Find Actionable Insights | #DataInDataOut

Find Actionable Insights | #DataInDataOut

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP We have been trained to think bigger is better – bigger house, bigger car, bigger pay check, the list goes on. Bu ...

Custodians of Collaboration | #FutureofCreativity

Custodians of Collaboration | #FutureofCreativity

By Kim Piquet, Executive Strategic Planner, MSLGROUP in Italy Collaboration with audiences can lead to stronger messages, proud influencers and better creativity. Collaboration is ...

Brand Publishing: How to Make it Work For You | #MSLMatters

Brand Publishing: How to Make it Work For You | #MSLMatters

By Kinda Jackson, Head of Digital and Content, MSLGROUP UK Brand publishing has come of age. Everyone's talking about it and more and more companies are using it as a clever way to ...

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl ...

Market Disruption | Inside the Driving Forces of Disruptive Innovation

Market Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP While some industries remain ripe for disruption, others have already experienced more than their fair share. The music industry has ...

Building a House of Disruptive Innovation | #CannesDisrupt

Building a House of Disruptive Innovation | #CannesDisrupt

By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovatio ...

Tech Innovation – Friend or Foe?

Tech Innovation – Friend or Foe?

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Is all change for the better? The invention of the printing ...

After victory, the deluge

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK To succeed in his second term, David Cameron must solve two existential questions: Europe and Scotland. The passage of time has done little to dampen the shock of the May 7 election result. Despite months of polling predicting a hung Parliament and attendant political and market instability, the people of the United Kingdom instead returned Prim ...

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Unlocking Italy | OnEnergy Report

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian and international exploration and production players. In the July issue of ON – “Europe’s changing Energy future” we described how to unchain the Italian energy strategy through consensus generation, how to avoid continuing to miss ...

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Purpose + People for Performance | The Future of Creativity

By Penny Baxter, co-Founder & Managing Director, Salterbaxter MSLGROUP. We think purpose matters full stop - to creativity, to ideas, to being authentic and delivering the right kind of progress. What does it really mean? It means having a reason for being here beyond making and selling more stuff – having a positive role in the world while contributing to sustainable economic and social development. In ...

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Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally regarded as one of its most important assets. But how important is a brand or an organisation’s reputation to consumers today? Next month, MSLGROUP will launch our findings from a new global study which asks the general public what ...

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Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwatch. Google Glass, Nike Fuelband or smart watches like Pebble – smart wearable technologies are not just on everyone’s lips, but can also be found more and more on wrists (or tips of noses for that matter). Although Marty McFly al ...

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How to Cut Through the Communications Chaos

By Chetan Mahajan, Co-Managing Director, MSLGROUP, India [caption id="attachment_15596" align="aligncenter" width="640"] Image Courtesy: flickr.com/photos/mandj98/11298757724/[/caption] The Expanding Ecosystem The information noise is louder, more complex and multi-channel, therefore, expanding the communication ecosystem. The barrage of tweets, posts, updates, blogs, Instagram’s, etc., that find their way ...

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Wearables – Enhancing the Quality of Life

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Wearable tech is the buzz word of 2015, and rightly so. The fairly new landscape of wearable technology is already dotted with promising prospects. Emerging trends and innovations are paving the way for a more connected, seamless and integrated world. Smartwatches, fitness trackers and wr ...

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It’s Time To Deliver | Insights Brussels May 2015

By Leonardo Sforza, Managing Director, MSLGROUP Brussels “Europe will not be made all at once, or according to a single plan. It will be built through concrete achievements which first create a de facto solidarity.” - Robert Schuman The declaration of French foreign minister Robert Schuman, outlining on 9 May 1950 in Paris a new form of political cooperation that launched the beginning of the European Union ...

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Betting On a Lonely British Minority

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK The UK election is a little over a week away and there is no clear victor in sight. The opinion polls show a dead heat between the Conservatives and Labour, with SNP support soaring in Scotland and UKIP support holding in England. Our first instalment on the UK election looked at the main political parties and the challenges likely to face them ...

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India’s Focus on Renewables | India Public Affairs Report

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India India’s energy security is more of an imperative than ever before, especially given the uncertainty around coal production. A little over half of India’s energy supply comes from coal-fired plants. The McKinsey report ‘India – Towards Energy Independence 2030’ estimated that energy demand is likely to rise from 700 million tons of oil equiv ...

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