Science + Ethics = Context

Science + Ethics = Context

Science-based metrics, while very useful, do not paint the full picture of how sustainable individual organisations are. Context-based metrics do. It’s helpful to know the differen ...

Creating Real Impact in a Hyper Accelerated World

Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create re ...

Digital Collaboration Leadership

Digital Collaboration Leadership

For a long time, collaborative working was all about the tool. It was thought that a new technology tool would naturally inspire employees to start collaborating. This assumption l ...

Reputation: A Matter of Buy, Sell, or Hold?

Reputation: A Matter of Buy, Sell, or Hold?

By Kevin Soady, Partner, CNC – Communications & Network Consulting Some might attract global profile, others might be noticed by many fewer, but there are a significant number ...

New SDGs & Climate Agreement offer Opportunity for Business

New SDGs & Climate Agreement offer Opportunity for Business

By Luis Davila, Team Leader, Momentum for Change Initiative, United Nations Climate Change secretariat The new Sustainable Development Goals (SDGs) and the outcome of the Paris Cli ...

The Dutch Civic Energy Revolution

The Dutch Civic Energy Revolution

By Erik Martens, Director Public Affairs & Timen van Haaster, Advisor & Project Manager, MSLGROUP in the Netherlands The Netherlands has experienced somewhat of an odd path ...

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage bus ...

Engage Chinese Millennials with Meaningful Missions

By Lusha Niu Director, MSLGROUP China If there is only one thing that the rest of the world needs to know about Chinese millennials on climate change is that they are living through it every day for the first time. None of the parents or the great parents of this generation of Chinese millennials had breathed the air and walked through the smog with a clear conscious of it being the pollution up till now. L ...

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For Change to Become the Mainstream

By Margot Holvoet, Master’s Student at Sciences Po and member of the Association 'The Noise' As I was attending the Chance for Change event, I had the opportunity to hear and see the presentation of Nidhi Chimnani on Millennials’ thoughts and feelings about Climate Change. If I had to answer the question that was posed to 270 Millennials in the survey, “what are your feelings concerning climate change,” I w ...

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On Strawberries & Grapes – An Update on the Political Situation in Brazil

By Paulo Andreoli, Chairman MSLGROUP Latin America, President MSLGROUP Andreoli He who imagines that all fruits ripen at the same time as the strawberries knows nothing about grapes – Paracelsus. Everything is possible in Brazil. Despite her actions and amazing tendency to blunder, even Dilma Rousseff can hang on to power after leaving the Brazilian economy in tatters after just a few years. Of course, it w ...

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Climate Action & Millennials: Building Trust with their Hearts & Wallets

By Luna Atamian, Senior Account executive, Corporate Brand & Citizenship, MSLGROUP It is without a doubt that nowadays companies are intensely focused on Millennials’ mindshare and buying power. Companies spend endless hours trying to understand what Millennials want, what they think about, what they buy etc. WHY? Because there are eighty million millennials in America alone, representing about a fourth ...

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So, could COP21 give Change a Chance & #MakeItWork?

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP December 12, in Paris, 190 countries agreed on the most ambitious climate change agreement ever, with a long term, sustainable framework for limiting our global greenhouse gas emissions. The Paris Agreement is the first to commit all countries to cut carbon emissions. What’s new is that, this time and for the first time in history, all countries ...

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Ten Takeaways on How Millennials feel About Climate Change

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP On December 5th, MSLGROUP hosted the event Chance for Change at Sciences Po in Paris, to give young people a voice on climate change. In photos, videos and tweets, here are ten takeaways from the first panel: The Millennial perspective on climate action and COP21 in which I participated as a speaker, a panelist and a Millennial. This generation ...

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Climate Change: Fear prompts Indian Millennials to Hope & Act

By Schubert Fernandes, Senior Vice President, India, and, Asia Lead, Corporate & Brand Citizenship, MSLGROUP A couple of years ago a discussion about climate change in India would give you a generic approval endorsing the need for environmental conservation and protection. But today, the same conversation ignites fear and anxiety in the minds of young India. This sentiment in many ways assumes the same ...

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How NIMBYism Will Almost Double The Cost of Germany’s Grid Expansion

By Florian Wastl, Director, MSLGROUP in Germany How NIMBYism will almost double the cost of Germany’s grid expansion – and the ongoing communications challenge for policymakers and industry. Not long ago, energy supply in Germany was a comparatively straightforward affair. Electricity was predominantly generated where it was consumed. This led to numerous coal-fired power plants being erected around the Ruh ...

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Make it Work: A Film About Climate Change Negotiations

A unique film has been made about the climate change negotiations at the COP21 in Paris, the film was screened at our Chance for Change event on 5 Dec, 2015. Sponsored by MSLGROUP, this film is the culmination of the Make it Work worldwide initiative. About the film The COP21: Make it Work project, led by SciencesPo, brought together 200 students from around the world in May to take part in a public simulat ...

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COP21 Brings the Winds of Hope and Innovation

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP Since the start of the Paris Climate Conference (COP21) on November 30, it’s become even clearer that climate change is an ongoing issue that affects not only nations and their leaders, but also citizens and businesses. Within the context of the COP21, the MSLGROUP network published an extensive report ...

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