An Introduction to the Future of Creativity

An Introduction to the Future of Creativity

By Olivier Fleurot, CEO, MSLGROUP Creativity is a topic that comes up frequently at PR conferences – especially at Cannes. As a lot of PR awards still go to traditional advertising ...

Citizenship in India: Getting Involved – Offline and Online

Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citiz ...

Asia in “The New Global Context” at Davos

Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards glob ...

The Real Beauty of Davos

The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political lea ...

Davos 2015: A Year of Disintegration, or Cooperation?

Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year ...

The Interview: Setting a New Benchmark for Film Distribution

The Interview: Setting a New Benchmark for Film Distribution

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP After the cyber-attack on Sony Pictures, major theatre chains were wary of releasing the controversial the mov ...

Citizenship in Hong Kong: Priority in Millennials’ Lives

Citizenship in Hong Kong: Priority in Millennials’ Lives

Millennials in Hong Kong view citizenship with high importance and priority in their lives. They see active citizenship as participating in the community, doing what they can to ge ...

Sustainability & China: Embracing The Circular Economy

By Professor Haifeng Huang,  Assistant Dean, Peking University HSBC Business School and Executive Chairman, Ecological Development Union International, China With growing environmental and technological challenges, China has very clear reasons to search for a new model of economic development. But it’s not just about achieving the ‘Chinese Dream’ in a new, more sustainable way, says Haifeng Huang of Peking ...

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MSLGROUP Asia Weekly Digital News Digest – Dec 01, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. MetLife Announces China’s Digital Platform and Opens a New Frontier MetLife Insurance announces its long-term strategy for China and Asia to provide digital end to end sales and service. The company has launched a new ...

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Citizenship in Sweden: A Way of Self-Expression

By Dora Streiffert, Nordics Practice Director, Corporate & Brand Citizenship, JKL Like most other European millennials, the Swedish focus is on individual engagement and involvement as well as voting in elections, which is still is considered important to being an active participant in society. This likely reflects the strong foothold of the welfare state. From a regional point of view, it’s interesting ...

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Understanding and Empowering Social Employees

By Louisa Moreton and Andrew MacDougall, MSLGROUP UK The digital and social era has given each and every one of your employees a platform to the outside world. While these channels can be an opportunity if used correctly, when used improperly they can lead to PR nightmares. For this reason, even if HR and comms are minded to support the idea of “social employees” the prevailing risk culture can result in th ...

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The Coca-Cola Content Journey Debate

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP Debating the success of Coca-Cola’s corporate website In the beginning of this year, social media manager Mark Higginson wrote an article for content marketing blog Sparksheet questioning the benefit of content marketing and citing the Coca-Cola Journey corporate website as an example. The corporate website had just completed its first ...

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Building a Strong Digital Influencer Program: Part II: WHO

By Tara Hunt, MSLGROUP, Canada Now that we've established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let's dive into why they've become such powerhouses. All-in-all, you'll see that they appeal to their audiences because they have a very different approach from traditional marketing/advertising. They are audience-centric, highly acce ...

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Vision 2030: The Evolution of The Circular Economy

By Martin Stuchtey and Helga Vanthournout, McKinsey & Company The logic behind creating a circular rather than linear becoming increasingly clear to many companies but progress is slow, with businesses needing to break habits of several lifetimes to reap industrial era. By 2030, up to three billion consumers from the developing world will enter the middle class, putting enormous pressure on natural reso ...

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MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. BuzzFeed Jumps Aboard the Messaging App Train, Starting with WeChat Buzzfeed has teamed up with Tencent to become a media partner on the Chinese firm’s WeChat app, which counts 468 million monthly active users across t ...

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Citizenship in Poland: Supporting Causes with Time and Donations

By Lukasz Kowalski, Head of Corporate and Financial Communications & Board Member, MSLGROUP Poland Among the most interesting results of The Future of Business Citizenship research are changes occurring in Poland that modify the previous social model characterized by great civil passivity. Despite the fact that change in the system has been brought on by unions and the cooperation of opposition movement ...

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Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for assuming that everyone sees the values of these channels. Our “Reputation: With or Without You” report found that not all audiences respond equally well to digital and social engagement. While respondents indicated that the value of ...

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