Infographic: POTUS India Visit Implications

Infographic: POTUS India Visit Implications

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India US President Barack Obama’s recent visit to India predictably created a lot of buzz. On the radio show ‘Mann Ki ...

A Letter from Asia: The Privilege of Rapid Growth is Not Without Challenge

A Letter from Asia: The Privilege of Rapid Growth is Not Without Challenge

By Glenn Osaki, President – Asia, MSLGROUP It is not hard to see why the 21st century has been coined the “Asian Century” as the region continues its upward march. Concentrated pop ...

CSR into CSV: The Path to Creating Shared Value

CSR into CSV: The Path to Creating Shared Value

John Bee talks to Jim Peacock about the journey Nestlé went on to become a company focused on creating Shared Value and suggests it’s a concept that could be adopted across many ma ...

An Introduction to the Future of Creativity

An Introduction to the Future of Creativity

By Olivier Fleurot, CEO, MSLGROUP Creativity is a topic that comes up frequently at PR conferences – especially at Cannes. As a lot of PR awards still go to traditional advertising ...

Citizenship in India: Getting Involved – Offline and Online

Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citiz ...

Asia in “The New Global Context” at Davos

Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards glob ...

The Real Beauty of Davos

The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political lea ...

Enhancing Content Marketing Practices for the Health Industry

By Aleisia Gibson-Wright, Senior Vice President, MSLGROUP Content marketing was a novel concept in communications few years back. But this year, content programs are more prevalent in our industry than in the prior year. Content now is largely unbranded, very visual, and filled with inspiring patient-focused storytelling. Whether pharma, healthcare systems or devices and diagnostics – all kinds of organizat ...

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The Emergence of Shared Value: Driving Innovation and Growth

By Marc Pfitzer, Managing Director, FSG Marc Pfitzer charts the emergence of Shared Value as a driving force for innovation and growth in companies determined to create both social and economic value. Like other new approaches to sustainability, it is filling in huge gaps left by earlier experiments with philanthropy and CSR – but is still in its infancy and its potential is vast. For well over a decade, we ...

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The Changing Nature of Investor Behaviour

By Glenn Osaki, President – Asia, MSLGROUP While the benefits of portfolio diversification are generally accepted, opinion on whether a correlation can be found between portfolio concentration and performance remains divided. But, for investor relations professionals and executives alike, an understanding of time horizons and their company’s place in an investor’s portfolio are important in evaluating the l ...

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India Strategic Communications Report 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India The 2014 edition of what we refer to as the ‘India public relations (PR) report’ – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’ – focused on the downturn and how agencies are coping with it. The survey – carried out across India – focused on senior PR professionals and their views on how the business ...

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Citizenship in China: Doing What You Can, Offline and Online

By Ellen Cheng, Asia Practice Leader, Corporate & Brand Citizenship, MSLGROUP in China On a personal level, Chinese Millennials of all ages believe active citizenship means, “doing what you can to get involved.” Older and younger Millennials behave and think quite differently. Those born in major cities in the late ‘70s and early ‘80s experienced lukewarm prosperity thanks to early reforms. Younger Mill ...

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MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

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A Letter from the US: The Basics of Activism

By Tom Davies, Senior Vice President, Kekst and Company [Preface: The purpose of this commentary is to provide a concise, high-level overview of shareholder activism that includes a summary of the current landscape, key findings from the investor survey and a primer on the importance of shareholder communications. This document is not intended to serve as legal advice, which should be obtained from counsel. ...

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Environmental Profit And Loss: And the Triple Bottom Line

By Susanne Stormer, Vice President, Corporate Sustainability, Novo Nordisk and Annie Lancaster, Senior Consultant, Salterbaxter MSLGROUP Novo Nordisk has been called the ‘world’s most sustainable corporation’. Here, Susanne Stormer – Vice President, Corporate Sustainability – describes to Annie Lancaster how measuring the company’s EP&L is just one strand of a corporate philosophy that balances economic ...

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Trends for 2015 – People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Every month we look at a couple of inspiring initiatives to track how brands and organizations are engaging with people in the conversation age. This month, we picked new initiatives that are indicative of larger trends that will unfold over 2015. We’re seeing campaigns from people, activists, brands and governments to change the way we c ...

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Citizenship in United States: Personally Taking Action

By Anne Erhard, ‎SVP, Cause Marketing and Corporate Social Responsibility, MSLGROUP and Sheila McLean, SVP/Director, Corporate & Brand Citizenship, Qorvis MSLGROUP Millennials in the United States are more likely to consider citizenship as personally taking action than global Millennials. They prioritize tangible individual engagement over influencing others, corporate efforts or simply sharing informat ...

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