Managing Reputations in Today’s ‘Always-On’ World

Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ uni ...

Active Citizenship for Danish Millennials is Primarily a Function of State

Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The F ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend Secur ...

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance ...

Event: Women’s Forum – 10 Years of Momentum

Event: Women’s Forum – 10 Years of Momentum

By Véronique Morali, President, Women’s Forum for the Economy and Society As we prepare to launch the 10th Anniversary of the Women’s Forum Global Meeting today, our mission is mor ...

Building a Strong Digital Influencer Program: Part I: WHY

Building a Strong Digital Influencer Program: Part I: WHY

By Tara Hunt, MSLGROUP, Canada There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential th ...

10 Insights that will Convince You to Embrace Business Citizenship, NOW

10 Insights that will Convince You to Embrace Business Citizenship, NOW

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP The theme of this year’s ICCO Global Summit was New Markets, New Business, New PR. It was a fitting environ ...

Power of We: People’s Insights for Sept 2014

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP & Annie Sunny, Account Executive, MSLGROUP in India We are the ones we have been waiting for From crowdsourcing and co-creation to social change and new peer-to-peer systems, people are at the heart of most initiatives and campaigns today. In this issue of the People’s Insights monthly briefs, we celebrate the power of people with six ...

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LiveCOM Slovenia joins MSLGROUP

The Agency will operate under the name LiveCOM MSLGROUP, as part of Publicis Groupe Slovenia The PR and event management agency LiveCOM Slovenia today joins MSLGROUP, Publicis Groupe’s strategic communications and engagement company. The Slovenian team will operate under the name LiveCOM MSLGROUP, as part of Publicis Groupe Slovenia. MSLGROUP is today the largest PR network in EMEA, and one of the top four ...

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The Roadmap to Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Aside from being the right thing to do, business citizenship moves companies and brands away from CSR constraints and positions them at the "heart" of society. In our global research study The Future of Business Citizenship, we share that the vast majority of Millennials have favorable impressions of companies that are ...

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China: Growth Through Innovation | World Economic Forum Annual Meeting 2014

By Johan Björkstén, Chairman, MSLGROUP China Every year, the World Economic Forum holds a three-day “New Champions” meeting in China, alternating between the two cities of Dalian and Tianjin. Its mix of local and international business people and academics provides a unique setting for reality checks on local developments – allowing, for example, a leading American professor to converse with the founder of ...

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Paving the Way to Sustainable Citizenship, Our Next Frontier

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP I was invited to be part of a panel at the Financial Times/Coca Cola Enterprises (CCE) Summit held yesterday in London, on The Future of Sustainability: Combining Profit and Purpose. Sustainability: Once Convenient, Still Compliant, Now Cornerstone to Value Creation Like the organisers underlined in their communications ahead of the event, which ...

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Public Affairs Professionals in Germany Divided on Grand Coalition

By Axel Wallrabenstein, Chairman of MSLGROUP Germany One year after the federal election, public affairs professionals in Germany have mixed feelings about the performance of the new grand coalition of CDU/CSU and Social Democrats. 54 percent of the respondents evaluate the government's work as "poor”, 43 percent as "good" while 2 percent vote for "very good" or "very poor". However, the grand coalition sta ...

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Halls Honors the End of Orkut

Brand challenges community owner to see who #vaiencarar (#faceit) "I've never stage dived". "I've never had a movie kiss". These are some of the communities on Orkut, a famous social network launched ten years ago and that, for a long time, was a favourite amongst Brazilians. The network was most popular in India and Brazil where it amassed 30 million users. In June this year, Google announced that it would ...

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#EPHearings2014: All Eyes and Ears on Brussels

By Leonardo Sforza, Managing Director, MSLGROUP Brussels All eyes and ears are on Brussels, including the enlarged EU family of observers and decision makers in the European capitals and beyond, and are turned to follow the best show in town. Probably less glamorous than Lady Gaga & Tony Bennett’s recent concert on Brussels’ Grand Place, the hearings of the 27 designated members of the new European Comm ...

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WeChat Changes Intra-Office Dynamics

By Alice Hu, MSLGROUP Asia WeChat is ingrained into the work culture in China. The group chat feature has been utilized by many to increase productivity within a team through real-time communication. Who needs to send a short email when you can just WeChat the message? It is where everyone is chatting away already. Group chats have become de facto internal communications platforms. [caption id="attachment_1 ...

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Rethinking Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The concept of corporate social responsibility (CSR) emerged in the 1930s and 1940s, was formalised in the 1950s and has been evolving ever since. Many early CSR policies were largely reactive, attempting to curtail or avoid criticism rather than support issues related to the business. Eventually, marketing departments ...

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