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EU Seeks Input On Wider Deployment Of mHealth

EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

People’s Insights Monthly Briefs: March 2014

People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at Sout ...

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success i ...

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The ...

Stop Missing Out on Social Recruitment Opportunities

Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recrui ...

SxSW: Healthcare and the Connected, Mobile, Private Future

By Mark McClennan, APR; SVP, MSLGROUP, Boston What do physicians, Melbourne and the CFPB have in common? More than you might think. Today I had the pleasure of attending three very different panels at SxSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As communicators, there are lessons ...

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It’s Psychology, Not Technology

By Mark McClennan, APR, SVP, Boston, MSLGROUP At SxSW there are hundreds of vendors (some with really great services) offering tools for measurement, communication and engagement. Yet too often communications professionals let the tools drive. They get excited by all the bells and whistles and may miss the big picture or get distracted. The tools aren’t the car that gets us to our destination – they are the ...

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European Commission Sets New Standards For Bankers’ Pay

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA The European Commission has adopted new standards over remuneration policies defining categories of staff whose professional activities have a material impact on the financial institution's risk profile. These standards, that identify risk takers in banks and investment firms, supplement the requirements of the Capital Requirements Directive (CR ...

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At the Asia Content Marketing Summit: Amid many positives, one nagging concern

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India I was one of the speakers at the inaugural Asia Content Marketing Summit held in Gurgaon, India, on January 31 and February 1. I was pleased that content finally got a platform. Content practitioners and brand managers in India need to meet, discuss where the industry is going, it’s applications in the corporate space and elsewhere, and to netw ...

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Infographic: MSLGROUP Davos Forum: Conversations

An overview of our second annual MSLGROUP Davos Forum held in New York to share some of the ideas and conversations from the World Economic Forum, which we have helped organise for 19 years. We talked about social media extending the dialogue, emerging economics, corporate decision-making and how the WEF brings people together. Explore more infographics like this one on the web's largest information design ...

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From Blueprint to Action: A Preview for An Upcoming Analysis of NPC & CPPCC meetings in China

The second session of 12th National People’s Congress (NPC) will commence on Wednesday, Mar 5th in Beijing, two days after the opening of the opening of the Chinese People’s Political Consultative Conference (CPPCC). The two meetings will last about two weeks, during which the government will review its performance in 2013 and set policy targets for the year to come. Here MSLGROUP China’s experts provide a ...

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Video: The #MSLChange Campaign

How do we empower people to feel they can change? To feel excited to change? To take the time to change? Thanks to a few millennials in our global team, we're launching a company-wide initiative to ignite change. The #MSLChange campaign will be a cultural and knowledge exchange program that will inspire people to share ideas, trends and technology all over the world via digital. Read more in our blog post: ...

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People’s Insights Monthly Briefs: February 2014

We are delighted to share our second People’s Insights monthly brief. February has been an active month for the social-mobile industry. In the mobile messaging space, Japanese tech giant Rakuten announced it was acquiring messaging and free-calling mobile app Viber. A few days later, Facebook announced it was acquiring messaging app WhatsApp for a record $19 billion. In the social media space, players made ...

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Infographic: Advancing Content Marketing in the Health Field

While health is a regulated industry, there are still many opportunities to inform, educate and engage stakeholders through lively, relevant content. Health has been and always will be about people. Content marketing is about understanding and encouraging them to take action. Recognizing the growing demand for content in the health sector, leaders from the pharmaceutical, medical device and biotech fields c ...

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MSLGROUP’s New Advocacy Model — Share and Care

By Stefanie Clemen – Scientific Consultant and Strategist MSLGROUP Germany Stefanie Clemen, a Scientific Consultant and Strategist at MSL Germany, drives us through the major challenges of today’s healthcare arena to present us our new advocacy offer. This model has been developed by Dr. Clemen and Dominic Payling, Planning Director at MSLGROUP in London and it is summarized in our thought leadership paper ...

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