Towards A Bolder EU Energy Policy

Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking C ...

Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

Measurement is Your Best Ally

Measurement is Your Best Ally

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP I have always been fascinated by the look on people’s faces when I mention a measurement plan in a communications ...

Creativity will Amplify

Creativity will Amplify

By Al Baird, Creative Director, MSLGROUP UK It’s official, audiences have a lower attention span than a goldfish, according to Edward Boches and the Statistic Brain ‘In 2000, the a ...

Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, at a real human level. The days of mass, uniform and global sameness are not acceptable anymore, because the fact is - who wants what everyone else has anyway? Consumers are growing tired of uniform, impersonal, assembly-line prod ...

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Organising for Real-Time | #FutureofCreativity

By Jean-Philippe Martzel, Deputy General Manager and Head of Strategic Planning, DigitasLBi France Welcome to the age of Real-Time Brands Tide and Oreo are well-known as real-time communication precursors. This “live” brand behavior was far from being a trial run. Both brands had already taken steps with the intention of interacting with current events. Tide had been publicly recognized several months earli ...

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Lead climate change awareness by partnering with Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The debate around climate change has been gradually but increasingly making its way to the top of many corporations’ list of priorities. While brands devise ever-new ways to curb their carbon footprints and achieve sustainable business practices, people-led movements are, as always, on the rise. An inspiring group of pe ...

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Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serious about its internationalization. 20 months ago, Nikkei embarked on its internationalization drive with the launch of the Nikkei Asian Review. I was among those who doubted its chances of success in challenging the FT and the WSJ ...

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Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick became a popular and sought-after accessory for mobile phones as well as cameras. Selfies have become more or less a part of the mainstream culture – over 17 million selfies are uploaded to social networks every week. [caption id=" ...

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Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only find, but also engage with and share, their content, products and stories. Search has changed, and it will continue to change as technology gets smarter and consumers become more intelligent in the way they display, look for and fi ...

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Technological Disruption: An Urgent Necessity for Clients

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Analyst firm Global Equities Research claims that Apple has sold seven million smart watches so far and the wearables market, according to Juniper Research, will reach $53.2 billion by 2019. Meanwhile, 2015 sales of virtual reality devices are forecasted at 5.7m units for 2015, rising to 23.8m in 2018, according to KZero, a consulting firm specia ...

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Next Generation Employee Engagement Strategies

Why Employee Engagement is so Important Right Now It might be the most mission-critical practice that no one is practicing. We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. According to a recent Gallup poll, only 30% of employees are engaged in their work. Ironically, the recovering job market isn’t helpin ...

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Six Inspiring Data Driven Initiatives | #DataInDataOut

By Melanie Joe, Consultant - Research and Insights, MSLGROUP From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a little bit of creativity, data can play a leading role. These initiatives showcase the breadth of data-driven ideas. 1. Netflix: Data to generate local insights For its launch in France, streaming service Netflix worked with Ogilvy ...

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MSLGROUP India Featured in India’s Best Companies to Work for 2015 Study

MSLGROUP India, for the second year running, was included in the prestigious Great Place To Work® Institute’s and The Economic Times’ annual India’s Best Companies to Work For 2015. MSLGROUP is ranked fifth in the Professional Services category.    Read MSLGROUP India's Talent Director, Sushma Rana's blog post on What makes us a Great Place To Work two years in a row in India? Our team receiving the award f ...

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