Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

Political Social Rockstars: Why Every Politician Should be on Facebook

Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committ ...

Managing Reputations in Today’s ‘Always-On’ World

Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ uni ...

Active Citizenship for Danish Millennials is Primarily a Function of State

Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The F ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend Secur ...

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance ...

What is PR’s Biggest Challenge? Changing Scale

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP David Gallagher, CEO Ketchum Europe, moderated the discussion on What is PR’s biggest challenge? I was part this diverse panel with Radhika Shaporjee, President of IPAN Hill+Knowlton Strategies (India & South-Asia) and Jurgen Gangoly, MD The Skills Group (Austria), at the 2014 ICCO Summit which took place in Delhi, India, Oct 9-10. The un-pan ...

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Directions 2014: New Sustainability Thinking

Getting under the surface of new sustainability leadership thinking: is the rise of transformative approaches to business sustainability redefining business for the 21st century? Salterbaxter MSLGROUP released its 14th annual Directions Report - a report widely known as the definitive guide to trends and issues in sustainability communications. Launched at Salterbaxter MSLGROUP’s Sustainable Business Forum ...

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PR Tips for Launching Technology Businesses Internationally

By Helen Calthrop-Owen, Director of Technology, MSLGROUP in UK Companies, more than ever, need to get their communications strategy right, and in an era where cyber-crime is gaining traction it seems clear that the better known and trusted brands are likely to win out. Here are some final thoughts to consider when preparing your communications strategy and messaging for international markets. I'm not weird, ...

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Power of We: People’s Insights for Sept 2014

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP & Annie Sunny, Account Executive, MSLGROUP in India We are the ones we have been waiting for From crowdsourcing and co-creation to social change and new peer-to-peer systems, people are at the heart of most initiatives and campaigns today. In this issue of the People’s Insights monthly briefs, we celebrate the power of people with six ...

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LiveCOM Slovenia joins MSLGROUP

The Agency will operate under the name LiveCOM MSLGROUP, as part of Publicis Groupe Slovenia The PR and event management agency LiveCOM Slovenia today joins MSLGROUP, Publicis Groupe’s strategic communications and engagement company. The Slovenian team will operate under the name LiveCOM MSLGROUP, as part of Publicis Groupe Slovenia. MSLGROUP is today the largest PR network in EMEA, and one of the top four ...

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The Roadmap to Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Aside from being the right thing to do, business citizenship moves companies and brands away from CSR constraints and positions them at the "heart" of society. In our global research study The Future of Business Citizenship, we share that the vast majority of Millennials have favorable impressions of companies that are ...

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China: Growth Through Innovation | World Economic Forum Annual Meeting 2014

By Johan Björkstén, Chairman, MSLGROUP China Every year, the World Economic Forum holds a three-day “New Champions” meeting in China, alternating between the two cities of Dalian and Tianjin. Its mix of local and international business people and academics provides a unique setting for reality checks on local developments – allowing, for example, a leading American professor to converse with the founder of ...

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Paving the Way to Sustainable Citizenship, Our Next Frontier

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP I was invited to be part of a panel at the Financial Times/Coca Cola Enterprises (CCE) Summit held yesterday in London, on The Future of Sustainability: Combining Profit and Purpose. Sustainability: Once Convenient, Still Compliant, Now Cornerstone to Value Creation Like the organisers underlined in their communications ahead of the event, which ...

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Public Affairs Professionals in Germany Divided on Grand Coalition

By Axel Wallrabenstein, Chairman of MSLGROUP Germany One year after the federal election, public affairs professionals in Germany have mixed feelings about the performance of the new grand coalition of CDU/CSU and Social Democrats. 54 percent of the respondents evaluate the government's work as "poor”, 43 percent as "good" while 2 percent vote for "very good" or "very poor". However, the grand coalition sta ...

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Halls Honors the End of Orkut

Brand challenges community owner to see who #vaiencarar (#faceit) "I've never stage dived". "I've never had a movie kiss". These are some of the communities on Orkut, a famous social network launched ten years ago and that, for a long time, was a favourite amongst Brazilians. The network was most popular in India and Brazil where it amassed 30 million users. In June this year, Google announced that it would ...

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