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Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

People’s Insights Monthly Briefs: March 2014

People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at Sout ...

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success i ...

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The ...

Stop Missing Out on Social Recruitment Opportunities

Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recrui ...

The Michael Sullivan Award – Nearly 12 Months On…

The Michael Sullivan Award – Nearly 12 Months On…

By Josie Harold, Client Director, London, MSLGROUP SAS Last year, MSLGROUP recognized the creative legacy of Michael Sullivan with the annual global ‘Michael Sullivan Creative Lead ...

Communications Needs To Be: Simple, Authentic, Emotive

By David Stocks, Executive Creative Director, MSLGROUP SAS This is the second part of the series called Essential Truth. Emotional Response. Part 1 was published on our blog here. What would it take to be noticed and remembered? What would it take to build trust? What would it take to compete in the ‘always on’ communication age we are experiencing? Do we just need to leap into the social media space as eve ...

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In TIME: The Huge Mistake Millennials Are Making Now

Insights from our report The Millennial Compass were recently featured in TIME magazine. The author, Dan Kadlec, picked up one key fact about GenY rating international opportunities last when it comes to what makes jobs attractive. Here's an excerpt from his article.  To read the full article, please visit TIME.   In the U.S., just 18% of Millennials intend to work overseas in the next five years—and t ...

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Video: MSLGROUP Creative Newsroom

Every day, billions of people add new content on the web - with images, sounds, videos, Facebook statuses, tweets, memes, animated gifs, pdfs, articles, computer graphics, theses and ebooks. And they are also consuming it in new ways - over smartphones and wearable devices. It's difficult for brands to stand out in this incessant flow through the digital space. They need specialists to help guide the way. T ...

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Infographic: #SXSW Takeaways 2014

7 insights from SXSW, including great quotes and topics such as experiential marketing and data visualisation. Also read: #SXSW14 Recap MSLGROUP PBJS Mike Standish   Explore more visuals like this one on the web's largest information design community - Visually.   ...

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What Big Data Means for PR and Why It Matters to Us

Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it? [caption id="attachment_10604" align="aligncenter" width="384"] L t ...

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India’s growing mobile base will give Facebook-WhatsApp deal a leg up

Nirav Khatri, Manager – Research, MSLGROUP in India Facebook’s $19 billion (Rs 1,14,000 crore) indulgence of WhatsApp has not surprised many, but analysts are still keenly debating its strategic impact. Globally, experts are betting on WhatsApp’s commercial relevance for companies and brands. Marketers are already leveraging WhatsApp for sales, client relationship management and customer service. In India, ...

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#SXSW14 Recap MSLGROUP PBJS Mike Standish

Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers. Some of the sessions covered in this presentation are: Edward Snowden: A Virtual Conversation A Conversation with Neil deGrasse Tyson The Future of Genetics in Our Everyday Lives Visually Turning Complexity Into Clarity Generation Mash-Up: Y Bother? #SXSW14 Recap MSLGROUP P ...

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Communications Challenges: Spoiled For Choice

By David Stocks, Executive Creative Director, MSLGROUP SAS This is the first of  an essay titled "Essential truth. Emotional Response." written by David Stocks. I am a child of the 1960’s when life was far simpler. Television consisted of just two channels in Britain; BBC and ITV in its various regional guises. As a pre-schooler, the choice was a single slot at lunchtime called ‘Watch with Mother’. [caption ...

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The #SxSW Effect: More Than An Echo Chamber

By Mark McClennan, APR, SVP, Boston, MSLGROUP, Ever since the launch of Twitter, the technorati have talked about the power of SxSW to amplify discussions, product launches and issues – even if just for a few hours. We saw that to great effect with a live video interview with Edward Snowden. Watch it here: No one would argue he has been a hot topic in the media over the past month. So I wanted to analyse if ...

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