Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

The Future of PR: Another “Velvet Revolution” starting in Prague?

[caption id="attachment_825" align="aligncenter" width="300"] MSLGROUP\'s Pascal Beucler was a judge for the European Excellence Awards recently held in Prague.[/caption] The PR industry is changing fast. I just spent two days in the marvelous city of Prague, sitting for many hours with execs from other PR networks as we judged the 4th Annual European Excellence Awards. The experience convinced me that the ...

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Your Corporate Site: Soon A Social Experience

[caption id="attachment_808" align="aligncenter" width="300" caption="MSLGROUP\'s Stanislas Magniant and Altimeter\'s Jeremiah Owyang on the terrace of Publicis Groupe's Champs-Elysées headquarters."][/caption] Advertise your Facebook page? Really? That is one of the last things a brand should do, said Altimeter Group Partner Jeremiah Owyang, during his recent visit to MSLGROUP in Paris. “You spent millions ...

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Going Viral with Jimmy Maymann

After running into Jimmy Maymann at the Monaco Media Forum (organized for Monaco Mediax by PublicisLive, part of MSLGROUP) we thought we’d give him a ring to catch up on the latest trends in online video. We first got to know Jimmy soon after he sold his company, Neo Ideo, to Leo Burnett back in 2001. He stayed on with Leo for a years before moving on to its digital and promotional marketing arm, Arc Worldw ...

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WikiLeaks: Who’s Next?

Regardless of one’s views about WikiGate, one thing is certain : WikiLeaks has changed information-sharing forever. Moreover, technological advances and emerging social platforms will continue to facilitate the gathering and distribution of information once held secret. There is no going back, and companies need to be prepared. About half of the documents in the organization's possession concern the private ...

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To LeWeb, With Love

Le Monde this past summer published a special edition magazine on France: A country of museums, a symbol of past glory, or a place conducive to high tech and innovation? If Loic and Geraldine Le Meur have anything to say about it, it’s definitely the latter. Loic, founder of Seesmic and on BusinessWeek's list of the most influential people in the internet sphere, and Geraldine, his wife, are the founders of ...

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Beet.TV, Video and the Communicator’s Tool Kit

In our blog post about a recent panel discussion featuring MSLGROUP CEO Olivier Fleurot we talked about how journalists are behaving more like PR people in our social world, and vice versa. Indeed, freelance journalists in the "gig economy" can write a story for a magazine on Monday and on Tuesday write a corporate newsletter. And journalists-turned-PR people get to return to their reporting roots as writer ...

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Making Change Happen at the Women’s Forum

The 6th Annual Women’s Forum for the Economy and Society took place recently in Deauville, France, welcoming 1,300 business and political leaders from more than 80 countries. The forum, founded in 2005 by Aude Zieseniss de Thuin, became part of the MSLGROUP family in 2009, thereby enjoying the network’s PR- and event-related support. Renee Wilson, president of the Northeast region of MSLGROUP Americas, blog ...

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Matt Mullenweg: The MSLGROUP Interview

Matt Mullenweg might not be a household name in the traditional sense, but to anyone who is passionate about blogging or--like Matt--is on the Business Week list of the most influential people on the Web, he most definitely is. Because of Matt, this blog exists. Matt in 2005 founded Automattic, the company behind Wordpress, the software enabling this and millions of other blogs around the world. [caption id ...

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English: What it means (or doesn’t) for innovation in India

We here at the MSLGROUP blog have been talking recently about events in Europe, such as the Croation Public Relations Association conference where MSLGROUP Chief Strategy Officer Pascal Beucler discussed the Facebook generation, and the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). High time we turn to the "new" world: India. Gaurav Mishra, director of digital and social media for MSLGRO ...

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Brands are Media, Media are Brands

We spoke last time about the newspaper that Paper.li created based on Twitter activity at the Monaco Media Forum, produced for Monaco Mediax by PublicisLive, which is part of MSLGROUP. The Paper.li service organizes this activity, providing a context and framework that makes it easier to digest the content than a mere Twitter list. Such organization, even though it isn’t handled by Twitter itself, seems to ...

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