Engaging Stakeholders through Inspiration

Engaging Stakeholders through Inspiration

By Erik Martens, Director Public Affairs, MSLGROUP Netherlands BP in the Netherlands continually connects with its clients and broader stakeholder base in a variety of ways. In 201 ...

Infrastructure Spending: It’s Gonna Be Yuge… Maybe

Infrastructure Spending: It’s Gonna Be Yuge… Maybe

By Elissa Dodge, Executive Vice President, Qorvis MSLGROUP Additional federal spending on infrastructure shouldn’t be an issue in the next Congress. After all, there is widespread, ...

Would Bernie Have Won?

Would Bernie Have Won?

By Joshua B. Gardner, Vice President, Qorvis MSLGROUP “Welcome to the election from hell.” That was my intro to a piece I co-wrote with several former colleagues for a major magazi ...

Under Trump – Enviros Gear Up for a Fight

Under Trump – Enviros Gear Up for a Fight

by Sheila McLean, SVP/Director U.S. Citizenship & Sustainability, MSLGROUP Environmental leaders from around the world gathered this week in Morocco to flush out details of the ...

Trump & Obamacare: What Does Repeal & Replace Really Mean?

Trump & Obamacare: What Does Repeal & Replace Really Mean?

By Chuck Alston, SVP, Director of Health Policy and Public Affairs, QORVIS MSLGROUP A pledge to “repeal and replace” Obamacare was the Trump campaign’s central message on health ca ...

Election Results Point To Vast Changes In U.S. Economic Policies & Big Increase In The Deficit

Election Results Point To Vast Changes In U.S. Economic Policies & Big Increase In The Deficit

By Stan Collender, Executive Vice President, Qorvis MSLGROUP The combination of a Donald Trump presidency and a Republican House and Senate means that many, and perhaps all, of the ...

A Guide to the Trump Administration

A Guide to the Trump Administration

Qorvis MSLGROUP provides a first look at the people and players behind the most unlikely presidential campaign in American history. For each person mentioned here, we have included ...

Under Trump, the Future of Defense Remains Relatively Uncertain

By Keith Strubhar, Senior Vice President, Qorvis MSLGROUP What does the future hold in the defense sector with the Trump victory and a Republican Congress? As with all questions this soon after an election, it may take some time to get a definitive answer, but let’s take a quick look. One thing is for sure, the Defense sector will be in shock for months to come as it tries to figure out what a Trump adminis ...

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Governing a Divided Nation

By Michael Petruzzello, Managing Director, Qorvis MSLGROUP Washington D.C. based Qorvis MSLGROUP has always prided itself on a campaign-style approach to public affairs and advocacy. Our people are campaign people, having worked on dozens of campaigns, from small-town mayor to President of the United States. We deploy strategies that are nimble and opportunistic to get our clients heard in a competitive med ...

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Re-positioning the Golden Drum Festival – Inspired to Inspire

The 23rd edition of the Golden Drum Festival, one of the most prestigious events in the creative industry, has come to an end. In a QnA with brief.pl, Sebastian Hejnowski, CEO of MSLGROUP CEE discusses MSLGROUP's role in organizing this year’s Golden Drum festival as the event's strategic partner and the jury's views, which constituted of experts from MSLGROUP. Q. What was MSLGROUP's role in organizing the ...

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PR Industry in Europe – Coming of Age | #WorldPRReport

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The dramatic disruptions created by the convergence of technologies and the empowerment of people equally affect the whole European continent. But while the comms industry feels upside down these days, the PR world has more reason to embrace change than to fear it. On the corporate side of our business as well as on the consumer side, we are comf ...

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PRovoke16: Earned Beats Paid In Moving From Influence To Sales

When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more. MIAMI—When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more, attendees at PRovoke16 heard from Procter & Gamble and MSLGROUP during a session on “The Brand New Influence: Innovations in Consumer Engagement.” Guill ...

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The Power of Foreign Correspondents for Effective PR

By Dr. Jochen Legewie, Japan, CNC Communications & Network Consulting Smart communications comes in many different shapes and sizes. For really effective global PR, one major opportunity is often overlooked - foreign correspondents. This is true for all industries but especially regulated ones such as energy. Let’s take a closer look at two concrete examples of European firms active in Japan. Amplifying ...

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Opportunity for True Integration

The rise of programmatic targeting exemplifies how various disciplines can truly support each other to create maximum influence. Performance marketing is the most measurable, transparent, and accountable form of marketing to drive incremental impact and ROI faster and at scale. One aspect of this is programmatic media buying, simply defined as a way to specifically target the audience you wish to see your a ...

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Establishing a Position of Leadership in the Energy Industry; Why Bother?

By Liam Clark, Director, CNC Communications & Network Consulting When you think energy sector you don’t necessarily instantly think consumer brand. When reviewing the UK’s internationally recognised Superbrands 2016 list it is instantly apparent that not one energy company or brand features in the Top 20 Consumer Brands list. The list is instead dominated by the likes of Apple, Rolex, Mercedes-Benz and ...

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MSLGROUP Featured in Advisory HQ’s list of ‘Top 6 PR Firms’

AdvisoryHQ News, an online news media that provides research, reviews, and ranking of firms and products across the U.S., U.K., Canada, and Australia for the financial, accounting, insurance, shopping, marketing, advertising, consulting, mortgage, retail, investment, and software sectors has ranked MSLGROUP in its list of 2017’s top 6 PR firms. According to AdvisoryHQ News, MSLGROUP stands out among PR comp ...

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Influence: Anywhere & Everywhere

Influence stands atop the new world of digital communications. In its rise, it has shattered the traditional world order in the communications industry, claiming new omni-channel powers and remarkable sales potential. With origins in the world of public relations, influence is bringing new respect to the industry and driving new interest among marketers. Influence comes from anywhere and everywhere. It’s wh ...

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