Inspiring Innovations – People’s Insights | Jan & Feb 2015

Inspiring Innovations – People’s Insights | Jan & Feb 2015

By Melanie Joe, Consultant – Research & Insights, MSLGROUP As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more r ...

Digital Public Affairs in a Nutshell

Digital Public Affairs in a Nutshell

By Julien Landfried, Partner, Publicis Consultants and Florian Wastl, Director, MSLGROUP in Germany The world of public affairs is traditionally seen as a closed shop. Does this ma ...

2015: A Critical Year for the Energy Union | ON Energy Report

2015: A Critical Year for the Energy Union | ON Energy Report

For energy market participants, 2015 is shaping up to be a year of almost unprecedented change. This change can be felt across markets, politics, regulation and innovation, all of ...

PR in India: Moving Towards an Integrated Comms Model

PR in India: Moving Towards an Integrated Comms Model

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India It’s now redundant to say that PR as we knew it is dead. Both, industry experts and clients, have been stressing for ...

Train Your Creativity Muscle | The Future of Creativity

Train Your Creativity Muscle | The Future of Creativity

Oana Bulexa, Managing Director at MSLGROUP The Practice Creativity is a main ingredient, not a spice! Creativity is often considered an extra in communication. When we (agency, cli ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 c ...

Do Companies Kill Digital Mindset?

Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital ...

Less is More in the New EU Commission’s Work Programme

By Leonardo Sforza, Managing Director, MSLGROUP Brussels For Winston Churchill: “Politics is the ability to foretell what is going to happen tomorrow, next week, next month and next year. And to have the ability afterwards to explain why it didn’t happen.” If this is still true in national politics, it is even more so at the EU level given the complexity of the decision making process and the difference or ...

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Creativity in a Technology Enabled World

By Rishad Tobaccowala, Chief Strategist, Publicis Groupe Creativity is the lifeblood of Brands. Yes technology and data increasingly matter but people are carbon based life forms and not silicon avatars. We have emotions and moods and feelings. We move people with relevant stories. And the best stories are driven by creativity. While there are many definitions of creativity, I define creativity as connectin ...

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Changing Mindsets: Why and How Integrated Reporting Drives Business Transformation

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Penny Baxter, co-Founder & MD, and Fay Hogg, Head of Reporting, Salterbaxter MSLGROUP, were at our HQ in Paris on Wednesday, to discuss the Integrated Reporting agenda. Leaders from 15 CAC 40 corporations attended as well as the International Integrated Reporting Council (IIRC). This was a brilliant demonstration of our colleagues’ expertise ...

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How to Leverage Digital Transformation for Public Affairs

By Sebastian Nikoloff, Junior Consultant, MSLGROUP Germany The Internet changes how politicians communicate with voters and stakeholders. Nevertheless, many avoid the digital arena out of uncertainty and thus miss out on a great opportunity. 30 European Public Affairs experts at MSLGROUP recently discussed in a two-day workshop in Berlin how one can design the most effective set of digital and conventional ...

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Active Citizenship in Singapore means Volunteering

By Linda Lee, Director, Corporate and Finance Practice, MSLGROUP in Singapore Active Citizenship enters Singapore in 2009 Since 2009, the National Volunteer & Philanthropy Centre (NVPC) has lead the charge in promoting and growing the volunteering culture here in Singapore through SG Cares. Their role is to advocate the culture of giving through an eco-system, which is made up of community groups, schoo ...

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New US Budget Provides Clients With Reasons To Communicate

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP The submission of the president’s budget to Congress effectively marks the start of the legislative season in the United States. That’s why the new Obama budget, which was released on February 2, generated so much interest. This year’s budget debate will be different than those that occurred the past few years when deficit reduction and hyper parti ...

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Infographic: 2015 Food Fortune Telling

Food makers are always chasing the latest food trends, and for a good reason. MSLGROUP’s food and beverage marketing and PR team foretells where consumers will spend and businesses will profit in 2015 as they chase the new and next in edibles! Infographic - 2015 Food Fortune Telling by MSLGROUP ...

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Marketing Budgets: Who Gets What | India Comms Report 2015

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India Needed now: Value-added communications Our world is changing. The media landscape is altering. Communication is evolving. Mediums of communication are mushrooming. And the pace of evolution is staggering. Recognising this, PR agencies are switching fast from the traditional model to integrated communication. They are investing in the tools and t ...

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What ‘Making our Clients’ Voice Matter’ Actually Means Today

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Our PR industry is confronted by its most serious disruption ever, as digitalization and disintermediation profoundly change the rules of the game. Big data, smart ideas: it’s a data-driven world Our clients ask us for only ideas driven by data and backed with rich insights and foresights, because this is the only way to engage successfully with ...

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BCorp: Businesses That Benefit, Merging Profit With Purpose

Marcello Palazzi, co-founder of B Lab Europe, talks to Annie Lancaster about why it is important we re-evaluate our economic system and how B Corp has become a globally recognised standard for doing business better. AL: Could you explain a bit about what Benefit corporations are? In the last 20 years there have been many different attempts to make capitalism work in the best possible way. When B Corp launch ...

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