Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

Digital Branding, What Is It and What Do You Need to Do about It?

Gap changed its logo—and then changed it back—after public outcry. Nestlé, maker of Kit Kat, will stop using products widely believed to be associated with deforestation after a Greenpeace campaign. The "Smell like a Man, Man” campaign by Old Spice, a 70-year-old brand losing market share, became part of the cultural conversation. Procter & Gamble can’t keep the product in stock. What do these brands have i ...

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Online Comment Sections: How to Speak for Your Brand

As you may have seen from the October 25 post, MSL Boston has produced a paper on online comment sections, what they mean to the media, the public and brands. Here is a follow-up post highlighting the team’s advice for brand managers and corporate communicators who find their company the subject of online comment threads. A Simple Yet Strategic Approach to Online Comment Threads 1. Monitor. Comment sections ...

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Online Comment Sections: Did That Guy Really Say That?

The comment section beneath an online news story can result in some of the most ruthless, reputation-damaging content on the web. “(Comment sections) are the Wild West of the online news environment and have triggered anxiety and handwringing among communicators for brands, businesses and institutions, as well as the media,” says Don Martelli, vice president and director of digital communication at MSL Bost ...

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CRITICAL CONVERSATIONS

Communicators have always known that good writing, the graceful turn of a phrase, can make a document sing, tell a good story, bring facts to life in a compelling way. In the Conversation Age, content is even more critical. Through our blog, Critical Conversations, we want to share with you our raison d’être in today’s media-driven world. MSLGROUP is the specialty communications, PR and events network withi ...

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The Talent Journey

Gone are the days when employee communications was a part-time job of the human resources or external communications director. (But if this still describes your company, read on.) “The best organizations find that their corporate/consumer brand incorporates some element of reputation as an employer.”  Unprompted questions about the brand should include something about “…and people love working there,” says ...

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The World Is Moving East. Let’s pick up Gaurav Mishra on the way.

As director of digital for MSLGROUP Asia, Gaurav Mishra helps global brands benefit from Social Squared, the intersection of social, as in connecting people, with social, as in benefiting society. He is a marketer who truly knows how to use technology to drive results, whether one’s business is corruption-free elections or brand awareness.  Because if you’re savvy enough to crowd-source to make a society mo ...

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Is Your Brand like Dorian Gray?

[caption id="attachment_297" align="alignleft" width="150" caption="Stanislas Magniant is director, EMEA, for Publicis Net Intelligenz"][/caption] Stanislas Magniant, managing director of Publicis Net Intelligenz, is one of Paris’  leading experts on digital branding and e-reputation. That is to say, how is your brand perceived online ? How are people engaging with you ? Stan can be seen in this (French) Bu ...

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Vanguard Company Reprise

Harvard Professor Rosabeth Moss Kanter (see previous post) argues that leadership in the 21st century means putting your values ahead of what people might be telling you to do for the short term. It means standing up and becoming vocal champions for what is right--for actions and strategies that will protect and nurture the brand over time. Leadership is about collaboration and the development of constituen ...

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Search Marketing and the Communicator’s Tool Kit

Advances in search engine marketing are dramatically changing the way people obtain information, which in turn is impacting the communicator’s tool kit.  With Google Instant, people only need to type a few letters for the most popular and relevant search results to appear. As people type less to get the info they need, search terms (those words you hyperlink in press releases to your website pages) will nee ...

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Are You a Vanguard Company?

Harvard Professor Rosabeth Moss Kanter captures five years of global business analysis in her latest book, Supercorp: how vanguard companies create innovation, profits, growth and social good. We paraphrase here Ms. Kanter’s four characteristics of sustainable and successful businesses, and ask a relevant question for each. 1. An enterprise has to be defined in terms of how it serves society; it must integr ...

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