Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

Measurement is Your Best Ally

Measurement is Your Best Ally

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP I have always been fascinated by the look on people’s faces when I mention a measurement plan in a communications ...

Creativity will Amplify

Creativity will Amplify

By Al Baird, Creative Director, MSLGROUP UK It’s official, audiences have a lower attention span than a goldfish, according to Edward Boches and the Statistic Brain ‘In 2000, the a ...

Voices around Climate Change

Voices around Climate Change

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP As we get closer to the COP21 Summit in Paris this December, a growing interest – and concern – is appearing across th ...

Plea for Strategic IR – The IRO Role – Mouthpiece or Strategic Advisor?

An increasingly complex global capital markets environment and the growing willingness of institutional shareholders to become active, if not activist, investors have amplified demands on how companies interact with shareholders, and put significant pressure on IR teams. Today more than ever, making full use of the IR role means deploying it as a strategic asset that gauges market sentiment and helps Board ...

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Listening for Insights: The Versatility of Social

By Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP I write this from a whisky pub in a remote location in the Scottish Highlands. The chalk board signs across the bar tempt locals and travelers with live music acts, entice the hungry and cold with steamy hot broths and soups, taunt the strongest with some brain teasing riddles, and attempt to befuddle all with a baffling array of finest malt wh ...

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Communications Disruption | Inside the Driving Forces of Disruptive Innovation

By James Warren, Head of Digital, UK and EMEA, MSLGROUP The communications industry has been far from immune to the forces of innovative disruption. Its tectonic plates are constantly shifting in order to represent an evolving landscape of brands where stalwarts rub shoulders with startups. PR is on the frontline of disruption; other agencies will be able to get you reach, impressions and frequency, but wil ...

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The Reputation Core Index | MSLGROUP’s Reputation Impact Indicator Study

By Anders Kempe, President, EMEA, MSLGROUP Given the sheer volume of data that now washes across our screens, it would stand to reason that a customer’s view of a company or brand is now necessarily arrived at more quickly, and therefore intuitively, than in days past. The Need for a New Framework Reputation sounds like a simple thing. Individuals and companies all want one that is good, there are different ...

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Find Actionable Insights | #DataInDataOut

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP We have been trained to think bigger is better – bigger house, bigger car, bigger pay check, the list goes on. But is bigger is always better? Bigger house = bigger maintenance cost, bigger car = bigger fuel cost and bigger pay check = more things to buy. Bigger does not equal better. The same goes for “big data” (whatever bigger data actual ...

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Custodians of Collaboration | #FutureofCreativity

By Kim Piquet, Executive Strategic Planner, MSLGROUP in Italy Collaboration with audiences can lead to stronger messages, proud influencers and better creativity. Collaboration is everywhere… Jeremy Rifkin, one of the most respected economists of today, has just predicted the end of capitalism as we know it within the next 50 years. It will evolve into a new “sharing economy”. We share rides with strangers ...

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Brand Publishing: How to Make it Work For You | #MSLMatters

By Kinda Jackson, Head of Digital and Content, MSLGROUP UK Brand publishing has come of age. Everyone's talking about it and more and more companies are using it as a clever way to engage with their audiences. Trying to define brand publishing is almost as difficult as answering the question, ‘What is marketing?’ There is no definitive answer as it’s scalable, moveable and constantly evolving; there’s no ‘o ...

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MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl won Gold in both categories in which it was short listed (Brand Voice and Integrated Marketing Led by PR), and the overall Grand Prix in the PR Lions. This marks only the second time a PR agency has won the PR Lions Grand Prix, an ...

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Market Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP While some industries remain ripe for disruption, others have already experienced more than their fair share. The music industry has been repeatedly disrupted over the last few decades: the decline of hard copy sales was then succeeded by more people accessing music via streaming. Apple, having played a key part in changing our music consumption habits, is now ...

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Building a House of Disruptive Innovation | #CannesDisrupt

By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovation, is leading to thrilling, seismic shifts across the world’s industries and markets. At the same time, it’s sending shivers down the spines of slow-adapting players who cling to models from a by-gone era and live in paralysing fe ...

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