The Coca-Cola Content Journey Debate

The Coca-Cola Content Journey Debate

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP Debating the success of Coca-Cola’s corporate website In the beginning of this year, social media manager M ...

Building a Strong Digital Influencer Program: Part II: WHO

Building a Strong Digital Influencer Program: Part II: WHO

By Tara Hunt, MSLGROUP, Canada Now that we've established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let' ...

Vision 2030: The Evolution of The Circular Economy

Vision 2030: The Evolution of The Circular Economy

By Martin Stuchtey and Helga Vanthournout, McKinsey & Company The logic behind creating a circular rather than linear becoming increasingly clear to many companies but progress ...

MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important an ...

Citizenship in Poland: Supporting Causes with Time and Donations

Citizenship in Poland: Supporting Causes with Time and Donations

By Lukasz Kowalski, Head of Corporate and Financial Communications & Board Member, MSLGROUP Poland Among the most interesting results of The Future of Business Citizenship rese ...

Overcoming Cultural Conservatism and Engaging on Social Media

Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for as ...

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

For the second year in a row, MSLGROUP’s operations in the U.S. scored a perfect 100 points in the Corporate Equality Index (CEI), a national bench marking survey and report on cor ...

What is PR’s Biggest Challenge? Changing Scale

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP David Gallagher, CEO Ketchum Europe, moderated the discussion on What is PR’s biggest challenge? I was part this diverse panel with Radhika Shaporjee, President of IPAN Hill+Knowlton Strategies (India & South-Asia) and Jurgen Gangoly, MD The Skills Group (Austria), at the 2014 ICCO Summit which took place in Delhi, India, Oct 9-10. The un-pan ...

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Directions 2014: New Sustainability Thinking

Getting under the surface of new sustainability leadership thinking: is the rise of transformative approaches to business sustainability redefining business for the 21st century? Salterbaxter MSLGROUP released its 14th annual Directions Report - a report widely known as the definitive guide to trends and issues in sustainability communications. Launched at Salterbaxter MSLGROUP’s Sustainable Business Forum ...

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PR Tips for Launching Technology Businesses Internationally

By Helen Calthrop-Owen, Director of Technology, MSLGROUP in UK Companies, more than ever, need to get their communications strategy right, and in an era where cyber-crime is gaining traction it seems clear that the better known and trusted brands are likely to win out. Here are some final thoughts to consider when preparing your communications strategy and messaging for international markets. I'm not weird, ...

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Power of We: People’s Insights for Sept 2014

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP & Annie Sunny, Account Executive, MSLGROUP in India We are the ones we have been waiting for From crowdsourcing and co-creation to social change and new peer-to-peer systems, people are at the heart of most initiatives and campaigns today. In this issue of the People’s Insights monthly briefs, we celebrate the power of people with six ...

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LiveCOM Slovenia joins MSLGROUP

The Agency will operate under the name LiveCOM MSLGROUP, as part of Publicis Groupe Slovenia The PR and event management agency LiveCOM Slovenia today joins MSLGROUP, Publicis Groupe’s strategic communications and engagement company. The Slovenian team will operate under the name LiveCOM MSLGROUP, as part of Publicis Groupe Slovenia. MSLGROUP is today the largest PR network in EMEA, and one of the top four ...

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The Roadmap to Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Aside from being the right thing to do, business citizenship moves companies and brands away from CSR constraints and positions them at the "heart" of society. In our global research study The Future of Business Citizenship, we share that the vast majority of Millennials have favorable impressions of companies that are ...

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China: Growth Through Innovation | World Economic Forum Annual Meeting 2014

By Johan Björkstén, Chairman, MSLGROUP China Every year, the World Economic Forum holds a three-day “New Champions” meeting in China, alternating between the two cities of Dalian and Tianjin. Its mix of local and international business people and academics provides a unique setting for reality checks on local developments – allowing, for example, a leading American professor to converse with the founder of ...

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Paving the Way to Sustainable Citizenship, Our Next Frontier

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP I was invited to be part of a panel at the Financial Times/Coca Cola Enterprises (CCE) Summit held yesterday in London, on The Future of Sustainability: Combining Profit and Purpose. Sustainability: Once Convenient, Still Compliant, Now Cornerstone to Value Creation Like the organisers underlined in their communications ahead of the event, which ...

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Public Affairs Professionals in Germany Divided on Grand Coalition

By Axel Wallrabenstein, Chairman of MSLGROUP Germany One year after the federal election, public affairs professionals in Germany have mixed feelings about the performance of the new grand coalition of CDU/CSU and Social Democrats. 54 percent of the respondents evaluate the government's work as "poor”, 43 percent as "good" while 2 percent vote for "very good" or "very poor". However, the grand coalition sta ...

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Halls Honors the End of Orkut

Brand challenges community owner to see who #vaiencarar (#faceit) "I've never stage dived". "I've never had a movie kiss". These are some of the communities on Orkut, a famous social network launched ten years ago and that, for a long time, was a favourite amongst Brazilians. The network was most popular in India and Brazil where it amassed 30 million users. In June this year, Google announced that it would ...

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