Organisations Need to Empower Employees to Engage on Social Media

Organisations Need to Empower Employees to Engage on Social Media

By Louisa Moreton and Andrew MacDougall, MSLGROUP UK The digital and social era has given each and every one of your employees a platform to the outside world. While these channels ...

The Coca-Cola Content Journey Debate

The Coca-Cola Content Journey Debate

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP Debating the success of Coca-Cola’s corporate website In the beginning of this year, social media manager M ...

Building a Strong Digital Influencer Program: Part II: WHO

Building a Strong Digital Influencer Program: Part II: WHO

By Tara Hunt, MSLGROUP, Canada Now that we've established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let' ...

Vision 2030: The Evolution of The Circular Economy

Vision 2030: The Evolution of The Circular Economy

By Martin Stuchtey and Helga Vanthournout, McKinsey & Company The logic behind creating a circular rather than linear becoming increasingly clear to many companies but progress ...

MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important an ...

Citizenship in Poland: Supporting Causes with Time and Donations

Citizenship in Poland: Supporting Causes with Time and Donations

By Lukasz Kowalski, Head of Corporate and Financial Communications & Board Member, MSLGROUP Poland Among the most interesting results of The Future of Business Citizenship rese ...

Overcoming Cultural Conservatism and Engaging on Social Media

Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for as ...

Active Citizenship for French Millennials is a Social Duty

By Vanessa Gros, Research Department Manager, Publicis Consultants For French Millennials, citizenship means what the word has meant for the past 2,500 years. They speak of active involvement in the life of the city, first at the local level, then at a global one. It’s also about equal rights and duties for all; the core principles of the Age of Enlightenment and the French Revolution still resonate: Libert ...

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Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced by communications professionals in big organisations, as they evolve to more digital and content-led communications methods. The survey clearly highlighted the shift in approach, with 94% of respondents considering content an effec ...

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Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tools of transformation – or are they just more smoke and mirrors? There’s something different about this latest edition of our Directions report. All of this year’s inputs and contributions seem to confi rm that business and brands a ...

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Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committee by answering questions in five different languages. Fewer people know that Timmermans is also a political rockstar on Facebook in the Netherlands. With over 200,000 followers, Timmermans, the Minister of Foreign Affairs, is by ...

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Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ universe – along with ours as consultants - has changed significantly over the past few years as companies react to the disruptive communications impact of digital and social networks. Instead of occupying the commanding heights of c ...

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Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The Future of Business Citizenship. This reflects the welfare state, where both personal and corporate citizenship to a certain extent is “outsourced” to the state. The imperative for Danish Millennials when they define (personal) acti ...

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IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months. MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and indus ...

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Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance its capabilities in data and analytics, allowing for MSLGROUP’s teams to provide clients with even greater insight to drive creative ideas and business impact. In his newly created role, Koe will also be responsible for establish ...

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Event: Women’s Forum – 10 Years of Momentum

By Véronique Morali, President, Women’s Forum for the Economy and Society As we prepare to launch the 10th Anniversary of the Women’s Forum Global Meeting today, our mission is more vital than ever before. From the outset, the forum has been about enabling women from around the world to gather and speak freely on issues of concern to both women and men. It has been about building the business case for diver ...

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Building a Strong Digital Influencer Program: Part I: WHY

By Tara Hunt, MSLGROUP, Canada There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential than traditional celebrities, as well as their cover story this month featuring YouTubers Shane Dawson and Jenna Marbles 're-writing' the rules of fame, to New York Magazine's exploration of what YouTube fame looks like, to Fast Com ...

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