Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP In July 2016, the European Commission adopted its highly anticipated EU-US “Privacy Shield,” setting up a new data protect ...

The Fourth Industrial Revolution: New World, New Rules

The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the h ...

3 Tips to Achieve Real Impact with your Human Rights Initiative

3 Tips to Achieve Real Impact with your Human Rights Initiative

By Luna Atamian, Senior Account Executive, Corporate & Brand Citizenship, North America, MSLGROUP The belief that human rights are relevant to the economic, social and environm ...

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Food, as we see it, is also about the future of its representations, in terms of the communication arou ...

Winning Share of Mouth in the Conversation Age

Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have becom ...

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

The forty-plus employees at MSLGROUP in Japan started work at their new office in Tokyo’s haute couture district, Omotesando, on June 27th, 2016. The move is the result of aligning ...

EU Deal for Better Rules on Pension Funds

EU Deal for Better Rules on Pension Funds

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP While the EU institutions continue to address the outcome of the UK referendum on EU membership and prepare to manage its ...

Great Ideas That Cut Through the Clutter

By Kelly Bennett, Founder and Managing Director, One Plus One Communications The votes have been cast, the PR Grand Prix has been awarded and many of the 21 global PR jury members, (including myself) have just left the amazing spectacle that is the Cannes Lions Festival of Creativity. Following a week of pre-judging in our home countries, and several more days of rigorous discussion whilst in the South of F ...

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Human Rights is at the Center of Business Sustainability

In the past five years, the topic of human rights has moved to the center of corporate responsibility and sustainable business. There are two specific reasons and one more general and very powerful driver. First, the United Nations Global Principles on Human Rights and Business, adopted in 2011, make it clear that companies have a responsibility to respect universal human rights in their operations and supp ...

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Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP With a week to go before the landmark British referendum that on 23 June will call on national voters to decide for or against EU membership, we have asked Leonardo Sforza, managing director of the MSLGROUP office in Brussels and head of EU affairs at the firm, to share his views on and insights into an historic decision that will have far-reaching c ...

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Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and three Awards of Excellence. The wins are as follows: Silver Anvils The Home Depot Foundation Celebration of Service: Creating Independence at Home for U.S. (Events and Observances — More Than Seven Days — Associations/Nonprofit Org ...

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Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident in the corporate culture - the habits of mind and behavior that leaders and employees express every day. When working with clients who want to improve employee engagement, we start with the end in mind. We ask clients, “when emplo ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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What Brexit Would Mean For Germany

By Florian Wastl, Director, MSL Germany Uncertain outlook and a kick-start for Frankfurt? The United Kingdom is Germany’s third largest trading partner. If it were to leave the European Union, repercussions would be felt across the German economy. The most imminent would be uncertainty. Would a bilateral trade deal between the UK and the EU be in place in time for Brexit? What would it entail? For instance, ...

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Work the Switches before the German Federal Election

By Axel Wallrabenstein, Chairman, Dr. Wigan Salazar, CEO and Christoph Moosbauer, Managing Director, MSLGROUP Germany Germany’s political landscape is fragmenting An era of relative stability in Germany’s political landscape is coming to an end. For some time, traditional party ties have been weakening, especially in Germany’s old eastern states – but increasingly also in the old west. The right-wing populi ...

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Disruptions in Action: Make Clean Energy

The majority of our energy today is used for transport, electricity and heating, and comes from fossil fuels (oil, coal and natural gas). Fossil fuels are far from sustainable - they are a limited resource that we are consuming at an accelerating rate and they are the major source of carbon emissions. That's why clean energy is top of the agenda. For the sake of people, planet and profit, it's crucial that ...

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Disruptions in Action: Change Behavior

While products are made at factories and sold at stores, they are ultimately used and discarded by end consumers. Therefore - and perhaps more so for some products - a significant footprint lies with the people who use or misuse them. To be truly sustainable, to reduce footprints and establish a circular economy, it's important to involve people in the sustainability agenda. To inspire people to change thei ...

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