Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

A New World Order? Thoughts on the World Economic Forum

By Olivier Fleurot, CEO, MSLGROUP Despite some of the expected skirmishes at this year’s World Economic Forum, the production of which is handled by PublicisLive, part of MSLGROUP, participants tended to agree that G20 collaboration prevented a global depression. Nevertheless, the dip in the bond market and rising sovereign debt led members of the G20 and international organizations to switch their major fo ...

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Davos 2011

By Olivier Fleurot, CEO, MSLGROUP It is always a bit frustrating and extremely exciting to spend three days at the World Economic Forum with 2,000 of the brightest brains in the world—academics, journalists, various experts, representatives of NGOs, politicians and, yes, business people. Frustrating because you would like to interact at least a few minutes with each attendee and you can’t (spending five min ...

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Marketing to the Chinese : 70s, 80s and 90s generations

So much great work comes from Asia these days and the latest report from Eastwei MSL, our agency in China, is no exception. In their report, Marketing to the Chinese: 70s, 80s and 90s generations, our colleagues Judy Luo and Charlotta Lagerdahl provide a unique point of view on the Chinese, analyzing them according to the decade in which they were born. And how different each generation is from the other! “ ...

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Social Predictions for the Conversation Age: 2011

It's done! We got it out the door: the first big MSLGROUP report of the year, Social Predictions for the Conversation Age: 2011. Our report aimed to give marketers ideas that they can put to the test this year. It also reflects our general approach, namely that we help our clients bridge the gap between what is technologically possible and what is right for them right now. An e-magazine with flippable pages ...

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Purses with Purpose

How many purses does one need? The answer might be a generational one. Pascal Beucler, chief strategy officer at MSLGROUP and Richard Pinder, COO of Publicis Worldwide, recently provided some context around the tandem trends of “anti-consumption” and “post-materialism.” For the last 50 years, marketers gave consumers what they wanted: more goods, less cheaply. “We developed mass consumption,” Pascal said in ...

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Achieving Escape Velocity

In our last two posts about Jeremiah Owyangs’ address to MSLGROUP, we shared his views about making corporate websites a more social experience and background on the “corporate social strategist.” Today we turn to organizational models and career paths. Jeremiah’s comments reflected findings in a new Altimeter report, "The Career Path of the Corporate Social Strategist," which includes 2011 forecasts. The r ...

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Celebrating Brazil: All That It Has to Offer

Here at MSLGROUP we’re closing out the year with some more good news on the global expansion front. Today we announced that we’ve taken a majority stake in Andreoli MSL, one of Brazil’s top 5 full-service PR agencies. Part-owned by the Group since 2001, Andreoli will continue to align to MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. MSLGROUP has a network of 14 affiliated agen ...

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The Conversation Economy

Gone are the days when leaders—be they CEOs, politicians, or rock stars—had exclusive control on public opinion. Today, the hierarchy of ideas is no longer imposed by a few but rather embraced, or forgotten, by the many. [caption id="attachment_500" align="alignleft" width="150" caption="Former journalist Olivier Fleurot is now CEO of MSLGROUP."][/caption]Such was the theme of the remarks given by MSLGROUP ...

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The State of the State: What State is Your Corporate Social Strategy In?

[caption id="attachment_841" align="aligncenter" width="300" caption="Altimeter\'s Jeremiah Owyang speaks at Publicis Groupe headquarters about corporate social strategy. The smaller screen shows the event\'s Twitter feed."][/caption] If you’re fretting that you just aren’t doing enough in terms of social media marketing, fear not. You are a pioneer, says Jeremiah Owyang, industry analyst and partner at Alt ...

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The Future of PR: Another “Velvet Revolution” starting in Prague?

[caption id="attachment_825" align="aligncenter" width="300"] MSLGROUP\'s Pascal Beucler was a judge for the European Excellence Awards recently held in Prague.[/caption] The PR industry is changing fast. I just spent two days in the marvelous city of Prague, sitting for many hours with execs from other PR networks as we judged the 4th Annual European Excellence Awards. The experience convinced me that the ...

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