Halls’ Antarctic Expedition | #vaiencarar

Halls’ Antarctic Expedition | #vaiencarar

Ever thought about taking a short break in Antarctica? That’s how three participants in candy brand Halls recent social media competition were rewarded. The lucky winners left on 1 ...

Six Steps to Planning Success | The Future of Creativity

Six Steps to Planning Success | The Future of Creativity

By Benjamin Koe, Regional Director, Strategic Insight and Impact, Singapore, MSLGROUP Asia. MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, I ...

Canadian Millennials and Business Citizenship

Canadian Millennials and Business Citizenship

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP In the context of the launch of the MSLGROUP “Corporate Communication ...

SxSW 2015 Conversation Recap with Quid | #MSLSxSW

SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidde ...

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and ...

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

By Romain Vezirian, Senior Digital Account Supervisor, MSLGROUP SXSW Interactive 2015 is now a thing of the past. So what happened, exactly? If you were there, it was easy to get l ...

The Most ‘talked-about’ Apps at SXSW 2015

The Most ‘talked-about’ Apps at SXSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP in Germany Every year, the digital flock at SXSW is looking for the new killer app which will change the way we co ...

Asia’s Mobile Messengers Show the Next Stage of Digital Transformation

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asian mobile messengers have been quick to meet the expanding needs and growing opportunities in the region. In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining “mobile-first” consumer has emerge ...

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What can PR pros learn from 80s video games?

By Mark McClennan, APR; SVP, MSLGROUP, Boston One of the great things about SxSW is when you get a chance to have interesting discussions about random topics and apply them to your profession. Today at SxSW, four of the main programmers for Intellivision in the 80s got the band back together to discuss the challenges of creating 4k games (#intylives). To put it in perspective, these games, which were design ...

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Going Mobile: From Mobile Word Congress to SxSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany This week, SXSW Interactive kicked off once again with thousands of digital and tech aficionados flocking to Austin. This will be my fourth time at SXSW in the last five years and I always look forward to early March as the climate in ATX is much better than in my hometown Berlin. Plus SXSW is truly a great event to network, to meet o ...

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Inspiring Innovations: Doing Good | People’s Insights

By Melanie Joe, Consultant – Research & Insights, MSLGROUP Doing Good It isn’t enough today to talk to audiences about your brand; they want their brands to be more than the products and services they represent. Millennials, especially, demand sustainable and responsible growth from organizations. In our recent People’s Insights report The Future of Business Citizenship, we found that 83% of the 8,000 m ...

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Creation via Constraint | The Future of Creativity

By Renee Wilson, Chief Client Officer, MSLGROUP Today, common sense might say that having larger budgets, bigger resources, and increased time, will enable us to improve our creative excellence. However, I suggest that creative breakthroughs are more often a byproduct of constraining these factors. There is this romantic notion that an amazingly powerful idea can simply happen, without boundaries or rules… ...

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Big Thinking with Alastair Campbell

By Bronwen Andrews, Director, European New Business Development, MSLGROUP UK Our fourth Big Thinking event on 26th February held at The Ivy Club, was a masterclass in what it means to win at business, sport and politics featuring Alastair Campbell. Drawing on his passion and experience for all three (not least for winning), Alastair Campbell chatted with Bookomi’s Richard Kilgarriff and MSLGROUP’s Anders Ke ...

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Following the TraX to SXSW Interactive 2015

By Stephanie Agresta, Global Director, Social Media and Digital, MSLGROUP Welcome to MSLGROUP’s third edition of The Insider’s Guide to SXSW Interactive It’s time to get detailed about your plans for maximizing SXSW Interactive 2015. This year’s event is jam-packed with more big ideas and innovations than ever before, and we’re here to help you take advantage of all the possibilities. Since it began in 1994 ...

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The UK Election That No Party Wants to Win

By Anders Kempe, President, EMEA, MSLGROUP MSLGROUP EMEA President, Anders Kempe looks ahead to the 2015 UK election and introduces the first in a series of whitepapers from Andrew MacDougall about the election that no political party seems ready to win. The 2010 elections saw the first hung parliament in the UK since 1974 and the past few years have seen the UK general elections move from a two or three pa ...

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Inspiring Innovations – People’s Insights | Jan & Feb 2015

By Melanie Joe, Consultant – Research & Insights, MSLGROUP As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more relevant today than ever before: • What is the next big idea that can redefine brand-consumer interaction? • How can businesses create more lasting value for their consumers? • Why should brands and corporations focus their energie ...

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Digital Public Affairs in a Nutshell

By Julien Landfried, Partner, Publicis Consultants and Florian Wastl, Director, MSLGROUP in Germany The world of public affairs is traditionally seen as a closed shop. Does this make it immune from the disruptive force of digital innovation and social media? Not at all. Digital Public Affairs is a reality. But what is it? We hope the following seven points will help to give you a better understanding of #Di ...

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