Infographic: Social Employee Advocacy

Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal socia ...

Google Inbox: An Alternate Way to Access Gmail

Google Inbox: An Alternate Way to Access Gmail

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people ch ...

Critical Factors Driving Investor Decision Making

Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors mak ...

Net Positive: The Next Frontier of Sustainability Leadership

Net Positive: The Next Frontier of Sustainability Leadership

By Zoe Le Grand, Principal Sustainability Advisor, Forum for the Future Zoe Le Grand explores what your business would look like if the net effect of its existence were positive – ...

Citizenship in Brazil: Being Involved

Citizenship in Brazil: Being Involved

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get ...

Brazilian Category Leader Pomarola debuts on YouTube

Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the hea ...

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Increasingly, Black Friday is becoming known as much for its long lines, violent brawls and occasional stamped ...

Citizenship in UK: Direct Participation

By Louisa Moreton, Managing Director, Employee Practice, MSLGROUP Active Citizenship means Direct Participation Millennials in the UK most strongly associate “citizenship” with active, personal and direct participation in the wider community. The emphasis is on their individual responsibilities as a citizen. When surveyed, they were most likely to see, “participating in your community,” as an example of goo ...

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The Week in Brussels: Miracles and Evidence

By Leonardo Sforza, Managing Director, MSLGROUP Brussels For the Brazilian writer Paulo Coelho, “miracles only happen if you believe in miracles.” This week in Brussels, the EU institutions set the scene for two miracles in the same city. The most Eurosceptic will easily find some correlations between EU developments and miracles, but this time may be more difficult to argue against the evidence. The first ...

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Disrupt, or Be Disrupted: People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Disruption – new ideas, messages, products or processes that disrupt existing markets and behaviors – is becoming increasingly common today. It’s driven in part by people’s demands for more convenience, more collaboration and more attention to addressing societal issues. Of course, it’s not easy, quick or intuitive to create new ways of d ...

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Do Technology Trends Have a Colour Palette?

By Nick Fishleigh, Associate Director, Technology, MSLGROUP UK Security is red, data is blue… Whenever a trade title or a national turns its attention to a tech trend, you can expect a flood of 1s and 0s. Perhaps even a padlock to represent security or a skull and crossbones to signify a virus. This iconography is completely understandable to make an idea relatable but it seems we also turn to a rather narr ...

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Sustainability & China: Embracing The Circular Economy

By Professor Haifeng Huang,  Assistant Dean, Peking University HSBC Business School and Executive Chairman, Ecological Development Union International, China With growing environmental and technological challenges, China has very clear reasons to search for a new model of economic development. But it’s not just about achieving the ‘Chinese Dream’ in a new, more sustainable way, says Haifeng Huang of Peking ...

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MSLGROUP Asia Weekly Digital News Digest – Dec 01, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. MetLife Announces China’s Digital Platform and Opens a New Frontier MetLife Insurance announces its long-term strategy for China and Asia to provide digital end to end sales and service. The company has launched a new ...

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Citizenship in Sweden: A Way of Self-Expression

By Dora Streiffert, Nordics Practice Director, Corporate & Brand Citizenship, JKL Like most other European millennials, the Swedish focus is on individual engagement and involvement as well as voting in elections, which is still is considered important to being an active participant in society. This likely reflects the strong foothold of the welfare state. From a regional point of view, it’s interesting ...

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Understanding and Empowering Social Employees

By Louisa Moreton and Andrew MacDougall, MSLGROUP UK The digital and social era has given each and every one of your employees a platform to the outside world. While these channels can be an opportunity if used correctly, when used improperly they can lead to PR nightmares. For this reason, even if HR and comms are minded to support the idea of “social employees” the prevailing risk culture can result in th ...

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The Coca-Cola Content Journey Debate

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP Debating the success of Coca-Cola’s corporate website In the beginning of this year, social media manager Mark Higginson wrote an article for content marketing blog Sparksheet questioning the benefit of content marketing and citing the Coca-Cola Journey corporate website as an example. The corporate website had just completed its first ...

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Building a Strong Digital Influencer Program: Part II: WHO

By Tara Hunt, MSLGROUP, Canada Now that we've established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let's dive into why they've become such powerhouses. All-in-all, you'll see that they appeal to their audiences because they have a very different approach from traditional marketing/advertising. They are audience-centric, highly acce ...

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