When B2B Tech Memes Go Bad

When B2B Tech Memes Go Bad

By Mark McClennan, Senior Vice President at MSLGROUP We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year ...

The World is Less Global than You Think

The World is Less Global than You Think

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London. Tech companies are looking overseas to grow revenue but history shows even the largest brands can struggle internat ...

Politicians Must Get their Hands Dirty for a Successful Energiewende

Politicians Must Get their Hands Dirty for a Successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Pol ...

A Deep Dive Into Brazil’s Mensalão Scandal

A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of th ...

Infographic: Content Marketing in the UK: Trends and Insights

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP se ...

The Art of Apology

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to e ...

Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

How P&G’s ‘Be Strong and Shine’ Campaign Delivers Societal Relevance

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP I don't work on P&G business anymore but during my second visit to the Cannes International Festival of Creativity, P&G’s Brand Building Officer, Marc Pritchard was a ‘must see’ as always and he did not disappoint! What I have always loved about Pritchard is he has an inherently keen eye for purpose and marketin ...

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EU Change Is Now

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill’s quote could be easily adopted by the energetic Italian Prime Minister Matteo Renzi who has the aspiration to impress a fresh impulse to EU policies and practices while taking the reign of the rotating EU Council Presi ...

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World Cup 2014 and the Brazilian Presidential Election

As in any election, there are issues which may have a greater or lesser effect when voters go to the polls. James Carville, the US political operative, created one of the most universal phrases on what decides an election when he said, "It's the economy, stupid." He was right, but little did he know that in Brazil, with all of its characteristic quirks, certain issues run even deeper. World Cup 2014: Mid Le ...

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The Evolving Role of the Board in Reputation Management

By Brad Wilks, MD, Midwest, North America, MSLGROUP The global financial crisis and an on-going drumbeat of corporate, government and other institutional scandals have served to weaken the already flagging reputations of many leading institutions and companies around the world. And, while the global economy appears to be slowly mending, prospects seem slim for any sort of near-term reputation recovery for m ...

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People’s Insights: On Evolution of Content; Spectrum of Millennials & Going Viral

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP and Annie Sunny, Account Executive, MSLGROUP in India In this power-packed issue the People’s Insights monthly briefs, we feature 12 inspiring initiatives from April and May. While the initiatives cut across a variety of themes, three in particular stand out: Evolution of Content: Short, Visual and Interactive Videos and infographics have been around for ...

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The Big Shift Business Can’t Afford to Miss

By Sheila McLean, SVP/Director, Corporate & Brand Citizenship, Qorvis MSLGROUP Shortly after Denise Morrison became CEO of Campbell Soup three years ago, she had lunch with former IBM CEO Sam Palmisano to get his advice. Morrison, 60, is one of only 25 female CEOs in the Fortune 500. Her goal was to do what Palmisano had done for IBM – turn the 145-year-old food company into a “great company,” Morrison ...

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Stay the Course – Thoughts from the PR Jury

It’s been a week since the Cannes PR Awards ceremony for 2014 took place. The night was filled with excitement and triumph for some, and puzzlement for others. Questions ranged from ‘why didn’t we win?’ to “why didn’t more PR firms win?” to “what does this mean for the PR industry?” My response to all of this is “relax and stay the course.” Let’s not fall into the behavior of self-doubt. No need to navel ga ...

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Report From China Entrepreneurs Club’s ‘Green Companies Summit’

By Johan Björkstén, Chairman and Daisy Zhu, MD, MSLGROUP China The annual Summit of Green Companies hosted by the China Entrepreneurs Club, held every year in a provincial capital (this time in Nanning, Guangxi) is a great complement to the more internationally focused WEF sessions in Dalian and Tianjin, and the politically dominated Bo’ao Forum. Where is China Heading? The upbeat atmosphere of this year’s ...

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Politics in Brazil: An Analysis

According to the latest presidential election opinion poll of likely votors released by Ibope Inteligencia on May 22nd, President Dilma Rousseff had 40% (up from 37% in April), Aécio Neves 20% (up from 14%), and Eduardo Campos 11% (up from 6%). Another recent survey also discovered that around 76% of voters said they want some sort of change. This number is strikingly close to the response to a similar ques ...

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The Future of Reputation is about Building from the Inside Out

By Jason Frank and Brian Burgess, Global Co-leaders, Employee Practice, MSLGROUP The human truth beyond the theory You’ve managed people, and led them – so have I. We don’t need convincing of the impact of ‘employee engagement’ because we experience it first hand almost every day. Forget the terse business definitions, you can see ‘engagement’ in someone’s eyes, their body language, the things they say; and ...

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