Brazilian Health Expeditions: Guardians of the Forest

Brazilian Health Expeditions: Guardians of the Forest

Expedicionários da Saúde is a Brazilian NGO that provides assistance to indigenous communities in regions far from the Amazon, performing surgeries and quality treatments so that t ...

The Age of Emotional Resonance: The New Creative Leap

The Age of Emotional Resonance: The New Creative Leap

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The choice of winners at major festivals in 2016 confirmed that ‘emotion’ is climbing up the ladder of priorities for ...

Responsive & Responsible Leadership: A Media Trainer’s Point Of View

Responsive & Responsible Leadership: A Media Trainer’s Point Of View

By Melody Kimmel, Senior Vice President and Training Program Lead, MSLGROUP Responsive and responsible leadership requires both sides of the brain. It also means properly understan ...

Finding the Signal in the Noise: Responsive & Responsible Leadership

Finding the Signal in the Noise: Responsive & Responsible Leadership

By Peter Steere, Chairman, EMEA, MSLGROUP The best outcome a leader can hope for is to be able to create the space and environment for his or her co-workers to be heroes. One thing ...

Responsive & Responsible Leadership In Action

Responsive & Responsible Leadership In Action

By Guillaume Herbette, Global CEO, MSLGROUP In his recent op-ed, my colleague Nigel Salter, CEO of Salterbaxter MSLGROUP, placed the onus on business to mend the gap it has with so ...

Why The Gap Between Business & Society Needs to be Closed

Why The Gap Between Business & Society Needs to be Closed

By Nigel Salter, CEO, Salterbaxter MSLGROUP The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our i ...

Infographic: Food’s Power To Transcend In 2017

Infographic: Food’s Power To Transcend In 2017

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle This article first appeared on: The Holmes Report And after the onslaught of discord a ...

Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also explored the importance of ‘value’ in the business of PR - a theme that needs to be hammered home with every communications professional and every business. Our experts assessed the success of our employee mentoring program GROW ...

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Earned Content Goes Omnichannel: Turning Conversation into Commerce

Introducing the Conversation2Commerce Platform In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Public Media, has launched an influence-to-impact performance platform that combines aspects of public relations, advertising, digital, and shopper marketing. Called Conversation2Commerce, this communications platform extracts far gre ...

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Crisis and Social Media: How to Avoid Fuelling the Flame

By Alessandro Chiarmasso, Practice Leader Corporate, MSL Italia The right assessment of the situation, message and messenger is key to managing, and not unduly suffering from, a single social media post during a crisis. It is a well-known aphorism that reputation takes years to build and nurture but minutes to destroy. Every day countless corporate crises reconfirm this truism, exploding in both the real wo ...

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European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, I enjoyed again with this millésime reviewing la crème de la crème of the best projects in Europe: lots of great ideas here, solidly grounded into accurate insights and foresights, creatively executed and delivering on tangible re ...

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61st Political Salon by MSLGROUP Germany

On 1 December, MSLGROUP Germany hosted the 61st Political Salon with Thomas Oppermann, head of the parliamentary group of the SPD in the German Bundestag since 2013. The central topic of the evening was social-democratic politics in times of global crises and political change. [caption id="attachment_19016" align="aligncenter" width="600"] MSLGROUP Germany's political salon on 01.12.16 with Thomas Oppermann ...

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Rethinking How Influence Flows

For more than a century, PR professionals have worked to earn credibility and trust by convincing reporters, third parties, and influencers to share a point of view or validate a truth. As every communicator knows, there is tremendous value in positive earned – read: not paid for – content. It is pure. And in that purity there is power. Research shows that media coverage, influencer content, ratings, and re ...

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Engaging Stakeholders through Inspiration

By Erik Martens, Director Public Affairs, MSLGROUP Netherlands BP in the Netherlands continually connects with its clients and broader stakeholder base in a variety of ways. In 2015 it decided to significantly expand these efforts. Instead of a yearly relationship-building event, BP wanted to organise a number of themed ‘inspiration sessions’. MSLGROUP in the Netherlands developed a blueprint for the progra ...

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Infrastructure Spending: It’s Gonna Be Yuge… Maybe

By Elissa Dodge, Executive Vice President, Qorvis MSLGROUP Additional federal spending on infrastructure shouldn’t be an issue in the next Congress. After all, there is widespread, bipartisan agreement that there is a tremendous need for infrastructure improvements and President-elect Donald Trump has said improving our nation’s crumbling roads, bridges and “third world” airports is a top priority for him. ...

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Would Bernie Have Won?

By Joshua B. Gardner, Vice President, Qorvis MSLGROUP “Welcome to the election from hell.” That was my intro to a piece I co-wrote with several former colleagues for a major magazine this past May, just a month before I joined MSLGROUP. We were a rag-tag group of market researchers led by an even more rag-tag founder and CEO. The five of us – our founder/CEO included – crisscrossed the country listening to ...

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Under Trump – Enviros Gear Up for a Fight

by Sheila McLean, SVP/Director U.S. Citizenship & Sustainability, MSLGROUP Environmental leaders from around the world gathered this week in Morocco to flush out details of the Paris climate change accord despite fears that the work will be undone by President-Elect Donald Trump and a Republican-led Congress. Trump is expected to move quickly to reverse the Obama/Clinton climate agenda, including pullin ...

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