A Deep Dive Into Brazil’s Mensalão Scandal

A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of th ...

Infographic: Content Marketing in the UK: Trends and Insights

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP se ...

The Art of Apology

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to e ...

Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

The Gamification of Healthcare – Wellness at Work with MSLGROUP

The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activ ...

Even A Cookie Can Have A Point of View

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP There wasn't a more relevant quote at MSLGROUP's Brand Purpose, Millennials and the Epic Creative that Engages Them panel discussion at the Cannes International Festival of Creativity Tuesday morning than this one by B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondalez.  Bough was referring to the wild ...

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Just Like the Future, PR Doesn’t Fit in the Containers of the Past: Ask Millennials!

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP So the question is back again, as the Cannes Lions Festival has started: why is it that the PR industry is not “more creative” - if creative at all? With 60% of PR professionals and 69% of clients believing that “the PR industry lacks big ideas” (according to the Holmes Report’s 2013 Creativity in PR study), it looks like the answer is not very e ...

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MSLGROUP’s #CannesLions 2014 Update

The Cannes Lions International Festival of Creativity kicked off in Cannes earlier this week, the festival is scheduled to run from 15 to 21 June, 2014. This year also happens to be the fifth anniversary of the PR category at Cannes Lions. Our Chief Client Officer, Renee Wilson, who’s serving as the President of the PR Lions jury, feels that, “We have come a long way in gaining our own category, and trainin ...

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Celebrating ‘NextGen’ Talent at the Young PR Lions

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Being one of three judges, along with Marnie Kontovraki, Global Heineken Consumer PR Officer, and Michael Frohlich, Managing Director UK and EAME Consumer Marketing Practice for Ogilvy PR, for the inaugural Young PR Lions competition at the Cannes International Festival of Creativity taking place this week in France, I feel extremely privileged f ...

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Reputation Building by Influencer Collaboration

By Martin Dohmen, Chief Strategy Officer, MSLGROUP in Germany  Numerous companies and brands have recently recognized the sign of the times and moved on to create a new dimension of interaction with their external and internal stakeholders. New opportunities open up due to the arrival of new media, channels and platforms – as new challenges arise in the wake of eroding trust, and the growing demand for part ...

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Brand Purpose, Millennials, and the Epic Creative That Engages Them

This year’s Cannes Lions International Festival of Creativity features PR Lions which will be awarded to the freshest creative PR campaigns, programs and tactics that actively engage consumers,audiences with products,brands,organisations and demonstrate the highest levels of strategic planning, creativity and business results. We’re also very pleased to announce that our Chief Client Officer, Renee Wilson i ...

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A Compulsory Lobby Register in Germany: Expectations & Ground Realities

By Axel Wallrabenstein, Chairman of MSLGROUP Germany The contribution of stakeholders from business and society is essential for the functioning of a pluralistic democracy - and for the daily work of politicians. The exchange of views and information on the implications of planned legislation is necessary because our laws should serve all of society. That said, despite the legitimate representation of all k ...

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Don’t Make ‘Tactics’ the Enemy of Your Corporate Citizenship Strategy

By Anne Erhard, ‎SVP, Cause Marketing and Corporate Social Responsibility, MSLGROUP After attending Cause Marketing Forum 2014, I left with renewed excitement for businesses today committing to social good. If I’m being transparent myself, despite being a self-proclaimed “cause marketing freak,” I entered the event fearing we were collectively losing our way in this space. However, I left the events hopeful ...

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Searching for Wisdom in the Creative Cacophony at Cannes

Renee Wilson, Chief Client Officer, MSLROUP I’ve been to Cannes a number of times as a juror and as a delegate, and I’ve always approached it as an inspiring creative journey and a momentous learning experience. This time each year, I’m reminded why I chose to be a professional communicator. I’m excited by the energy of Cannes and its awesome magnetism that attracts some of the most creative minds in the wo ...

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Kakao-Daum Merger & The Mobile Movement

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia Globally, desktop search is declining. More people are using apps instead of mobile browsers on their smartphones. In Asia, mobile messenger apps are dominating the social space. So it didn’t come as a surprise when Daum, one of South Korea’s most popular Internet portals, merged with Kakao. What’s KakaoTalk? Kakao’s KakaoTalk is by far the most popu ...

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