How MSLGROUP Set-up a Platform for Knowledge Sharing

How MSLGROUP Set-up a Platform for Knowledge Sharing

An interview with MSLGROUP's Anthony Poncier, Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management by Collabora ...

Food & Beverage: 2017’s Top Conversation Starter

Food & Beverage: 2017’s Top Conversation Starter

After a year of discord and division over the politics of governance, consumers in 2017 will turn to something we can all agree on. Food and drink will bring us together with a gre ...

Top Ten Thought Leadership of 2016

Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce an ...

Top Ten Blog Posts of 2016

Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also ...

Earned Content Goes Omnichannel: Turning Conversation into Commerce

Earned Content Goes Omnichannel: Turning Conversation into Commerce

Introducing the Conversation2Commerce Platform In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publ ...

Crisis and Social Media: How to Avoid Fuelling the Flame

Crisis and Social Media: How to Avoid Fuelling the Flame

By Alessandro Chiarmasso, Practice Leader Corporate, MSL Italia The right assessment of the situation, message and messenger is key to managing, and not unduly suffering from, a si ...

European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, ...

Infrastructure Spending: It’s Gonna Be Yuge… Maybe

By Elissa Dodge, Executive Vice President, Qorvis MSLGROUP Additional federal spending on infrastructure shouldn’t be an issue in the next Congress. After all, there is widespread, bipartisan agreement that there is a tremendous need for infrastructure improvements and President-elect Donald Trump has said improving our nation’s crumbling roads, bridges and “third world” airports is a top priority for him. ...

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Would Bernie Have Won?

By Joshua B. Gardner, Vice President, Qorvis MSLGROUP “Welcome to the election from hell.” That was my intro to a piece I co-wrote with several former colleagues for a major magazine this past May, just a month before I joined MSLGROUP. We were a rag-tag group of market researchers led by an even more rag-tag founder and CEO. The five of us – our founder/CEO included – crisscrossed the country listening to ...

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Under Trump – Enviros Gear Up for a Fight

by Sheila McLean, SVP/Director U.S. Citizenship & Sustainability, MSLGROUP Environmental leaders from around the world gathered this week in Morocco to flush out details of the Paris climate change accord despite fears that the work will be undone by President-Elect Donald Trump and a Republican-led Congress. Trump is expected to move quickly to reverse the Obama/Clinton climate agenda, including pullin ...

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Trump & Obamacare: What Does Repeal & Replace Really Mean?

By Chuck Alston, SVP, Director of Health Policy and Public Affairs, QORVIS MSLGROUP A pledge to “repeal and replace” Obamacare was the Trump campaign’s central message on health care. While the catchphrase captures the discontent many feel about the U.S. health care system, what a slogan can’t capture is the hard road that lies ahead for the new president and Congress as they seek to make good on Donald Tru ...

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Election Results Point To Vast Changes In U.S. Economic Policies & Big Increase In The Deficit

By Stan Collender, Executive Vice President, Qorvis MSLGROUP The combination of a Donald Trump presidency and a Republican House and Senate means that many, and perhaps all, of the brakes that have limited economic policymaking in Washington the past 8 years will be removed in the next Congress. GOP control of the White House and Congress means that the congressional budget process that had been abandoned o ...

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A Guide to the Trump Administration

Qorvis MSLGROUP provides a first look at the people and players behind the most unlikely presidential campaign in American history. For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump. Like ...

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From Deleted Emails to Cybersecurity – How President-elect Trump Will Shift Tech Focus

By Cara Lombardi, Executive Vice President, Qorvis MSLGROUP Technology and its role in the presidential campaign seemed to be everywhere you looked this election season. Unfortunately, it wasn’t the conversation we were hoping for. Instead of substantive IT policy discussions, coverage fixated on WikiLeaks, private servers, hacked emails and early morning Tweetstorms. While pages and pages could be (and hav ...

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A Trump Foreign Policy: From Bluster to Reality

By Gregory Lagana, Executive Vice President, Qorvis MSLGROUP What will American foreign policy will look like in a Donald Trump administration? There is anxiety in the U.S. and abroad because Mr. Trump did not lay out a comprehensive vision during the campaign. Instead, he gave us unconnected pieces of his mind on subjects ranging from ISIS, Putin and trade agreements to our obligations to our allies. And s ...

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Making a Case for American Trade Again

By Matt Lauer, Executive Vice President, Qorvis MSLGROUP President-elect Donald Trump made throwing out America’s international and trade agreements a hallmark of his campaign. His election is a rebuke to the globalists who have been part of the American presidency for the past 70 years. Free traders are in for rough ride over the next term. In the first 100 days, “I will announce my intention to renegotiat ...

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Under Trump, the Future of Defense Remains Relatively Uncertain

By Keith Strubhar, Senior Vice President, Qorvis MSLGROUP What does the future hold in the defense sector with the Trump victory and a Republican Congress? As with all questions this soon after an election, it may take some time to get a definitive answer, but let’s take a quick look. One thing is for sure, the Defense sector will be in shock for months to come as it tries to figure out what a Trump adminis ...

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