Business Citizenship – A New Social Contract with Millennials

Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citiz ...

Don’t Focus on Grabbing Attention – Focus on Keeping It

Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is beco ...

Sponsor Day: Empowering Small Businesses in Italy

Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small busines ...

Andrew Silver to Lead MSLGROUP’s New York Office

Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, ...

Can the News Survive?

Can the News Survive?

By Andrew MacDougall, MSLGROUP London ISIL. Ukraine. Ferguson. Ebola. So much for slow news summers. But while outlets have plenty to cover, they are worrying about the mounting co ...

The Dutch Quest for European LNG Leadership

The Dutch Quest for European LNG Leadership

By Erik Martens, and Timen van Haaster, MSLGROUP in the Netherlands Similar to several other European countries, the Netherlands have for some years been trying to diversify their ...

MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

We're proud of our colleagues from MSLGROUP Netherlands on being featured in PRWeek's list of Global Office Pride. Located at the Houthavens, a harbor constructed in 1876 for stori ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate across the country. The demonstrations were fueled by a wide range of concerns, with people protesting against the lack of healthcare, transportation, education and against political corruption. The protests took place at the same t ...

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The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and ex ...

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Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at The Guardian offices, I was reminded of how inclusive a market sector travel can be - all inclusive in some instances, of course [travel industry joke there, of sorts]. For instance, fellow panellist David Thomas at Virgin Holidays ...

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Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified accounts, if you’re lucky enough to have one). While it’s a feature they should have released eons ago, it’s a positive indication of things to c ...

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Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down there appear so simple? Then when the buildings and the cars and the people come into view, the world becomes complicated again with a myriad of detail to consider. It’s an analogy that was skilfully applied by Boris Johnson’s chief ...

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High Impact Issues Facing 2014 Brazil Elections: The Economy & Family Benefit

As in any election, there are issues which may have a greater or lesser effect when voters go to the polls. James Carville, the US political operative, created one of the most universal phrases on what decides an election when he said, "It's the economy, stupid." He was right, but little did he know that in Brazil, with all of its characteristic quirks, certain issues run even deeper. The Economy Economic p ...

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Why Congress Keeps Ignoring Its Own Budget Law

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP The US federal budget has witnessed quite a few crazy things in the recent years - the fiscal cliff, government shutdowns, sequesters and it’s quite difficult to perceive that the situation was even worse four decades back, when there were no budget committees and no nonpartisan professional staff members to crunch the numbers. Back then, there was ...

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Tracing Purpose Back

Guest blog post by Bob Lee, son of Manning, Selvage & Lee Founder, Morris M Lee I grew up in a family that was committed to giving back. My Dad was Morris M. Lee (“Morrie”) and had worked very closely with Edward L. Bernays, one of the pioneers in the field of public relations. In 1938, Dad and the late James P. Selvage founded Selvage & Lee. After the retirement of James Selvage in 1961, Dad became ...

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Is The ‘Internet of Things’ About To Change The World As We Know It?

By Dominique Févry, Account Executive at MSLGROUP London The Internet of Things (IoT) is this year’s tech buzz phrase. But what is it exactly? It simply means that billions of devices are connected to the internet and are communicating with each other without much human intervention. For example, your bathroom scales could message your GP’s computer when you're not sticking to your diet plan or your car cou ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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