Increased Swedish Electricity Requirements in the Future

Increased Swedish Electricity Requirements in the Future

By Per Ola Bosson, JKL Stockholm Contrary to what many believe, electricity requirements will increase in the future according to a recent report presented by the Confederation of ...

Five Tips About Video and Marketing Programs That are Often Overlooked

Five Tips About Video and Marketing Programs That are Often Overlooked

By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual inform ...

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India After the bruising general election, India’s new government got down to the business of preparing the Union Budget. M ...

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing t ...

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

By Elle Chambré, Account Executive, MSLGROUP London Something strange happened this week when you googled beloved pastry brand Greggs. Instead of Google’s search function pulling u ...

Third EU Attempt to Boost a Common Strategy for Energy Security

Third EU Attempt to Boost a Common Strategy for Energy Security

By Leonardo Sforza, Managing Director, MSLGROUP Brussels Energy policy is now recognised, more explicitly than ever, as one of the top two priorities for EU action over the next fi ...

Video: Real-Time SentiMeter: The Next Generation of Audience Measurement

Video: Real-Time SentiMeter: The Next Generation of Audience Measurement

Real-Time SentiMeter is a sentiment analysis tool, developed by the Clarus Research Group and Qorvis MSLGROUP, that records moment to moment audience reactions to live or pre-recor ...

How to Unchain Italian Energy Strategy Through Consensus Generation

By Alessandro Paoletti, CEO, Publicis Consultants Italy and Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia National Resources and Missed Opportunities Communication as the way forward. After all the years experts, environmental activists and ordinary people have spent debating the energy supply issue without finding an agreement, this may seem mere wishful thinking. Yet, digging a litt ...

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Right to be Forgotten

By Annie Sunny, Account Executive, MSLGROUP India In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove links to outdated information about European users for privacy reasons. The ruling applies to all 28 member states of the European Union. Source: engaget.com Background: Right to be Forgotten The right to be forgotten is a legal c ...

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Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter? While many of us in healthcare strive to increase engagement among ...

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Video: Wait A Minute: Best Practices for Doing PR in China

China attracts businesses of all sizes and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace and it’s the uniqueness of its culture and history that makes it one of the most promising and challenging markets for the practice of public relations. MSLGROUP's Darah Roslyn shares s ...

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Wikimania 2014: Paid Editing, Wikipedia’s Most Enduring Argument

By Anne-Sophie Pereira De Sa, Senior Social Media Analyst, MSLGROUP London Paid editing was the hot topic of the day at Wikimedia Foundation’s annual conference Wikimania 2014 held in London last week with a panel discussion titled ” We Need to Talk About Paid Editing… Sorting Out Wikipedia’s Most Enduring Argument“. The topic has been widely discussed in the PR community over the past few months as global ...

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Energy Transition and COP 21 : French Ambitions Stand the Test of Reality

Mathieu Slama, Senior Consultant, Publicis Consultants Two intertwined milestones This April’s cabinet reshuffle has had a major effect on decisions that will be taken in the upcoming months regarding France’s energy plan: Since her appointment in April 2014, Ségolène Royal has undertaken the role of French En­ergy and Environment Minister. Despite her loss as presidential candidate in 2007, Royal has a cha ...

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Social Media Security: Four Steps to Fight Social Media Hijacking

By Nicolas Moreau, Digital Strategies Consultant, Publicis Consultants Net Intelligenz A few years back, hackers would focus their attacks on websites and networks infrastructures in order to grab their data and disrupt their management. Today, social media profiles have also become major targets. Though motivations and reasons for such attacks can vary (greed, political activism, or just a taste for comple ...

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Storytelling and the Brain: How to be Remembered

By Elle Chambré, Account Executive, MSLGROUP London As ‘conscious’ beings, we spend so much of our lives taking in information, images, facts and stories. Whether from books, television, adverts or illustrations, it would be impossible to retain the sheer quantity of ‘content’ we are subjected to. As storytelling is such a crucial part of how we communicate, we were keen to discover why we hold onto certain ...

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Good is Great: People’s Insights for June & July 2014

By Nidhi Makhija, Director – Research and Insights, MSLGROUP & Annie Sunny, Account Executive, MSLGROUP in India While compiling the final collection for this issue of the People’s Insights monthly brief, we realized that nearly all of the campaigns we chose had some angle of corporate and brand citizenship. Three of the eight campaigns we featured are winners at Cannes. Others were initiatives that mad ...

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Influence: Where Science Meets Art

By Lucy Melling, Deputy Managing Director, Consumer Practice Group, MSLGROUP London and Mallika Basu, Director, Corporate, MSLGROUP London Once upon a time, life was straightforward for communicators. We announced important company and brand developments and managed issues / crises as they arose. In the digital, “always on” world we live in now, the plot has well and truly thickened. Increasingly, we are pl ...

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