Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

India PR Industry Takes Flight

The Indian PR industry is growing at an annual rate of 32% and will nearly double from its current size of $6 billion USD to about $10.6 billion USD by 2012, according to The Associated Chambers of Commerce and Industry of India. The organization reported its findings in a report entitled “PR & its Future Prospects” in which more than 500 PR professionals were interviewed. You can read a news story abou ...

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JPMorgan’s Social Media Fund

--By Stephen Marino, Senior Vice President, North America Director of Digital and Social Media, MSLGROUP Americas MSLGROUP CEO Olivier Fleurot (@fleurot5) recently retweeted the following message originally posted by Dion Hinchcliffe (@dhinchcliffe), engagement manager at the Dachis Group: JPMorgan to Start Social Media Fund: http://ow.ly/3W2zg Just shows how it's grown into a genuine industry. #socbiz Seei ...

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Mobile World Congress and Beyond

--By Webster Lewin, SVP, director of digital innovation and strategy, MSLGROUP Americas in New York Barcelona this week becomes the center of the wireless universe once again as Mobile World Congress hits town. The MWC is the industry's largest annual event and brings companies representing the myriad facets of mobility from all over the world. CEO's from major companies including Microsoft, Google, Nokia, ...

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Publicis Groupe Earns a Top Tweet for Its Financial Results

Publicis Groupe has joined the ranks of companies that are tweeting their financial results. Publicis Groupe CEO Maurice Lévy and CFO Jean-Michel Etienne reviewed 2010 financial results yesterday at the company’s Champs-Elysées headquarters, while their corporate communications team handled the tweeting. The company (tweeting from @publicisgroupe) earned a top tweet for the following message: "Razorfish mar ...

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Changing the World with an iPhone Camera

One of the best aspects of Social Media Week is meeting and listening to both established marketers and the up-and-coming professionals trying to change the world. Tahitian Christian Vanizette is in the latter category. A 24-year-old MBA student in France, Christian has launched Make Sense, a global project whereby he and a business partner, Romain Raguin, interview social entrepreneurs around the world and ...

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Soical CRM in Six Languages

Having lost her luggage three months ago on an Air France flight from Nice to Paris, a woman tried in vain to reach someone at the airline via a telephone number that went directly to voicemail. A couple nights ago, she left a message on the Air France Facebook page, which has nearly 69,000 fans. Two hours later, Air France community manager Marina Tymen responded, saying that if she could get the baggage c ...

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Transmedia, the Trend

--By Sally O'Dowd, engagement editor, MSLGROUP In this, our second post about Social Media Week Paris, we are exploring a woman and a trend: Alexis Niki and transmedia. [caption id="attachment_1081" align="alignleft" width="90" caption="Transmedia filmmaker and author Alexis Niki"][/caption]We briefly covered the transmedia concept in our recent report, Social Predictions for the Conversation Age: 2011. To ...

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Geeking Out at Social Media Week

From marketers to film makers using the web as their platform, Social Media Week, taking place this week, is gathering people around a shared passion: our increasingly interconnected world, fueled by social networks and new technologies. People in nine cities—New York (where SMW started in 2009), San Francisco, London, Istanbul, Hong Kong, Toronto, Sao Paulo and Paris (which is participating for the first t ...

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T-Shirts That Moisturize: What the Health?

By Allyson Hugley, SVP, Insight Creation, MSLGROUP Americas "Good health” consistently ranks among the top things that consumers equate with the “good life,” according to GfK’s annual Roper Reports Worldwide survey.  In Western markets, at a time when the promise of being healthier than previous generations is fading alongside the promise of being wealthier than previous generations, good health (if not hea ...

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Together Work’s Better

As one of MSLGROUP’s global practice areas is Brand and Talent, we’re taking the opportunity to share the results of our own employee engagement effort: Together Work’s Better. The Back Story Some of you might recall the October relaunch of the MSLGROUP brand, designed to unify MSLGROUP’s 2,500 employees in 22 countries under a shared vision and identity. We wanted our employees to not only fully understand ...

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