Building the Resilience of People and Communities

Building the Resilience of People and Communities

By Liping Mian, Human Rights Advocate Coming from a human rights and anthropology background and having worked with different non-governmental organizations (NGOs) for almost ten y ...

The Day After Brexit Decision: What’s Next

The Day After Brexit Decision: What’s Next

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The night has been short in Brussels, and the coming days will be hectic for policy makers and business leaders trying to ...

Great Ideas That Cut Through the Clutter

Great Ideas That Cut Through the Clutter

By Kelly Bennett, Founder and Managing Director, One Plus One Communications The votes have been cast, the PR Grand Prix has been awarded and many of the 21 global PR jury members, ...

Human Rights is at the Center of Business Sustainability

Human Rights is at the Center of Business Sustainability

In the past five years, the topic of human rights has moved to the center of corporate responsibility and sustainable business. There are two specific reasons and one more general ...

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP With a week to go before the landmark British referendum that on 23 June will call on national voters to decide for or aga ...

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and t ...

Engaging Employees Around CSR

Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident ...

2016: Translating EU Strategy into New Legislative Proposals

In its first “State of the Energy Union” released at the end of 2015, the European Commission reviewed the progress made since the release of the Strategy and identified key legislative and non-legislative initiatives to be delivered throughout 2016. In the words of Maroš Šefčovič, the European Commission vice president for energy union, 2016 will be the “year of delivery” putting in place most of the piece ...

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Sustainability in Brazil – A Competitive Advantage

Experts from MSLGROUP Andreoli in Brazil point out that sustainability can be a competitive advantage for companies, with examples of Brazilian businesses that are leading in sustainability. With its continental size, abundant natural resources and a civil society aware of global social and environmental challenges, Brazil can play an important role in developing innovative solutions that create value for p ...

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Applying Science: The Quest for Business Relevance

To unlock growth, mitigate risks, and raise sustainability performance levels, companies are well advised to be mindful of science when developing their business strategies. However, John Kornerup Bang is sceptical of the value of scientific goal setting when it’s decoupled from your business reality. Science and the Role of Organisations The fact that science is rapidly moving centre stage in the context of ...

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Communicating with Policymakers in the Digital Age

Public Affairs on the Threshold of Change Europe Ahead of US in Social Media Usage for Public Policy MSLGROUP’s survey shows that digital and social media are more used and appreciated as a way to communicate with policymakers in Brussels than in Washington D.C. In the U.S., personal contacts, television and radio advertising are still considered the best ways to influence policymakers. However, half of EU ...

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A Culture Change for Employees

Digital transition projects have traditionally been implemented by IT departments, which applied the change management processes of large IT firms. Likewise, organisational and management consultants, who are more process-focused, have produced a large number of change management kits, which are undoubtedly useful and well-designed, but do not solve the main problem: how to gain employee buy-in to a new cul ...

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[EVENT] MSLGROUP UK’s ‘Shaping Reputations’

Without the right reputation businesses and brands can’t succeed. And yet too often the word reputation is misunderstood, being seen as remote, negative and unmanageable, particularly in the world of marketing and consumer brands. This event provides new research, insights, peer views and practical advice to help you understand why and how you can build and protect your reputation more effectively, whether ...

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Similac’s ‘Sisterhood of Motherhood’ Wins PRWeek COTY 2016

MSLGROUP is proud to support ‪‎PR Week Awards' Campaign of the Year - Similac's Sisterhood of Motherhood initiative. Our US team has bagged the PR Week COTY trophy for the second consecutive year. The initiative also won Healthcare Campaign of the Year. Similac’s Sisterhood of Motherhood The MSLGROUP - Abbott Sisterhood of Motherhood initiative, on behalf of Similac is a campaign that gets right to the hear ...

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Re-defining Success in Business

An interview with Marcello Palazzi People's Insights: Tell us about the mission of B Lab. Marcello: B Lab is a global organization dedicated to raising the standards of business and encouraging a new generation of “best for the world” companies across industries, at a time when entrepreneurship has become the de facto engine for well-being. There are huge opportunities - and some societal and planetary pres ...

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59th Political Salon in MSLGROUP Germany

On 15 March, MSLGROUP Germany hosted the 59th Political Salon with Michael Müller (SPD), the Governing Mayor of Berlin. Together with around 70 guests he discussed the results of the recent federal state elections in Baden-Wuerttemberg, Saxony-Anhalt and Rhineland-Palatinate. At the same time, he shared his views on the upcoming elections for the Berlin House of Representatives in September this year. In ad ...

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The Digital and Social Media Revolution in Public Affairs

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP Unlike political campaigns, which were early adopters, the public policy arena has been one of the last bastions to fully embrace digital tools and social networks. The candidates’ ongoing campaigns for US presidential nomination, Barack Obama’s two elections to the U.S. presidency in 2008 and 2012 are prime examples of how to use social media to tar ...

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