Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

Celebrating Brazil: All That It Has to Offer

Here at MSLGROUP we’re closing out the year with some more good news on the global expansion front. Today we announced that we’ve taken a majority stake in Andreoli MSL, one of Brazil’s top 5 full-service PR agencies. Part-owned by the Group since 2001, Andreoli will continue to align to MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. MSLGROUP has a network of 14 affiliated agen ...

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The Conversation Economy

Gone are the days when leaders—be they CEOs, politicians, or rock stars—had exclusive control on public opinion. Today, the hierarchy of ideas is no longer imposed by a few but rather embraced, or forgotten, by the many. [caption id="attachment_500" align="alignleft" width="150" caption="Former journalist Olivier Fleurot is now CEO of MSLGROUP."][/caption]Such was the theme of the remarks given by MSLGROUP ...

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The State of the State: What State is Your Corporate Social Strategy In?

[caption id="attachment_841" align="aligncenter" width="300" caption="Altimeter\'s Jeremiah Owyang speaks at Publicis Groupe headquarters about corporate social strategy. The smaller screen shows the event\'s Twitter feed."][/caption] If you’re fretting that you just aren’t doing enough in terms of social media marketing, fear not. You are a pioneer, says Jeremiah Owyang, industry analyst and partner at Alt ...

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The Future of PR: Another “Velvet Revolution” starting in Prague?

[caption id="attachment_825" align="aligncenter" width="300"] MSLGROUP\'s Pascal Beucler was a judge for the European Excellence Awards recently held in Prague.[/caption] The PR industry is changing fast. I just spent two days in the marvelous city of Prague, sitting for many hours with execs from other PR networks as we judged the 4th Annual European Excellence Awards. The experience convinced me that the ...

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Your Corporate Site: Soon A Social Experience

[caption id="attachment_808" align="aligncenter" width="300" caption="MSLGROUP\'s Stanislas Magniant and Altimeter\'s Jeremiah Owyang on the terrace of Publicis Groupe's Champs-Elysées headquarters."][/caption] Advertise your Facebook page? Really? That is one of the last things a brand should do, said Altimeter Group Partner Jeremiah Owyang, during his recent visit to MSLGROUP in Paris. “You spent millions ...

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Going Viral with Jimmy Maymann

After running into Jimmy Maymann at the Monaco Media Forum (organized for Monaco Mediax by PublicisLive, part of MSLGROUP) we thought we’d give him a ring to catch up on the latest trends in online video. We first got to know Jimmy soon after he sold his company, Neo Ideo, to Leo Burnett back in 2001. He stayed on with Leo for a years before moving on to its digital and promotional marketing arm, Arc Worldw ...

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WikiLeaks: Who’s Next?

Regardless of one’s views about WikiGate, one thing is certain : WikiLeaks has changed information-sharing forever. Moreover, technological advances and emerging social platforms will continue to facilitate the gathering and distribution of information once held secret. There is no going back, and companies need to be prepared. About half of the documents in the organization's possession concern the private ...

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To LeWeb, With Love

Le Monde this past summer published a special edition magazine on France: A country of museums, a symbol of past glory, or a place conducive to high tech and innovation? If Loic and Geraldine Le Meur have anything to say about it, it’s definitely the latter. Loic, founder of Seesmic and on BusinessWeek's list of the most influential people in the internet sphere, and Geraldine, his wife, are the founders of ...

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Beet.TV, Video and the Communicator’s Tool Kit

In our blog post about a recent panel discussion featuring MSLGROUP CEO Olivier Fleurot we talked about how journalists are behaving more like PR people in our social world, and vice versa. Indeed, freelance journalists in the "gig economy" can write a story for a magazine on Monday and on Tuesday write a corporate newsletter. And journalists-turned-PR people get to return to their reporting roots as writer ...

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Making Change Happen at the Women’s Forum

The 6th Annual Women’s Forum for the Economy and Society took place recently in Deauville, France, welcoming 1,300 business and political leaders from more than 80 countries. The forum, founded in 2005 by Aude Zieseniss de Thuin, became part of the MSLGROUP family in 2009, thereby enjoying the network’s PR- and event-related support. Renee Wilson, president of the Northeast region of MSLGROUP Americas, blog ...

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