Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

Your Corporate Site: Soon A Social Experience

[caption id="attachment_808" align="aligncenter" width="300" caption="MSLGROUP\'s Stanislas Magniant and Altimeter\'s Jeremiah Owyang on the terrace of Publicis Groupe's Champs-Elysées headquarters."][/caption] Advertise your Facebook page? Really? That is one of the last things a brand should do, said Altimeter Group Partner Jeremiah Owyang, during his recent visit to MSLGROUP in Paris. “You spent millions ...

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Going Viral with Jimmy Maymann

After running into Jimmy Maymann at the Monaco Media Forum (organized for Monaco Mediax by PublicisLive, part of MSLGROUP) we thought we’d give him a ring to catch up on the latest trends in online video. We first got to know Jimmy soon after he sold his company, Neo Ideo, to Leo Burnett back in 2001. He stayed on with Leo for a years before moving on to its digital and promotional marketing arm, Arc Worldw ...

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WikiLeaks: Who’s Next?

Regardless of one’s views about WikiGate, one thing is certain : WikiLeaks has changed information-sharing forever. Moreover, technological advances and emerging social platforms will continue to facilitate the gathering and distribution of information once held secret. There is no going back, and companies need to be prepared. About half of the documents in the organization's possession concern the private ...

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To LeWeb, With Love

Le Monde this past summer published a special edition magazine on France: A country of museums, a symbol of past glory, or a place conducive to high tech and innovation? If Loic and Geraldine Le Meur have anything to say about it, it’s definitely the latter. Loic, founder of Seesmic and on BusinessWeek's list of the most influential people in the internet sphere, and Geraldine, his wife, are the founders of ...

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Beet.TV, Video and the Communicator’s Tool Kit

In our blog post about a recent panel discussion featuring MSLGROUP CEO Olivier Fleurot we talked about how journalists are behaving more like PR people in our social world, and vice versa. Indeed, freelance journalists in the "gig economy" can write a story for a magazine on Monday and on Tuesday write a corporate newsletter. And journalists-turned-PR people get to return to their reporting roots as writer ...

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Making Change Happen at the Women’s Forum

The 6th Annual Women’s Forum for the Economy and Society took place recently in Deauville, France, welcoming 1,300 business and political leaders from more than 80 countries. The forum, founded in 2005 by Aude Zieseniss de Thuin, became part of the MSLGROUP family in 2009, thereby enjoying the network’s PR- and event-related support. Renee Wilson, president of the Northeast region of MSLGROUP Americas, blog ...

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Matt Mullenweg: The MSLGROUP Interview

Matt Mullenweg might not be a household name in the traditional sense, but to anyone who is passionate about blogging or--like Matt--is on the Business Week list of the most influential people on the Web, he most definitely is. Because of Matt, this blog exists. Matt in 2005 founded Automattic, the company behind Wordpress, the software enabling this and millions of other blogs around the world. [caption id ...

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English: What it means (or doesn’t) for innovation in India

We here at the MSLGROUP blog have been talking recently about events in Europe, such as the Croation Public Relations Association conference where MSLGROUP Chief Strategy Officer Pascal Beucler discussed the Facebook generation, and the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). High time we turn to the "new" world: India. Gaurav Mishra, director of digital and social media for MSLGRO ...

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Brands are Media, Media are Brands

We spoke last time about the newspaper that Paper.li created based on Twitter activity at the Monaco Media Forum, produced for Monaco Mediax by PublicisLive, which is part of MSLGROUP. The Paper.li service organizes this activity, providing a context and framework that makes it easier to digest the content than a mere Twitter list. Such organization, even though it isn’t handled by Twitter itself, seems to ...

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Paper.li: Not Your Hometown Newspaper

The editors of the MSLGROUP had the opportunity to attend the Monaco Media Forum, which took place November 10-12 in Monte-Carlo. Hosted by H.S.H. Prince Albert II of Monaco, the fifth annual event was produced for Monaco Mediax by PublicisLive. PublicisLive is part of MSLGROUP. One of the most enriching aspects of the MMF is meeting CEOs and other senior executives from established media companies such as ...

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