What is Foodspotting? Foodspotting is a crowdsourcing platform that enables people to find and recommend dishes, not just restaurants. Food spotters can share photos and ratings of their favourite dishes, and food seekers can discover new foods. Foodspotting has several elements in common with other social networks: people can upload photos from their phone, add locations and rate dishes. In fact, most peop ...
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By Merran Wrigley, Head of Technology, London, MSLGROUP The technology sector is one of the most vibrant growth engines in the UK economy - in fact one in eight of the UK’s workforce is in technology. Technology such as mobile communications, social media and cloud computing, is constantly evolving and as a result, is rapidly blurring the division between what is a pure technology business and a business th ...
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In a PurPle world, where people are co-creating stories with brands, we need to see more content that inspires action, and purpose to bring relevance to stories. How would you choose which story to represent your business? Just add a dash of purpose. Connect with us on purple.mslgroup.com to discuss your organisation's story. ...
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By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA EU heads of state or government agreed new economic and public spending guidelines for 2013 but this will not be enough to gain market trust and people confidence. "We are all fully aware of the debate, and of people's mounting frustrations and even despair. We also know there are no easy answers” said Herman Van Rompuy, President of the Europea ...
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An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Social CRM is a lever of choice for the acquisition of new customers and social media quite simply represents an additional sales channel that a company neglects at its peril. Brands today use social media to provide information about the launch of new offers, events and co ...
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For the PR industry in India, last year has been a challenging one. The economic slowdown, amplified by policy paralysis in the government and a volatile political situation, hit the PR industry hard. Communications budgets were slashed and many corporations preferred to work on ‘project’ basis rather than on retainers. Will 2013 be better? Given the government’s renewed vigour for economic reform and India ...
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What is the Half the Sky Movement? The Half the Sky Movement creates awareness about women’s issues and highlights solutions through a stream of transmedia initiatives and social media campaigns. The movement was launched by journalists Nicholas Kristof and Sheryl WuDunn following the success of their book Half the Sky: Turning Oppression into Opportunity for Women Worldwidein 2009, and is supported by cele ...
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The foreword from our report "Concentrated Davos" summarises the five key themes that will shape the communications industry in 2013. By Olivier Fleurot, CEO, MSLGROUP While much at Davos this year remained as it has been since the event’s inception in 1971 (the snow, the networking opportunities, the welcoming remarks of WEF founder and executive chairman Klaus Schwab), there were also a number of signifi ...
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What is the Shahbag Movement? In February 2013, Bangladeshis around the world united around a shared purpose, to demand capital punishment for those found guilty of 1971 war crimes. The movement was sparked by bloggers and online activists, mobilized both online and offline participation, and has resulted in national discourse and government action. Like other global uprisings, the Shahbag Movement was orga ...
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An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Listening to social media means companies do not just pick up on irritated or disappointed customers but also any positive comments that would normally never reach customer services. In other words, Social CRM is the ideal way of creating a win-win discussion between the tw ...
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