Science + Ethics = Context

Science + Ethics = Context

Science-based metrics, while very useful, do not paint the full picture of how sustainable individual organisations are. Context-based metrics do. It’s helpful to know the differen ...

Creating Real Impact in a Hyper Accelerated World

Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create re ...

Digital Collaboration Leadership

Digital Collaboration Leadership

For a long time, collaborative working was all about the tool. It was thought that a new technology tool would naturally inspire employees to start collaborating. This assumption l ...

Reputation: A Matter of Buy, Sell, or Hold?

Reputation: A Matter of Buy, Sell, or Hold?

By Kevin Soady, Partner, CNC – Communications & Network Consulting Some might attract global profile, others might be noticed by many fewer, but there are a significant number ...

New SDGs & Climate Agreement offer Opportunity for Business

New SDGs & Climate Agreement offer Opportunity for Business

By Luis Davila, Team Leader, Momentum for Change Initiative, United Nations Climate Change secretariat The new Sustainable Development Goals (SDGs) and the outcome of the Paris Cli ...

The Dutch Civic Energy Revolution

The Dutch Civic Energy Revolution

By Erik Martens, Director Public Affairs & Timen van Haaster, Advisor & Project Manager, MSLGROUP in the Netherlands The Netherlands has experienced somewhat of an odd path ...

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage bus ...

‘Supergiant’ Gas Field in Egypt: How Will it Alter International Geopolitics?

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia The Italian oil company ENI has discovered the largest gas field in the Mediterranean, and confirms its strategic importance for international politics. 30 August 2015, Sunday, the stock exchanges are closed. ENI, the number one Italian oil company and one of the major international ones, issues a statement destined to make history: the ...

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Communications Trends to Watch in 2016

MSLGROUP in the UK have compiled the top trends they think will impact marketing and communications throughout 2016. Ranging from digital design trends through to employee communications, new apps and technology, here are the top 12 predictions for the year ahead. 1. The pixel is dead On-screen visuals are looking more and more like print quality photographs. 2015 saw the continued rise of flat design and w ...

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Optimising Digital Collaboration from the Inside Out

By Anthony Poncier, Director of Social Business, EMEA, MSLGROUP and Sébastien Faure, Social Media Strategies Consultant, Publicis Consultants Fad or Fundamental? When Andrew McAfee, now a research scientist at Massachusetts Institute of Technology (MIT), coined the term,“Enterprise 2.0” in 2006, he called it, “the use of emergent social software platforms within companies, or between companies and their par ...

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Science Based Targets: A Measured Approach

Science-based targets have a vital role to play in creating much better sustainability metrics, but they have their limitations too. The key is to measure the things that really add value and to use the right language, argues Diageo’s David Croft. Caroline Carson: Diageo has announced 20 new sustainability and responsibility targets to be achieved by 2020. Can you tell us more about the strategy? David Crof ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP builds its relationship with Uber with important win in India

NEW DELHI—Uber has brought in MSLGROUP to handle PR support in India, which is fast becoming one of its biggest markets outside the US. The ride-sharing app has tasked MSLGROUP with overseeing strategic communication and brand building efforts, including reputation counsel and issues management. The nationwide mandate spans 26 cities, following the expansion of Uber's Indian footprint over the past 18 month ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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COP21 & the Paris Agreement: Attracting & Inspiring the Change Makers

By Josh Bayly, Consultant, Salterbaxter MSLGROUP The Paris Agreement, announced earlier this month following the COP21 conference, makes the imperative on business to limit climate change impact more real than ever. Globalised corporations work across national legal and regulatory regimes, but the Agreement is truly global and will necessitate radical changes across entire industries. If businesses are to c ...

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European Excellence Awards 2015: ‘People Relations’ at its Best

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP & Juror at the European Excellence Awards The 2015 Millésime of the European Excellence Awards, which were delivered two weeks ago in Stockholm, Sweden, is an excellent one. Amongst the many submissions that were awarded by our jury, I have selected a few projects which, in my view, reach a high level of strategic and creative thinking: yes, ...

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Climate Change Doesn’t Have to Put Generations in Conflict

By Nathan Stewart, Masters student in Communications, Sciences PO, Paris. One of the main problems in engaging millennials in relation to climate change is the term 'Millennial' itself. Even by the most conservative definition of what a millennial is, it’s still a broad sample of people that just happen to have been born in a certain arbitrary period of time. We are not a conveniently homogenous group. I un ...

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