Five Strategies to Get Executives Engaged and Excited About Twitter

Five Strategies to Get Executives Engaged and Excited About Twitter

By Jordon Goulder, Account Executive, SchwartzMSL In my recent blog post about why executives should get involved with Twitter, then you should have a good understanding of the bus ...

The Four Pillars of Business Citizenship

The Four Pillars of Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP By Allan Dib, Senior Vice President, Planning & Analytics, North America, MSLGROUP The ...

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology ov ...

2014 Swedish Election: Results and Implications

2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The histor ...

Business Citizenship – A New Social Contract with Millennials

Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citiz ...

Don’t Focus on Grabbing Attention – Focus on Keeping It

Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is beco ...

Sponsor Day: Empowering Small Businesses in Italy

Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small busines ...

MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

We're proud of our colleagues from MSLGROUP Netherlands on being featured in PRWeek's list of Global Office Pride. Located at the Houthavens, a harbor constructed in 1876 for storing wood, this area now attracts creative types. MSLGROUP’s Netherlands office has incredible views of huge cargo vessels, which helps staffers think globally. Watch a day in the life of our team members in MSLGROUP's Amsterdam off ...

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Exploring Digital Cultures: Furry Influencers and Their Fans

By Tara Hunt, MSLGROUP, Canada It’s been said that you can’t predict what will go viral, but if there were a way to almost guarantee a viral success it would be to use a cute animal in your video. Seems that every week, there is a new video or image circulating through my networks that involves a funny cat or dog. This week it’s the Hey Cat. Last week, it was Dear Kitten, an imagined letter from an older ca ...

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Clients, Agencies: Are You One Team or Two?

By Christian Cull, MSLGROUP London All too often, there's a fence in the way - at least that's how it can feel when building a combined agency and client team, and that’s understandable. After all, we don’t all work in a commune. But how do you bring out the best of both sides, cut through barriers, and move towards becoming one unit? The best communications teams combine client and agency talents, drawing ...

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China’s Ever Changing Media Landscape: The Digitization of China’s Media

By Alice Hu, MSLGROUP Asia China’s Internet user population is almost twice the population of the United States. And it’s growing. In a country where most netizens know the Internet through the screen of a smartphone or tablet, it’s no surprise that WeChat is the darling of mobile apps in China. WeChat, the most popular mobile messenger in China not only incorporates social and chat, but also mobile payment ...

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Increased Swedish Electricity Requirements in the Future

By Per Ola Bosson, JKL Stockholm Contrary to what many believe, electricity requirements will increase in the future according to a recent report presented by the Confederation of Swedish Enterprises. The report examined developments within various areas of the economy through 2030 and added developments in the household sector and new fields of application such as electric vehicles and the establishment of ...

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Five Tips About Video and Marketing Programs That are Often Overlooked

By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual information than plain text and studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executiv ...

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India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India After the bruising general election, India’s new government got down to the business of preparing the Union Budget. Much is expected of the Narendra Modi regime, which projected a pro-business, pro-reform image throughout the campaign. While reactions to the Budget were mixed, it did include two important policy changes. Foreign direct investmen ...

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Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing themselves with ice water, helping make the ALS Ice Bucket challenge a viral phenomenon. Despite the criticism, it’s not just fun and jokes - the challenge has helped raise funds and create awareness for ALS - Amyotrophic Lateral S ...

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Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

By Elle Chambré, Account Executive, MSLGROUP London Something strange happened this week when you googled beloved pastry brand Greggs. Instead of Google’s search function pulling up Greggs’ well-known “Always Fresh. Always Tasty” slogan, the search tool served up the same image with the tagline “providing shit to scum for over 70 years”. This is not the first time a Google mishap has embarrassed a well-know ...

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Third EU Attempt to Boost a Common Strategy for Energy Security

By Leonardo Sforza, Managing Director, MSLGROUP Brussels Energy policy is now recognised, more explicitly than ever, as one of the top two priorities for EU action over the next five years. The commitment taken by Jean-Claude Juncker, the newly elected Commission’s President, couldn’t be more explicit: “I want to reform and reorganise Europe’s energy policy in a new European Energy Union. We need to pool ou ...

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