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SXSW 2014: The Affirmation of a Disruptive Digital Culture

SXSW 2014: The Affirmation of a Disruptive Digital Culture

By Dimitri Granger, Managing Director of Publicis Consultants Netintelligenz From its beginnings as a music and multimedia event in the late 80's, SXSW now broadly covers the Inter ...

Twitter in Politics – What can Germany Learn from Canada?

Twitter in Politics – What can Germany Learn from Canada?

By Ole Wulff, MSLGROUP Germany & Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK German Chancellor Angela Merkel isn’t known as a digital native as she still prefer ...

How Web Politicians Climb Up the Ranks in Germany

How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud comp ...

Introducing The Future of Reputation Magazine

Introducing The Future of Reputation Magazine

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Reputation: The Now & the Next A lot has changed in recent years. In particular, three shifts have boosted reputat ...

EU Seeks Input On Wider Deployment Of mHealth

EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recruitment has recently been ranked as a top new strategic shift for any company willing to become a Talent Magnet (see John Bersin’s article in Forbes "10 predictions for Talent in 2014"). Now, what is Social Recruitment? Within ten y ...

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The Michael Sullivan Award – Nearly 12 Months On…

By Josie Harold, Client Director, London, MSLGROUP SAS Last year, MSLGROUP recognized the creative legacy of Michael Sullivan with the annual global ‘Michael Sullivan Creative Leadership Award’. Each year, one winner attends the exclusive Cannes Creative Leaders Programme at the Berlin School of Creative Leadership. I was massively excited and proud that I was last year’s recipient. Inspirational, challengi ...

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Spotlight on The Shanghai Free Trade Zone – Volume 3

Financial liberalization has become one of the hottest topics in recent years both on the Chinese mainland and in the rest of the world. Analysts see reform measures as a solution to amend some of the discrepancies caused by China's unbalanced economic growth. The Shanghai Free Trade Zone, which was officially created as a testing ground for policy experimentation, has been the forerunner in carrying out re ...

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4 Practical Ideas To Making A Difference To Your Reputation

By David Stocks, Executive Creative Director, MSLGROUP SAS This is part 3 of the series "Essential Truth. Emotional Response." Read Part 1 and Part 2 on our blog. 1) Authenticity requires a human voice People do not talk to each other with the tone of voice that organisations use. This is what John Simmons, author of the The Invisible Grail, has to say about this: When it comes to big brands, they’ve organi ...

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Indian Elections 2014: We Are Our Choices

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India The world’s largest democracy is set to choose its next government, and maybe even a whole new evolutionary path. The choice seems to be between the centrist-left Congress-led coalition that has been in power for the past decade and the one led by the right-wing saffron-fronted alliance. The former, which has pioneered economic reforms in India ...

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Communications Needs To Be: Simple, Authentic, Emotive

By David Stocks, Executive Creative Director, MSLGROUP SAS This is the second part of the series called Essential Truth. Emotional Response. Part 1 was published on our blog here. What would it take to be noticed and remembered? What would it take to build trust? What would it take to compete in the ‘always on’ communication age we are experiencing? Do we just need to leap into the social media space as eve ...

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In TIME: The Huge Mistake Millennials Are Making Now

Insights from our report The Millennial Compass were recently featured in TIME magazine. The author, Dan Kadlec, picked up one key fact about GenY rating international opportunities last when it comes to what makes jobs attractive. Here's an excerpt from his article.  To read the full article, please visit TIME.   In the U.S., just 18% of Millennials intend to work overseas in the next five years—and t ...

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Video: MSLGROUP Creative Newsroom

Every day, billions of people add new content on the web - with images, sounds, videos, Facebook statuses, tweets, memes, animated gifs, pdfs, articles, computer graphics, theses and ebooks. And they are also consuming it in new ways - over smartphones and wearable devices. It's difficult for brands to stand out in this incessant flow through the digital space. They need specialists to help guide the way. T ...

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Infographic: #SXSW Takeaways 2014

7 insights from SXSW, including great quotes and topics such as experiential marketing and data visualisation. Also read: #SXSW14 Recap MSLGROUP PBJS Mike Standish   Explore more visuals like this one on the web's largest information design community - Visually.   ...

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What Big Data Means for PR and Why It Matters to Us

Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it? [caption id="attachment_10604" align="aligncenter" width="384"] L t ...

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