The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships with any consumer in the world. Brands that achieve this, will have an enviable competitive advantage; because if you are able to connect to consumers better than others, you will be able to anticipate what your customers will des ...

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Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. No issue is as immediate, as contentious, or as consequential. And Qorvis MSL is right in the middle of it. Ten days ago, Qorvis MSL was hired by the Association of Community Affiliated Plans, a trade association representing Medic ...

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Understanding the Disruptors, the Technologies, and the Possibilities

By Rishad Tobaccowala, Strategy and Growth Officer, Publicis Groupe More, deeper, better data When it comes to big data, we can see that it has grown exponentially in the past few years; it’s one of the most important priorities for businesses today, and it will only continue to grow in importance in the future. And interestingly, it’s one of the reasons why AI and immersive experiences are possible; all th ...

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Augmented Influence, Broader Impact, Unmatched Results

By Pascal Beucler, SVP & Chief Strategy Officer, MSL Data and analytics, artificial intelligence (AI) and automation, immersive technologies (VR, AR, MR): these are not buzz words or trends, but major realities, based on technological disruptions which are impacting all industries, including ours. We need to understand what’s ahead of us, in order to better help our clients embrace the now and the next. ...

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PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new era of marketing communications. Media consumption habits have changed, what constitutes media has been redefined, and the advent of social media has transformed and enhanced the relationship between the public and those communicati ...

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MSL’s Success at EMEA SABRE Awards 2017

MSL’s EMEA agencies had great a result at the Holmes EMEA SABRE AWARDS held in London on 23 May, 2017. Congratulations to all our colleagues across the region who contributed to our success. CNC was named EMEA Financial PR Consultancy of the Year and MSL Italia was named Mediterranean Consultancy of the Year.  In their own right, these are both standout recognitions. Our winning campaigns were in the Transp ...

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Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communications imperatives. The financial services landscape in India is evolving at a dizzying pace, and technology is the big disruptor in this transformation. Digital connectivity an mobile penetration are changing consumer behavior, an ...

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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said in a statement that is part of his leniency agreement, that President Michel Temer endorsed an operation to buy the silence of former House President Eduardo Cunha (PMDB Party - Rio de Janeiro), arrested in Operation Car Wash (Lav ...

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Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (India) named on the Innovation Lions jury and Rema Vasan, Global Client Leader (U.S.) on the PR Lions jury. Established in 1954, Cannes Lions is a global campaign for creativity, with the International Festival of Creativity as its e ...

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Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our clients at the centre of our work is a testimonial to our success in the EMEA region. In addition to this, we also received four additional Agency of the Year nominations for Africa Consultancy of the Year Eastern Europe Consultanc ...

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