Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Are You a Vanguard Company?

Harvard Professor Rosabeth Moss Kanter captures five years of global business analysis in her latest book, Supercorp: how vanguard companies create innovation, profits, growth and social good. We paraphrase here Ms. Kanter’s four characteristics of sustainable and successful businesses, and ask a relevant question for each. 1. An enterprise has to be defined in terms of how it serves society; it must integr ...

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A Media Event for the Conversation Age

As the world’s third-largest communications and engagement network, MSLGROUP has a unique perspective on the conversation age.  Several of our agencies have events expertise—PublicisLive, Emotion, PBJS, Publicis Meeting and Publicis Events—and they know better than anyone the impact that important gatherings can have on industries, markets and the people who buy goods and services. Of particular relevance t ...

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Bankers vs. Banksters: Back to Better Times

Bankers traditionally have been perceived as the corner stone of their communities, lending money to businesses and individuals to help them prosper. Banksters take the money and run. Restoring the damaged image requires a new set of values and candor. The image of Northern Rock customers queuing outside for their money will take many years to fade from people’s memories. As our colleagues at Capital MSL pu ...

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Performance with Purpose

Our colleagues at Kekst & Company recently underlined the rise of a “new populism,” which has “emboldened a push for wholesale changes that will affect every public company—changes in disclosure practices, proxy voting processes, executive compensation, risk management and taxation.” We call such an ethos “Performance with Purpose.” Nothing wrong with making a profit, but don’t do it at the expense of t ...

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Value for All: A Corporate Constitution

How many times do we hear in corporate and financial circles that we need to be providing value to our shareholders?  It’s a fundamental part of capitalism. But the global financial crisis has caused a fundamental shift toward what we call “value for all.”  In our social world, where anyone with a computer or smartphone has a voice, companies and brands have to prove they are creating value for all stake-ho ...

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Tuning out the boss and client

Would you ever think of “tuning out” your boss or client during a meeting? Ignoring them entirely or failing to act on a request? Hardly the best way to make a good name for yourself. Yet some companies are doing just that, metaphorically speaking of course, when it  comes to social media. Consumers are both a brand’s client and boss in today’s social world. They can praise  a new product or raise a raucous ...

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Trust Breakdown, Trust Refresh: A Lesson from Banks

In Cleveland Vs. Wall Street, Swiss filmmaker Jean-Stéphane Bron captures the pain of ordinary people hit by the financial crisis.  As the film’s mock trial progresses, he demonstrates how people come together to save their community.  Yet he also clearly portrays people’s anger over banks, which leads us to the MSLGROUP study: “The banking industry in post-crisis times: From vanished trust to evidence-base ...

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The intern speaks out…and mothers, too

MSL UK asked Olivia Chausson, Cambridge psychology student and intern extraordinaire, to record her thoughts about the foray into the communications profession. We found her summer reflections quite refreshing. From her inventive simile, « Social media space worked like an arena, a place in which actual dialogues took place between consumers and brands »  to the candor she finds in mommy bloggers, « I felt ...

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That Was Fun: Financial Communications in a Crisis

Antoine Denry of Publicis Consultants in Paris says it is hard to establish metrics for financial communications when a company has to deliver bad news. Indeed, being on the firing line during lay-offs or a steep decline in the stock price is a tough job.  And even when you deliver negative news perfectly, well, it is still negative. Yet it has to be done when a company is publicly traded and in the public ...

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From PR Agency to Conversation Agency

In her PRWeek column, MSL UK CEO Kelly Walsh notes that the amount of consumer choice is expanding, as is the communication to go with it. But in markets such as the UK where the government is looking to cut swathes of spending, and with it jobs, consumers face tough futures choosing what to spend their money on. Says Kelly :  We think that the relationships PR can have with consumers and the conversations ...

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