Disruptions in Action: Collaborate Across Boundaries

Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Create Positive Handprints

Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Maximize Resources

Disruptions in Action: Maximize Resources

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

It’s Time for Transformation: Question Everything

It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining ...

Brazil’s New Government

Brazil’s New Government

By Paulo Andreoli, Chairman, MSLGROUP Latin America, President & CEO, MSLGROUP ANDREOLI and Claudia Mancini, Executive Director, MSLGROUP Publicis Consultants The imminent impe ...

Who are you laughing at? Around Europe in 345 jokes

Who are you laughing at? Around Europe in 345 jokes

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The European Union has just celebrated its annual Europe Day on 9 May at one of the most challenging times for its institu ...

Mondelez Shifts Indian Communications Remit To MSLGROUP

Mondelez Shifts Indian Communications Remit To MSLGROUP

MSLGROUP to oversee communications, brand and digital engagement for food conglomerate in India. Mondelez India has shifted its Indian communications remit to MSLGROUP following a ...

Behind the Scenes at Canon

An interview with Neil Barnett, former European Marketing Manager, Canon EMEA Q. Can you tell us a little bit about Canon, its history and your role in it? Almost everyone will have heard of Canon. Synonymous with photography and visual imagery, the company has been going strong for nearly 80 years since it was founded in Japan in 1937. Most people know Canon from its consumer business of cameras and printe ...

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Guiding Corporate Reputation Management in the Next Decade

By Maria Grimberg, Joint CEO, Nordics & Brussels, MSLGROUP, MD, JKL in Stockholm A Little Less Conversation, a Bit More Action Please? Management teams and leaders are giving the reputation aspect of their decision-making considerably more weight than just a few years ago. Their interest is primarily in understanding the potentially positive or damaging effects of decisions and investments. It is agains ...

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Three Trends Shaping the Future of Business Sustainability

We asked CSR veteran Mark Newton what the future of business sustainability will hold for sustainability leaders. He shared three trends to watch out for. 1. All things digital Massive amounts of disaggregated data coupled with the rapid expansion of global digital connectivity presents an almost irresistible opportunity for tailoring messaging to individuals, micro-segments and interest groups. The challen ...

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EU, what else?

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The complexity and diversity of issues on the table of EU policy makers is set to increase in the coming months. This comes on top of European challenges old and new which threaten the very essence of the European Union project. The EU and its institutions have never had to bear the weight of so many pressures at any one time. From minimising the ris ...

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Science + Ethics = Context

Science-based metrics, while very useful, do not paint the full picture of how sustainable individual organisations are. Context-based metrics do. It’s helpful to know the difference, as Mark W. McElroy, Founder & Executive Director, Center for Sustainable Organizations explains. As the importance of sustainability measurement and reporting grows, it’s helpful to clarify the distinction between so-calle ...

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Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyper accelerated world where change is the only constant. Apart from the three ‘I’s, the process incorporates the complexity and multi-dimensional approach to marketing, communication and human connections – making ...

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Digital Collaboration Leadership

For a long time, collaborative working was all about the tool. It was thought that a new technology tool would naturally inspire employees to start collaborating. This assumption led Gartner to estimate that more than 80% of social network projects conducted by information technology (IT) departments would fail, as these departments are used to providing technological solutions, not solutions focused on the ...

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Reputation: A Matter of Buy, Sell, or Hold?

By Kevin Soady, Partner, CNC – Communications & Network Consulting Some might attract global profile, others might be noticed by many fewer, but there are a significant number of examples each year when we observe a clear link between corporate reputation and stock market valuation. Almost all of these are where a company has not delivered in a manner that has been expected by its customers, suppliers, ...

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New SDGs & Climate Agreement offer Opportunity for Business

By Luis Davila, Team Leader, Momentum for Change Initiative, United Nations Climate Change secretariat The new Sustainable Development Goals (SDGs) and the outcome of the Paris Climate Conference (COP 21) held in December 2015 are likely to drive the world's development agenda for decades to come. Businesses will undoubtedly play an essential role in implementing these goals and agreements, especially as it ...

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The Dutch Civic Energy Revolution

By Erik Martens, Director Public Affairs & Timen van Haaster, Advisor & Project Manager, MSLGROUP in the Netherlands The Netherlands has experienced somewhat of an odd path towards a sustainable energy transition. Where Germany had its ‘Energiewende’ and Sweden also went through a sustainable energy revolution, the Dutch market can be characterised more by evolution than by revolution. This has to d ...

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