Managing Reputations in Today’s ‘Always-On’ World

Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ uni ...

Active Citizenship for Danish Millennials is Primarily a Function of State

Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The F ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend Secur ...

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance ...

Event: Women’s Forum – 10 Years of Momentum

Event: Women’s Forum – 10 Years of Momentum

By Véronique Morali, President, Women’s Forum for the Economy and Society As we prepare to launch the 10th Anniversary of the Women’s Forum Global Meeting today, our mission is mor ...

Building a Strong Digital Influencer Program: Part I: WHY

Building a Strong Digital Influencer Program: Part I: WHY

By Tara Hunt, MSLGROUP, Canada There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential th ...

10 Insights that will Convince You to Embrace Business Citizenship, NOW

10 Insights that will Convince You to Embrace Business Citizenship, NOW

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP The theme of this year’s ICCO Global Summit was New Markets, New Business, New PR. It was a fitting environ ...

Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Millennials are the largest, most diverse and influential generation to date. They are “game changers” in their expecta ...

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Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is becoming increasingly short-term. The 15 minutes of fame has become five minutes. Attracting a flash of the spotlight rarely does the trick any more – you need to be able to hold on to it to make an impact or change. Political strateg ...

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Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small businesses were closing down every day, affordable car manufacturer Dacia decided to step in and offer some much needed support, and also help establish its ‘value’ platform. Dacia offered to share some of its benefits as the main sponso ...

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Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has hired Andrew Silver as Managing Director of its New York office. New York is the largest office in MSLGROUP’s vast global network which is currently ranked number 4 in the world and number 6 in the United States among global ...

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Can the News Survive?

By Andrew MacDougall, MSLGROUP London ISIL. Ukraine. Ferguson. Ebola. So much for slow news summers. But while outlets have plenty to cover, they are worrying about the mounting cost of their coverage. The Internet has eroded so much of the news’ revenue base, the industry now resembles Wile E. Coyote after he’s run off a cliff: caught in mid-air, legs churning furiously, waiting for gravity to do its deed. ...

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The Dutch Quest for European LNG Leadership

By Erik Martens, and Timen van Haaster, MSLGROUP in the Netherlands Similar to several other European countries, the Netherlands have for some years been trying to diversify their mix of fossil fuels in order to reduce (future) dependency and supply risks. The Crimean and Ukrainian crises once more showed Europe the possible, far-reaching implications. The Dutch, through their position as a gas producing co ...

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MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

We're proud of our colleagues from MSLGROUP Netherlands on being featured in PRWeek's list of Global Office Pride. Located at the Houthavens, a harbor constructed in 1876 for storing wood, this area now attracts creative types. MSLGROUP’s Netherlands office has incredible views of huge cargo vessels, which helps staffers think globally. Watch a day in the life of our team members in MSLGROUP's Amsterdam off ...

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Exploring Digital Cultures: Furry Influencers and Their Fans

By Tara Hunt, MSLGROUP, Canada It’s been said that you can’t predict what will go viral, but if there were a way to almost guarantee a viral success it would be to use a cute animal in your video. Seems that every week, there is a new video or image circulating through my networks that involves a funny cat or dog. This week it’s the Hey Cat. Last week, it was Dear Kitten, an imagined letter from an older ca ...

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Clients, Agencies: Are You One Team or Two?

By Christian Cull, MSLGROUP London All too often, there's a fence in the way - at least that's how it can feel when building a combined agency and client team, and that’s understandable. After all, we don’t all work in a commune. But how do you bring out the best of both sides, cut through barriers, and move towards becoming one unit? The best communications teams combine client and agency talents, drawing ...

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China’s Ever Changing Media Landscape: The Digitization of China’s Media

By Alice Hu, MSLGROUP Asia China’s Internet user population is almost twice the population of the United States. And it’s growing. In a country where most netizens know the Internet through the screen of a smartphone or tablet, it’s no surprise that WeChat is the darling of mobile apps in China. WeChat, the most popular mobile messenger in China not only incorporates social and chat, but also mobile payment ...

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