MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

Good news to kick off the award winning season, we are thrilled to announce that our Asia team has won 10 awards at the 2016 Asia Pacific Stevie Awards including a Gold, a Silver a ...

Re-negotiating the UNFCCC Framework

Re-negotiating the UNFCCC Framework

Recommendations from Sciences Po's student negotiators In May 2015, Sciences Po - the Paris Institute of Political Studies - organized a simulation of COP21 to imagine and test an ...

Momentum, Integration Drive PR Forward

Momentum, Integration Drive PR Forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Publicis Groupe CEO, Maurice Lévy's interview is an excerpt of the article publish ...

Digitising Customer Relations: Ongoing Actions & Reactions

Digitising Customer Relations: Ongoing Actions & Reactions

Companies are used to external communications that are top-down and completely controlled. Interactions with customers have been relatively limited, both from a contact and frequen ...

Brexit Stage Left?

Brexit Stage Left?

By Alastair Bealby, Senior Consultant, MSLGROUP Brussels The debate about Brexit is raging in the United Kingdom. Journalists and politicians from across the political divide have ...

Unlocking the Forces of Business & Consumer Demand

Unlocking the Forces of Business & Consumer Demand

An interview with Sally Uren, Chief Executive, Forum for the Future People’s Insights: What do you see as the top 3 priorities for businesses in the next few years? Sally: Here's w ...

A 360-degree Perspective on the Power & Possibilities of VR

A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 w ...

Applying Science: The Quest for Business Relevance

To unlock growth, mitigate risks, and raise sustainability performance levels, companies are well advised to be mindful of science when developing their business strategies. However, John Kornerup Bang is sceptical of the value of scientific goal setting when it’s decoupled from your business reality. Science and the Role of Organisations The fact that science is rapidly moving centre stage in the context of ...

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Communicating with Policymakers in the Digital Age

Public Affairs on the Threshold of Change Europe Ahead of US in Social Media Usage for Public Policy MSLGROUP’s survey shows that digital and social media are more used and appreciated as a way to communicate with policymakers in Brussels than in Washington D.C. In the U.S., personal contacts, television and radio advertising are still considered the best ways to influence policymakers. However, half of EU ...

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A Culture Change for Employees

Digital transition projects have traditionally been implemented by IT departments, which applied the change management processes of large IT firms. Likewise, organisational and management consultants, who are more process-focused, have produced a large number of change management kits, which are undoubtedly useful and well-designed, but do not solve the main problem: how to gain employee buy-in to a new cul ...

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[EVENT] MSLGROUP UK’s ‘Shaping Reputations’

Without the right reputation businesses and brands can’t succeed. And yet too often the word reputation is misunderstood, being seen as remote, negative and unmanageable, particularly in the world of marketing and consumer brands. This event provides new research, insights, peer views and practical advice to help you understand why and how you can build and protect your reputation more effectively, whether ...

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Similac’s ‘Sisterhood of Motherhood’ Wins PRWeek COTY 2016

MSLGROUP is proud to support ‪‎PR Week Awards' Campaign of the Year - Similac's Sisterhood of Motherhood initiative. Our US team has bagged the PR Week COTY trophy for the second consecutive year. The initiative also won Healthcare Campaign of the Year. Similac’s Sisterhood of Motherhood The MSLGROUP - Abbott Sisterhood of Motherhood initiative, on behalf of Similac is a campaign that gets right to the hear ...

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Re-defining Success in Business

An interview with Marcello Palazzi People's Insights: Tell us about the mission of B Lab. Marcello: B Lab is a global organization dedicated to raising the standards of business and encouraging a new generation of “best for the world” companies across industries, at a time when entrepreneurship has become the de facto engine for well-being. There are huge opportunities - and some societal and planetary pres ...

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59th Political Salon in MSLGROUP Germany

On 15 March, MSLGROUP Germany hosted the 59th Political Salon with Michael Müller (SPD), the Governing Mayor of Berlin. Together with around 70 guests he discussed the results of the recent federal state elections in Baden-Wuerttemberg, Saxony-Anhalt and Rhineland-Palatinate. At the same time, he shared his views on the upcoming elections for the Berlin House of Representatives in September this year. In ad ...

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The Digital and Social Media Revolution in Public Affairs

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP Unlike political campaigns, which were early adopters, the public policy arena has been one of the last bastions to fully embrace digital tools and social networks. The candidates’ ongoing campaigns for US presidential nomination, Barack Obama’s two elections to the U.S. presidency in 2008 and 2012 are prime examples of how to use social media to tar ...

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DubaiLynx 2016: Creativity at its best, in the Golden Age of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, President of the PR Jury, and juror for the Integrated Jury and the Grand Prix for Good Jury, DubaiLynx Festival The Dubai Lynx International Festival of Creativity – the MENA's annual must-attend event for the creative communications industry, organized by Cannes Lions – took place last week and happened to be very successful, on its 10th Anniv ...

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Grow! MSLGROUP Mentoring Program

By Nathalie Szwagrzyk, HR Director, MSLGROUP Every success story starts with a mentor. According to Sheryl Sandberg, COO of Facebook “Mentorship is crucial for career progression”. In an interview for Everwise, she acknowledges the impact mentors have had on her career “their wisdom helped her to avoid mistakes – and clean up the ones [she] wasn’t smart enough to avoid.” For an entrepreneurial and agile net ...

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