Brazilian Health Expeditions: Guardians of the Forest

Brazilian Health Expeditions: Guardians of the Forest

Expedicionários da Saúde is a Brazilian NGO that provides assistance to indigenous communities in regions far from the Amazon, performing surgeries and quality treatments so that t ...

The Age of Emotional Resonance: The New Creative Leap

The Age of Emotional Resonance: The New Creative Leap

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The choice of winners at major festivals in 2016 confirmed that ‘emotion’ is climbing up the ladder of priorities for ...

Responsive & Responsible Leadership: A Media Trainer’s Point Of View

Responsive & Responsible Leadership: A Media Trainer’s Point Of View

By Melody Kimmel, Senior Vice President and Training Program Lead, MSLGROUP Responsive and responsible leadership requires both sides of the brain. It also means properly understan ...

Finding the Signal in the Noise: Responsive & Responsible Leadership

Finding the Signal in the Noise: Responsive & Responsible Leadership

By Peter Steere, Chairman, EMEA, MSLGROUP The best outcome a leader can hope for is to be able to create the space and environment for his or her co-workers to be heroes. One thing ...

Responsive & Responsible Leadership In Action

Responsive & Responsible Leadership In Action

By Guillaume Herbette, Global CEO, MSLGROUP In his recent op-ed, my colleague Nigel Salter, CEO of Salterbaxter MSLGROUP, placed the onus on business to mend the gap it has with so ...

Why The Gap Between Business & Society Needs to be Closed

Why The Gap Between Business & Society Needs to be Closed

By Nigel Salter, CEO, Salterbaxter MSLGROUP The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our i ...

Infographic: Food’s Power To Transcend In 2017

Infographic: Food’s Power To Transcend In 2017

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle This article first appeared on: The Holmes Report And after the onslaught of discord a ...

The Talent Journey

Gone are the days when employee communications was a part-time job of the human resources or external communications director. (But if this still describes your company, read on.) “The best organizations find that their corporate/consumer brand incorporates some element of reputation as an employer.”  Unprompted questions about the brand should include something about “…and people love working there,” says ...

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The World Is Moving East. Let’s pick up Gaurav Mishra on the way.

As director of digital for MSLGROUP Asia, Gaurav Mishra helps global brands benefit from Social Squared, the intersection of social, as in connecting people, with social, as in benefiting society. He is a marketer who truly knows how to use technology to drive results, whether one’s business is corruption-free elections or brand awareness.  Because if you’re savvy enough to crowd-source to make a society mo ...

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Is Your Brand like Dorian Gray?

[caption id="attachment_297" align="alignleft" width="150" caption="Stanislas Magniant is director, EMEA, for Publicis Net Intelligenz"][/caption] Stanislas Magniant, managing director of Publicis Net Intelligenz, is one of Paris’  leading experts on digital branding and e-reputation. That is to say, how is your brand perceived online ? How are people engaging with you ? Stan can be seen in this (French) Bu ...

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Vanguard Company Reprise

Harvard Professor Rosabeth Moss Kanter (see previous post) argues that leadership in the 21st century means putting your values ahead of what people might be telling you to do for the short term. It means standing up and becoming vocal champions for what is right--for actions and strategies that will protect and nurture the brand over time. Leadership is about collaboration and the development of constituen ...

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Search Marketing and the Communicator’s Tool Kit

Advances in search engine marketing are dramatically changing the way people obtain information, which in turn is impacting the communicator’s tool kit.  With Google Instant, people only need to type a few letters for the most popular and relevant search results to appear. As people type less to get the info they need, search terms (those words you hyperlink in press releases to your website pages) will nee ...

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Are You a Vanguard Company?

Harvard Professor Rosabeth Moss Kanter captures five years of global business analysis in her latest book, Supercorp: how vanguard companies create innovation, profits, growth and social good. We paraphrase here Ms. Kanter’s four characteristics of sustainable and successful businesses, and ask a relevant question for each. 1. An enterprise has to be defined in terms of how it serves society; it must integr ...

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A Media Event for the Conversation Age

As the world’s third-largest communications and engagement network, MSLGROUP has a unique perspective on the conversation age.  Several of our agencies have events expertise—PublicisLive, Emotion, PBJS, Publicis Meeting and Publicis Events—and they know better than anyone the impact that important gatherings can have on industries, markets and the people who buy goods and services. Of particular relevance t ...

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Bankers vs. Banksters: Back to Better Times

Bankers traditionally have been perceived as the corner stone of their communities, lending money to businesses and individuals to help them prosper. Banksters take the money and run. Restoring the damaged image requires a new set of values and candor. The image of Northern Rock customers queuing outside for their money will take many years to fade from people’s memories. As our colleagues at Capital MSL pu ...

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Performance with Purpose

Our colleagues at Kekst & Company recently underlined the rise of a “new populism,” which has “emboldened a push for wholesale changes that will affect every public company—changes in disclosure practices, proxy voting processes, executive compensation, risk management and taxation.” We call such an ethos “Performance with Purpose.” Nothing wrong with making a profit, but don’t do it at the expense of t ...

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Value for All: A Corporate Constitution

How many times do we hear in corporate and financial circles that we need to be providing value to our shareholders?  It’s a fundamental part of capitalism. But the global financial crisis has caused a fundamental shift toward what we call “value for all.”  In our social world, where anyone with a computer or smartphone has a voice, companies and brands have to prove they are creating value for all stake-ho ...

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