Inspiring Innovations – People’s Insights | Jan & Feb 2015

Inspiring Innovations – People’s Insights | Jan & Feb 2015

By Melanie Joe, Consultant – Research & Insights, MSLGROUP As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more r ...

Digital Public Affairs in a Nutshell

Digital Public Affairs in a Nutshell

By Julien Landfried, Partner, Publicis Consultants and Florian Wastl, Director, MSLGROUP in Germany The world of public affairs is traditionally seen as a closed shop. Does this ma ...

2015: A Critical Year for the Energy Union | ON Energy Report

2015: A Critical Year for the Energy Union | ON Energy Report

For energy market participants, 2015 is shaping up to be a year of almost unprecedented change. This change can be felt across markets, politics, regulation and innovation, all of ...

PR in India: Moving Towards an Integrated Comms Model

PR in India: Moving Towards an Integrated Comms Model

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India It’s now redundant to say that PR as we knew it is dead. Both, industry experts and clients, have been stressing for ...

Train Your Creativity Muscle | The Future of Creativity

Train Your Creativity Muscle | The Future of Creativity

Oana Bulexa, Managing Director at MSLGROUP The Practice Creativity is a main ingredient, not a spice! Creativity is often considered an extra in communication. When we (agency, cli ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 c ...

Do Companies Kill Digital Mindset?

Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital ...

Active Citizenship is a Relatively New Concept in Japan

By Kayo Sato, Director, Planning, MSLGROUP in Japan Compared to other countries, Japanese Millennials don’t have clear views regarding citizenship. One-third of Japanese Millennials don’t have clear ideas of what “active citizenship” means because the phrase is not widely common in Japan. Another third gave their  own definitions of active citizenship as those who proactively conduct voluntary works for soc ...

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Infographic: POTUS India Visit Implications

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India US President Barack Obama’s recent visit to India predictably created a lot of buzz. On the radio show ‘Mann Ki Baat’, co-hosted with Indian Prime Minister Narendra Modi, he even said: We are making a lot of history in a very short time. Laced with symbolism, the landmark three-day visit also helped the two countries cover a lot of ground o ...

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A Letter from Asia: The Privilege of Rapid Growth is Not Without Challenge

By Glenn Osaki, President – Asia, MSLGROUP It is not hard to see why the 21st century has been coined the “Asian Century” as the region continues its upward march. Concentrated population growth, increasing educational levels and the rapid advance of urbanisation are all driving GDP expansion. According to the World Bank, Asia is the engine driving global economic growth—far more than any other region in th ...

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CSR into CSV: The Path to Creating Shared Value

John Bee talks to Jim Peacock about the journey Nestlé went on to become a company focused on creating Shared Value and suggests it’s a concept that could be adopted across many markets and sectors. Can you explain how and why Nestlé adopted the Shared Value approach? JB: We feel that if you can embed a social purpose deep within an organisation it will begin to deliver the returns that society needs it to ...

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An Introduction to the Future of Creativity

By Olivier Fleurot, CEO, MSLGROUP Creativity is a topic that comes up frequently at PR conferences – especially at Cannes. As a lot of PR awards still go to traditional advertising agencies and creative houses, we collectively wonder… what else should we be doing to win these awards? True, some of the work we do, during a crisis or when preparing an important transaction for a client, can’t be publicly disc ...

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Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citizenship involves voting in elections (91% - much higher than the global average of 79%). The vibes of the recent central government Lok Sabha elections were evidently fresh in their minds. Millennials also believe active citizenshi ...

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Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards globalization. It has recently attracted more and more high-profile speakers from Asia. Last year, Japanese Prime Minister Abe made global headlines when he highlighted the regional conflict with China as a top global risk. But overal ...

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The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political leaders to gather once a year to talk about the future. The snow-covered Alps, five-star hotels, private jets and the truly extraordinary level of security have all created an aura that once was only accorded to royalty. The view abs ...

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Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year will either be one of “disintegration and hate”, or one of “solidarity and cooperation”, both of which were on display in Paris in the wake of the recent terror attacks. In many respects, leaders from government, business and the ...

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The Interview: Setting a New Benchmark for Film Distribution

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP After the cyber-attack on Sony Pictures, major theatre chains were wary of releasing the controversial the movie The Interview on Christmas Eve. This forced Sony to consider alternate ways to distribute the movie. The studio decided to go ahead with independent theatres and made the movie available online on YouTube, Google Play, XBox, iT ...

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