Towards A Bolder EU Energy Policy

Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking C ...

Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

Measurement is Your Best Ally

Measurement is Your Best Ally

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP I have always been fascinated by the look on people’s faces when I mention a measurement plan in a communications ...

Creativity will Amplify

Creativity will Amplify

By Al Baird, Creative Director, MSLGROUP UK It’s official, audiences have a lower attention span than a goldfish, according to Edward Boches and the Statistic Brain ‘In 2000, the a ...

Building a House of Disruptive Innovation | #CannesDisrupt

By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovation, is leading to thrilling, seismic shifts across the world’s industries and markets. At the same time, it’s sending shivers down the spines of slow-adapting players who cling to models from a by-gone era and live in paralysing fe ...

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Tech Innovation – Friend or Foe?

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Is all change for the better? The invention of the printing press was perhaps second only to the wheel, and has revolutionized the way we communicate – the way we learn, express ideas, and spread opinions. Fast forward to the invention of the personal computer, the internet, social networ ...

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Blue Energy: The Never-Ending Energy Source

By Erik Martens, Director Public Affairs  & Timen van Haaster, Consultant, Public Affairs, MSLGROUP in the Netherlands Typically Dutch solution could be a game changer Late November 2014, the Dutch King (and internationally renowned water expert) Willem-Alexander officially opened the first Blue Energy pilot plant at the Afsluitdijk – a major, 32 kilometers long causeway that separates the fresh water L ...

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Is it Worth a Tweet? | #FutureofCreativity

By Patrícia Albuquerque, Partner and Content Director, MSLGROUP Espalhe Sharing – The Currency of the Internet Since the changes in Facebook’s algorithm started to challenge branded content’s organic reach, we can see that the platform has become a media outlet on which results are very dependent on the amount of money available to promote posts. In fact, more than ever, strategy needs to combine earned, ow ...

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Six Trends that are Driving the Change | #SB15sd

By Nidhi Makhija-Chimnani, Director- Research and Insights, MSLGROUP “Tell me something positive,” a friend urged after an hour of discussing the world’s many problems. It was easy for me to oblige, after having spent four days at Sustainable Brands 2015 learning what some of the mightiest brands and the smartest minds are up to. From numerous sessions and conversations, six trends emerged that point to a p ...

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Big Data’s Success: Depends on the Ability to Find the Right Data

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The never-ending advancement of technology has exponentially increased the kaleidoscope of structured and unstructured data, which has in turn increased our ability to quantify everything around us. Just four years ago technology’s creation of data reached a tipping point that led to the popular adoption of a previously unused phrase – Big Da ...

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Social Media Governance in France

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Publicis Consultants Net Intelligenz in partnership with Enterprise & Medias[1] has launched a study about social media strategy (french version) in major French companies with an audience of corporate communication directors from different sectors : transportation, utilities, finance, health, FMCG. Here are the key p ...

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Humanizing Climate Change

By Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP Earlier this week at the Sustainable Brands Conference in San Diego, I moderated a panel discussion called, “Humanizing Climate Change: How Brands are Creating Social Relevancy for Sustainable Change.” In humanizing climate change, we are transitioning to a more emotive approach that is better at inspiring advocates, particularly amon ...

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It’s Our Chance for Change

By Nigel Salter, CEO, Salterbaxter MSLGROUP, London, UK In December the world’s attention will be focused on Paris as the UN seeks an ambitious commitment to tackle global climate change at COP21. Over 40,000 participants in total will take part in the talks, making it one of the largest climate conferences ever organized. The stakes are high: the aim is to reach, for the first time, a universal, legally bi ...

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Employer Branding: Talent Has A Choice Again

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Exceptional new employees don’t just arrive at an organization’s doorstep. Real talent is often cherished in the companies in which they already work. Or, they get offers for new positions without having to apply. Sending out the perfect vacancy and waiting until a top talent applies is wishful thinking: you can wait a long time, and the talen ...

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