Navigating a Changing Energy Landscape

Navigating a Changing Energy Landscape

By Nick Bastin, Partner, CNC, Head of MSLGROUP EMEA Energy Practice The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid ...

MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

By Guillaume Herbette, Global CEO, MSLGROUP PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commen ...

The All-Natural, High Tech Future of Food

The All-Natural, High Tech Future of Food

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The present paradox is that food consumers are reverting to the simplicity and trustwo ...

Brexit at Work Barometer – Inaugural Findings by CNC

Brexit at Work Barometer – Inaugural Findings by CNC

Over the coming months CNC's barometer, from a nationally representative sample of 1,200 UK medium and large enterprises, will provide a temperature check on changing views and opi ...

Looking Forward: Dining on Driverless Cars

Looking Forward: Dining on Driverless Cars

Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle Driverless (or autonomous) cars have been a subject of fascination, but there is so far l ...

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth cen ...

Communicating Food’s Appetite Appeal for Today & Tomorrow

Communicating Food’s Appetite Appeal for Today & Tomorrow

By Mimi Bonnett, Director, Food and Drink Reports, Diana Kelter, Foodservice Analyst and Jeannette Ornelas, Social Media Analyst It’s no secret that we’re living in a “foodie” worl ...

Big Food: How Can it Repair the Cultural Disconnect?

QnA with Gina Santana, VP, Strategic Planning Director, Leo Burnett USA People's Insights: Big Food companies have lost significant market share in recent years. What’s driving that? Gina: The answer to that question lives in the context of how consumers’ consciousness and knowledge of food has evolved as a result of access to so much more information. This access is causing a shift in consumer mindset and ...

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Man the Provider Is Really Man the Buyer!

By Steven L. Katz, CEO and Founder, Man the Kitchen If you want the competitive edge as a producer, marketer, or retailer of food, groceries, and anything related to cooking and the tools and equipment needed to put a meal on the table, then the most profitable next step you can take is to suspend any stereotypes you have about men doing the cooking at home. That is because all recent in-depth studies have ...

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Transparency Coming for Genetically Engineered Foods

For more than a decade, while Europe rejected genetically engineered foods – GMOs in the popular parlance – Americans remained oblivious and unconcerned. In the meantime, U.S. grocery shelves were filled with products made from GM corn, soy and sugar beets. Yet, the blind indifference has not endured, as activists in the state of Vermont waged a successful referendum that forces labeling of products sold in ...

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Taste Buds are Neither Hispanic nor American, but Bicultural

By Vickie Allande-Fite, SVP, MSLGROUP Los Angeles (Hispanic Specialty Lead) In the U.S., every 30 seconds, two non-Hispanics reach retirement age and one Latino turns 18. Hispanics are coming of age and wielding $1.5 trillion in buying power. The community is clearly an influential growing segment of consumers. Food marketers, to successfully engage Hispanic audiences, need to understand the factors driving ...

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Nutrition: What Does it Mean for Emerging Economies?

By Narendra Nag, Regional Director, Integrated Planning & Asia Practice Leader, Social Media and Digital, MSLGROUP Singapore Food supply is no longer the big problem facing the developing world. Agricultural yields are up across the developing world thanks to better seeds, improved irrigation, and a host of other agricultural extensions. But one of the major results of massive food security programs, li ...

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The Growing Affinity for ‘Fresh Food’ in Asian Markets

By Aruna Handique, Planning Manager, MSLGROUP With rising disposable incomes and better standards of living across leading Asian economies, consumers are increasingly aware of food safety, leading to a surge in organic food and fresh food consciousness. In 2014, fresh food markets saw a spike in growth in Asia, with appreciable inroads into the economies of India and China. Some very notable factors have be ...

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The Ever-Evolving Definition of Human Rights

By Melanie Joe, Consultant - Research and Insights, MSLGROUP The late Nelson Mandela famously said, “To deny people their human rights is to challenge their very humanity.” The idea that every person is free simply by the virtue of being born human seems straightforward enough, and yet, almost seven decades after the Universal Declaration of Human Rights was adopted by the UN General Assembly, we continue t ...

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Food, genomics and the Microbiome: What are the Implications for Food producers?

Although it's been around for eons, consumers, lately, seem to have truly taken to heart the adage “you are what you eat.” More than ever before, they care about their own well-being and are actively looking for ways to improve their health. Given this increasing shift toward health consciousness, what should food producers do, for a better understanding of consumers' nutritional needs? Understand the impac ...

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Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP In July 2016, the European Commission adopted its highly anticipated EU-US “Privacy Shield,” setting up a new data protection framework for organisations that transfer EU citizens’ personal data to the US. More than 4,000 organisations are expected to have to adapt their privacy policies and practices accordingly, and sign up to the new statutory req ...

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The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big Food companies that once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid ...

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