Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

The Gamification of Healthcare – Wellness at Work with MSLGROUP

The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activ ...

Importance Of Brand And Story In The Travel Business

Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at T ...

Three Ways to Make the Most of Twitter’s New Analytics Dashboard

Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their off ...

Big Thinking Breakfast With Gerard Lyons

Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down the ...

Is The ‘Internet of Things’ About To Change The World As We Know It?

By Dominique Févry, Account Executive at MSLGROUP London The Internet of Things (IoT) is this year’s tech buzz phrase. But what is it exactly? It simply means that billions of devices are connected to the internet and are communicating with each other without much human intervention. For example, your bathroom scales could message your GP’s computer when you're not sticking to your diet plan or your car cou ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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An Overview Of Previous Elections in Brazil

After a 25-year gap during the military dictatorship and José Sarney's transitional civil government, Brazil held its first direct presidential elections in 1989, with a second-round victory for Fernando Collor de Mello over Luiz Inácio Lula da Silva. This concluded a transition that began in 1982 with elections for state governments, which also encompassed elections for mayors of Brazil's state capitals in ...

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Seleção de Tweets: A Twitter Creative Newsroom

By Patricia Albuquerque, Partner and Content Director, MSLGROUP Espalhe Real time marketing. Creative Newsroom. Mission Control. The names vary, partly because although everyone chases the dream of perfect timing, every campaign is special and unique. In fact, chances are that no other content strategy has such a challenging and fascinating difference between the planning phase and execution. Recently, we l ...

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How P&G’s ‘Be Strong and Shine’ Campaign Delivers Societal Relevance

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP I don't work on P&G business anymore but during my second visit to the Cannes International Festival of Creativity, P&G’s Brand Building Officer, Marc Pritchard was a ‘must see’ as always and he did not disappoint! What I have always loved about Pritchard is he has an inherently keen eye for purpose and marketin ...

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EU Change Is Now

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill’s quote could be easily adopted by the energetic Italian Prime Minister Matteo Renzi who has the aspiration to impress a fresh impulse to EU policies and practices while taking the reign of the rotating EU Council Presi ...

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World Cup 2014 and the Brazilian Presidential Election

As in any election, there are issues which may have a greater or lesser effect when voters go to the polls. James Carville, the US political operative, created one of the most universal phrases on what decides an election when he said, "It's the economy, stupid." He was right, but little did he know that in Brazil, with all of its characteristic quirks, certain issues run even deeper. World Cup 2014: Mid Le ...

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The Evolving Role of the Board in Reputation Management

By Brad Wilks, MD, Midwest, North America, MSLGROUP The global financial crisis and an on-going drumbeat of corporate, government and other institutional scandals have served to weaken the already flagging reputations of many leading institutions and companies around the world. And, while the global economy appears to be slowly mending, prospects seem slim for any sort of near-term reputation recovery for m ...

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People’s Insights: On Evolution of Content; Spectrum of Millennials & Going Viral

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP and Annie Sunny, Account Executive, MSLGROUP in India In this power-packed issue the People’s Insights monthly briefs, we feature 12 inspiring initiatives from April and May. While the initiatives cut across a variety of themes, three in particular stand out: Evolution of Content: Short, Visual and Interactive Videos and infographics have been around for ...

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The Big Shift Business Can’t Afford to Miss

By Sheila McLean, SVP/Director, Corporate & Brand Citizenship, Qorvis MSLGROUP Shortly after Denise Morrison became CEO of Campbell Soup three years ago, she had lunch with former IBM CEO Sam Palmisano to get his advice. Morrison, 60, is one of only 25 female CEOs in the Fortune 500. Her goal was to do what Palmisano had done for IBM – turn the 145-year-old food company into a “great company,” Morrison ...

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