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SXSW 2014: The Affirmation of a Disruptive Digital Culture

SXSW 2014: The Affirmation of a Disruptive Digital Culture

By Dimitri Granger, Managing Director of Publicis Consultants Netintelligenz From its beginnings as a music and multimedia event in the late 80's, SXSW now broadly covers the Inter ...

Twitter in Politics – What can Germany Learn from Canada?

Twitter in Politics – What can Germany Learn from Canada?

By Ole Wulff, MSLGROUP Germany & Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK German Chancellor Angela Merkel isn’t known as a digital native as she still prefer ...

How Web Politicians Climb Up the Ranks in Germany

How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud comp ...

Introducing The Future of Reputation Magazine

Introducing The Future of Reputation Magazine

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Reputation: The Now & the Next A lot has changed in recent years. In particular, three shifts have boosted reputat ...

EU Seeks Input On Wider Deployment Of mHealth

EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

Video: The #MSLChange Campaign

How do we empower people to feel they can change? To feel excited to change? To take the time to change? Thanks to a few millennials in our global team, we're launching a company-wide initiative to ignite change. The #MSLChange campaign will be a cultural and knowledge exchange program that will inspire people to share ideas, trends and technology all over the world via digital. Read more in our blog post: ...

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People’s Insights Monthly Briefs: February 2014

We are delighted to share our second People’s Insights monthly brief. February has been an active month for the social-mobile industry. In the mobile messaging space, Japanese tech giant Rakuten announced it was acquiring messaging and free-calling mobile app Viber. A few days later, Facebook announced it was acquiring messaging app WhatsApp for a record $19 billion. In the social media space, players made ...

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Infographic: Advancing Content Marketing in the Health Field

While health is a regulated industry, there are still many opportunities to inform, educate and engage stakeholders through lively, relevant content. Health has been and always will be about people. Content marketing is about understanding and encouraging them to take action. Recognizing the growing demand for content in the health sector, leaders from the pharmaceutical, medical device and biotech fields c ...

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MSLGROUP’s New Advocacy Model — Share and Care

By Stefanie Clemen – Scientific Consultant and Strategist MSLGROUP Germany Stefanie Clemen, a Scientific Consultant and Strategist at MSL Germany, drives us through the major challenges of today’s healthcare arena to present us our new advocacy offer. This model has been developed by Dr. Clemen and Dominic Payling, Planning Director at MSLGROUP in London and it is summarized in our thought leadership paper ...

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Straight Talk: Training Leaders To Communicate In The New World

By Heloiza Faria and José Guilherme Araújo, Directors, Ideia Comunicação – an MSLGROUP Partner in Brazil. This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Leaders – the #1 source of information Whether a company is large, medium or small, global or domestic or yet in any kind of industry, communication with employees will al ...

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Reputation Economics 101: What Your Mum’s Worth

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP in the UK Author Josh Klein kicked off the first of MSLGROUP’s Big Thinking Breakfast series last week and left clients with a lot to think about when it comes to the so-called “Reputation Economy”. “How much is your mother worth?” This is the question Josh Klein is using to make his introduction to an audience these days. It’s unsettling. Everyone ...

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Video: Adrian Monck on communications around the WEF: MSLGROUP Davos Forum

Adrian Monck, managing director of communications and media for the World Economic Forum, discusses communications and WEF at the 2014 MSLGROUP Davos Forum. Can't see the video below? Watch it on YouTube.   Adrian Monck is Man­aging Dir­ector in charge of com­mu­nic­a­tions and media — ‘digital Davos’ at the World Economic Forum and a former British journalism professor and writer on the media and curr ...

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From Wirearchy to Social Employee Engagement

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP Like each year, the Enterprise 2.0 summit took place in Paris last week. If many topics have been discussed, the new form of organization and employees engagement have also been central. So I’ve decided to interview Jon Husband a consultant in management who invented, 15 years ago, the concept of wirearchy and which is more than ever relevant: Int ...

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Integrated Communications is the Way Forward, say PR Professionals

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India In its recent report ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’, MSLGROUP India has published a nationwide study that focuses on the business environment, the challenges a slowdown presents and way to negotiate it. The focus of this survey was firmly on the people who dealt most closely with the business e ...

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Leaders At Davos Are Focusing On Trust: Good For WEF

By Stan Collender, Director of Financial Communications, Qorvis MSLGROUP Understandably and traditionally, the World Economic Forum includes multiple panels on economics, finance and business. That’s hardly a surprise: When the world’s business leaders gather in Davos this week for high-level discussions on everything from “Reshaping the World through Entrepreneurship, Education and Employment” to “The U.S. ...

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