Managing Reputations in Today’s ‘Always-On’ World

Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ uni ...

Active Citizenship for Danish Millennials is Primarily a Function of State

Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The F ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend Secur ...

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance ...

Event: Women’s Forum – 10 Years of Momentum

Event: Women’s Forum – 10 Years of Momentum

By Véronique Morali, President, Women’s Forum for the Economy and Society As we prepare to launch the 10th Anniversary of the Women’s Forum Global Meeting today, our mission is mor ...

Building a Strong Digital Influencer Program: Part I: WHY

Building a Strong Digital Influencer Program: Part I: WHY

By Tara Hunt, MSLGROUP, Canada There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential th ...

10 Insights that will Convince You to Embrace Business Citizenship, NOW

10 Insights that will Convince You to Embrace Business Citizenship, NOW

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP The theme of this year’s ICCO Global Summit was New Markets, New Business, New PR. It was a fitting environ ...

Who Won the Referendum? Scotland Did

By Mike Craven, Partner, Lexington Communications Scotland's First Minister, Alex Salmond, did not have the air of the defeated general in his concession speech the morning after Scottish independence referendum's results were announced. Although the margin of victory for the unionists was convincing, Salmond reminded his country and the rest of the UK that substantial commitments were made by Westminster's ...

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Winning with Wit: Branded Entertainment and the Age of Viral Humor

MSLGROUP's Panel on Branded Entertainment and the Age of Viral Humor on Oct 28th in Miami Top social humorists and digital leaders from What’s Trending, Cultivated Wit, Fullscreen and Newcastle Brown Ale will next month join MSLGROUP’s global social and digital leader Stephanie Agresta at a panel session to discuss the growing use of humor in brand content strategies today. “Winning with Wit: Branded Entert ...

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The European Perspective: Effective Sustainability, Now, and Together

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP The message from Millennials across Europe is clear – they see business as needing to play a major, active role in improving society and they want business to take action in all the traditional domains of sustainability, in its widest economic meaning. They are concerned about the economy, the environment and ...

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Developing a Social Media Strategy Based on ‘Reach’

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands In my role as Head of Digital and Social, I’m often confronted with the question – ‘Which platform should I adopt for my social media strategy?’ A fair and important question, given that fact that it is crucial for content marketers to know where to reach your target audience. However, clients are not only keen to know wh ...

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Jason Frank and James Parsons to lead MSLGROUP in the UK

MSLGROUP announced today that Jason Frank and James Parsons, are to take up the role of joint CEOs of the company's MSLGROUP branded operations in the UK. Jason Frank, formerly CMO (Chief Marketing Officer) and James Parsons, formerly COO (Chief Operating Officer) will take over the leadership of the UK business, as CEOs working together with the broader leadership team on an exciting new vision and ambitio ...

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The Rise of Brazilian Presidential Candidate Marina Silva

By Paulo Andreoli, Chairman MSLGROUP Latin America The Clouds and The Brazilian Sky Few times in history has reality so coldly and cruelly reflected philosophy. In our first analysis of Brazil’s 2014 election, we mentioned the way that former Senator and banker Magalhães Pinto (1909-1996) famously described politics: "politics is like the clouds, you look at them and they appear one way. Look again and they ...

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Five Strategies to Get Executives Engaged and Excited About Twitter

By Jordon Goulder, Account Executive, North America, MSLGROUP In my recent blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key ...

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The Four Pillars of Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP By Allan Dib, Senior Vice President, Planning & Analytics, North America, MSLGROUP The Future of Business Citizenship study explores Millennials' views and expectations from many angles. In many countries, it emerged that Millennials are not satisfied with the current performance of business as active citizens, but ...

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If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched our global research study to investigate this further ...

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2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The historic outcome of the Swedish general election has increased the level of uncertainty surrounding Sweden’s future domestic policies. Stefan Löfven will very likely try to form a government that is backed by the Left Party but does not ...

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