China’s Ever Changing Media Landscape: The Digitization of China’s Media

China’s Ever Changing Media Landscape: The Digitization of China’s Media

By Alice Hu, MSLGROUP Asia China’s Internet user population is almost twice the population of the United States. And it’s growing. In a country where most netizens know the Interne ...

Increased Swedish Electricity Requirements in the Future

Increased Swedish Electricity Requirements in the Future

By Per Ola Bosson, JKL Stockholm Contrary to what many believe, electricity requirements will increase in the future according to a recent report presented by the Confederation of ...

Five Tips About Video and Marketing Programs That are Often Overlooked

Five Tips About Video and Marketing Programs That are Often Overlooked

By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual inform ...

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India After the bruising general election, India’s new government got down to the business of preparing the Union Budget. M ...

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing t ...

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

By Elle Chambré, Account Executive, MSLGROUP London Something strange happened this week when you googled beloved pastry brand Greggs. Instead of Google’s search function pulling u ...

Third EU Attempt to Boost a Common Strategy for Energy Security

Third EU Attempt to Boost a Common Strategy for Energy Security

By Leonardo Sforza, Managing Director, MSLGROUP Brussels Energy policy is now recognised, more explicitly than ever, as one of the top two priorities for EU action over the next fi ...

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms have been challenged and abandoned. A few years ago, who would have imagined a world where shale is rewriting geopolitics, where solar and wind are supplanting coal in Germany, or where there are serious concerns over the lights sta ...

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2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate across the country. The demonstrations were fueled by a wide range of concerns, with people protesting against the lack of healthcare, transportation, education and against political corruption. The protests took place at the same t ...

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The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and ex ...

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Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at The Guardian offices, I was reminded of how inclusive a market sector travel can be - all inclusive in some instances, of course [travel industry joke there, of sorts]. For instance, fellow panellist David Thomas at Virgin Holidays ...

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Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified accounts, if you’re lucky enough to have one). While it’s a feature they should have released eons ago, it’s a positive indication of things to c ...

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Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down there appear so simple? Then when the buildings and the cars and the people come into view, the world becomes complicated again with a myriad of detail to consider. It’s an analogy that was skilfully applied by Boris Johnson’s chief ...

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High Impact Issues Facing 2014 Brazil Elections: The Economy & Family Benefit

As in any election, there are issues which may have a greater or lesser effect when voters go to the polls. James Carville, the US political operative, created one of the most universal phrases on what decides an election when he said, "It's the economy, stupid." He was right, but little did he know that in Brazil, with all of its characteristic quirks, certain issues run even deeper. The Economy Economic p ...

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Why Congress Keeps Ignoring Its Own Budget Law

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP The US federal budget has witnessed quite a few crazy things in the recent years - the fiscal cliff, government shutdowns, sequesters and it’s quite difficult to perceive that the situation was even worse four decades back, when there were no budget committees and no nonpartisan professional staff members to crunch the numbers. Back then, there was ...

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Tracing Purpose Back

Guest blog post by Bob Lee, son of Manning, Selvage & Lee Founder, Morris M Lee I grew up in a family that was committed to giving back. My Dad was Morris M. Lee (“Morrie”) and had worked very closely with Edward L. Bernays, one of the pioneers in the field of public relations. In 1938, Dad and the late James P. Selvage founded Selvage & Lee. After the retirement of James Selvage in 1961, Dad became ...

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Is The ‘Internet of Things’ About To Change The World As We Know It?

By Dominique Févry, Account Executive at MSLGROUP London The Internet of Things (IoT) is this year’s tech buzz phrase. But what is it exactly? It simply means that billions of devices are connected to the internet and are communicating with each other without much human intervention. For example, your bathroom scales could message your GP’s computer when you're not sticking to your diet plan or your car cou ...

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