[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

This year is the 10th edition of the Women’s Forum Global Meeting. The event witnessed the congregation of an outstanding group of speakers — trailblazers for human rights and wome ...

Big Thinking Breakfast with Nicholas Lovell

Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gami ...

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

By Andrew MacDougall, MSLGROUP UK The reality of the always-on world is that the debates about your business and your brand are happening whether you want them to or not, and they’ ...

The Emergence of New Sustainability Business Models

The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable ...

Active Citizenship for French Millennials is a Social Duty

Active Citizenship for French Millennials is a Social Duty

By Vanessa Gros, Research Department Manager, Publicis Consultants For French Millennials, citizenship means what the word has meant for the past 2,500 years. They speak of active ...

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

The Roadmap to Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Aside from being the right thing to do, business citizenship moves companies and brands away from CSR constraints and positions them at the "heart" of society. In our global research study The Future of Business Citizenship, we share that the vast majority of Millennials have favorable impressions of companies that are ...

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China: Growth Through Innovation | World Economic Forum Annual Meeting 2014

By Johan Björkstén, Chairman, MSLGROUP China Every year, the World Economic Forum holds a three-day “New Champions” meeting in China, alternating between the two cities of Dalian and Tianjin. Its mix of local and international business people and academics provides a unique setting for reality checks on local developments – allowing, for example, a leading American professor to converse with the founder of ...

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Paving the Way to Sustainable Citizenship, Our Next Frontier

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP I was invited to be part of a panel at the Financial Times/Coca Cola Enterprises (CCE) Summit held yesterday in London, on The Future of Sustainability: Combining Profit and Purpose. Sustainability: Once Convenient, Still Compliant, Now Cornerstone to Value Creation Like the organisers underlined in their communications ahead of the event, which ...

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Public Affairs Professionals in Germany Divided on Grand Coalition

By Axel Wallrabenstein, Chairman of MSLGROUP Germany One year after the federal election, public affairs professionals in Germany have mixed feelings about the performance of the new grand coalition of CDU/CSU and Social Democrats. 54 percent of the respondents evaluate the government's work as "poor”, 43 percent as "good" while 2 percent vote for "very good" or "very poor". However, the grand coalition sta ...

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Halls Honors the End of Orkut

Brand challenges community owner to see who #vaiencarar (#faceit) "I've never stage dived". "I've never had a movie kiss". These are some of the communities on Orkut, a famous social network launched ten years ago and that, for a long time, was a favourite amongst Brazilians. The network was most popular in India and Brazil where it amassed 30 million users. In June this year, Google announced that it would ...

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#EPHearings2014: All Eyes and Ears on Brussels

By Leonardo Sforza, Managing Director, MSLGROUP Brussels All eyes and ears are on Brussels, including the enlarged EU family of observers and decision makers in the European capitals and beyond, and are turned to follow the best show in town. Probably less glamorous than Lady Gaga & Tony Bennett’s recent concert on Brussels’ Grand Place, the hearings of the 27 designated members of the new European Comm ...

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WeChat Changes Intra-Office Dynamics

By Alice Hu, MSLGROUP Asia WeChat is ingrained into the work culture in China. The group chat feature has been utilized by many to increase productivity within a team through real-time communication. Who needs to send a short email when you can just WeChat the message? It is where everyone is chatting away already. Group chats have become de facto internal communications platforms. [caption id="attachment_1 ...

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Rethinking Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The concept of corporate social responsibility (CSR) emerged in the 1930s and 1940s, was formalised in the 1950s and has been evolving ever since. Many early CSR policies were largely reactive, attempting to curtail or avoid criticism rather than support issues related to the business. Eventually, marketing departments ...

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Who Won the Referendum? Scotland Did

By Mike Craven, Partner, Lexington Communications Scotland's First Minister, Alex Salmond, did not have the air of the defeated general in his concession speech the morning after Scottish independence referendum's results were announced. Although the margin of victory for the unionists was convincing, Salmond reminded his country and the rest of the UK that substantial commitments were made by Westminster's ...

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Winning with Wit: Branded Entertainment and the Age of Viral Humor

MSLGROUP's Panel on Branded Entertainment and the Age of Viral Humor on Oct 28th in Miami Top social humorists and digital leaders from What’s Trending, Cultivated Wit, Fullscreen and Newcastle Brown Ale will next month join MSLGROUP’s global social and digital leader Stephanie Agresta at a panel session to discuss the growing use of humor in brand content strategies today. “Winning with Wit: Branded Entert ...

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