Asia in “The New Global Context” at Davos

Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards glob ...

The Real Beauty of Davos

The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political lea ...

Davos 2015: A Year of Disintegration, or Cooperation?

Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year ...

The Interview: Setting a New Benchmark for Film Distribution

The Interview: Setting a New Benchmark for Film Distribution

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP After the cyber-attack on Sony Pictures, major theatre chains were wary of releasing the controversial the mov ...

Citizenship in Hong Kong: Priority in Millennials’ Lives

Citizenship in Hong Kong: Priority in Millennials’ Lives

Millennials in Hong Kong view citizenship with high importance and priority in their lives. They see active citizenship as participating in the community, doing what they can to ge ...

Enhancing Content Marketing Practices for the Health Industry

Enhancing Content Marketing Practices for the Health Industry

By Aleisia Gibson-Wright, Senior Vice President, MSLGROUP Content marketing was a novel concept in communications few years back. But this year, content programs are more prevalent ...

The Emergence of Shared Value: Driving Innovation and Growth

The Emergence of Shared Value: Driving Innovation and Growth

By Marc Pfitzer, Managing Director, FSG Marc Pfitzer charts the emergence of Shared Value as a driving force for innovation and growth in companies determined to create both social ...

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Increasingly, Black Friday is becoming known as much for its long lines, violent brawls and occasional stampedes as for its value-for-money deals. In fact, this was the first year where sales over the four-day weekend declined (TIME: Spending drops 11%). Spanish bank Santander’s gamble to cater its messaging to people wary of the Black Fr ...

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Philips’ Robert Metzke On Sustainability & The Perfect Vortex

Robert Metzke is the Senior Director of Group, Strategy and Alliances at Philips and is responsible for developing and implementing the Philips innovation program for sustainable development globally. In this interview with Jim Peacock, Director, Consultancy and Communications, Salterbaxter MSLGROUP he shares why and how Philips has embraced circular economy thinking as its strategic guiding light. How did ...

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Introducing MSLGROUP’s Institutional Investor Insight Report

By Roland Klein, financial practice leader, MSLGROUP, and partner, CNC Communications Global capital markets overtook bank lending as the leading source of long term finance in 2009 as the fall-out from the 2008 financial crisis lowered risk appetite within banks considerably. The effective functioning of these markets is more important to society’s economic progress than ever before. But the views of insti ...

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MSLGROUP Asia Weekly Digital News Digest – Dec 08, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. WeChat and EasyTaxi team up for taxi bookings in Thailand, Malaysia, and the Philippines EasyTaxi and WeChat are running various promotional discounts in the three new countries to entice people to grab a cab in this n ...

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Citizenship in UK: Direct Participation

By Louisa Moreton, Managing Director, Employee Practice, MSLGROUP Active Citizenship means Direct Participation Millennials in the UK most strongly associate “citizenship” with active, personal and direct participation in the wider community. The emphasis is on their individual responsibilities as a citizen. When surveyed, they were most likely to see, “participating in your community,” as an example of goo ...

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The Week in Brussels: Miracles and Evidence

By Leonardo Sforza, Managing Director, MSLGROUP Brussels For the Brazilian writer Paulo Coelho, “miracles only happen if you believe in miracles.” This week in Brussels, the EU institutions set the scene for two miracles in the same city. The most Eurosceptic will easily find some correlations between EU developments and miracles, but this time may be more difficult to argue against the evidence. The first ...

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Disrupt, or Be Disrupted: People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Disruption – new ideas, messages, products or processes that disrupt existing markets and behaviors – is becoming increasingly common today. It’s driven in part by people’s demands for more convenience, more collaboration and more attention to addressing societal issues. Of course, it’s not easy, quick or intuitive to create new ways of d ...

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Do Technology Trends Have a Colour Palette?

By Nick Fishleigh, Associate Director, Technology, MSLGROUP UK Security is red, data is blue… Whenever a trade title or a national turns its attention to a tech trend, you can expect a flood of 1s and 0s. Perhaps even a padlock to represent security or a skull and crossbones to signify a virus. This iconography is completely understandable to make an idea relatable but it seems we also turn to a rather narr ...

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Sustainability & China: Embracing The Circular Economy

By Professor Haifeng Huang,  Assistant Dean, Peking University HSBC Business School and Executive Chairman, Ecological Development Union International, China With growing environmental and technological challenges, China has very clear reasons to search for a new model of economic development. But it’s not just about achieving the ‘Chinese Dream’ in a new, more sustainable way, says Haifeng Huang of Peking ...

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MSLGROUP Asia Weekly Digital News Digest – Dec 01, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. MetLife Announces China’s Digital Platform and Opens a New Frontier MetLife Insurance announces its long-term strategy for China and Asia to provide digital end to end sales and service. The company has launched a new ...

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