MSLGROUP’s New Global Research Findings on Millennials

MSLGROUP’s New Global Research Findings on Millennials

Millennials Look to ‘Business’ to Solve World’s Greatest Problems: New ‘Social Contract’ Emerges as Millennials Look Beyond Government for Collaborative, Action-oriented Solutions ...

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology ov ...

2014 Swedish Election: Results and Implications

2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The histor ...

Business Citizenship – A New Social Contract with Millennials

Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citiz ...

Don’t Focus on Grabbing Attention – Focus on Keeping It

Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is beco ...

Sponsor Day: Empowering Small Businesses in Italy

Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small busines ...

Andrew Silver to Lead MSLGROUP’s New York Office

Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, ...

Storytelling and the Brain: How to be Remembered

By Elle Chambré, Account Executive, MSLGROUP London As ‘conscious’ beings, we spend so much of our lives taking in information, images, facts and stories. Whether from books, television, adverts or illustrations, it would be impossible to retain the sheer quantity of ‘content’ we are subjected to. As storytelling is such a crucial part of how we communicate, we were keen to discover why we hold onto certain ...

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Good is Great: People’s Insights for June & July 2014

By Nidhi Makhija, Director – Research and Insights, MSLGROUP & Annie Sunny, Account Executive, MSLGROUP in India While compiling the final collection for this issue of the People’s Insights monthly brief, we realized that nearly all of the campaigns we chose had some angle of corporate and brand citizenship. Three of the eight campaigns we featured are winners at Cannes. Others were initiatives that mad ...

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Influence: Where Science Meets Art

By Lucy Melling, Deputy Managing Director, Consumer Practice Group, MSLGROUP London and Mallika Basu, Director, Corporate, MSLGROUP London Once upon a time, life was straightforward for communicators. We announced important company and brand developments and managed issues / crises as they arose. In the digital, “always on” world we live in now, the plot has well and truly thickened. Increasingly, we are pl ...

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Does the UK need to be Better Energy Interconnected with Mainland Europe?

By Michael Kinirons, Account Director, Capital MSL All too often we hear the argument that UK energy prices are out of control, and that the lights may ‘go out’ in the not too distant future. UK energy consumers have faced a constant increase in the cost of electricity, up 36% in three years. With the UK energy supply market constrained by a diminishing domestic power generation infrastructure, and its abil ...

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Video: Pride in Our Past: Bob Lee

As a global firm created from multiple agencies that joined forces in 2009, MSLGROUP celebrates a culturally diverse heritage: Parisian traditions on the one hand, American culture on the other and a dynamic and rapidly growing Asian voice. There are many points of origin for our global firm today. The stories of each are special. In this video, Bob Lee shares stories of his father, Manning, Selvage & L ...

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When B2B Tech Memes Go Bad

By Mark McClennan, Senior Vice President at MSLGROUP We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert your brand into a conversation where it doesn't fit. Faceboo ...

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The World is Less Global than You Think

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London. Tech companies are looking overseas to grow revenue but history shows even the largest brands can struggle internationally. Starbucks floundered in Australia due to preference for local boutique coffee houses; eBAY struggled in Asia, due in large part to competition from Taobao; and Tesco took its eye off the home market while trying to make i ...

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Politicians Must Get their Hands Dirty for a Successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Policy on Renewables With Germany’s new grand coalition government in place, the Energiewende seems to be back on track: A far-reaching, and long-overdue, reform of the country’s Renewable Energies Act or Erneuerbare-Energien-Gesetz ...

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A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of the main leaders of the PT and its allied parties. The scandal involved buying votes from Congressmen and misappropriating public funds as part of a scheme that included a number of banks and advertising agencies. Those dragged into ...

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Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP set out to understand how organisations feel about content marketing, what resources they have available to create it and how they think it will evolve. We asked 100 top tier communications professionals from a range of complex glob ...

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