Creative Disruption | Inside the Driving Forces of Disruptive Innovation

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR ...

Localizing Data and Insights | #DataInDataOut

Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, ...

Organising for Real-Time | #FutureofCreativity

Organising for Real-Time | #FutureofCreativity

By Jean-Philippe Martzel, Deputy General Manager and Head of Strategic Planning, DigitasLBi France Welcome to the age of Real-Time Brands Tide and Oreo are well-known as real-time ...

Lead climate change awareness by partnering with Millennials

Lead climate change awareness by partnering with Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The debate around climate change has been gradually but increasingly making its way to the ...

Nikkei Buys Financial Times

Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serio ...

Inspiring Innovations: Pushing the Boundaries

Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick b ...

Now You See It, Now You Don’t | #MSLMatters

Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only f ...

Employer Branding: Talent Has A Choice Again

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Exceptional new employees don’t just arrive at an organization’s doorstep. Real talent is often cherished in the companies in which they already work. Or, they get offers for new positions without having to apply. Sending out the perfect vacancy and waiting until a top talent applies is wishful thinking: you can wait a long time, and the talen ...

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MSLGROUP’s Reputation Impact Indicator Study

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its license to operate. It has a decisive impact on the success of the organization and is generally regarded as one of its most important assets. And yet, we would argue, there is clearly a need for a much deeper understanding of the multifaceted elements that contribute to corporate reputation than currently exists today. MSLGRO ...

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Big Data, Smart Ideas | #DataInDataOut

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Whether People-Generated, Social-Generated or Objects-Generated, a phenomenal amount of data is produced every single minute. The more it goes, the more our attitudes and behaviors, our opinions and centers of interest, our consumer journey and purchase decisions, are data-driven. This is good for businesses: those which tap into Big Data are kno ...

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Sweden: Capacity is The New Black | ON Energy Report

By Per Ola Bosson, JKL Group The energy market is undergoing rapid change across Europe. This is most evident in the markets that have seen major expansion of wind or solar power. Weather-dependent electricity production at times generates a large supply at lower prices, which dramatically reduces the profitability of traditional production. When power plants are no longer profitable, it is not possible to ...

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For Mobile, By Mobile | The Future of Creativity

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP What it means to be creative in a mobile-first world Working in Asia, the world’s most mobile-savvy region, one can’t ignore the importance of mobile. At a global level, mobile usage is also rising. Mobile phones have nearly as many users as televisions. It’s only natural then that mobile should have a large influence on creativity. Mobile, like social media a ...

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Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Beirne reveal their strategies for how to get a grip on the information that can make the difference between your campaign’s failure or success. Get to grips with data-driven insight Big data, small data, smart data – ‘data’ has been ...

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After victory, the deluge

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK To succeed in his second term, David Cameron must solve two existential questions: Europe and Scotland. The passage of time has done little to dampen the shock of the May 7 election result. Despite months of polling predicting a hung Parliament and attendant political and market instability, the people of the United Kingdom instead returned Prim ...

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Unlocking Italy | OnEnergy Report

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian and international exploration and production players. In the July issue of ON – “Europe’s changing Energy future” we described how to unchain the Italian energy strategy through consensus generation, how to avoid continuing to miss ...

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Purpose + People for Performance | The Future of Creativity

By Penny Baxter, co-Founder & Managing Director, Salterbaxter MSLGROUP. We think purpose matters full stop - to creativity, to ideas, to being authentic and delivering the right kind of progress. What does it really mean? It means having a reason for being here beyond making and selling more stuff – having a positive role in the world while contributing to sustainable economic and social development. In ...

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Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally regarded as one of its most important assets. But how important is a brand or an organisation’s reputation to consumers today? Next month, MSLGROUP will launch our findings from a new global study which asks the general public what ...

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