The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

The Blogger in the Basement: Part 3

This is the third post based on a panel discussion on how social media is transforming the relationship between PR people and journalists, an event organized by the French chapter of the International Association of Business Communicators and hosted by the American University of Paris. For the first post, please click here and for the second post here. During the discussion, a couple case studies came up: A ...

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The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

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The Blogger in the Basement: How Social Media Is Transforming the PR Person-Journalist Relationship

[caption id="attachment_492" align="aligncenter" width="225" caption="Parisian marketers gather to discuss how social media has transformed the relationship between PR people and journalists. Prof. Waddick Doyle, standing, moderated the IABC panel. "][/caption] The French chapter of the International Association of Communicators, in partnership with the American University of Paris, last week held a panel d ...

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MSLGROUP Welcomes Eastwei to the Family

The editors of the MSLGROUP blog would like to send a warm welcome to the employees of Eastwei Relations, one of China’s most respected communications agencies. Publicis Groupe on November 15 announced its investment in Eastwei Relations, now to be called Eastwei MSL. Eastwei MSL will be will be aligned under MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. Founded in 1994, Eastw ...

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Walking in the Shoes of a 20-Year-Old

[caption id="attachment_414" align="aligncenter" width="300" caption="Circa 1789. The conquerors of La Bastille during the French Revolution. Today, French students use Facebook to plan prostest marches to La Bastille against retirement reform."][/caption] MSLGROUP Chief Strategy Officer Pascal Beucler might be "a seasoned professional" but thinks like he is 20. Pascal recently spoke at the 11th Croation Pu ...

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Marketing to the Masses in Asia: Lessons from Brands

This is the second in a series of blogs based on research conducted by Leo Burnett Asia-Pacific on low-income consumers. While the first blog touched on the power and relevance of consumers with as little as $2,000 USD a year, this blog features examples of brands who have successfully and ethically tapped this market: • Heinz Complan Family is a nutritional powdered-milk supplement that has strong equity i ...

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Winning Over Asia’s Majority

This is the third in a series of posts about low-income Asian consumers based on research conducted by Leo Burnett Asia-Pacific. Below are some tips for tapping this market ethically and profitably. Asian consumers, just like their Western counterparts, go for brands that understand their lifestyles: 1. LISTEN • Don't think of the $2,000-a-year income bracket as an oddity. It's the average in Asia. • Unders ...

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Marketing to the Masses in Asia

For decades, the majority of multinational corprations marketing in Asia have focused on the affluent minority, those who tend to live in urban areas and have shopping habits and product needs that are quite similar to those in the West. But by focusing only on the upper-income urbanites, marketers are missing a vast opportunity at the bottom of the economic pyramid. About 4 billion people in the world earn ...

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Paid Content: Can Publishers Pull It Off?

Consulting firm Booz & Company has some terrific thought leadership on media and marketing that we would like to share. The editors of MSLGROUP’s blog have gotten to know the Booz team through the company’s partnership with the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). As the official knowledge partner of the Monaco Media Forum, Booz & Company produced a microsite with papers ...

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Digital Branding, What Is It and What Do You Need to Do about It?

Gap changed its logo—and then changed it back—after public outcry. Nestlé, maker of Kit Kat, will stop using products widely believed to be associated with deforestation after a Greenpeace campaign. The "Smell like a Man, Man” campaign by Old Spice, a 70-year-old brand losing market share, became part of the cultural conversation. Procter & Gamble can’t keep the product in stock. What do these brands have i ...

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