalent of the Pulitzer prize for reporting before entering the PR profession.[/caption] For at least 20% of Brazilians who did not care for our former president, Luiz Inacio Lula da Silva was never the “man.” Yet US President Barack Obama called him “my man” in April 20 ...

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MSLGROUP Guide to Facebook Updates for Marketers and Bloggers

--By Sally O'Dowd, engagement editor It started as a blog post, and then another blog post, and then another website wanted to carry the news. Alas, we have bundled some recent thinking on Facebook updates into an MSLGROUP e-magazine to help marketers and bloggers optimize the social platform. In The MSLGROUP Guide to Facebook Updates, you will find four short and shareable articles: 1. Four-Step Crash Cour ...

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Trouble in #motorcity

This was originally published on Media Biz Bloggers. --By Stephen Marino, SVP, North America director of digital and social media Last week here in the US, we witnessed how human error in social media can have serious and dramatic consequences. The now infamous, yet errant, tweet from the @ChryslerAutos Twitter account read as follows: "I find it ironic that Detroit is known as the #motorcity and yet no one ...

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MSLGROUP launches CREATIVE+ – a 24/7 global design and creative unit to meet the needs of today’s communication industry

--By Pankaj Desai, vice president, MSLGROUP CREATIVE+ and member of HANMER MSL INDIA leadership team I'm writing at an especially exciting time for me. This week marks the coming together of two years of listening and responding to the market, and meeting MSLGROUP client’s evolving design needs to help them creatively engage their audiences. MSLGROUP is a network unbound by channel, and it is within this co ...

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The 100th Anniversary of International Women’s Day

--by Renee Wilson, president of the Northeast region (US) at MSLGROUP and global account director for P&G As today is the 100th anniversary of International Women's Day, I want to salute working mothers around the world. Today's milestone, a recognition of all that women do for the good of business and society, got me thinking about technology's role as enabler. Technology has undoubtedly changed countl ...

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Four-Step Crash Course: New Facebook Brand Pages

(This post was originally published on February 23 onwww.mediabizbloggers.com.) --By Romain Vezirian and Nicolas Sibouni, community managers, MSLGROUP in Paris Facebook recently rolled out an updated page layout for brands. If your company hasn't made the change, Facebook will do it for you on March 11th. As this date is fast approaching, we wanted to share what these changes mean for your brand, your commu ...

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