Make Love to Make Change

Make Love to Make Change

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Ok, now that I have your attention. For those colleagues like me who can remember this far ...

Towards A Bolder EU Energy Policy

Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking C ...

Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

Measurement is Your Best Ally

Measurement is Your Best Ally

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP I have always been fascinated by the look on people’s faces when I mention a measurement plan in a communications ...

[CASE STUDY] eBay’s Recruitment & Retention in Action

It doesn’t get much more competitive than Silicon Valley, where employers like Google and Apple are constantly upping the ante on employee perks to attract and retain top talent. MSLGROUP PBJS collaborates with client eBay across a wide swath of its business to improve recruitment, retention and engagement. The collaboration began with a look at the company’s plans and aspirations for the year and ways to c ...

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Making the Creative Leap to Data Storytelling

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP Alongside the accelerating stream of numbers, content and rich media waiting to be transformed into meaningful patterns and intimate insights, is another key chapter of the data story: Data Storytelling – Engaging people around data, usually by sharing the learning from the analysis with people in a way that’s exciting, entertaining and even add ...

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Healthcare: ‘Extreme Transformation’

‘Healthcare will go through extreme transformation. There are many problems that haven’t yet been solved and there are now more companies than ever that are seeing the opportunities to solve them from a tech standpoint,’ says Jeff Melton, SVP, Global Technology & Platforms at MSLGROUP. Melton cites the example of Apple’s ResearchKit, launched in March 2015. This open source software framework is designe ...

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What Drives Corporate Reputation among the General Public?

Actions Speak Louder Than Words Strong perceived delivery of products and services and positive perceptions of corporate behavior drive up the Reputation Core Index among the general public. For companies that scored low on the Reputation Core Index there is a clear correlation to low scoring on corporate behavior. There are significant variations between industries concerning the relative impact of differe ...

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Riding the Flow of Fluidity

By Suryasen Kundu, Digital Planning Director, MSLGROUP India Never bring a Knife to a Gun Fight Gone are the days of when one great idea and a compelling script with a celebrity in a 30 second TV spot was enough to get attention to your brand. Today, brands need to think of the idea ecosystem or the whole idea: how does it live across channels, devices, location and geographies? How does it involve people a ...

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The Anatomy of an Employee-Driven Engagement Strategy

Some brands know exactly what’s preventing them from reaching full employee engagement. Others know something’s not working, but struggle to identify exactly what it is and how to course correct. Whatever camp you fall into, the “Think. Feel. Do” methodology can reveal what’s holding your employer brand back. THINK To get to the root of employee engagement problems, you first must understand what employees ...

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E.U. Goes Digital: A Reshuffled Policy & Regulatory Agenda

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The digital landscape is expanding its outreach across disciplines, industries, practices and borders. It is accelerating changes in our everyday life from work to shopping, from social relation to political engagement, from administrative practices to leisure, from healthcare to organizational effectiveness. The potential for bolder and more impactf ...

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PayPal: Be The Customer

In a social media age, disruptive ideas, products and services spread when trustworthy people recommend them. Employees are often neglected as power advocates for a brand, but PayPal grew its business substantially when it realised that many of its 15,000 employees were using cards or other payment options instead of PayPal. So it invited them to Be The Customer, challenging and urging them to be active bra ...

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Empowering The Reputation Makers Or Breakers

By Jason Frank Joint CEO, London, MSLGROUP UK Tapping into the true power of employees in your communications. Business success is increasingly built from the inside out. Jason Frank, Global Co-Director of the Employee Practice, provides guidance on how communicators can harness the power of employees. Just as free, ubiquitous technology has put the consumer more in charge and undermined the traditional gat ...

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Collective Citizenship | People’s Insights

By Nidhi Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP State of Humanity From the Industrial Revolution to the internet boom, the human race has witnessed vast progress that has resulted in improved economies, lifestyles and overall well-being. As a direct result life is longer, healthier and easier. But it’s easy to forget that we’re doing well for ...

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