Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

To LeWeb, With Love

Le Monde this past summer published a special edition magazine on France: A country of museums, a symbol of past glory, or a place conducive to high tech and innovation? If Loic and Geraldine Le Meur have anything to say about it, it’s definitely the latter. Loic, founder of Seesmic and on BusinessWeek's list of the most influential people in the internet sphere, and Geraldine, his wife, are the founders of ...

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Beet.TV, Video and the Communicator’s Tool Kit

In our blog post about a recent panel discussion featuring MSLGROUP CEO Olivier Fleurot we talked about how journalists are behaving more like PR people in our social world, and vice versa. Indeed, freelance journalists in the "gig economy" can write a story for a magazine on Monday and on Tuesday write a corporate newsletter. And journalists-turned-PR people get to return to their reporting roots as writer ...

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Making Change Happen at the Women’s Forum

The 6th Annual Women’s Forum for the Economy and Society took place recently in Deauville, France, welcoming 1,300 business and political leaders from more than 80 countries. The forum, founded in 2005 by Aude Zieseniss de Thuin, became part of the MSLGROUP family in 2009, thereby enjoying the network’s PR- and event-related support. Renee Wilson, president of the Northeast region of MSLGROUP Americas, blog ...

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Matt Mullenweg: The MSLGROUP Interview

Matt Mullenweg might not be a household name in the traditional sense, but to anyone who is passionate about blogging or--like Matt--is on the Business Week list of the most influential people on the Web, he most definitely is. Because of Matt, this blog exists. Matt in 2005 founded Automattic, the company behind Wordpress, the software enabling this and millions of other blogs around the world. [caption id ...

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English: What it means (or doesn’t) for innovation in India

We here at the MSLGROUP blog have been talking recently about events in Europe, such as the Croation Public Relations Association conference where MSLGROUP Chief Strategy Officer Pascal Beucler discussed the Facebook generation, and the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). High time we turn to the "new" world: India. Gaurav Mishra, director of digital and social media for MSLGRO ...

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Brands are Media, Media are Brands

We spoke last time about the newspaper that Paper.li created based on Twitter activity at the Monaco Media Forum, produced for Monaco Mediax by PublicisLive, which is part of MSLGROUP. The Paper.li service organizes this activity, providing a context and framework that makes it easier to digest the content than a mere Twitter list. Such organization, even though it isn’t handled by Twitter itself, seems to ...

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Paper.li: Not Your Hometown Newspaper

The editors of the MSLGROUP had the opportunity to attend the Monaco Media Forum, which took place November 10-12 in Monte-Carlo. Hosted by H.S.H. Prince Albert II of Monaco, the fifth annual event was produced for Monaco Mediax by PublicisLive. PublicisLive is part of MSLGROUP. One of the most enriching aspects of the MMF is meeting CEOs and other senior executives from established media companies such as ...

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Tweeting James Murdoch

This is the second in a series of posts inspired by Paper.li, a media partner of the Monaco Media Forum, organized for Monaco Mediax by PublicisLive, which is part of MSLGROUP. If you read the first post and are coming back, thanks! Please us as we continue the conversation on journalism, social media and brand engagement. Journalists (and English teachers) often use the axiom “Pity the reader.” Make whatev ...

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The Blogger in the Basement: Part 3

This is the third post based on a panel discussion on how social media is transforming the relationship between PR people and journalists, an event organized by the French chapter of the International Association of Business Communicators and hosted by the American University of Paris. For the first post, please click here and for the second post here. During the discussion, a couple case studies came up: A ...

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The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

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