Find Actionable Insights | #DataInDataOut

Find Actionable Insights | #DataInDataOut

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP We have been trained to think bigger is better – bigger house, bigger car, bigger pay check, the list goes on. Bu ...

Custodians of Collaboration | #FutureofCreativity

Custodians of Collaboration | #FutureofCreativity

By Kim Piquet, Executive Strategic Planner, MSLGROUP in Italy Collaboration with audiences can lead to stronger messages, proud influencers and better creativity. Collaboration is ...

Brand Publishing: How to Make it Work For You | #MSLMatters

Brand Publishing: How to Make it Work For You | #MSLMatters

By Kinda Jackson, Head of Digital and Content, MSLGROUP UK Brand publishing has come of age. Everyone's talking about it and more and more companies are using it as a clever way to ...

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl ...

Market Disruption | Inside the Driving Forces of Disruptive Innovation

Market Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP While some industries remain ripe for disruption, others have already experienced more than their fair share. The music industry has ...

Building a House of Disruptive Innovation | #CannesDisrupt

Building a House of Disruptive Innovation | #CannesDisrupt

By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovatio ...

Tech Innovation – Friend or Foe?

Tech Innovation – Friend or Foe?

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Is all change for the better? The invention of the printing ...

Big Data’s Success: Depends on the Ability to Find the Right Data

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The never-ending advancement of technology has exponentially increased the kaleidoscope of structured and unstructured data, which has in turn increased our ability to quantify everything around us. Just four years ago technology’s creation of data reached a tipping point that led to the popular adoption of a previously unused phrase – Big Da ...

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Social Media Governance in France

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Publicis Consultants Net Intelligenz in partnership with Enterprise & Medias[1] has launched a study about social media strategy (french version) in major French companies with an audience of corporate communication directors from different sectors : transportation, utilities, finance, health, FMCG. Here are the key p ...

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Humanizing Climate Change

By Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP Earlier this week at the Sustainable Brands Conference in San Diego, I moderated a panel discussion called, “Humanizing Climate Change: How Brands are Creating Social Relevancy for Sustainable Change.” In humanizing climate change, we are transitioning to a more emotive approach that is better at inspiring advocates, particularly amon ...

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It’s Our Chance for Change

By Nigel Salter, CEO, Salterbaxter MSLGROUP, London, UK In December the world’s attention will be focused on Paris as the UN seeks an ambitious commitment to tackle global climate change at COP21. Over 40,000 participants in total will take part in the talks, making it one of the largest climate conferences ever organized. The stakes are high: the aim is to reach, for the first time, a universal, legally bi ...

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Employer Branding: Talent Has A Choice Again

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Exceptional new employees don’t just arrive at an organization’s doorstep. Real talent is often cherished in the companies in which they already work. Or, they get offers for new positions without having to apply. Sending out the perfect vacancy and waiting until a top talent applies is wishful thinking: you can wait a long time, and the talen ...

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MSLGROUP’s Reputation Impact Indicator Study

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its license to operate. It has a decisive impact on the success of the organization and is generally regarded as one of its most important assets. And yet, we would argue, there is clearly a need for a much deeper understanding of the multifaceted elements that contribute to corporate reputation than currently exists today. MSLGRO ...

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Big Data, Smart Ideas | #DataInDataOut

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Whether People-Generated, Social-Generated or Objects-Generated, a phenomenal amount of data is produced every single minute. The more it goes, the more our attitudes and behaviors, our opinions and centers of interest, our consumer journey and purchase decisions, are data-driven. This is good for businesses: those which tap into Big Data are kno ...

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Sweden: Capacity is The New Black | ON Energy Report

By Per Ola Bosson, JKL Group The energy market is undergoing rapid change across Europe. This is most evident in the markets that have seen major expansion of wind or solar power. Weather-dependent electricity production at times generates a large supply at lower prices, which dramatically reduces the profitability of traditional production. When power plants are no longer profitable, it is not possible to ...

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For Mobile, By Mobile | The Future of Creativity

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP What it means to be creative in a mobile-first world Working in Asia, the world’s most mobile-savvy region, one can’t ignore the importance of mobile. At a global level, mobile usage is also rising. Mobile phones have nearly as many users as televisions. It’s only natural then that mobile should have a large influence on creativity. Mobile, like social media a ...

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Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Beirne reveal their strategies for how to get a grip on the information that can make the difference between your campaign’s failure or success. Get to grips with data-driven insight Big data, small data, smart data – ‘data’ has been ...

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