Data, data, everywhere

Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Bei ...

After victory, the deluge

After victory, the deluge

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK [caption id="attachment_15647" align="alignright" width="300"] Image Courtesy: flickr.com/photos/number10gov/17493988 ...

Unlocking Italy | OnEnergy Report

Unlocking Italy | OnEnergy Report

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian an ...

Purpose + People for Performance | The Future of Creativity

Purpose + People for Performance | The Future of Creativity

By Penny Baxter, co-Founder & Managing Director, Salterbaxter MSLGROUP. We think purpose matters full stop - to creativity, to ideas, to being authentic and delivering the righ ...

Reputation – Fulfilling Corporate Promises In An Ethical Way

Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally r ...

Wearables Galore – How To Leverage Them in Daily PR Work?

Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwa ...

How to Cut Through the Communications Chaos

How to Cut Through the Communications Chaos

By Chetan Mahajan, Co-Managing Director, MSLGROUP, India [caption id="attachment_15596" align="aligncenter" width="640"] Image Courtesy: flickr.com/photos/mandj98/11298757724/[/cap ...

India’s Focus on Renewables | India Public Affairs Report

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India India’s energy security is more of an imperative than ever before, especially given the uncertainty around coal production. A little over half of India’s energy supply comes from coal-fired plants. The McKinsey report ‘India – Towards Energy Independence 2030’ estimated that energy demand is likely to rise from 700 million tons of oil equiv ...

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The New Communications Agenda: ‘Everything’ is PR

By James Warren, Head of Digital, UK and EMEA, MSLGROUP It’s a tired refrain, but the internet has changed everything. We all know about the impact of digital publishing, social media and associated developments on the communications industry, and technology continues to evolve at an ever-increasing pace. Traditional media have either responded to the technological challenge or ceased to exist. Meanwhile, c ...

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Six Wins for MSLGROUP at PRWeek Global Awards

By Trudi Harris, Chief Communications Officer, MSLGROUP Last night saw the Global PR Week awards show take place in London on 28 April, 2015. As you have perhaps by now noticed on Twitter, MSLGROUP swept the board with five wins for our client's ground breaking #LikeAGirl campaign, including Global Campaign of the Year, and a win for our PayPal work in Employee Communications. Hearty congratulations to our ...

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France Turns the Heat Up On COP21 | OnEnergy Report

By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from 30 November to 11 December, 2015. France’s President Francois Hollande sees the event as a way to add positive points to his presidential legacy and has tasked his Foreign Minister, Laurent Fabius, to pull out all the stops for th ...

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Mobiles – A Renewed Focus on Adding Value

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Mobiles are no longer used only to make calls; they are supercomputers we carry everywhere and use for multiple functions. As the mobile industry matures, we’re noticing that people are addicted to the utility, and expect apps that add more value. Brands and organizations looking to engag ...

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Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

After only three months in office, President Dilma Rousseff’s approval rating fell from 46% in October to just 12% at the end of March, according to national polls conducted by Ibope. The reasons for the decrease are due to a so-called “perfect storm” – a combination of an economic crisis and political mistakes that fueled the mobilization of various sectors of society in large demonstrations in the main ci ...

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Finnish Centre Party Likely to Form a Conservative Government

By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Party’s Juha Sipilä will celebrate as the new Prime Minister. The Centre Party will win and Finland will build a conservative government. According to all polls, the Centre Party, a member of the ALDE Party at the European parliament ...

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A Renewable Energy Paradigm | India PAR April 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India What does the dependence on a single natural resource for energy generation mean for India? The answer: The difference between a functioning, robust economy and a struggling one. Just over half of India’s energy is generated by coal-fired plants. With energy demand likely to rise from 700 million tons of oil equivalent (mtoe) to 1500 mtoe by ...

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Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining "mobile-first" consumer has emerged along with new social platforms that ...

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Intimacy of Insights | The Future of Creativity

By Dominic Payling, Director, Head of Planning & Insight, MSLGROUP UK I once had a boss who used to lean forwards, over his third pint and, glancing left and right, and then over my shoulder say “have you heard..?” pause and then say “you mustn’t tell anyone….well only one person at a time…” And then he’d let rip with some scurrilous and treasured nugget of scuttlebutt. I loved those moments. They conne ...

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