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Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

People’s Insights Monthly Briefs: March 2014

People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at Sout ...

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success i ...

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The ...

Stop Missing Out on Social Recruitment Opportunities

Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recrui ...

The Michael Sullivan Award – Nearly 12 Months On…

The Michael Sullivan Award – Nearly 12 Months On…

By Josie Harold, Client Director, London, MSLGROUP SAS Last year, MSLGROUP recognized the creative legacy of Michael Sullivan with the annual global ‘Michael Sullivan Creative Lead ...

Spotlight on The Shanghai Free Trade Zone – Volume 3

Spotlight on The Shanghai Free Trade Zone – Volume 3

Financial liberalization has become one of the hottest topics in recent years both on the Chinese mainland and in the rest of the world. Analysts see reform measures as a solution ...

Video: Adrian Monck on communications around the WEF: MSLGROUP Davos Forum

Adrian Monck, managing director of communications and media for the World Economic Forum, discusses communications and WEF at the 2014 MSLGROUP Davos Forum. Can't see the video below? Watch it on YouTube.   Adrian Monck is Man­aging Dir­ector in charge of com­mu­nic­a­tions and media — ‘digital Davos’ at the World Economic Forum and a former British journalism professor and writer on the media and curr ...

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From Wirearchy to Social Employee Engagement

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP Like each year, the Enterprise 2.0 summit took place in Paris last week. If many topics have been discussed, the new form of organization and employees engagement have also been central. So I’ve decided to interview Jon Husband a consultant in management who invented, 15 years ago, the concept of wirearchy and which is more than ever relevant: Int ...

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Integrated Communications is the Way Forward, say PR Professionals

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India In its recent report ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’, MSLGROUP India has published a nationwide study that focuses on the business environment, the challenges a slowdown presents and way to negotiate it. The focus of this survey was firmly on the people who dealt most closely with the business e ...

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Leaders At Davos Are Focusing On Trust: Good For WEF

By Stan Collender, Director of Financial Communications, Qorvis MSLGROUP Understandably and traditionally, the World Economic Forum includes multiple panels on economics, finance and business. That’s hardly a surprise: When the world’s business leaders gather in Davos this week for high-level discussions on everything from “Reshaping the World through Entrepreneurship, Education and Employment” to “The U.S. ...

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Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

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Video: Stephanie Agresta on Digital Trends & Strategy

What are the elements of a good social media strategy? How has social media evolved? What are the news and latest trends that she found exciting about the industry? What are the top buzzwords in social media? Stephanie Agresta, the global Social Media and Digital Director at MSLGROUP, brings you a quick overview of what's trending in social media. Stephanie has been recognized as both a thought leader and h ...

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Talking About Reinvention & The Future of PR With Millennials

By Jesper Jarl, Head of MSL Studios, Stockholm; Heidi Wold, Account Manager, Sweden & Alice Hu, Manager, Asia, MSLGROUP Millennials are the first to live a life powered by pervasive technology. It’s not just one piece of technology; it’s not static – it’s ever-evolving and changing the way we interact with the world. Adapting to this technological change has been woven into the DNA of Millennials’ lives ...

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Engaging Davos: Updates from the World Economic Forum 2014

Like no other event, the annual World Economic Forum in Davos provides us with a compelling reminder of how the language of public relations has well and truly penetrated the boardroom. The importance of trust, the requirement for authenticity, the need to marry profit and purpose — these are all issues that effectively form core elements of the Davos agenda. This year, for example, it is income equality th ...

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The Communications Frontline in 2014: 3 Quick Takeaways From Paul Holmes

By Hanna Svenonius, Consultant, JKL, Stockholm On January 30, 2014, JKL Stockholm hosted an event titled “Where is the communication frontline in 2014?” Paul Holmes – founder and CEO of The Holmes Report, high priest of the public relations industry – shared his insights. Summarizing these would require more space than a blog post allows - but here are three quick takeaways: PR professionals will increasing ...

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Facebook Introduces Paper — A New App To Help People Explore Stories

By Danielle Hurley, Digital Strategy Consultant & Lola Mattison, Communications Professional, Publicis Consultants, Net Intelligenz, Paris What is Paper? Facebook Paper is an app currently available in the US on the iPhone designed to combine social networking and news consumption. The selling point of the app is that it enables users to interact with a collection of curated journalistic content, as wel ...

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