China’s Ever Changing Media Landscape: The Digitization of China’s Media

China’s Ever Changing Media Landscape: The Digitization of China’s Media

By Alice Hu, MSLGROUP Asia China’s Internet user population is almost twice the population of the United States. And it’s growing. In a country where most netizens know the Interne ...

Increased Swedish Electricity Requirements in the Future

Increased Swedish Electricity Requirements in the Future

By Per Ola Bosson, JKL Stockholm Contrary to what many believe, electricity requirements will increase in the future according to a recent report presented by the Confederation of ...

Five Tips About Video and Marketing Programs That are Often Overlooked

Five Tips About Video and Marketing Programs That are Often Overlooked

By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual inform ...

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India After the bruising general election, India’s new government got down to the business of preparing the Union Budget. M ...

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing t ...

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

By Elle Chambré, Account Executive, MSLGROUP London Something strange happened this week when you googled beloved pastry brand Greggs. Instead of Google’s search function pulling u ...

Third EU Attempt to Boost a Common Strategy for Energy Security

Third EU Attempt to Boost a Common Strategy for Energy Security

By Leonardo Sforza, Managing Director, MSLGROUP Brussels Energy policy is now recognised, more explicitly than ever, as one of the top two priorities for EU action over the next fi ...

Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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An Overview Of Previous Elections in Brazil

After a 25-year gap during the military dictatorship and José Sarney's transitional civil government, Brazil held its first direct presidential elections in 1989, with a second-round victory for Fernando Collor de Mello over Luiz Inácio Lula da Silva. This concluded a transition that began in 1982 with elections for state governments, which also encompassed elections for mayors of Brazil's state capitals in ...

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Seleção de Tweets: A Twitter Creative Newsroom

By Patricia Albuquerque, Partner and Content Director, MSLGROUP Espalhe Real time marketing. Creative Newsroom. Mission Control. The names vary, partly because although everyone chases the dream of perfect timing, every campaign is special and unique. In fact, chances are that no other content strategy has such a challenging and fascinating difference between the planning phase and execution. Recently, we l ...

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How P&G’s ‘Be Strong and Shine’ Campaign Delivers Societal Relevance

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP I don't work on P&G business anymore but during my second visit to the Cannes International Festival of Creativity, P&G’s Brand Building Officer, Marc Pritchard was a ‘must see’ as always and he did not disappoint! What I have always loved about Pritchard is he has an inherently keen eye for purpose and marketin ...

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EU Change Is Now

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill’s quote could be easily adopted by the energetic Italian Prime Minister Matteo Renzi who has the aspiration to impress a fresh impulse to EU policies and practices while taking the reign of the rotating EU Council Presi ...

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World Cup 2014 and the Brazilian Presidential Election

As in any election, there are issues which may have a greater or lesser effect when voters go to the polls. James Carville, the US political operative, created one of the most universal phrases on what decides an election when he said, "It's the economy, stupid." He was right, but little did he know that in Brazil, with all of its characteristic quirks, certain issues run even deeper. World Cup 2014: Mid Le ...

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The Evolving Role of the Board in Reputation Management

By Brad Wilks, MD, Midwest, North America, MSLGROUP The global financial crisis and an on-going drumbeat of corporate, government and other institutional scandals have served to weaken the already flagging reputations of many leading institutions and companies around the world. And, while the global economy appears to be slowly mending, prospects seem slim for any sort of near-term reputation recovery for m ...

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People’s Insights: On Evolution of Content; Spectrum of Millennials & Going Viral

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP and Annie Sunny, Account Executive, MSLGROUP in India In this power-packed issue the People’s Insights monthly briefs, we feature 12 inspiring initiatives from April and May. While the initiatives cut across a variety of themes, three in particular stand out: Evolution of Content: Short, Visual and Interactive Videos and infographics have been around for ...

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The Big Shift Business Can’t Afford to Miss

By Sheila McLean, SVP/Director, Corporate & Brand Citizenship, Qorvis MSLGROUP Shortly after Denise Morrison became CEO of Campbell Soup three years ago, she had lunch with former IBM CEO Sam Palmisano to get his advice. Morrison, 60, is one of only 25 female CEOs in the Fortune 500. Her goal was to do what Palmisano had done for IBM – turn the 145-year-old food company into a “great company,” Morrison ...

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Stay the Course – Thoughts from the PR Jury

It’s been a week since the Cannes PR Awards ceremony for 2014 took place. The night was filled with excitement and triumph for some, and puzzlement for others. Questions ranged from ‘why didn’t we win?’ to “why didn’t more PR firms win?” to “what does this mean for the PR industry?” My response to all of this is “relax and stay the course.” Let’s not fall into the behavior of self-doubt. No need to navel ga ...

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