Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

The Gamification of Healthcare – Wellness at Work with MSLGROUP

The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activ ...

Importance Of Brand And Story In The Travel Business

Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at T ...

Three Ways to Make the Most of Twitter’s New Analytics Dashboard

Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their off ...

Big Thinking Breakfast With Gerard Lyons

Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down the ...

Celebrating ‘NextGen’ Talent at the Young PR Lions

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Being one of three judges, along with Marnie Kontovraki, Global Heineken Consumer PR Officer, and Michael Frohlich, Managing Director UK and EAME Consumer Marketing Practice for Ogilvy PR, for the inaugural Young PR Lions competition at the Cannes International Festival of Creativity taking place this week in France, I feel extremely privileged f ...

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Reputation Building by Influencer Collaboration

By Martin Dohmen, Chief Strategy Officer, MSLGROUP in Germany  Numerous companies and brands have recently recognized the sign of the times and moved on to create a new dimension of interaction with their external and internal stakeholders. New opportunities open up due to the arrival of new media, channels and platforms – as new challenges arise in the wake of eroding trust, and the growing demand for part ...

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Brand Purpose, Millennials, and the Epic Creative That Engages Them

This year’s Cannes Lions International Festival of Creativity features PR Lions which will be awarded to the freshest creative PR campaigns, programs and tactics that actively engage consumers,audiences with products,brands,organisations and demonstrate the highest levels of strategic planning, creativity and business results. We’re also very pleased to announce that our Chief Client Officer, Renee Wilson i ...

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A Compulsory Lobby Register in Germany: Expectations & Ground Realities

By Axel Wallrabenstein, Chairman of MSLGROUP Germany The contribution of stakeholders from business and society is essential for the functioning of a pluralistic democracy - and for the daily work of politicians. The exchange of views and information on the implications of planned legislation is necessary because our laws should serve all of society. That said, despite the legitimate representation of all k ...

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Don’t Make ‘Tactics’ the Enemy of Your Corporate Citizenship Strategy

By Anne Erhard, ‎SVP, Cause Marketing and Corporate Social Responsibility, MSLGROUP After attending Cause Marketing Forum 2014, I left with renewed excitement for businesses today committing to social good. If I’m being transparent myself, despite being a self-proclaimed “cause marketing freak,” I entered the event fearing we were collectively losing our way in this space. However, I left the events hopeful ...

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Searching for Wisdom in the Creative Cacophony at Cannes

Renee Wilson, Chief Client Officer, MSLROUP I’ve been to Cannes a number of times as a juror and as a delegate, and I’ve always approached it as an inspiring creative journey and a momentous learning experience. This time each year, I’m reminded why I chose to be a professional communicator. I’m excited by the energy of Cannes and its awesome magnetism that attracts some of the most creative minds in the wo ...

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Kakao-Daum Merger & The Mobile Movement

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia Globally, desktop search is declining. More people are using apps instead of mobile browsers on their smartphones. In Asia, mobile messenger apps are dominating the social space. So it didn’t come as a surprise when Daum, one of South Korea’s most popular Internet portals, merged with Kakao. What’s KakaoTalk? Kakao’s KakaoTalk is by far the most popu ...

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Your Corporate & Brand Reputation is Now in the Hands of Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP For companies to win in the new reputation economy, they need people to believe in what they stand for and engage them in their citizenship efforts.  That is never truer than it is with today’s Millennials who will be roughly 75% of the global workforce by 2030.  Millennials are not only our current and future employees ...

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Game Changing Business Leaders Discuss Future of Citizenship #SB14sd

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP As a business citizenship strategy and communications consultant for nearly two decades, I couldn’t help but notice how far business has come in understanding the value of putting people, planet and purpose at the center of business strategies on the first days of Sustainable Brands. Sustainable Brands is an internation ...

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The New Rules of Communications

By Preethi Jayapathi, Associate Director, Global Corporate Communications, MSLGROUP Storytelling has become more powerful, audiences more mature, their expectations higher and conversations more meaningful. Leaders of the Indian communications industry congregating at the UBM Corporate Communications Summit on 29th May shared their stories of change and what brands need to prepare themselves for, this year. ...

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