Politicians must get their hands dirty for a successful Energiewende

Politicians must get their hands dirty for a successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Pol ...

A Deep Dive Into Brazil’s Mensalão Scandal

A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of th ...

Infographic: Content Marketing in the UK: Trends and Insights

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP se ...

The Art of Apology

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to e ...

Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

Kakao-Daum Merger & The Mobile Movement

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia Globally, desktop search is declining. More people are using apps instead of mobile browsers on their smartphones. In Asia, mobile messenger apps are dominating the social space. So it didn’t come as a surprise when Daum, one of South Korea’s most popular Internet portals, merged with Kakao. What’s KakaoTalk? Kakao’s KakaoTalk is by far the most popu ...

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Your Corporate & Brand Reputation is Now in the Hands of Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP For companies to win in the new reputation economy, they need people to believe in what they stand for and engage them in their citizenship efforts.  That is never truer than it is with today’s Millennials who will be roughly 75% of the global workforce by 2030.  Millennials are not only our current and future employees ...

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Game Changing Business Leaders Discuss Future of Citizenship #SB14sd

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP As a business citizenship strategy and communications consultant for nearly two decades, I couldn’t help but notice how far business has come in understanding the value of putting people, planet and purpose at the center of business strategies on the first days of Sustainable Brands. Sustainable Brands is an internation ...

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The New Rules of Communications

By Preethi Jayapathi, Associate Director, Global Corporate Communications, MSLGROUP Storytelling has become more powerful, audiences more mature, their expectations higher and conversations more meaningful. Leaders of the Indian communications industry congregating at the UBM Corporate Communications Summit on 29th May shared their stories of change and what brands need to prepare themselves for, this year. ...

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Why and How Businesses Need To Partner With Millennials, To Better Manage Resilience, Relevance & Resonance in Troubled Times

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP On June 3, MSLGROUP revealed some key findings of the survey conducted in 16 countries, interviewing 8000 millennials to explore and understand what active citizenship means to them at the Sustainable Brands 2014 Summit in San Diego. Both global findings and country per country insights are very interesting. We wanted to explore what active citiz ...

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A Deep Changing French Society in Consequence of Crisis

By Xavier Charpentier, Co-Founder/ MD, Freethinking  Four times a year, Publicis Consultants, in collaboration with its FreeThinking lab, publishes a study that offers a global view of the French social trends. You can read more about our previous studies on this blog here and here. We discuss what topics the French are preoccupied with and what are their relationships with institutions and corporates. We a ...

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Tap into Big Data – The Transcript of your Reputation

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in Netherlands As trusted advisors of our clients, we are trusted to build, manage and protect our clients’ reputations. Reputation equals the licence to operate and the right to exist as a company. Reputation has never been harder to manage and protect than in the new communications landscape. The fundamental change in communications is th ...

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Wait A Minute: Survey Implementation for Client Content Creation

One PR technique MSLGROUP has suggested often over the past several years is an end-user survey. When designed well, surveys can provide valuable market intelligence, and can be newsworthy to the media. Can't see the video? Watch it on YouTube.com. Read our blog post to learn more on the benefits of surveys. ...

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Highlights from the Value of Content CorpComms Conference

By Dean Parker, Digital Consultant, MSLGROUP London I was fortunate enough to attend the CorpComms ‘The Value of Content’ conference a few weeks ago. At the heart of the event was the presentation of a new report that examines the challenges that corporate comms professionals face in mining, refining, creating and publishing corporate content across their paid, owned and earned channels. A great write up of ...

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After The EP Elections: Call For Change

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA With the conclusion of the European electoral round last Sunday evening, the way to a substantial reshuffling of policy and leadership in the EU institutions is open. The results of the European Parliament election carried out across the 28 European Union Member States sent a loud and bold message of change to the Brussels bubble and to several ...

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