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SXSW 2014: The Affirmation of a Disruptive Digital Culture

SXSW 2014: The Affirmation of a Disruptive Digital Culture

By Dimitri Granger, Managing Director of Publicis Consultants Netintelligenz From its beginnings as a music and multimedia event in the late 80's, SXSW now broadly covers the Inter ...

Twitter in Politics – What can Germany Learn from Canada?

Twitter in Politics – What can Germany Learn from Canada?

By Ole Wulff, MSLGROUP Germany & Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK German Chancellor Angela Merkel isn’t known as a digital native as she still prefer ...

How Web Politicians Climb Up the Ranks in Germany

How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud comp ...

Introducing The Future of Reputation Magazine

Introducing The Future of Reputation Magazine

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Reputation: The Now & the Next A lot has changed in recent years. In particular, three shifts have boosted reputat ...

EU Seeks Input On Wider Deployment Of mHealth

EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

India’s growing mobile base will give Facebook-WhatsApp deal a leg up

Nirav Khatri, Manager – Research, MSLGROUP in India Facebook’s $19 billion (Rs 1,14,000 crore) indulgence of WhatsApp has not surprised many, but analysts are still keenly debating its strategic impact. Globally, experts are betting on WhatsApp’s commercial relevance for companies and brands. Marketers are already leveraging WhatsApp for sales, client relationship management and customer service. In India, ...

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#SXSW14 Recap MSLGROUP PBJS Mike Standish

Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers. Some of the sessions covered in this presentation are: Edward Snowden: A Virtual Conversation A Conversation with Neil deGrasse Tyson The Future of Genetics in Our Everyday Lives Visually Turning Complexity Into Clarity Generation Mash-Up: Y Bother? #SXSW14 Recap MSLGROUP P ...

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Communications Challenges: Spoiled For Choice

By David Stocks, Executive Creative Director, MSLGROUP SAS This is the first of  an essay titled "Essential truth. Emotional Response." written by David Stocks. I am a child of the 1960’s when life was far simpler. Television consisted of just two channels in Britain; BBC and ITV in its various regional guises. As a pre-schooler, the choice was a single slot at lunchtime called ‘Watch with Mother’. [caption ...

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The #SxSW Effect: More Than An Echo Chamber

By Mark McClennan, APR, SVP, Boston, MSLGROUP, Ever since the launch of Twitter, the technorati have talked about the power of SxSW to amplify discussions, product launches and issues – even if just for a few hours. We saw that to great effect with a live video interview with Edward Snowden. Watch it here: No one would argue he has been a hot topic in the media over the past month. So I wanted to analyse if ...

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Visually Turning Complexity Into Clarity

By Mike Standish, Senior Creative Director, Digital and Content at MSLGROUP PBJS Creating a beautiful infographic is difficult. Making intuitive infographics is difficult. Locking down content before designing an infographic is difficult. Explaining the infographic process to clients is difficult. Basically, if you want a skull-crushing migraine, try creating an infographic. I attended a fantastic panel at ...

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In Forbes: The Truth About Millennials At Work

Insights from our report The Millennial Compass were recently featured in Forbes.  Dan Schawbel, the New York Times best-selling author of Promote Yourself, interviewed our CEO Olivier Fleurot and Mashable's Pete Cashmore on what managers need to know about managing millennials, the trust about millennial entitlement and how companies can best support them moving forward. To read the entire article, visit F ...

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#SxSW: The Future Is Wearable

By Mark McClennan, APR, SVP, Boston, MSLGROUP Every year, SxSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SxSW is that this year (and the next few) are likely to be the “year of the wearable.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the di ...

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India Public Affairs Round-up – Pre-Election Surveys & Lokpal Bill

By Jaideep Shergill, CEO, MSLGROUP India As India strides towards the general election, the media and corporations are in overdrive trying to understand how the country will vote. Based on these projections are critical investments and other business decisions. In the past few months, our television screens and newspaper front pages have been filled with pre-election surveys predicting seat share and impact ...

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Video: Wait A Minute: Now is the Time for Pharma to Get on Board the Social Media Bandwagon

In today's digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters meaningful two-way discussion between a company and its stakeholders. Most industries have climbed on board the social media bandwagon, however the pharmaceutical industry has been slower to make the investment in this ...

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