Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Celebrating Brazil: All That It Has to Offer

Here at MSLGROUP we’re closing out the year with some more good news on the global expansion front. Today we announced that we’ve taken a majority stake in Andreoli MSL, one of Brazil’s top 5 full-service PR agencies. Part-owned by the Group since 2001, Andreoli will continue to align to MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. MSLGROUP has a network of 14 affiliated agen ...

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The Conversation Economy

Gone are the days when leaders—be they CEOs, politicians, or rock stars—had exclusive control on public opinion. Today, the hierarchy of ideas is no longer imposed by a few but rather embraced, or forgotten, by the many. [caption id="attachment_500" align="alignleft" width="150" caption="Former journalist Olivier Fleurot is now CEO of MSLGROUP."][/caption]Such was the theme of the remarks given by MSLGROUP ...

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The State of the State: What State is Your Corporate Social Strategy In?

[caption id="attachment_841" align="aligncenter" width="300" caption="Altimeter\'s Jeremiah Owyang speaks at Publicis Groupe headquarters about corporate social strategy. The smaller screen shows the event\'s Twitter feed."][/caption] If you’re fretting that you just aren’t doing enough in terms of social media marketing, fear not. You are a pioneer, says Jeremiah Owyang, industry analyst and partner at Alt ...

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The Future of PR: Another “Velvet Revolution” starting in Prague?

[caption id="attachment_825" align="aligncenter" width="300"] MSLGROUP\'s Pascal Beucler was a judge for the European Excellence Awards recently held in Prague.[/caption] The PR industry is changing fast. I just spent two days in the marvelous city of Prague, sitting for many hours with execs from other PR networks as we judged the 4th Annual European Excellence Awards. The experience convinced me that the ...

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Your Corporate Site: Soon A Social Experience

[caption id="attachment_808" align="aligncenter" width="300" caption="MSLGROUP\'s Stanislas Magniant and Altimeter\'s Jeremiah Owyang on the terrace of Publicis Groupe's Champs-Elysées headquarters."][/caption] Advertise your Facebook page? Really? That is one of the last things a brand should do, said Altimeter Group Partner Jeremiah Owyang, during his recent visit to MSLGROUP in Paris. “You spent millions ...

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Going Viral with Jimmy Maymann

After running into Jimmy Maymann at the Monaco Media Forum (organized for Monaco Mediax by PublicisLive, part of MSLGROUP) we thought we’d give him a ring to catch up on the latest trends in online video. We first got to know Jimmy soon after he sold his company, Neo Ideo, to Leo Burnett back in 2001. He stayed on with Leo for a years before moving on to its digital and promotional marketing arm, Arc Worldw ...

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WikiLeaks: Who’s Next?

Regardless of one’s views about WikiGate, one thing is certain : WikiLeaks has changed information-sharing forever. Moreover, technological advances and emerging social platforms will continue to facilitate the gathering and distribution of information once held secret. There is no going back, and companies need to be prepared. About half of the documents in the organization's possession concern the private ...

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To LeWeb, With Love

Le Monde this past summer published a special edition magazine on France: A country of museums, a symbol of past glory, or a place conducive to high tech and innovation? If Loic and Geraldine Le Meur have anything to say about it, it’s definitely the latter. Loic, founder of Seesmic and on BusinessWeek's list of the most influential people in the internet sphere, and Geraldine, his wife, are the founders of ...

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Beet.TV, Video and the Communicator’s Tool Kit

In our blog post about a recent panel discussion featuring MSLGROUP CEO Olivier Fleurot we talked about how journalists are behaving more like PR people in our social world, and vice versa. Indeed, freelance journalists in the "gig economy" can write a story for a magazine on Monday and on Tuesday write a corporate newsletter. And journalists-turned-PR people get to return to their reporting roots as writer ...

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Making Change Happen at the Women’s Forum

The 6th Annual Women’s Forum for the Economy and Society took place recently in Deauville, France, welcoming 1,300 business and political leaders from more than 80 countries. The forum, founded in 2005 by Aude Zieseniss de Thuin, became part of the MSLGROUP family in 2009, thereby enjoying the network’s PR- and event-related support. Renee Wilson, president of the Northeast region of MSLGROUP Americas, blog ...

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