Collective Citizenship | People’s Insights

Collective Citizenship | People’s Insights

By Nidhi Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP State of Humanity From the Industrial Revolution to the internet bo ...

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR ...

Localizing Data and Insights | #DataInDataOut

Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, ...

Organising for Real-Time | #FutureofCreativity

Organising for Real-Time | #FutureofCreativity

By Jean-Philippe Martzel, Deputy General Manager and Head of Strategic Planning, DigitasLBi France Welcome to the age of Real-Time Brands Tide and Oreo are well-known as real-time ...

Lead climate change awareness by partnering with Millennials

Lead climate change awareness by partnering with Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The debate around climate change has been gradually but increasingly making its way to the ...

Nikkei Buys Financial Times

Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serio ...

Inspiring Innovations: Pushing the Boundaries

Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick b ...

Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally regarded as one of its most important assets. But how important is a brand or an organisation’s reputation to consumers today? Next month, MSLGROUP will launch our findings from a new global study which asks the general public what ...

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Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwatch. Google Glass, Nike Fuelband or smart watches like Pebble – smart wearable technologies are not just on everyone’s lips, but can also be found more and more on wrists (or tips of noses for that matter). Although Marty McFly al ...

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How to Cut Through the Communications Chaos

By Chetan Mahajan, Co-Managing Director, MSLGROUP, India [caption id="attachment_15596" align="aligncenter" width="640"] Image Courtesy: flickr.com/photos/mandj98/11298757724/[/caption] The Expanding Ecosystem The information noise is louder, more complex and multi-channel, therefore, expanding the communication ecosystem. The barrage of tweets, posts, updates, blogs, Instagram’s, etc., that find their way ...

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Wearables – Enhancing the Quality of Life

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Wearable tech is the buzz word of 2015, and rightly so. The fairly new landscape of wearable technology is already dotted with promising prospects. Emerging trends and innovations are paving the way for a more connected, seamless and integrated world. Smartwatches, fitness trackers and wr ...

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It’s Time To Deliver | Insights Brussels May 2015

By Leonardo Sforza, Managing Director, MSLGROUP Brussels “Europe will not be made all at once, or according to a single plan. It will be built through concrete achievements which first create a de facto solidarity.” - Robert Schuman The declaration of French foreign minister Robert Schuman, outlining on 9 May 1950 in Paris a new form of political cooperation that launched the beginning of the European Union ...

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Betting On a Lonely British Minority

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK The UK election is a little over a week away and there is no clear victor in sight. The opinion polls show a dead heat between the Conservatives and Labour, with SNP support soaring in Scotland and UKIP support holding in England. Our first instalment on the UK election looked at the main political parties and the challenges likely to face them ...

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India’s Focus on Renewables | India Public Affairs Report

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India India’s energy security is more of an imperative than ever before, especially given the uncertainty around coal production. A little over half of India’s energy supply comes from coal-fired plants. The McKinsey report ‘India – Towards Energy Independence 2030’ estimated that energy demand is likely to rise from 700 million tons of oil equiv ...

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The New Communications Agenda: ‘Everything’ is PR

By James Warren, Head of Digital, UK and EMEA, MSLGROUP It’s a tired refrain, but the internet has changed everything. We all know about the impact of digital publishing, social media and associated developments on the communications industry, and technology continues to evolve at an ever-increasing pace. Traditional media have either responded to the technological challenge or ceased to exist. Meanwhile, c ...

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Six Wins for MSLGROUP at PRWeek Global Awards

By Trudi Harris, Chief Communications Officer, MSLGROUP Last night saw the Global PR Week awards show take place in London on 28 April, 2015. As you have perhaps by now noticed on Twitter, MSLGROUP swept the board with five wins for our client's ground breaking #LikeAGirl campaign, including Global Campaign of the Year, and a win for our PayPal work in Employee Communications. Hearty congratulations to our ...

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France Turns the Heat Up On COP21 | OnEnergy Report

By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from 30 November to 11 December, 2015. France’s President Francois Hollande sees the event as a way to add positive points to his presidential legacy and has tasked his Foreign Minister, Laurent Fabius, to pull out all the stops for th ...

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