SxSW 2015 Conversation Recap with Quid | #MSLSxSW

SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidde ...

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and ...

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

By Romain Vezirian, Senior Digital Account Supervisor, MSLGROUP SXSW Interactive 2015 is now a thing of the past. So what happened, exactly? If you were there, it was easy to get l ...

The Most ‘talked-about’ Apps at SXSW 2015

The Most ‘talked-about’ Apps at SXSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP in Germany Every year, the digital flock at SXSW is looking for the new killer app which will change the way we co ...

Artificial Intelligence Permeates the Conversations at SxSW

Artificial Intelligence Permeates the Conversations at SxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The conversation about artificial intelligence was an interesting theme at SxSW 2015. Artificial intelligence-rela ...

#MSLHealth: What’s next in Neurotech | #MSLSxSW

#MSLHealth: What’s next in Neurotech | #MSLSxSW

By Helen Shik, ‎Senior Vice President, Healthcare at MSLGROUP The day at SXSW started with an engaging and inspiring session with Dr. Geoffrey Ling of the Defense Advanced Research ...

SXSW Session notes: UX Choreography – UX Lessons from a Disney legend

SXSW Session notes: UX Choreography – UX Lessons from a Disney legend

By Mike Standish, Senior Creative Director, Digital and Content at MSLGROUP PBJS It’s not obvious that hand-drawn animation informs a modern discipline like user-experience design, ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 consultants across its Johannesburg and Cape Town offices, Epic is an established leader in the South Africa market, and a company with growing influence in the rest of Africa. Epic services over 40 retainer clients, including Sams ...

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Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital project according last Altimeter Group’s research, however, let’s be frank, we are far from a real digital transformation. Things are moving, but the realization is just a first stage. Only if we agree of what is a digital projec ...

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Capturing the Spark | The Future of Creativity

By Sachin Karle, Executive Creative Director,  MSLGROUP in India Ideas can come to anyone, anytime and anywhere, says 19 year creativity veteran Sachin Karle. What's important is being prepared to receive it. “Necessity is the mother of invention” they say. And that’s so true. India’s legendary industrialist Ratan Tata was once travelling in his car on a rainy day. He saw a family of four riding on a scoote ...

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The Growing Influence of the Male Shopper in America

Shopping Preferences and Habits of Men Provide Cues for Food and Beverage Marketers How and where Americans shop for food is changing dramatically, according to a new study, Food Shopping in America 2014. The study unveils the evolving shopping landscape of not only where people shop, but who is doing the shopping. Increasingly, men (who now compose 43 percent of primary shoppers) are shopping frequently an ...

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Love Thy Neighbours | India Public Affairs Round-Up Feb 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India Indian Prime Minister Narendra Modi has made his foreign policy the showcase of his first months in office. The strategy seems to have two centres of gravity: energy security for the country and the need to balance China’s regional ambitions. Already energy-hungry, if India is to recover its economic mojo, it will need even more energy. Unfo ...

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Less is More in the New EU Commission’s Work Programme

By Leonardo Sforza, Managing Director, MSLGROUP Brussels For Winston Churchill: “Politics is the ability to foretell what is going to happen tomorrow, next week, next month and next year. And to have the ability afterwards to explain why it didn’t happen.” If this is still true in national politics, it is even more so at the EU level given the complexity of the decision making process and the difference or ...

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Creativity in a Technology Enabled World

By Rishad Tobaccowala, Chief Strategist, Publicis Groupe Creativity is the lifeblood of Brands. Yes technology and data increasingly matter but people are carbon based life forms and not silicon avatars. We have emotions and moods and feelings. We move people with relevant stories. And the best stories are driven by creativity. While there are many definitions of creativity, I define creativity as connectin ...

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Changing Mindsets: Why and How Integrated Reporting Drives Business Transformation

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Penny Baxter, co-Founder & MD, and Fay Hogg, Head of Reporting, Salterbaxter MSLGROUP, were at our HQ in Paris on Wednesday, to discuss the Integrated Reporting agenda. Leaders from 15 CAC 40 corporations attended as well as the International Integrated Reporting Council (IIRC). This was a brilliant demonstration of our colleagues’ expertise ...

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How to Leverage Digital Transformation for Public Affairs

By Sebastian Nikoloff, Junior Consultant, MSLGROUP Germany The Internet changes how politicians communicate with voters and stakeholders. Nevertheless, many avoid the digital arena out of uncertainty and thus miss out on a great opportunity. 30 European Public Affairs experts at MSLGROUP recently discussed in a two-day workshop in Berlin how one can design the most effective set of digital and conventional ...

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Active Citizenship in Singapore means Volunteering

By Linda Lee, Director, Corporate and Finance Practice, MSLGROUP in Singapore Active Citizenship enters Singapore in 2009 Since 2009, the National Volunteer & Philanthropy Centre (NVPC) has lead the charge in promoting and growing the volunteering culture here in Singapore through SG Cares. Their role is to advocate the culture of giving through an eco-system, which is made up of community groups, schoo ...

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