Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

Transmedia, the Trend

--By Sally O'Dowd, engagement editor, MSLGROUP In this, our second post about Social Media Week Paris, we are exploring a woman and a trend: Alexis Niki and transmedia. [caption id="attachment_1081" align="alignleft" width="90" caption="Transmedia filmmaker and author Alexis Niki"][/caption]We briefly covered the transmedia concept in our recent report, Social Predictions for the Conversation Age: 2011. To ...

Read more

Geeking Out at Social Media Week

From marketers to film makers using the web as their platform, Social Media Week, taking place this week, is gathering people around a shared passion: our increasingly interconnected world, fueled by social networks and new technologies. People in nine cities—New York (where SMW started in 2009), San Francisco, London, Istanbul, Hong Kong, Toronto, Sao Paulo and Paris (which is participating for the first t ...

Read more

T-Shirts That Moisturize: What the Health?

By Allyson Hugley, SVP, Insight Creation, MSLGROUP Americas "Good health” consistently ranks among the top things that consumers equate with the “good life,” according to GfK’s annual Roper Reports Worldwide survey.  In Western markets, at a time when the promise of being healthier than previous generations is fading alongside the promise of being wealthier than previous generations, good health (if not hea ...

Read more

Together Work’s Better

As one of MSLGROUP’s global practice areas is Brand and Talent, we’re taking the opportunity to share the results of our own employee engagement effort: Together Work’s Better. The Back Story Some of you might recall the October relaunch of the MSLGROUP brand, designed to unify MSLGROUP’s 2,500 employees in 22 countries under a shared vision and identity. We wanted our employees to not only fully understand ...

Read more

A New World Order? Thoughts on the World Economic Forum

By Olivier Fleurot, CEO, MSLGROUP Despite some of the expected skirmishes at this year’s World Economic Forum, the production of which is handled by PublicisLive, part of MSLGROUP, participants tended to agree that G20 collaboration prevented a global depression. Nevertheless, the dip in the bond market and rising sovereign debt led members of the G20 and international organizations to switch their major fo ...

Read more

Davos 2011

By Olivier Fleurot, CEO, MSLGROUP It is always a bit frustrating and extremely exciting to spend three days at the World Economic Forum with 2,000 of the brightest brains in the world—academics, journalists, various experts, representatives of NGOs, politicians and, yes, business people. Frustrating because you would like to interact at least a few minutes with each attendee and you can’t (spending five min ...

Read more

Marketing to the Chinese : 70s, 80s and 90s generations

So much great work comes from Asia these days and the latest report from Eastwei MSL, our agency in China, is no exception. In their report, Marketing to the Chinese: 70s, 80s and 90s generations, our colleagues Judy Luo and Charlotta Lagerdahl provide a unique point of view on the Chinese, analyzing them according to the decade in which they were born. And how different each generation is from the other! “ ...

Read more

Social Predictions for the Conversation Age: 2011

It's done! We got it out the door: the first big MSLGROUP report of the year, Social Predictions for the Conversation Age: 2011. Our report aimed to give marketers ideas that they can put to the test this year. It also reflects our general approach, namely that we help our clients bridge the gap between what is technologically possible and what is right for them right now. An e-magazine with flippable pages ...

Read more

Purses with Purpose

How many purses does one need? The answer might be a generational one. Pascal Beucler, chief strategy officer at MSLGROUP and Richard Pinder, COO of Publicis Worldwide, recently provided some context around the tandem trends of “anti-consumption” and “post-materialism.” For the last 50 years, marketers gave consumers what they wanted: more goods, less cheaply. “We developed mass consumption,” Pascal said in ...

Read more

Achieving Escape Velocity

In our last two posts about Jeremiah Owyangs’ address to MSLGROUP, we shared his views about making corporate websites a more social experience and background on the “corporate social strategist.” Today we turn to organizational models and career paths. Jeremiah’s comments reflected findings in a new Altimeter report, "The Career Path of the Corporate Social Strategist," which includes 2011 forecasts. The r ...

Read more