Disruptions in Action: Collaborate Across Boundaries

Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Create Positive Handprints

Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Maximize Resources

Disruptions in Action: Maximize Resources

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

It’s Time for Transformation: Question Everything

It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining ...

Brazil’s New Government

Brazil’s New Government

By Paulo Andreoli, Chairman, MSLGROUP Latin America, President & CEO, MSLGROUP ANDREOLI and Claudia Mancini, Executive Director, MSLGROUP Publicis Consultants The imminent impe ...

Who are you laughing at? Around Europe in 345 jokes

Who are you laughing at? Around Europe in 345 jokes

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The European Union has just celebrated its annual Europe Day on 9 May at one of the most challenging times for its institu ...

Mondelez Shifts Indian Communications Remit To MSLGROUP

Mondelez Shifts Indian Communications Remit To MSLGROUP

MSLGROUP to oversee communications, brand and digital engagement for food conglomerate in India. Mondelez India has shifted its Indian communications remit to MSLGROUP following a ...

Re-negotiating the UNFCCC Framework

Recommendations from Sciences Po's student negotiators In May 2015, Sciences Po - the Paris Institute of Political Studies - organized a simulation of COP21 to imagine and test an alternative format of climate negotiations. 200 students formed 41 delegations and negotiated over three days to find a way to #MakeitWork. While the Conferences of the Parties (COPs) have given rise to high hopes, they have faile ...

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Momentum, Integration Drive PR Forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Publicis Groupe CEO, Maurice Lévy's interview is an excerpt of the article published on PRWeek.com How did PR perform for Publicis in 2015? Where does its performance stand in relation to other disciplines within the group? Maurice Lévy: In 2015, our PR business showed a return to growth with single-digit organ ...

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Digitising Customer Relations: Ongoing Actions & Reactions

Companies are used to external communications that are top-down and completely controlled. Interactions with customers have been relatively limited, both from a contact and frequency standpoint, even though most companies now have a social media presence for customer relations purposes. The communications department will have to let go to respond to a new collaborative culture that creates added value via t ...

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Brexit Stage Left?

By Alastair Bealby, Senior Consultant, MSLGROUP Brussels The debate about Brexit is raging in the United Kingdom. Journalists and politicians from across the political divide have taken their position in the Leave and Remain camps, and are thrashing it out in Westminster, on the airwaves and in the multitude of glossy polemical pamphlets being pushed through letterboxes up and down the country. Various cele ...

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Unlocking the Forces of Business & Consumer Demand

An interview with Sally Uren, Chief Executive, Forum for the Future People’s Insights: What do you see as the top 3 priorities for businesses in the next few years? Sally: Here's what I'd like to see as their priorities. First, I'd love to see businesses creating innovative business models that can help them deliver more fully on their purpose. A company's purpose isn't selling stuff, it's about providing a ...

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A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 will see a major breakthrough for VR - Mashable   Venture capital money is pouring into the [technology] industry - The New York Times Marketers and communicators are only scratching the surface on discovering how it can deliv ...

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Behind the Scenes at Ahold USA

An interview with Kim Cannon, Director of Internal Communications, Ahold USA Q. Tell us a little about Ahold USA. KC: Ahold USA (AUSA) represents the U.S. sector of Koninklije Ahold N.V., a Dutch-based international company with retail grocery in multiple countries. AUSA’s four divisions operate more than 800 stores across the Northeast and mid-Atlantic regions. Our family of stores includes Stop & Shop ...

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2016: Translating EU Strategy into New Legislative Proposals

In its first “State of the Energy Union” released at the end of 2015, the European Commission reviewed the progress made since the release of the Strategy and identified key legislative and non-legislative initiatives to be delivered throughout 2016. In the words of Maroš Šefčovič, the European Commission vice president for energy union, 2016 will be the “year of delivery” putting in place most of the piece ...

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Sustainability in Brazil – A Competitive Advantage

Experts from MSLGROUP Andreoli in Brazil point out that sustainability can be a competitive advantage for companies, with examples of Brazilian businesses that are leading in sustainability. With its continental size, abundant natural resources and a civil society aware of global social and environmental challenges, Brazil can play an important role in developing innovative solutions that create value for p ...

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Applying Science: The Quest for Business Relevance

To unlock growth, mitigate risks, and raise sustainability performance levels, companies are well advised to be mindful of science when developing their business strategies. However, John Kornerup Bang is sceptical of the value of scientific goal setting when it’s decoupled from your business reality. Science and the Role of Organisations The fact that science is rapidly moving centre stage in the context of ...

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