Creative Disruption | Inside the Driving Forces of Disruptive Innovation

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR ...

Localizing Data and Insights | #DataInDataOut

Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, ...

Organising for Real-Time | #FutureofCreativity

Organising for Real-Time | #FutureofCreativity

By Jean-Philippe Martzel, Deputy General Manager and Head of Strategic Planning, DigitasLBi France Welcome to the age of Real-Time Brands Tide and Oreo are well-known as real-time ...

Lead climate change awareness by partnering with Millennials

Lead climate change awareness by partnering with Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The debate around climate change has been gradually but increasingly making its way to the ...

Nikkei Buys Financial Times

Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serio ...

Inspiring Innovations: Pushing the Boundaries

Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick b ...

Now You See It, Now You Don’t | #MSLMatters

Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only f ...

MSLGROUP India Featured in India’s Best Companies to Work for 2015 Study

MSLGROUP India, for the second year running, was included in the prestigious Great Place To Work® Institute’s and The Economic Times’ annual India’s Best Companies to Work For 2015. MSLGROUP is ranked fifth in the Professional Services category.    Read MSLGROUP India's Talent Director, Sushma Rana's blog post on What makes us a Great Place To Work two years in a row in India? Our team receiving the award f ...

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Relevance is of The Essence | #FutureofCreativity

By Nidhi Makhija-Chimnani, Director- Research and Insights, MSLGROUP In today’s digital world, people often find that they’re awfully busy. Busy making overwhelming to-do lists on their latest productivity app. Busy trying to get their inbox down to zero. Busy checking all those notifications on WhatsApp, Facebook, LinkedIn, Twitter, Instagram, reading the news at NYTimes and The Guardian… phew! What’s a br ...

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Plea for Strategic IR – The IRO Role – Mouthpiece or Strategic Advisor?

An increasingly complex global capital markets environment and the growing willingness of institutional shareholders to become active, if not activist, investors have amplified demands on how companies interact with shareholders, and put significant pressure on IR teams. Today more than ever, making full use of the IR role means deploying it as a strategic asset that gauges market sentiment and helps Board ...

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Listening for Insights: The Versatility of Social

By Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP I write this from a whisky pub in a remote location in the Scottish Highlands. The chalk board signs across the bar tempt locals and travelers with live music acts, entice the hungry and cold with steamy hot broths and soups, taunt the strongest with some brain teasing riddles, and attempt to befuddle all with a baffling array of finest malt wh ...

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Communications Disruption | Inside the Driving Forces of Disruptive Innovation

By James Warren, Head of Digital, UK and EMEA, MSLGROUP The communications industry has been far from immune to the forces of innovative disruption. Its tectonic plates are constantly shifting in order to represent an evolving landscape of brands where stalwarts rub shoulders with startups. PR is on the frontline of disruption; other agencies will be able to get you reach, impressions and frequency, but wil ...

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The Reputation Core Index | MSLGROUP’s Reputation Impact Indicator Study

By Anders Kempe, President, EMEA, MSLGROUP Given the sheer volume of data that now washes across our screens, it would stand to reason that a customer’s view of a company or brand is now necessarily arrived at more quickly, and therefore intuitively, than in days past. The Need for a New Framework Reputation sounds like a simple thing. Individuals and companies all want one that is good, there are different ...

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Find Actionable Insights | #DataInDataOut

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP We have been trained to think bigger is better – bigger house, bigger car, bigger pay check, the list goes on. But is bigger is always better? Bigger house = bigger maintenance cost, bigger car = bigger fuel cost and bigger pay check = more things to buy. Bigger does not equal better. The same goes for “big data” (whatever bigger data actual ...

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Custodians of Collaboration | #FutureofCreativity

By Kim Piquet, Executive Strategic Planner, MSLGROUP in Italy Collaboration with audiences can lead to stronger messages, proud influencers and better creativity. Collaboration is everywhere… Jeremy Rifkin, one of the most respected economists of today, has just predicted the end of capitalism as we know it within the next 50 years. It will evolve into a new “sharing economy”. We share rides with strangers ...

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Brand Publishing: How to Make it Work For You | #MSLMatters

By Kinda Jackson, Head of Digital and Content, MSLGROUP UK Brand publishing has come of age. Everyone's talking about it and more and more companies are using it as a clever way to engage with their audiences. Trying to define brand publishing is almost as difficult as answering the question, ‘What is marketing?’ There is no definitive answer as it’s scalable, moveable and constantly evolving; there’s no ‘o ...

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MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl won Gold in both categories in which it was short listed (Brand Voice and Integrated Marketing Led by PR), and the overall Grand Prix in the PR Lions. This marks only the second time a PR agency has won the PR Lions Grand Prix, an ...

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