Asia in “The New Global Context” at Davos

Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards glob ...

The Real Beauty of Davos

The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political lea ...

Davos 2015: A Year of Disintegration, or Cooperation?

Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year ...

The Interview: Setting a New Benchmark for Film Distribution

The Interview: Setting a New Benchmark for Film Distribution

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP After the cyber-attack on Sony Pictures, major theatre chains were wary of releasing the controversial the mov ...

Citizenship in Hong Kong: Priority in Millennials’ Lives

Citizenship in Hong Kong: Priority in Millennials’ Lives

Millennials in Hong Kong view citizenship with high importance and priority in their lives. They see active citizenship as participating in the community, doing what they can to ge ...

Enhancing Content Marketing Practices for the Health Industry

Enhancing Content Marketing Practices for the Health Industry

By Aleisia Gibson-Wright, Senior Vice President, MSLGROUP Content marketing was a novel concept in communications few years back. But this year, content programs are more prevalent ...

The Emergence of Shared Value: Driving Innovation and Growth

The Emergence of Shared Value: Driving Innovation and Growth

By Marc Pfitzer, Managing Director, FSG Marc Pfitzer charts the emergence of Shared Value as a driving force for innovation and growth in companies determined to create both social ...

Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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A Letter from Europe: Business Value, Much More Than a Sum of the Parts

By Claire Maloney, Managing Director, Capital MSL As Warren Buffett would say, buying a company is about more than just price. Traditional methods of determining economic value may have changed significantly in recent times, but the impact intangibles can have on corporate valuations continues to divide opinion. Academics assert that up to half of a company’s value lies not on its balance sheet, but in its ...

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Becoming Net Positive: One Year In; Many to Go

By Jae Mather, Guest Lecturer at the University of Cambridge Institute for Sustainable Leadership (CISL) and Non-Executive Director at Newform Energy Jae Mather looks at one company’s experience of putting a Net Positive approach at the heart of its business strategy. Kingfisher is not only prepared to experiment boldly, he says, but also to learn from the mistakes that inevitably come with being a pioneer. ...

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Citizenship in Canada: Meaningful Involvement

By Gayla Brock-Woodland President, Canada, MSLGROUP Active Citizenship means Meaningful Involvement Canadian Millennials’ perspective on active citizenship comes down to two words: meaningful involvement. To Millennials, this means being civic minded: participating in their community voting getting involved when help is needed volunteering their time companies getting involved companies helping on social is ...

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Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal social voices. Introducing MSLGROUP Employee Impact Engages employee ambassadors in real time time with internal, corporate and social media communications programs. Utilizes the all-in-one, complete content and advocacy management sys ...

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Google Inbox: An Alternate Way to Access Gmail

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people chase for the coveted “Zero” Inbox, some have introduced email management systems, games and new apps to help people better manage the inflow. One app in particular, Mailbox, seemed to have gotten it right by helping Gmail users to ...

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Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors make investment decisions about which companies to invest in, which companies to continue to hold and which companies to liquidate from a portfolio. In this study, we have drawn a distinction between financial and non-financial facto ...

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Net Positive: The Next Frontier of Sustainability Leadership

By Zoe Le Grand, Principal Sustainability Advisor, Forum for the Future Zoe Le Grand explores what your business would look like if the net effect of its existence were positive – in the widest sense. More and more businesses are taking this “Net Positive” approach, but the window of opportunity to create a more equal and sustainable future is closing. Imagine a world where businesses exist for three main p ...

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Citizenship in Brazil: Being Involved

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get involved in changing the world (91%) and in their expectation that businesses must get involved too (82%). Millennials in Brazil believe both individual and corporate responsibility and engagement are equally important, and are m ...

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Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the heart of the brand´s new digital positioning. Developed by MSLGROUP Espalhe, between now and the end of January 2015 the channel will launch 60 videos providing tips on practical, speedy recipes, as well as further information about ...

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