Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Paper.li: Not Your Hometown Newspaper

The editors of the MSLGROUP had the opportunity to attend the Monaco Media Forum, which took place November 10-12 in Monte-Carlo. Hosted by H.S.H. Prince Albert II of Monaco, the fifth annual event was produced for Monaco Mediax by PublicisLive. PublicisLive is part of MSLGROUP. One of the most enriching aspects of the MMF is meeting CEOs and other senior executives from established media companies such as ...

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Tweeting James Murdoch

This is the second in a series of posts inspired by Paper.li, a media partner of the Monaco Media Forum, organized for Monaco Mediax by PublicisLive, which is part of MSLGROUP. If you read the first post and are coming back, thanks! Please us as we continue the conversation on journalism, social media and brand engagement. Journalists (and English teachers) often use the axiom “Pity the reader.” Make whatev ...

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The Blogger in the Basement: Part 3

This is the third post based on a panel discussion on how social media is transforming the relationship between PR people and journalists, an event organized by the French chapter of the International Association of Business Communicators and hosted by the American University of Paris. For the first post, please click here and for the second post here. During the discussion, a couple case studies came up: A ...

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The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

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The Blogger in the Basement: How Social Media Is Transforming the PR Person-Journalist Relationship

[caption id="attachment_492" align="aligncenter" width="225" caption="Parisian marketers gather to discuss how social media has transformed the relationship between PR people and journalists. Prof. Waddick Doyle, standing, moderated the IABC panel. "][/caption] The French chapter of the International Association of Communicators, in partnership with the American University of Paris, last week held a panel d ...

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MSLGROUP Welcomes Eastwei to the Family

The editors of the MSLGROUP blog would like to send a warm welcome to the employees of Eastwei Relations, one of China’s most respected communications agencies. Publicis Groupe on November 15 announced its investment in Eastwei Relations, now to be called Eastwei MSL. Eastwei MSL will be will be aligned under MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. Founded in 1994, Eastw ...

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Walking in the Shoes of a 20-Year-Old

[caption id="attachment_414" align="aligncenter" width="300" caption="Circa 1789. The conquerors of La Bastille during the French Revolution. Today, French students use Facebook to plan prostest marches to La Bastille against retirement reform."][/caption] MSLGROUP Chief Strategy Officer Pascal Beucler might be "a seasoned professional" but thinks like he is 20. Pascal recently spoke at the 11th Croation Pu ...

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Marketing to the Masses in Asia: Lessons from Brands

This is the second in a series of blogs based on research conducted by Leo Burnett Asia-Pacific on low-income consumers. While the first blog touched on the power and relevance of consumers with as little as $2,000 USD a year, this blog features examples of brands who have successfully and ethically tapped this market: • Heinz Complan Family is a nutritional powdered-milk supplement that has strong equity i ...

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Winning Over Asia’s Majority

This is the third in a series of posts about low-income Asian consumers based on research conducted by Leo Burnett Asia-Pacific. Below are some tips for tapping this market ethically and profitably. Asian consumers, just like their Western counterparts, go for brands that understand their lifestyles: 1. LISTEN • Don't think of the $2,000-a-year income bracket as an oddity. It's the average in Asia. • Unders ...

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Marketing to the Masses in Asia

For decades, the majority of multinational corprations marketing in Asia have focused on the affluent minority, those who tend to live in urban areas and have shopping habits and product needs that are quite similar to those in the West. But by focusing only on the upper-income urbanites, marketers are missing a vast opportunity at the bottom of the economic pyramid. About 4 billion people in the world earn ...

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