Overcoming Cultural Conservatism and Engaging on Social Media

Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for as ...

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

For the second year in a row, MSLGROUP’s operations in the U.S. scored a perfect 100 points in the Corporate Equality Index (CEI), a national bench marking survey and report on cor ...

The Circular Economy: New Opportunities Seen in the Round

The Circular Economy: New Opportunities Seen in the Round

By Ellen MacArthur, Founder, The Ellen MacArthur Foundation Today’s linear economy – in which resources are extracted, made into products, sold and ultimately thrown away – is faci ...

CNC and Capital MSL to Merge

CNC and Capital MSL to Merge

CNC - Communications and Network Consulting and Capital MSL, two leading international strategic communications consultancies within MSLGROUP, have today announced their intention ...

Citizenship in the Netherlands: Individual Initiatives and Responsibilities

Citizenship in the Netherlands: Individual Initiatives and Responsibilities

By Henjo Guitjens, CEO, MSLGROUP in the Netherlands Dutch Millennials prefer to contribute to society as a citizen through individual initiatives and being individually responsible ...

MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important an ...

#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

On our fifth anniversary of our founding, Olivier Fleurot talks about our growth, our mission, vision and purpose. He shares our four key values - innovation and entrepreneurship, ...

Bringing Dark Social into the Light

By Alice Hu,  Derek Dong and Enson Hu, MSLGROUP Asia Knowledge is power. But too much knowledge and you’re left trying to figure out how to make sense out of all the information. In the digital space, this is made more difficult by “dark social”, the place where friends privately email each other or exchange messages on WeChat or WhatsApp. And as consumers spend more time on closed networks, how do brands r ...

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RIP: The End of ‘Business As Usual’

By Guido Schmidt-Traub, Executive Director, UN Sustainable Development Solutions Network We've come to the end of ‘business as usual’ and if we are to meet the scale of the environmental challenges that face us, and to have a chance of achieving the UN’s Sustainable Development Goals, the models under review here are only the start: the private sector must play a central role in making a reality of sustaina ...

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Citizenship in Italy: Sharing and Caring

By Delia Ciccarelli, Strategist and Media Specialist, MSL Italia Italian Millennials ask for participation more than global Millennials. They feel part of a community especially if they become activists and protagonists of its process and changes. Participating to them means acting alone, not in groups, to solve problems and most of all, letting everybody hear their voice. Millennials in Italy are naturally ...

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MSLGROUP Asia Weekly Digital News Digest – November 11, 2014

  MSLGROUP's Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what's important and trending. 1. China lifts ban on Facebook, Twitter, Youtube at APEC meet: Economic Times, India The Asia-Pacific Economic Cooperation forum media centre has allowed reporters to access social networking sites such as Twitt ...

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MSLGROUP Launches New Employee Advocacy Tool

MSLGROUP has launched a new global employee advocacy tool that uses the latest technology to enable companies to empower employees to become efficient communicators and social influencers. Called Employee Impact, the tool works in real-time to engage employee ambassadors with internal, corporate and social media communications programs. The tool allows employees to share corporate news and posts across thei ...

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Political Stalemates to Intensify Despite US Midterm Election Result

MSLGROUP’s new eBook analyzing the results of yesterday’s U.S. midterm elections conclude there will be few policy changes even though the Republicans will now have the majority in both the House and Senate. The eBook, “U.S. Election Results: Expect Little Change,” is available at http://msl.gp/USElections According to lead author, Qorvis MSLGROUP Executive Vice President Stan Collender, “Those expecting th ...

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Is GRI G4 Right For You?

By Kim Fosberg, Salterbaxter MSLGROUP The majority of FTSE100 companies are now recognising the necessity of making their operations more sustainable. Yet there is still no standardised format to measure how successful they are. The Global Reporting Initiative’s sustainability reporting guidelines are arguably the most comprehensive and widely used standards. The latest GRI edition, GRI G4 is now on the age ...

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It’s Time to Start Your Content Engine

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK Companies are actively putting content at the heart of their communications strategies. That’s one of the key findings of our “Reputation: With or Without You” report. The study also illustrates how difficult it is for organisations to curate and publish good content from within their companies (due to a lack of time and resources), and s ...

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The Reputation Complex – Helping Organizations Navigate the Blur in the Liquid Age

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP I was invited to speak at the Corporate Communications Conference held in Athens in October, to share a few thoughts about the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients, and for us. A crucial topic given the disintermediation and disruption around us, and a #1 risk for business execs ev ...

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Active Citizenship for German Millennials Means Individual Responsibility

By Martin Dohmen, Chief Strategy Officer, MSLGROUP in Germany  Active Citizenship means Individual Responsibility German Millennials focus on individual responsibility and engagement. They prioritize voting, volunteering, getting involved when help is needed, donating and participating in their community over corporate responsibility, involvement and engagement. Corporate purpose/values and companies allowi ...

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