Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Matt Mullenweg: The MSLGROUP Interview

Matt Mullenweg might not be a household name in the traditional sense, but to anyone who is passionate about blogging or--like Matt--is on the Business Week list of the most influential people on the Web, he most definitely is. Because of Matt, this blog exists. Matt in 2005 founded Automattic, the company behind Wordpress, the software enabling this and millions of other blogs around the world. [caption id ...

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English: What it means (or doesn’t) for innovation in India

We here at the MSLGROUP blog have been talking recently about events in Europe, such as the Croation Public Relations Association conference where MSLGROUP Chief Strategy Officer Pascal Beucler discussed the Facebook generation, and the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). High time we turn to the "new" world: India. Gaurav Mishra, director of digital and social media for MSLGRO ...

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Brands are Media, Media are Brands

We spoke last time about the newspaper that Paper.li created based on Twitter activity at the Monaco Media Forum, produced for Monaco Mediax by PublicisLive, which is part of MSLGROUP. The Paper.li service organizes this activity, providing a context and framework that makes it easier to digest the content than a mere Twitter list. Such organization, even though it isn’t handled by Twitter itself, seems to ...

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Paper.li: Not Your Hometown Newspaper

The editors of the MSLGROUP had the opportunity to attend the Monaco Media Forum, which took place November 10-12 in Monte-Carlo. Hosted by H.S.H. Prince Albert II of Monaco, the fifth annual event was produced for Monaco Mediax by PublicisLive. PublicisLive is part of MSLGROUP. One of the most enriching aspects of the MMF is meeting CEOs and other senior executives from established media companies such as ...

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Tweeting James Murdoch

This is the second in a series of posts inspired by Paper.li, a media partner of the Monaco Media Forum, organized for Monaco Mediax by PublicisLive, which is part of MSLGROUP. If you read the first post and are coming back, thanks! Please us as we continue the conversation on journalism, social media and brand engagement. Journalists (and English teachers) often use the axiom “Pity the reader.” Make whatev ...

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The Blogger in the Basement: Part 3

This is the third post based on a panel discussion on how social media is transforming the relationship between PR people and journalists, an event organized by the French chapter of the International Association of Business Communicators and hosted by the American University of Paris. For the first post, please click here and for the second post here. During the discussion, a couple case studies came up: A ...

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The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

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The Blogger in the Basement: How Social Media Is Transforming the PR Person-Journalist Relationship

[caption id="attachment_492" align="aligncenter" width="225" caption="Parisian marketers gather to discuss how social media has transformed the relationship between PR people and journalists. Prof. Waddick Doyle, standing, moderated the IABC panel. "][/caption] The French chapter of the International Association of Communicators, in partnership with the American University of Paris, last week held a panel d ...

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MSLGROUP Welcomes Eastwei to the Family

The editors of the MSLGROUP blog would like to send a warm welcome to the employees of Eastwei Relations, one of China’s most respected communications agencies. Publicis Groupe on November 15 announced its investment in Eastwei Relations, now to be called Eastwei MSL. Eastwei MSL will be will be aligned under MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. Founded in 1994, Eastw ...

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Walking in the Shoes of a 20-Year-Old

[caption id="attachment_414" align="aligncenter" width="300" caption="Circa 1789. The conquerors of La Bastille during the French Revolution. Today, French students use Facebook to plan prostest marches to La Bastille against retirement reform."][/caption] MSLGROUP Chief Strategy Officer Pascal Beucler might be "a seasoned professional" but thinks like he is 20. Pascal recently spoke at the 11th Croation Pu ...

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