Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

Would Bernie Have Won?

By Joshua B. Gardner, Vice President, Qorvis MSLGROUP “Welcome to the election from hell.” That was my intro to a piece I co-wrote with several former colleagues for a major magazine this past May, just a month before I joined MSLGROUP. We were a rag-tag group of market researchers led by an even more rag-tag founder and CEO. The five of us – our founder/CEO included – crisscrossed the country listening to ...

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Under Trump – Enviros Gear Up for a Fight

by Sheila McLean, SVP/Director U.S. Citizenship & Sustainability, MSLGROUP Environmental leaders from around the world gathered this week in Morocco to flush out details of the Paris climate change accord despite fears that the work will be undone by President-Elect Donald Trump and a Republican-led Congress. Trump is expected to move quickly to reverse the Obama/Clinton climate agenda, including pullin ...

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Trump & Obamacare: What Does Repeal & Replace Really Mean?

By Chuck Alston, SVP, Director of Health Policy and Public Affairs, QORVIS MSLGROUP A pledge to “repeal and replace” Obamacare was the Trump campaign’s central message on health care. While the catchphrase captures the discontent many feel about the U.S. health care system, what a slogan can’t capture is the hard road that lies ahead for the new president and Congress as they seek to make good on Donald Tru ...

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Election Results Point To Vast Changes In U.S. Economic Policies & Big Increase In The Deficit

By Stan Collender, Executive Vice President, Qorvis MSLGROUP The combination of a Donald Trump presidency and a Republican House and Senate means that many, and perhaps all, of the brakes that have limited economic policymaking in Washington the past 8 years will be removed in the next Congress. GOP control of the White House and Congress means that the congressional budget process that had been abandoned o ...

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A Guide to the Trump Administration

Qorvis MSLGROUP provides a first look at the people and players behind the most unlikely presidential campaign in American history. For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump. Like ...

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From Deleted Emails to Cybersecurity – How President-elect Trump Will Shift Tech Focus

By Cara Lombardi, Executive Vice President, Qorvis MSLGROUP Technology and its role in the presidential campaign seemed to be everywhere you looked this election season. Unfortunately, it wasn’t the conversation we were hoping for. Instead of substantive IT policy discussions, coverage fixated on WikiLeaks, private servers, hacked emails and early morning Tweetstorms. While pages and pages could be (and hav ...

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A Trump Foreign Policy: From Bluster to Reality

By Gregory Lagana, Executive Vice President, Qorvis MSLGROUP What will American foreign policy will look like in a Donald Trump administration? There is anxiety in the U.S. and abroad because Mr. Trump did not lay out a comprehensive vision during the campaign. Instead, he gave us unconnected pieces of his mind on subjects ranging from ISIS, Putin and trade agreements to our obligations to our allies. And s ...

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Making a Case for American Trade Again

By Matt Lauer, Executive Vice President, Qorvis MSLGROUP President-elect Donald Trump made throwing out America’s international and trade agreements a hallmark of his campaign. His election is a rebuke to the globalists who have been part of the American presidency for the past 70 years. Free traders are in for rough ride over the next term. In the first 100 days, “I will announce my intention to renegotiat ...

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Under Trump, the Future of Defense Remains Relatively Uncertain

By Keith Strubhar, Senior Vice President, Qorvis MSLGROUP What does the future hold in the defense sector with the Trump victory and a Republican Congress? As with all questions this soon after an election, it may take some time to get a definitive answer, but let’s take a quick look. One thing is for sure, the Defense sector will be in shock for months to come as it tries to figure out what a Trump adminis ...

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Governing a Divided Nation

By Michael Petruzzello, Managing Director, Qorvis MSLGROUP Washington D.C. based Qorvis MSLGROUP has always prided itself on a campaign-style approach to public affairs and advocacy. Our people are campaign people, having worked on dozens of campaigns, from small-town mayor to President of the United States. We deploy strategies that are nimble and opportunistic to get our clients heard in a competitive med ...

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