Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Official Statement

In response to news reports and Twitter activity involving us and pending litigation, we would like to share the following statement: "We generally do not comment on pending litigation, but we can say that the fact that the Equal Employment Opportunity Commission dismissed Ms. da Silva's charge reflects the lack of merit to her claims." ...

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Brand Do’s and Dont’s: Contests on Facebook

By Romain Vezirian Consultant and community manager, MSLGROUP, Paris Newsflash for you: Facebook is changing. All the time. And we are not talking about your friends’ updates here: we’re talking new functionalities, new layout for your brand’s page and even new rules. This last point may be the most important to keep in mind, even though it is also the issue that one no one talks about: Facebook’s official ...

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French Survey : Universal Sentiment

If you read our first post about Free Thinking, the Paris-based strategic planning and research arm of MSLGROUP, then you know about the recent survey of the French middle class. The study was commissioned by Maurice Lévy, CEO of Publicis Groupe. Mr. Lévy and Fabrice Fries, president of MSLGROUP France, hosted a symposium on the report’s findings a couple weeks ago at the Publicis Champs Elysée headquarters ...

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Free Thinking: Global Consumer Research 2.0

Xavier Charpentier looks elegant and thoughtful with his high, curly hair and square specs. Dressed in a dark blue jacket and patterned, plush scarf, he is a man who pays attention to detail and nuance. And when you’re in consumer research, that’s important. Xavier, along with Véronique Langlois, founded Free Thinking, a strategic planning and consumer research unit of MSLGROUP in Paris. They conduct social ...

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India PR Industry Takes Flight

The Indian PR industry is growing at an annual rate of 32% and will nearly double from its current size of $6 billion USD to about $10.6 billion USD by 2012, according to The Associated Chambers of Commerce and Industry of India. The organization reported its findings in a report entitled “PR & its Future Prospects” in which more than 500 PR professionals were interviewed. You can read a news story abou ...

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JPMorgan’s Social Media Fund

--By Stephen Marino, Senior Vice President, North America Director of Digital and Social Media, MSLGROUP Americas MSLGROUP CEO Olivier Fleurot (@fleurot5) recently retweeted the following message originally posted by Dion Hinchcliffe (@dhinchcliffe), engagement manager at the Dachis Group: JPMorgan to Start Social Media Fund: http://ow.ly/3W2zg Just shows how it's grown into a genuine industry. #socbiz Seei ...

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Mobile World Congress and Beyond

--By Webster Lewin, SVP, director of digital innovation and strategy, MSLGROUP Americas in New York Barcelona this week becomes the center of the wireless universe once again as Mobile World Congress hits town. The MWC is the industry's largest annual event and brings companies representing the myriad facets of mobility from all over the world. CEO's from major companies including Microsoft, Google, Nokia, ...

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Publicis Groupe Earns a Top Tweet for Its Financial Results

Publicis Groupe has joined the ranks of companies that are tweeting their financial results. Publicis Groupe CEO Maurice Lévy and CFO Jean-Michel Etienne reviewed 2010 financial results yesterday at the company’s Champs-Elysées headquarters, while their corporate communications team handled the tweeting. The company (tweeting from @publicisgroupe) earned a top tweet for the following message: "Razorfish mar ...

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Changing the World with an iPhone Camera

One of the best aspects of Social Media Week is meeting and listening to both established marketers and the up-and-coming professionals trying to change the world. Tahitian Christian Vanizette is in the latter category. A 24-year-old MBA student in France, Christian has launched Make Sense, a global project whereby he and a business partner, Romain Raguin, interview social entrepreneurs around the world and ...

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Soical CRM in Six Languages

Having lost her luggage three months ago on an Air France flight from Nice to Paris, a woman tried in vain to reach someone at the airline via a telephone number that went directly to voicemail. A couple nights ago, she left a message on the Air France Facebook page, which has nearly 69,000 fans. Two hours later, Air France community manager Marina Tymen responded, saying that if she could get the baggage c ...

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