Train Your Creativity Muscle | The Future of Creativity

Train Your Creativity Muscle | The Future of Creativity

Oana Bulexa, Managing Director at MSLGROUP The Practice Creativity is a main ingredient, not a spice! Creativity is often considered an extra in communication. When we (agency, cli ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 c ...

Do Companies Kill Digital Mindset?

Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital ...

Capturing the Spark | The Future of Creativity

Capturing the Spark | The Future of Creativity

By Sachin Karle, Executive Creative Director,  MSLGROUP in India Ideas can come to anyone, anytime and anywhere, says 19 year creativity veteran Sachin Karle. What's important is b ...

The Growing Influence of the Male Shopper in America

The Growing Influence of the Male Shopper in America

Shopping Preferences and Habits of Men Provide Cues for Food and Beverage Marketers How and where Americans shop for food is changing dramatically, according to a new study, Food S ...

Love Thy Neighbours | India Public Affairs  Round-Up Feb 2015

Love Thy Neighbours | India Public Affairs Round-Up Feb 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India Indian Prime Minister Narendra Modi has made his foreign policy the showcase of his first months in office. The s ...

Less is More in the New EU Commission’s Work Programme

Less is More in the New EU Commission’s Work Programme

By Leonardo Sforza, Managing Director, MSLGROUP Brussels For Winston Churchill: “Politics is the ability to foretell what is going to happen tomorrow, next week, next month and nex ...

India Strategic Communications Report 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India The 2014 edition of what we refer to as the ‘India public relations (PR) report’ – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’ – focused on the downturn and how agencies are coping with it. The survey – carried out across India – focused on senior PR professionals and their views on how the business ...

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Citizenship in China: Doing What You Can, Offline and Online

By Ellen Cheng, Asia Practice Leader, Corporate & Brand Citizenship, MSLGROUP in China On a personal level, Chinese Millennials of all ages believe active citizenship means, “doing what you can to get involved.” Older and younger Millennials behave and think quite differently. Those born in major cities in the late ‘70s and early ‘80s experienced lukewarm prosperity thanks to early reforms. Younger Mill ...

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MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

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A Letter from the US: The Basics of Activism

By Tom Davies, Senior Vice President, Kekst and Company [Preface: The purpose of this commentary is to provide a concise, high-level overview of shareholder activism that includes a summary of the current landscape, key findings from the investor survey and a primer on the importance of shareholder communications. This document is not intended to serve as legal advice, which should be obtained from counsel. ...

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Environmental Profit And Loss: And the Triple Bottom Line

By Susanne Stormer, Vice President, Corporate Sustainability, Novo Nordisk and Annie Lancaster, Senior Consultant, Salterbaxter MSLGROUP Novo Nordisk has been called the ‘world’s most sustainable corporation’. Here, Susanne Stormer – Vice President, Corporate Sustainability – describes to Annie Lancaster how measuring the company’s EP&L is just one strand of a corporate philosophy that balances economic ...

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Trends for 2015 – People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Every month we look at a couple of inspiring initiatives to track how brands and organizations are engaging with people in the conversation age. This month, we picked new initiatives that are indicative of larger trends that will unfold over 2015. We’re seeing campaigns from people, activists, brands and governments to change the way we c ...

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Citizenship in United States: Personally Taking Action

By Anne Erhard, ‎SVP, Cause Marketing and Corporate Social Responsibility, MSLGROUP and Sheila McLean, SVP/Director, Corporate & Brand Citizenship, Qorvis MSLGROUP Millennials in the United States are more likely to consider citizenship as personally taking action than global Millennials. They prioritize tangible individual engagement over influencing others, corporate efforts or simply sharing informat ...

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Top Ten Presentations of 2014

We've compiled our top ten presentation for 2014, last year's most read presentations were on reputation, millennials, energy, public affairs, and social media. MSLGROUP's most popular content of 2014 [Infographic] The Millennial Compass: 5 Truths and Implications on Business The Future of Reputation: People's Insights Magazine The Future of Business Citizenship: People's Insights Magazine The Millennial Co ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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EP&L: A Quantum Leap Forward in Valuing Impacts

By Michael Beutler, Sustainability Operations Director, Kering and Annie Lancaster, Senior Consultant, Salterbaxter MSLGROUP It takes both hard work and a pioneering spirit to become known as one of the greenest companies in the world1. Here, Michael Beutler, Director of Operations in Kering’s Sustainability Department, talks to Annie Lancaster about how the company’s commitment to rolling out an Environmen ...

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