Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

Political Social Rockstars: Why Every Politician Should be on Facebook

Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committ ...

Managing Reputations in Today’s ‘Always-On’ World

Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ uni ...

Active Citizenship for Danish Millennials is Primarily a Function of State

Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The F ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend Secur ...

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance ...

#EPHearings2014: All Eyes and Ears on Brussels

By Leonardo Sforza, Managing Director, MSLGROUP Brussels All eyes and ears are on Brussels, including the enlarged EU family of observers and decision makers in the European capitals and beyond, and are turned to follow the best show in town. Probably less glamorous than Lady Gaga & Tony Bennett’s recent concert on Brussels’ Grand Place, the hearings of the 27 designated members of the new European Comm ...

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WeChat Changes Intra-Office Dynamics

By Alice Hu, MSLGROUP Asia WeChat is ingrained into the work culture in China. The group chat feature has been utilized by many to increase productivity within a team through real-time communication. Who needs to send a short email when you can just WeChat the message? It is where everyone is chatting away already. Group chats have become de facto internal communications platforms. [caption id="attachment_1 ...

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Rethinking Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The concept of corporate social responsibility (CSR) emerged in the 1930s and 1940s, was formalised in the 1950s and has been evolving ever since. Many early CSR policies were largely reactive, attempting to curtail or avoid criticism rather than support issues related to the business. Eventually, marketing departments ...

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Who Won the Referendum? Scotland Did

By Mike Craven, Partner, Lexington Communications Scotland's First Minister, Alex Salmond, did not have the air of the defeated general in his concession speech the morning after Scottish independence referendum's results were announced. Although the margin of victory for the unionists was convincing, Salmond reminded his country and the rest of the UK that substantial commitments were made by Westminster's ...

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Winning with Wit: Branded Entertainment and the Age of Viral Humor

MSLGROUP's Panel on Branded Entertainment and the Age of Viral Humor on Oct 28th in Miami Top social humorists and digital leaders from What’s Trending, Cultivated Wit, Fullscreen and Newcastle Brown Ale will next month join MSLGROUP’s global social and digital leader Stephanie Agresta at a panel session to discuss the growing use of humor in brand content strategies today. “Winning with Wit: Branded Entert ...

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The European Perspective: Effective Sustainability, Now, and Together

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP The message from Millennials across Europe is clear – they see business as needing to play a major, active role in improving society and they want business to take action in all the traditional domains of sustainability, in its widest economic meaning. They are concerned about the economy, the environment and ...

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Developing a Social Media Strategy Based on ‘Reach’

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands In my role as Head of Digital and Social, I’m often confronted with the question – ‘Which platform should I adopt for my social media strategy?’ A fair and important question, given that fact that it is crucial for content marketers to know where to reach your target audience. However, clients are not only keen to know wh ...

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Jason Frank and James Parsons to lead MSLGROUP in the UK

MSLGROUP announced today that Jason Frank and James Parsons, are to take up the role of joint CEOs of the company's MSLGROUP branded operations in the UK. Jason Frank, formerly CMO (Chief Marketing Officer) and James Parsons, formerly COO (Chief Operating Officer) will take over the leadership of the UK business, as CEOs working together with the broader leadership team on an exciting new vision and ambitio ...

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The Rise of Brazilian Presidential Candidate Marina Silva

By Paulo Andreoli, Chairman MSLGROUP Latin America The Clouds and The Brazilian Sky Few times in history has reality so coldly and cruelly reflected philosophy. In our first analysis of Brazil’s 2014 election, we mentioned the way that former Senator and banker Magalhães Pinto (1909-1996) famously described politics: "politics is like the clouds, you look at them and they appear one way. Look again and they ...

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Five Strategies to Get Executives Engaged and Excited About Twitter

By Jordon Goulder, Account Executive, North America, MSLGROUP In my recent blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key ...

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