Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Four-Step Crash Course: New Facebook Brand Pages

(This post was originally published on February 23 onwww.mediabizbloggers.com.) --By Romain Vezirian and Nicolas Sibouni, community managers, MSLGROUP in Paris Facebook recently rolled out an updated page layout for brands. If your company hasn't made the change, Facebook will do it for you on March 11th. As this date is fast approaching, we wanted to share what these changes mean for your brand, your commu ...

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Four Reasons Why Facebook’s Comment Box Will Change Blogs

--by Romain Vezirian, consultant and community manager at MSLGROUP in Paris So you thought Facebook might leave the blogosphere alone, that it had enough responsibility on its hands? If this is the case, Zuckerberg and co. are about to prove you wrong. The social networking site just launched a new Comment Box that uses Facebook Connect to make your blog more social. Here are the four reasons why we believe ...

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A View from Asia: Fortune Magazine List of the World’s Most Admired Companies

In our first post about the Fortune magazine’s list of the World’s Most Admired Companies, we featured reactions from our colleagues in New York and Sweden. In this post, we feature an Asian perspective. "It is a very US-centric list, and definitely there is more room for other Asian companies, and especially Chinese ones, to be included," said Benjamin Tan, managing director of MSL China. "It was interesti ...

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Fortune Magazine List of the World’s Most Admired Companies

Fortune magazine yesterday issued its World’s Most Admired Companies list, a subject that prompted wide-ranging conversations within MSLGROUP about corporate reputation. Andy Tannen, an SVP in our corporate practice in New York, has been following the Fortune list for 20 some odd years.  It started off as a list of only US companies; years later, the editors started to rank non-US companies separately. A fe ...

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Building 140-character brands in China

--By Johan Bjorksten, chairman and founder, Eastwei MSL China Today, my Eastwei MSL colleagues and I are launching a whitepaper called “Best Practices in Chinese Microblog Communications” . Weibo, the Chinese equivalent of the social networking site Twitter, is the biggest thing to happen in Chinese social media since the BBS. Micro is huge. I’m proud to say that we saw this one coming quite early, and real ...

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Making a Film Work for Your Brand

--By Sally O'Dowd, MSLGROUP engagement editor, Paris Amidst all the the buzz about Sunday night's Academy Awards, we've been talking to Erin Lanuti, SVP and head of our New York-based entertainment practice. Not only does she find opportunities for brands to engage with people via film, but she is a filmmaker herself: Erin is the producer of The Lottery, a documentary about the crisis in American public edu ...

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China’s Soft Power

Political pundits have for years been talking about China's use of so-called soft power and persuasion to change its image abroad. From the creaton of the Confucius Institute and a Times Square publicity campaign to China's largest-ever delegation at January's World Economic Forum (prompting one journalist to title his piece "Does Davos Change China's image?"), one can see China's soft power at every turn. ...

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Official Statement

In response to news reports and Twitter activity involving us and pending litigation, we would like to share the following statement: "We generally do not comment on pending litigation, but we can say that the fact that the Equal Employment Opportunity Commission dismissed Ms. da Silva's charge reflects the lack of merit to her claims." ...

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Brand Do’s and Dont’s: Contests on Facebook

By Romain Vezirian Consultant and community manager, MSLGROUP, Paris Newsflash for you: Facebook is changing. All the time. And we are not talking about your friends’ updates here: we’re talking new functionalities, new layout for your brand’s page and even new rules. This last point may be the most important to keep in mind, even though it is also the issue that one no one talks about: Facebook’s official ...

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French Survey : Universal Sentiment

If you read our first post about Free Thinking, the Paris-based strategic planning and research arm of MSLGROUP, then you know about the recent survey of the French middle class. The study was commissioned by Maurice Lévy, CEO of Publicis Groupe. Mr. Lévy and Fabrice Fries, president of MSLGROUP France, hosted a symposium on the report’s findings a couple weeks ago at the Publicis Champs Elysée headquarters ...

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