Citizenship in Canada: Meaningful Involvement

Citizenship in Canada: Meaningful Involvement

By Gayla Brock-Woodland President, Canada, MSLGROUP Active Citizenship means Meaningful Involvement Canadian Millennials’ perspective on active citizenship comes down to two words: ...

Infographic: Social Employee Advocacy

Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal socia ...

Google Inbox: An Alternate Way to Access Gmail

Google Inbox: An Alternate Way to Access Gmail

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people ch ...

Critical Factors Driving Investor Decision Making

Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors mak ...

Net Positive: The Next Frontier of Sustainability Leadership

Net Positive: The Next Frontier of Sustainability Leadership

By Zoe Le Grand, Principal Sustainability Advisor, Forum for the Future Zoe Le Grand explores what your business would look like if the net effect of its existence were positive – ...

Citizenship in Brazil: Being Involved

Citizenship in Brazil: Being Involved

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get ...

Brazilian Category Leader Pomarola debuts on YouTube

Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the hea ...

#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

On our fifth anniversary of our founding, Olivier Fleurot talks about our growth, our mission, vision and purpose. He shares our four key values - innovation and entrepreneurship, passion for clients, strong local expertise with a global touch and, most importantly, diversity. Over the last five years we have become our clients most trusted advisors. We define and deliver engagement strategies and tactics t ...

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Human Connections & Personal Influence: Insights from Our Panel

By Kelly Walsh, CSO, MSLGROUP UK Influence. A fascinating concept that brings with it a whole host of beliefs, biases and assumptions. As individuals, if we set out to influence, does that make us arch manipulators or simply human? If we broker influence on behalf of our clients are we working with a natural aspect of human behaviour or practicing the art of spin? On 16th October, MSLGROUP held its first in ...

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On #PR, Introverts & The Difference Culture: Ilinca Munteanu

An interview of our Ilinca Munteanu in Romania by Miruna Spataru of IQads on her journey in public relations as an introvert. The original interview was published on IQads.ro. Head over to IQads to read this article in Romanian.   The Difference Culture In high school, I aimed for theatre but ended up with a bachelor in Communications and PR. This helped me tap into a concept called “the difference cul ...

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The Reputation Haunted House Called Social Media

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands I recently worked with a communications team who compared their reluctance toward digital and social media to the fear of entering a haunted house: it’s dark, you don’t know what’s inside and you’re expecting a fright. This metaphor is understandable given the many social media horror stories we've seen over the past few ...

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Bringing Dark Social into the Light

By Alice Hu,  Derek Dong and Enson Hu, MSLGROUP Asia Knowledge is power. But too much knowledge and you’re left trying to figure out how to make sense out of all the information. In the digital space, this is made more difficult by “dark social”, the place where friends privately email each other or exchange messages on WeChat or WhatsApp. And as consumers spend more time on closed networks, how do brands r ...

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RIP: The End of ‘Business As Usual’

By Guido Schmidt-Traub, Executive Director, UN Sustainable Development Solutions Network We've come to the end of ‘business as usual’ and if we are to meet the scale of the environmental challenges that face us, and to have a chance of achieving the UN’s Sustainable Development Goals, the models under review here are only the start: the private sector must play a central role in making a reality of sustaina ...

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Citizenship in Italy: Sharing and Caring

By Delia Ciccarelli, Strategist and Media Specialist, MSL Italia Italian Millennials ask for participation more than global Millennials. They feel part of a community especially if they become activists and protagonists of its process and changes. Participating to them means acting alone, not in groups, to solve problems and most of all, letting everybody hear their voice. Millennials in Italy are naturally ...

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MSLGROUP Asia Weekly Digital News Digest – November 11, 2014

  MSLGROUP's Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what's important and trending. 1. China lifts ban on Facebook, Twitter, Youtube at APEC meet: Economic Times, India The Asia-Pacific Economic Cooperation forum media centre has allowed reporters to access social networking sites such as Twitt ...

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MSLGROUP Launches New Employee Advocacy Tool

MSLGROUP has launched a new global employee advocacy tool that uses the latest technology to enable companies to empower employees to become efficient communicators and social influencers. Called Employee Impact, the tool works in real-time to engage employee ambassadors with internal, corporate and social media communications programs. The tool allows employees to share corporate news and posts across thei ...

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Political Stalemates to Intensify Despite US Midterm Election Result

MSLGROUP’s new eBook analyzing the results of yesterday’s U.S. midterm elections conclude there will be few policy changes even though the Republicans will now have the majority in both the House and Senate. The eBook, “U.S. Election Results: Expect Little Change,” is available at http://msl.gp/USElections According to lead author, Qorvis MSLGROUP Executive Vice President Stan Collender, “Those expecting th ...

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