Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

Trouble in #motorcity

This was originally published on Media Biz Bloggers. --By Stephen Marino, SVP, North America director of digital and social media Last week here in the US, we witnessed how human error in social media can have serious and dramatic consequences. The now infamous, yet errant, tweet from the @ChryslerAutos Twitter account read as follows: "I find it ironic that Detroit is known as the #motorcity and yet no one ...

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MSLGROUP launches CREATIVE+ – a 24/7 global design and creative unit to meet the needs of today’s communication industry

--By Pankaj Desai, vice president, MSLGROUP CREATIVE+ and member of HANMER MSL INDIA leadership team I'm writing at an especially exciting time for me. This week marks the coming together of two years of listening and responding to the market, and meeting MSLGROUP client’s evolving design needs to help them creatively engage their audiences. MSLGROUP is a network unbound by channel, and it is within this co ...

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The 100th Anniversary of International Women’s Day

--by Renee Wilson, president of the Northeast region (US) at MSLGROUP and global account director for P&G As today is the 100th anniversary of International Women's Day, I want to salute working mothers around the world. Today's milestone, a recognition of all that women do for the good of business and society, got me thinking about technology's role as enabler. Technology has undoubtedly changed countl ...

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Four-Step Crash Course: New Facebook Brand Pages

(This post was originally published on February 23 onwww.mediabizbloggers.com.) --By Romain Vezirian and Nicolas Sibouni, community managers, MSLGROUP in Paris Facebook recently rolled out an updated page layout for brands. If your company hasn't made the change, Facebook will do it for you on March 11th. As this date is fast approaching, we wanted to share what these changes mean for your brand, your commu ...

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Four Reasons Why Facebook’s Comment Box Will Change Blogs

--by Romain Vezirian, consultant and community manager at MSLGROUP in Paris So you thought Facebook might leave the blogosphere alone, that it had enough responsibility on its hands? If this is the case, Zuckerberg and co. are about to prove you wrong. The social networking site just launched a new Comment Box that uses Facebook Connect to make your blog more social. Here are the four reasons why we believe ...

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A View from Asia: Fortune Magazine List of the World’s Most Admired Companies

In our first post about the Fortune magazine’s list of the World’s Most Admired Companies, we featured reactions from our colleagues in New York and Sweden. In this post, we feature an Asian perspective. "It is a very US-centric list, and definitely there is more room for other Asian companies, and especially Chinese ones, to be included," said Benjamin Tan, managing director of MSL China. "It was interesti ...

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Fortune Magazine List of the World’s Most Admired Companies

Fortune magazine yesterday issued its World’s Most Admired Companies list, a subject that prompted wide-ranging conversations within MSLGROUP about corporate reputation. Andy Tannen, an SVP in our corporate practice in New York, has been following the Fortune list for 20 some odd years.  It started off as a list of only US companies; years later, the editors started to rank non-US companies separately. A fe ...

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Building 140-character brands in China

--By Johan Bjorksten, chairman and founder, Eastwei MSL China Today, my Eastwei MSL colleagues and I are launching a whitepaper called “Best Practices in Chinese Microblog Communications” . Weibo, the Chinese equivalent of the social networking site Twitter, is the biggest thing to happen in Chinese social media since the BBS. Micro is huge. I’m proud to say that we saw this one coming quite early, and real ...

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Making a Film Work for Your Brand

--By Sally O'Dowd, MSLGROUP engagement editor, Paris Amidst all the the buzz about Sunday night's Academy Awards, we've been talking to Erin Lanuti, SVP and head of our New York-based entertainment practice. Not only does she find opportunities for brands to engage with people via film, but she is a filmmaker herself: Erin is the producer of The Lottery, a documentary about the crisis in American public edu ...

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China’s Soft Power

Political pundits have for years been talking about China's use of so-called soft power and persuasion to change its image abroad. From the creaton of the Confucius Institute and a Times Square publicity campaign to China's largest-ever delegation at January's World Economic Forum (prompting one journalist to title his piece "Does Davos Change China's image?"), one can see China's soft power at every turn. ...

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