Disruptions in Action: Change Behavior

Disruptions in Action: Change Behavior

While products are made at factories and sold at stores, they are ultimately used and discarded by end consumers. Therefore - and perhaps more so for some products - a significant ...

60th Political Salon by MSLGROUP Germany

60th Political Salon by MSLGROUP Germany

On 23 May, MSLGROUP Germany hosted it's 60th Political Salon – this time with Dr. Robert Habeck, Minister of Energy, Agriculture, the Environment and Rural Areas of the Federal Sta ...

Disruptions in Action: Collaborate Across Boundaries

Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Create Positive Handprints

Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Maximize Resources

Disruptions in Action: Maximize Resources

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

It’s Time for Transformation: Question Everything

It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining ...

Brazil’s New Government

Brazil’s New Government

By Paulo Andreoli, Chairman, MSLGROUP Latin America, President & CEO, MSLGROUP ANDREOLI and Claudia Mancini, Executive Director, MSLGROUP Publicis Consultants The imminent impe ...

Grow! MSLGROUP Mentoring Program

By Nathalie Szwagrzyk, HR Director, MSLGROUP Every success story starts with a mentor. According to Sheryl Sandberg, COO of Facebook “Mentorship is crucial for career progression”. In an interview for Everwise, she acknowledges the impact mentors have had on her career “their wisdom helped her to avoid mistakes – and clean up the ones [she] wasn’t smart enough to avoid.” For an entrepreneurial and agile net ...

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Secrets from the CIA Social Media Playbook

By Mark McClennan, SVP, MSLGROUP Aside from the VR/AR sessions, the best session for me at SXSW to date has been one in which the social communications leads of the Central Intelligence Agency (CIA) discussed their social media strategy and approach. It was amazingly well thought out, strategic and engaging. There wasn’t anything groundbreaking – but the content could be a textbook for many brands on how to ...

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SxSW – It’s All About Value

By Mark McClennan, SVP, MSLGROUP I had the pleasure of attending some very different sessions and discussions at SxSW recently. One for fun (the role of CRM on elections), two for clients (Mobile Banking and Risks to Personally Identifiable Information) and a final discussion with senior communications executives at GE and BMW on leveraging Periscope effectively in communications campaigns. You might think ...

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Diversity, PR, SXSW and Gen Z

By Mark McClennan, SVP, MSLGROUP Diversity is an important issue and it is one that PR professionals, the industry, marketers and brands have been struggling to address adequately for quite some time. This was really driven home to me on the first day of SXSW 2016. SXSW is one of the most diverse conferences I have ever had the pleasure of attending, no matter what way you cut it. Just this evening, I was s ...

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Priorities Change, Values Stay the Same

David Tulauskas, Sustainability Director, General Motors At General Motors, our approach to sustainability is strengthening our company and providing customer benefits while building stronger communities and a better world through improved mobility. We will increase the fuel efficiency and reduce our vehicles' environmental impact beyond anything anyone imagined even a few years ago. But we know our custome ...

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Boosting Employee Engagement

The Crux of the Transition Research shows that around 80% of employees are not committed to their companies and many do little more than show up. Many factors influence this situation, including management styles, leadership, company reputation, working conditions, opportunities to get involved, interesting work, recognition and personal development programs. Digital collaboration can help with most of thes ...

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2016 Is the Year of VR; But How Does It Play in PR?

To help marketing and PR professionals get started with virtual reality, MSLGROUP has collaborated with PR Week for an exclusive panel at SXSW featuring technology advocate Robert Scoble, Jon Hackett of Nurun, Tara Kriese from Samsung and Jim Marggraff, Founder of Eyefluence. Jeff Melton of MSLGROUP will moderate the panel discussion. Register here to hear panelists discuss the most creative ways to utilize ...

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Collective Intelligence at Work on MIND

By Sarika Waje, Global Knowledge Manager, MSLGROUP After 16 brands came together to form our agency, MSLGROUP needed to spark collaboration across our network to better serve our clients. With 3,000 employees across 100 global offices, we were looking to connect our colleagues, experts, our experience and our work across offices and geographies. We needed to develop the most robust knowledge-sharing platfor ...

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Make Innovation Possible through Innovation

By Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP The vast majority of executives, 93 percent, hitch their company‘s long-term success to their ability to innovate but at the same time, less than 18 percent believe their own innovation strategy is delivering a competitive advantage – Accenture The private equity and venture capital sector’s actions are indicators that established organization ...

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Leveraging the UN SDGs for Business Growth & Global Impact

By Nigel Salter, CEO, Salterbaxter MSLGROUP and Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP A more diverse set of goals: A larger role for business Starting January 2016, the UN Sustainable Development Goals (SDGs) will replace the Millennium Development Goals (MDGs) in dictating the global development agenda through 2030. The 17 SDGs reach across six broad categories of cooperati ...

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