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By Erin Del Llano, VP,  Schwartz MSL, North America, MSLGROUP In recent years, the cleantech industry has faced more than its fair share of challenges—from high profile company failures to bankruptcies to reduced VC investments. For the journalists and industry analysts covering this emerging space, reporting on the highs and lows has made them even savvier, more critical and more demanding on the businesse ...

This is an excerpt from the study on emerging from recession in Europe, produced by Ipsos/CGI and FreeThinking, the Paris-based strategic planning and research arm of MSLGROUP. The dimensions of the current European recession are unparalleled in the past 80 years; they extend to every kind of economic, social and political equation. These are questions that need answers. And the answers can only come from p ...

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Over the last four years, the urgent need to improve regulation of the financial system and benefit the real economy has been the European Union's primary concern. Many have dismissed previous attempts as being "too little, too late" and wait for bolder and more timely intervention. We think that such a judgement underestimates the Sisyphean tas ...

Millions of Chinese youth engaged in everyday acts of kindness, inspired by a shared purpose. Watch how we helped create a social heartbeat and make Alpenliebe one of the most loved brands on Weibo:   ...

What is the GE NFL Head Health Challenge?  In March 2013, GE and NFL launched the open innovation Head Health Challenge to mobilize innovators around head health: to help diagnose mild traumatic brain injury and improve the safety of athletes, members of the military and society overall. The challenge is a part of the Head Health Initiative a new four-year, $60 million partnership between GE and NFL to rese ...

After a surprise October 2011 snowstorm left 420,000 National Grid customers in North America without power far too long, National Grid knew it needed to get its communications back on track. We began work with the international electricity and gas company to align emergency communications operations, retrain its communicators, build next-generation communication tools and deepen its roots and relevancy in ...

By Janelle Dixon, Senior VP, North America, MSLGROUP Recently, I attended PRSA’s Research and Measurement Panel on April 16th with the enthusiasm of a neophyte. The industry is at a turning point of re-aligning its processes with the changing landscape that technology has stirred up. I want to be involved at this pivotal moment. As a researcher who has worked across the communications spectrum (in advertisi ...

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA One of the policy developments featured in our monthly policy briefing focuses on trademark. The fight against counterfeiting and the protection of intellectual property are the other complementary sides of the compelling prism that rewards business innovation. Over the past few years, the number of counterfeit goods seized by EU customs authori ...

What is the Shell Eco-marathon? The Shell Eco-marathon is collaborative social innovation challenge that inspires students and young engineers around the world to design and build the next generation of fuel-efficient vehicles. The Shell Eco-marathon traces its roots to 1939 when it was an internal friendly challenge amongst employees. Now, the eco-marathon takes place annually in three continents – the Ame ...

In France, one group of road users is particularly vulnerable: bikers. This tribe-like gang make up just 2% of road users, yet account for a depressing 20% of all deaths on the road. Yet despite what we may think, it's not external factors that cause the most motorcyclists' deaths on France's road -- it's bikers' own sense of invincibility when faced with a wide open road all to themselves -- they whack ope ...