The Coca-Cola Content Journey Debate

The Coca-Cola Content Journey Debate

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP Debating the success of Coca-Cola’s corporate website In the beginning of this year, social media manager M ...

Building a Strong Digital Influencer Program: Part II: WHO

Building a Strong Digital Influencer Program: Part II: WHO

By Tara Hunt, MSLGROUP, Canada Now that we've established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let' ...

Vision 2030: The Evolution of The Circular Economy

Vision 2030: The Evolution of The Circular Economy

By Martin Stuchtey and Helga Vanthournout, McKinsey & Company The logic behind creating a circular rather than linear becoming increasingly clear to many companies but progress ...

MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important an ...

Citizenship in Poland: Supporting Causes with Time and Donations

Citizenship in Poland: Supporting Causes with Time and Donations

By Lukasz Kowalski, Head of Corporate and Financial Communications & Board Member, MSLGROUP Poland Among the most interesting results of The Future of Business Citizenship rese ...

Overcoming Cultural Conservatism and Engaging on Social Media

Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for as ...

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

For the second year in a row, MSLGROUP’s operations in the U.S. scored a perfect 100 points in the Corporate Equality Index (CEI), a national bench marking survey and report on cor ...

MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. 1. What's Next for Facebook Messenger? Look to Asia Facebook Messenger is now looking to adopt features similar to those in WeChat but tailored to how people in North America and Europe use their smartphones. [caption ...

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#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

On our fifth anniversary of our founding, Olivier Fleurot talks about our growth, our mission, vision and purpose. He shares our four key values - innovation and entrepreneurship, passion for clients, strong local expertise with a global touch and, most importantly, diversity. Over the last five years we have become our clients most trusted advisors. We define and deliver engagement strategies and tactics t ...

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Human Connections & Personal Influence: Insights from Our Panel

By Kelly Walsh, CSO, MSLGROUP UK Influence. A fascinating concept that brings with it a whole host of beliefs, biases and assumptions. As individuals, if we set out to influence, does that make us arch manipulators or simply human? If we broker influence on behalf of our clients are we working with a natural aspect of human behaviour or practicing the art of spin? On 16th October, MSLGROUP held its first in ...

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On #PR, Introverts & The Difference Culture: Ilinca Munteanu

An interview of our Ilinca Munteanu in Romania by Miruna Spataru of IQads on her journey in public relations as an introvert. The original interview was published on IQads.ro. Head over to IQads to read this article in Romanian.   The Difference Culture In high school, I aimed for theatre but ended up with a bachelor in Communications and PR. This helped me tap into a concept called “the difference cul ...

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The Reputation Haunted House Called Social Media

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands I recently worked with a communications team who compared their reluctance toward digital and social media to the fear of entering a haunted house: it’s dark, you don’t know what’s inside and you’re expecting a fright. This metaphor is understandable given the many social media horror stories we've seen over the past few ...

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Bringing Dark Social into the Light

By Alice Hu,  Derek Dong and Enson Hu, MSLGROUP Asia Knowledge is power. But too much knowledge and you’re left trying to figure out how to make sense out of all the information. In the digital space, this is made more difficult by “dark social”, the place where friends privately email each other or exchange messages on WeChat or WhatsApp. And as consumers spend more time on closed networks, how do brands r ...

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RIP: The End of ‘Business As Usual’

By Guido Schmidt-Traub, Executive Director, UN Sustainable Development Solutions Network We've come to the end of ‘business as usual’ and if we are to meet the scale of the environmental challenges that face us, and to have a chance of achieving the UN’s Sustainable Development Goals, the models under review here are only the start: the private sector must play a central role in making a reality of sustaina ...

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Citizenship in Italy: Sharing and Caring

By Delia Ciccarelli, Strategist and Media Specialist, MSL Italia Italian Millennials ask for participation more than global Millennials. They feel part of a community especially if they become activists and protagonists of its process and changes. Participating to them means acting alone, not in groups, to solve problems and most of all, letting everybody hear their voice. Millennials in Italy are naturally ...

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MSLGROUP Asia Weekly Digital News Digest – November 11, 2014

  MSLGROUP's Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what's important and trending. 1. China lifts ban on Facebook, Twitter, Youtube at APEC meet: Economic Times, India The Asia-Pacific Economic Cooperation forum media centre has allowed reporters to access social networking sites such as Twitt ...

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MSLGROUP Launches New Employee Advocacy Tool

MSLGROUP has launched a new global employee advocacy tool that uses the latest technology to enable companies to empower employees to become efficient communicators and social influencers. Called Employee Impact, the tool works in real-time to engage employee ambassadors with internal, corporate and social media communications programs. The tool allows employees to share corporate news and posts across thei ...

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