#EPHearings2014: All Eyes and Ears on Brussels

#EPHearings2014: All Eyes and Ears on Brussels

By Leonardo Sforza, Managing Director, MSLGROUP Brussels All eyes and ears of the Brussels bubble, including the enlarged EU family of observers and decision makers in the European ...

WeChat Changes Intra-Office Dynamics

WeChat Changes Intra-Office Dynamics

By Alice Hu, MSLGROUP Asia WeChat is ingrained into the work culture in China. The group chat feature has been utilized by many to increase productivity within a team through real- ...

Rethinking Business Citizenship

Rethinking Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The concept of corporate social responsibility (CSR) emerged in the 1930s and 1940s, was fo ...

Who Won the Referendum? Scotland Did

Who Won the Referendum? Scotland Did

By Mike Craven, Partner, Lexington Communications Scotland's First Minister, Alex Salmond, did not have the air of the defeated general in his concession speech the morning after S ...

Winning with Wit: Branded Entertainment and the Age of Viral Humor

Winning with Wit: Branded Entertainment and the Age of Viral Humor

MSLGROUP's Panel on Branded Entertainment and the Age of Viral Humor on Oct 28th in Miami Top social humorists and digital leaders from What’s Trending, Cultivated Wit, Fullscreen ...

The European Perspective: Effective Sustainability, Now, and Together

The European Perspective: Effective Sustainability, Now, and Together

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP The message from Millennials across Europe is clear – they see business as needi ...

Developing a Social Media Strategy Based on ‘Reach’

Developing a Social Media Strategy Based on ‘Reach’

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in Netherlands In my role as Head of Digital and Social, I’m often confronted with the question – ‘Which platfor ...

The Four Pillars of Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP By Allan Dib, Senior Vice President, Planning & Analytics, North America, MSLGROUP The Future of Business Citizenship study explores Millennials' views and expectations from many angles. In many countries, it emerged that Millennials are not satisfied with the current performance of business as active citizens, but ...

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If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched our global research study to investigate this further ...

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2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The historic outcome of the Swedish general election has increased the level of uncertainty surrounding Sweden’s future domestic policies. Stefan Löfven will very likely try to form a government that is backed by the Left Party but does not ...

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Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Millennials are the largest, most diverse and influential generation to date. They are “game changers” in their expecta ...

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Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is becoming increasingly short-term. The 15 minutes of fame has become five minutes. Attracting a flash of the spotlight rarely does the trick any more – you need to be able to hold on to it to make an impact or change. Political strateg ...

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Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small businesses were closing down every day, affordable car manufacturer Dacia decided to step in and offer some much needed support, and also help establish its ‘value’ platform. Dacia offered to share some of its benefits as the main sponso ...

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Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has hired Andrew Silver as Managing Director of its New York office. New York is the largest office in MSLGROUP’s vast global network which is currently ranked number 4 in the world and number 6 in the United States among global ...

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Can the News Survive?

By Andrew MacDougall, MSLGROUP London ISIL. Ukraine. Ferguson. Ebola. So much for slow news summers. But while outlets have plenty to cover, they are worrying about the mounting cost of their coverage. The Internet has eroded so much of the news’ revenue base, the industry now resembles Wile E. Coyote after he’s run off a cliff: caught in mid-air, legs churning furiously, waiting for gravity to do its deed. ...

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The Dutch Quest for European LNG Leadership

By Erik Martens, and Timen van Haaster, MSLGROUP in the Netherlands Similar to several other European countries, the Netherlands have for some years been trying to diversify their mix of fossil fuels in order to reduce (future) dependency and supply risks. The Crimean and Ukrainian crises once more showed Europe the possible, far-reaching implications. The Dutch, through their position as a gas producing co ...

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MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

We're proud of our colleagues from MSLGROUP Netherlands on being featured in PRWeek's list of Global Office Pride. Located at the Houthavens, a harbor constructed in 1876 for storing wood, this area now attracts creative types. MSLGROUP’s Netherlands office has incredible views of huge cargo vessels, which helps staffers think globally. Watch a day in the life of our team members in MSLGROUP's Amsterdam off ...

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