Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

A New World Order? Thoughts on the World Economic Forum

By Olivier Fleurot, CEO, MSLGROUP Despite some of the expected skirmishes at this year’s World Economic Forum, the production of which is handled by PublicisLive, part of MSLGROUP, participants tended to agree that G20 collaboration prevented a global depression. Nevertheless, the dip in the bond market and rising sovereign debt led members of the G20 and international organizations to switch their major fo ...

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Davos 2011

By Olivier Fleurot, CEO, MSLGROUP It is always a bit frustrating and extremely exciting to spend three days at the World Economic Forum with 2,000 of the brightest brains in the world—academics, journalists, various experts, representatives of NGOs, politicians and, yes, business people. Frustrating because you would like to interact at least a few minutes with each attendee and you can’t (spending five min ...

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Marketing to the Chinese : 70s, 80s and 90s generations

So much great work comes from Asia these days and the latest report from Eastwei MSL, our agency in China, is no exception. In their report, Marketing to the Chinese: 70s, 80s and 90s generations, our colleagues Judy Luo and Charlotta Lagerdahl provide a unique point of view on the Chinese, analyzing them according to the decade in which they were born. And how different each generation is from the other! “ ...

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Social Predictions for the Conversation Age: 2011

It's done! We got it out the door: the first big MSLGROUP report of the year, Social Predictions for the Conversation Age: 2011. Our report aimed to give marketers ideas that they can put to the test this year. It also reflects our general approach, namely that we help our clients bridge the gap between what is technologically possible and what is right for them right now. An e-magazine with flippable pages ...

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Purses with Purpose

How many purses does one need? The answer might be a generational one. Pascal Beucler, chief strategy officer at MSLGROUP and Richard Pinder, COO of Publicis Worldwide, recently provided some context around the tandem trends of “anti-consumption” and “post-materialism.” For the last 50 years, marketers gave consumers what they wanted: more goods, less cheaply. “We developed mass consumption,” Pascal said in ...

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Achieving Escape Velocity

In our last two posts about Jeremiah Owyangs’ address to MSLGROUP, we shared his views about making corporate websites a more social experience and background on the “corporate social strategist.” Today we turn to organizational models and career paths. Jeremiah’s comments reflected findings in a new Altimeter report, "The Career Path of the Corporate Social Strategist," which includes 2011 forecasts. The r ...

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Celebrating Brazil: All That It Has to Offer

Here at MSLGROUP we’re closing out the year with some more good news on the global expansion front. Today we announced that we’ve taken a majority stake in Andreoli MSL, one of Brazil’s top 5 full-service PR agencies. Part-owned by the Group since 2001, Andreoli will continue to align to MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. MSLGROUP has a network of 14 affiliated agen ...

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The Conversation Economy

Gone are the days when leaders—be they CEOs, politicians, or rock stars—had exclusive control on public opinion. Today, the hierarchy of ideas is no longer imposed by a few but rather embraced, or forgotten, by the many. [caption id="attachment_500" align="alignleft" width="150" caption="Former journalist Olivier Fleurot is now CEO of MSLGROUP."][/caption]Such was the theme of the remarks given by MSLGROUP ...

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The State of the State: What State is Your Corporate Social Strategy In?

[caption id="attachment_841" align="aligncenter" width="300" caption="Altimeter\'s Jeremiah Owyang speaks at Publicis Groupe headquarters about corporate social strategy. The smaller screen shows the event\'s Twitter feed."][/caption] If you’re fretting that you just aren’t doing enough in terms of social media marketing, fear not. You are a pioneer, says Jeremiah Owyang, industry analyst and partner at Alt ...

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The Future of PR: Another “Velvet Revolution” starting in Prague?

[caption id="attachment_825" align="aligncenter" width="300"] MSLGROUP\'s Pascal Beucler was a judge for the European Excellence Awards recently held in Prague.[/caption] The PR industry is changing fast. I just spent two days in the marvelous city of Prague, sitting for many hours with execs from other PR networks as we judged the 4th Annual European Excellence Awards. The experience convinced me that the ...

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