Tech Companies Must Think Global but Act Local in Emerging Markets

Tech Companies Must Think Global but Act Local in Emerging Markets

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London There are just over a billion people in Africa and close to 4 billion in Asia - this is compared with a teeny tiny 3 ...

How to Unchain Italian Energy Strategy Through Consensus Generation

How to Unchain Italian Energy Strategy Through Consensus Generation

By Alessandro Paoletti, CEO, Publicis Consultants Italy and Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia National Resources and Missed Opportunities Communi ...

Right to be Forgotten

Right to be Forgotten

By Annie Sunny, Account Executive, MSLGROUP India In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove ...

Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee ...

Video: Wait A Minute: Best Practices for Doing PR in China

Video: Wait A Minute: Best Practices for Doing PR in China

China attracts businesses of all sizes and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is ...

@Wikimania 2014: Paid Editing, Wikipedia’s Most Enduring Argument

@Wikimania 2014: Paid Editing, Wikipedia’s Most Enduring Argument

By Anne-Sophie Pereira De Sa, Senior Social Media Analyst, MSLGROUP London Paid editing was the hot topic of the day at Wikimedia Foundation’s annual conference Wikimania 2014 held ...

Energy Transition and COP 21 : French Ambitions Stand the Test of Reality

Energy Transition and COP 21 : French Ambitions Stand the Test of Reality

Mathieu Slama, Senior Consultant, Publicis Consultants Two intertwined milestones This April’s cabinet reshuffle has had a major effect on decisions that will be taken in the upcom ...

Influence: Where Science Meets Art

By Lucy Melling, Deputy Managing Director, Consumer Practice Group, MSLGROUP London and Mallika Basu, Director, Corporate, MSLGROUP London Once upon a time, life was straightforward for communicators. We announced important company and brand developments and managed issues / crises as they arose. In the digital, “always on” world we live in now, the plot has well and truly thickened. Increasingly, we are pl ...

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Does the UK need to be Better Energy Interconnected with Mainland Europe?

By Michael Kinirons, Account Director, Capital MSL All too often we hear the argument that UK energy prices are out of control, and that the lights may ‘go out’ in the not too distant future. UK energy consumers have faced a constant increase in the cost of electricity, up 36% in three years. With the UK energy supply market constrained by a diminishing domestic power generation infrastructure, and its abil ...

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Video: Pride in Our Past: Bob Lee

As a global firm created from multiple agencies that joined forces in 2009, MSLGROUP celebrates a culturally diverse heritage: Parisian traditions on the one hand, American culture on the other and a dynamic and rapidly growing Asian voice. There are many points of origin for our global firm today. The stories of each are special. In this video, Bob Lee shares stories of his father, Manning, Selvage & L ...

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When B2B Tech Memes Go Bad

By Mark McClennan, Senior Vice President at MSLGROUP We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert your brand into a conversation where it doesn't fit. Faceboo ...

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The World is Less Global than You Think

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London. Tech companies are looking overseas to grow revenue but history shows even the largest brands can struggle internationally. Starbucks floundered in Australia due to preference for local boutique coffee houses; eBAY struggled in Asia, due in large part to competition from Taobao; and Tesco took its eye off the home market while trying to make i ...

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Politicians Must Get their Hands Dirty for a Successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Policy on Renewables With Germany’s new grand coalition government in place, the Energiewende seems to be back on track: A far-reaching, and long-overdue, reform of the country’s Renewable Energies Act or Erneuerbare-Energien-Gesetz ...

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A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of the main leaders of the PT and its allied parties. The scandal involved buying votes from Congressmen and misappropriating public funds as part of a scheme that included a number of banks and advertising agencies. Those dragged into ...

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Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP set out to understand how organisations feel about content marketing, what resources they have available to create it and how they think it will evolve. We asked 100 top tier communications professionals from a range of complex glob ...

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The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to everyone, including those who should be reporting the news. Due to their always on nature, social and 24 hour news media are frequently cited as reputational risks for companies. It is more unusual to see a journalist be the one to ...

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Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a big laugh by daring to suggest a woman might some day become mayor of Paris. A decade later, a woman is mayor of Paris, and the Women’s Forum for the Economy and Society has become the world’s leading platform for women and men of i ...

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