Data, data, everywhere

Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Bei ...

After victory, the deluge

After victory, the deluge

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK [caption id="attachment_15647" align="alignright" width="300"] Image Courtesy: flickr.com/photos/number10gov/17493988 ...

Unlocking Italy | OnEnergy Report

Unlocking Italy | OnEnergy Report

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian an ...

Purpose + People for Performance | The Future of Creativity

Purpose + People for Performance | The Future of Creativity

By Penny Baxter, co-Founder & Managing Director, Salterbaxter MSLGROUP. We think purpose matters full stop - to creativity, to ideas, to being authentic and delivering the righ ...

Reputation – Fulfilling Corporate Promises In An Ethical Way

Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally r ...

Wearables Galore – How To Leverage Them in Daily PR Work?

Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwa ...

How to Cut Through the Communications Chaos

How to Cut Through the Communications Chaos

By Chetan Mahajan, Co-Managing Director, MSLGROUP, India [caption id="attachment_15596" align="aligncenter" width="640"] Image Courtesy: flickr.com/photos/mandj98/11298757724/[/cap ...

Mobiles – Taking Wearable Tech to New Heights

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP 40 years ago, when Martin Cooper, the inventor of mobile phones, stood in midtown Manhattan and made the very first call on a mobile phone – could he have envisioned a future where mobile phones become as indispensable as they have today? Maybe he did. And maybe – in all probability – he ...

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PR in India Needs to Be Integrated with the Marketing DNA

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India While PR is adopting a fresh approach, it still has a long way to go before it can become part of the marketing DNA. Advertising continues to be the leader on this front. Even digital, which burst onto the scene relatively recently, has moved ahead by its sheer ability to reach a larger audience. A high 48% of the respondents ranked advertising ...

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Energy Policy Will Be a Critical Priority For New EU Leadership

By Romain Seignovert, MSLGROUP, Brussels Energy policy emerges as one of the most critical priorities for the new EU leadership and is gaining political relevance. Two Commissioners will share the responsibility for energy during the legislative period ahead: Miguel Arias Cañete and Maroš Šefčovič. In 2015, the European institutions will focus on two topical missions: the release of the European Commission’ ...

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Halls’ Antarctic Expedition | #vaiencarar

Ever thought about taking a short break in Antarctica? That’s how three participants in candy brand Halls recent social media competition were rewarded. The lucky winners left on 12 March, 2015 for a three-day trip to the cold continent with the final, and greatest challenge: to drink water straight from a glacier, whilst chewing a Halls extra-refreshing ‘Prata’ candy. [caption id="attachment_15392" align=" ...

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Six Steps to Planning Success | The Future of Creativity

By Benjamin Koe, Regional Director, Strategic Insight and Impact, Singapore, MSLGROUP Asia. MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyperaccelerated world where change is the only constant. MSLGROUP Asia's iQube Planning Framework [divide]   Benjamin ...

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Canadian Millennials and Business Citizenship

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP In the context of the launch of the MSLGROUP “Corporate Communication & Reputation Management” practice in Montreal, Pascal Beucler and I had the opportunity to deliver a presentation at RDV Marketing, organized by Infopresse, on March 25. During this annual conference, we presented the results of t ...

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SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidden topics and connections likely to pervade the SXSXi conversation. In order to predict these, all 1629 SXSWi session descriptions were analyzed and organized based on connecting patterns in language and keywords. While many topics ...

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SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and vision for the role of content and comments at SxSW 2015. While there was much agreement, there was also a good deal of disagreement, and that makes for some interesting discussion. Without further ado, some of the distilled comme ...

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The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

By Romain Vezirian, Senior Digital Account Supervisor, MSLGROUP SXSW Interactive 2015 is now a thing of the past. So what happened, exactly? If you were there, it was easy to get lost among the hundreds of conferences and events happening every hour of the day. If you were following from far away, it was just as easy to get lost reading the thousands of tweets being shared from the conference. Now that the ...

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The Most ‘talked-about’ Apps at SXSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP in Germany Every year, the digital flock at SXSW is looking for the new killer app which will change the way we communicate and live and which will spread via ATX to the rest of the world. Twitter was pretty much launched at SXSW in 2007 and went viral from there – today it’s worth billions of dollars. Then, back in 2009, Foursquare was the t ...

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