#EPHearings2014: All Eyes and Ears on Brussels

#EPHearings2014: All Eyes and Ears on Brussels

By Leonardo Sforza, Managing Director, MSLGROUP Brussels All eyes and ears of the Brussels bubble, including the enlarged EU family of observers and decision makers in the European ...

WeChat Changes Intra-Office Dynamics

WeChat Changes Intra-Office Dynamics

By Alice Hu, MSLGROUP Asia WeChat is ingrained into the work culture in China. The group chat feature has been utilized by many to increase productivity within a team through real- ...

Rethinking Business Citizenship

Rethinking Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The concept of corporate social responsibility (CSR) emerged in the 1930s and 1940s, was fo ...

Who Won the Referendum? Scotland Did

Who Won the Referendum? Scotland Did

By Mike Craven, Partner, Lexington Communications Scotland's First Minister, Alex Salmond, did not have the air of the defeated general in his concession speech the morning after S ...

Winning with Wit: Branded Entertainment and the Age of Viral Humor

Winning with Wit: Branded Entertainment and the Age of Viral Humor

MSLGROUP's Panel on Branded Entertainment and the Age of Viral Humor on Oct 28th in Miami Top social humorists and digital leaders from What’s Trending, Cultivated Wit, Fullscreen ...

The European Perspective: Effective Sustainability, Now, and Together

The European Perspective: Effective Sustainability, Now, and Together

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP The message from Millennials across Europe is clear – they see business as needi ...

Developing a Social Media Strategy Based on ‘Reach’

Developing a Social Media Strategy Based on ‘Reach’

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in Netherlands In my role as Head of Digital and Social, I’m often confronted with the question – ‘Which platfor ...

If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

By Christian Cull, MD Corporate Affairs, MSLGROUP London Reports of new volcanic activity in Iceland bring back memories of ash clouds and eruptions in 2010, while I was leading communications for Thomson Airways. They're good memories too. Although no one would ever want to see more scenes of holiday makers stranded away from home, they were good memories nonetheless. This is mainly because the communicati ...

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The New Rules of Digital Culture

By Tara Hunt, Social Digital Leader, MSLGROUP, Canada A version of this article originally appeared on Tara’s LinkedIn Influencer column and can be viewed here. I still recall the day I realized the social web had hit a tipping point. I had flipped on the television and the anchor, Rick Sanchez, said live on CNN, “As you follow this story, tweet me at @ricksanchezcnn and I’ll address your questions on air.” ...

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Tech Companies Must Think Global but Act Local in Emerging Markets

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London There are just over a billion people in Africa and close to 4 billion in Asia - this is compared with a teeny tiny 340 million in North America and around 800 million in Europe.  When you factor in that 40% of the world’s population now has an internet connection, a huge leap from only 1% in 1995, it makes it understandable why tech companies a ...

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How to Unchain Italian Energy Strategy Through Consensus Generation

By Alessandro Paoletti, CEO, Publicis Consultants Italy and Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia National Resources and Missed Opportunities Communication as the way forward. After all the years experts, environmental activists and ordinary people have spent debating the energy supply issue without finding an agreement, this may seem mere wishful thinking. Yet, digging a litt ...

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Right to be Forgotten

By Annie Sunny, Account Executive, MSLGROUP India In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove links to outdated information about European users for privacy reasons. The ruling applies to all 28 member states of the European Union. Source: engaget.com Background: Right to be Forgotten The right to be forgotten is a legal c ...

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Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter? While many of us in healthcare strive to increase engagement among ...

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Video: Wait A Minute: Best Practices for Doing PR in China

China attracts businesses of all sizes and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace and it’s the uniqueness of its culture and history that makes it one of the most promising and challenging markets for the practice of public relations. MSLGROUP's Darah Roslyn shares s ...

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Wikimania 2014: Paid Editing, Wikipedia’s Most Enduring Argument

By Anne-Sophie Pereira De Sa, Senior Social Media Analyst, MSLGROUP London Paid editing was the hot topic of the day at Wikimedia Foundation’s annual conference Wikimania 2014 held in London last week with a panel discussion titled ” We Need to Talk About Paid Editing… Sorting Out Wikipedia’s Most Enduring Argument“. The topic has been widely discussed in the PR community over the past few months as global ...

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Energy Transition and COP 21 : French Ambitions Stand the Test of Reality

Mathieu Slama, Senior Consultant, Publicis Consultants Two intertwined milestones This April’s cabinet reshuffle has had a major effect on decisions that will be taken in the upcoming months regarding France’s energy plan: Since her appointment in April 2014, Ségolène Royal has undertaken the role of French En­ergy and Environment Minister. Despite her loss as presidential candidate in 2007, Royal has a cha ...

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Social Media Security: Four Steps to Fight Social Media Hijacking

By Nicolas Moreau, Digital Strategies Consultant, Publicis Consultants Net Intelligenz A few years back, hackers would focus their attacks on websites and networks infrastructures in order to grab their data and disrupt their management. Today, social media profiles have also become major targets. Though motivations and reasons for such attacks can vary (greed, political activism, or just a taste for comple ...

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