Green Tables: How Restaurants Will Lead Sustainable Food Consumption

Green Tables: How Restaurants Will Lead Sustainable Food Consumption

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Food companies and brands have been, in recent times, actively demonstrating their commitment to sustainability. Most m ...

Water Footprinting for a Sustainable Food Supply Chain

Water Footprinting for a Sustainable Food Supply Chain

By Caroline Carson, Consultant, Salterbaxter MSLGROUP Risks associated with water – too much, too little and the quality of it – have been one of the biggest and most visible envir ...

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

By Arabella Bakker, Director, Consultancy and Communications, Salterbaxter MSLGROUP Business has been addressing sustainability issues for a number of years but there is still some ...

Temer’s First 100 Days and Beyond

Temer’s First 100 Days and Beyond

While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office o ...

Big Food: How Can it Repair the Cultural Disconnect?

Big Food: How Can it Repair the Cultural Disconnect?

QnA with Gina Santana, VP, Strategic Planning Director, Leo Burnett USA People's Insights: Big Food companies have lost significant market share in recent years. What’s driving tha ...

Man the Provider Is Really Man the Buyer!

Man the Provider Is Really Man the Buyer!

By Steven L. Katz, CEO and Founder, Man the Kitchen If you want the competitive edge as a producer, marketer, or retailer of food, groceries, and anything related to cooking and th ...

Transparency Coming for Genetically Engineered Foods

Transparency Coming for Genetically Engineered Foods

For more than a decade, while Europe rejected genetically engineered foods – GMOs in the popular parlance – Americans remained oblivious and unconcerned. In the meantime, U.S. groc ...

Building the Resilience of People and Communities

By Liping Mian, Human Rights Advocate Coming from a human rights and anthropology background and having worked with different non-governmental organizations (NGOs) for almost ten years, I naturally became interested in the subject of while studying at Sciences Po Paris in 2013. Businesses in general have a more mature management system and more sustainable resources, which NGOs do not always have. Plus, a f ...

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The Day After Brexit Decision: What’s Next

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The night has been short in Brussels, and the coming days will be hectic for policy makers and business leaders trying to address the consequences of the British voting to leave the European Union by a majority of 52% to 48%. The meteorological storm that hit England and Belgium last night has left this morning open to a political tsunami that will h ...

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Great Ideas That Cut Through the Clutter

By Kelly Bennett, Founder and Managing Director, One Plus One Communications The votes have been cast, the PR Grand Prix has been awarded and many of the 21 global PR jury members, (including myself) have just left the amazing spectacle that is the Cannes Lions Festival of Creativity. Following a week of pre-judging in our home countries, and several more days of rigorous discussion whilst in the South of F ...

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Human Rights is at the Center of Business Sustainability

In the past five years, the topic of human rights has moved to the center of corporate responsibility and sustainable business. There are two specific reasons and one more general and very powerful driver. First, the United Nations Global Principles on Human Rights and Business, adopted in 2011, make it clear that companies have a responsibility to respect universal human rights in their operations and supp ...

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Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP With a week to go before the landmark British referendum that on 23 June will call on national voters to decide for or against EU membership, we have asked Leonardo Sforza, managing director of the MSLGROUP office in Brussels and head of EU affairs at the firm, to share his views on and insights into an historic decision that will have far-reaching c ...

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Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and three Awards of Excellence. The wins are as follows: Silver Anvils The Home Depot Foundation Celebration of Service: Creating Independence at Home for U.S. (Events and Observances — More Than Seven Days — Associations/Nonprofit Org ...

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Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident in the corporate culture - the habits of mind and behavior that leaders and employees express every day. When working with clients who want to improve employee engagement, we start with the end in mind. We ask clients, “when emplo ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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What Brexit Would Mean For Germany

By Florian Wastl, Director, MSL Germany Uncertain outlook and a kick-start for Frankfurt? The United Kingdom is Germany’s third largest trading partner. If it were to leave the European Union, repercussions would be felt across the German economy. The most imminent would be uncertainty. Would a bilateral trade deal between the UK and the EU be in place in time for Brexit? What would it entail? For instance, ...

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Work the Switches before the German Federal Election

By Axel Wallrabenstein, Chairman, Dr. Wigan Salazar, CEO and Christoph Moosbauer, Managing Director, MSLGROUP Germany Germany’s political landscape is fragmenting An era of relative stability in Germany’s political landscape is coming to an end. For some time, traditional party ties have been weakening, especially in Germany’s old eastern states – but increasingly also in the old west. The right-wing populi ...

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