France Turns the Heat Up On COP21 | OnEnergy Report

France Turns the Heat Up On COP21 | OnEnergy Report

By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from ...

Mobiles – A Renewed Focus on Adding Value

Mobiles – A Renewed Focus on Adding Value

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Mobiles are no longer used only to make calls; they are sup ...

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

After only three months in office, President Dilma Rousseff’s approval rating fell from 46% in October to just 12% at the end of March, according to national polls conducted by Ibo ...

Finnish Centre Party Likely to Form a Conservative Government

Finnish Centre Party Likely to Form a Conservative Government

By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Par ...

A Renewable Energy Paradigm | India PAR April 2015

A Renewable Energy Paradigm | India PAR April 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India What does the dependence on a single natural resource for energy generation mean for India? The answer: The diffe ...

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the I ...

Intimacy of Insights | The Future of Creativity

Intimacy of Insights | The Future of Creativity

By Dominic Payling, Director, Head of Planning & Insight, MSLGROUP UK I once had a boss who used to lean forwards, over his third pint and, glancing left and right, and then ov ...

Asia’s Mobile Messengers Show the Next Stage of Digital Transformation

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asian mobile messengers have been quick to meet the expanding needs and growing opportunities in the region. In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining “mobile-first” consumer has emerge ...

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What can PR pros learn from 80s video games?

By Mark McClennan, APR; SVP, MSLGROUP, Boston One of the great things about SxSW is when you get a chance to have interesting discussions about random topics and apply them to your profession. Today at SxSW, four of the main programmers for Intellivision in the 80s got the band back together to discuss the challenges of creating 4k games (#intylives). To put it in perspective, these games, which were design ...

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Going Mobile: From Mobile Word Congress to SxSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany This week, SXSW Interactive kicked off once again with thousands of digital and tech aficionados flocking to Austin. This will be my fourth time at SXSW in the last five years and I always look forward to early March as the climate in ATX is much better than in my hometown Berlin. Plus SXSW is truly a great event to network, to meet o ...

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Inspiring Innovations: Doing Good | People’s Insights

By Melanie Joe, Consultant – Research & Insights, MSLGROUP Doing Good It isn’t enough today to talk to audiences about your brand; they want their brands to be more than the products and services they represent. Millennials, especially, demand sustainable and responsible growth from organizations. In our recent People’s Insights report The Future of Business Citizenship, we found that 83% of the 8,000 m ...

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Creation via Constraint | The Future of Creativity

By Renee Wilson, Chief Client Officer, MSLGROUP Today, common sense might say that having larger budgets, bigger resources, and increased time, will enable us to improve our creative excellence. However, I suggest that creative breakthroughs are more often a byproduct of constraining these factors. There is this romantic notion that an amazingly powerful idea can simply happen, without boundaries or rules… ...

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Big Thinking with Alastair Campbell

By Bronwen Andrews, Director, European New Business Development, MSLGROUP UK Our fourth Big Thinking event on 26th February held at The Ivy Club, was a masterclass in what it means to win at business, sport and politics featuring Alastair Campbell. Drawing on his passion and experience for all three (not least for winning), Alastair Campbell chatted with Bookomi’s Richard Kilgarriff and MSLGROUP’s Anders Ke ...

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Following the TraX to SXSW Interactive 2015

By Stephanie Agresta, Global Director, Social Media and Digital, MSLGROUP Welcome to MSLGROUP’s third edition of The Insider’s Guide to SXSW Interactive It’s time to get detailed about your plans for maximizing SXSW Interactive 2015. This year’s event is jam-packed with more big ideas and innovations than ever before, and we’re here to help you take advantage of all the possibilities. Since it began in 1994 ...

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The UK Election That No Party Wants to Win

By Anders Kempe, President, EMEA, MSLGROUP MSLGROUP EMEA President, Anders Kempe looks ahead to the 2015 UK election and introduces the first in a series of whitepapers from Andrew MacDougall about the election that no political party seems ready to win. The 2010 elections saw the first hung parliament in the UK since 1974 and the past few years have seen the UK general elections move from a two or three pa ...

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Inspiring Innovations – People’s Insights | Jan & Feb 2015

By Melanie Joe, Consultant – Research & Insights, MSLGROUP As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more relevant today than ever before: • What is the next big idea that can redefine brand-consumer interaction? • How can businesses create more lasting value for their consumers? • Why should brands and corporations focus their energie ...

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Digital Public Affairs in a Nutshell

By Julien Landfried, Partner, Publicis Consultants and Florian Wastl, Director, MSLGROUP in Germany The world of public affairs is traditionally seen as a closed shop. Does this make it immune from the disruptive force of digital innovation and social media? Not at all. Digital Public Affairs is a reality. But what is it? We hope the following seven points will help to give you a better understanding of #Di ...

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