Building the Resilience of People and Communities

Building the Resilience of People and Communities

By Liping Mian, Human Rights Advocate Coming from a human rights and anthropology background and having worked with different non-governmental organizations (NGOs) for almost ten y ...

The Day After Brexit Decision: What’s Next

The Day After Brexit Decision: What’s Next

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The night has been short in Brussels, and the coming days will be hectic for policy makers and business leaders trying to ...

Great Ideas That Cut Through the Clutter

Great Ideas That Cut Through the Clutter

By Kelly Bennett, Founder and Managing Director, One Plus One Communications The votes have been cast, the PR Grand Prix has been awarded and many of the 21 global PR jury members, ...

Human Rights is at the Center of Business Sustainability

Human Rights is at the Center of Business Sustainability

In the past five years, the topic of human rights has moved to the center of corporate responsibility and sustainable business. There are two specific reasons and one more general ...

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP With a week to go before the landmark British referendum that on 23 June will call on national voters to decide for or aga ...

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and t ...

Engaging Employees Around CSR

Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident ...

DubaiLynx 2016: Creativity at its best, in the Golden Age of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, President of the PR Jury, and juror for the Integrated Jury and the Grand Prix for Good Jury, DubaiLynx Festival The Dubai Lynx International Festival of Creativity – the MENA's annual must-attend event for the creative communications industry, organized by Cannes Lions – took place last week and happened to be very successful, on its 10th Anniv ...

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Grow! MSLGROUP Mentoring Program

By Nathalie Szwagrzyk, HR Director, MSLGROUP Every success story starts with a mentor. According to Sheryl Sandberg, COO of Facebook “Mentorship is crucial for career progression”. In an interview for Everwise, she acknowledges the impact mentors have had on her career “their wisdom helped her to avoid mistakes – and clean up the ones [she] wasn’t smart enough to avoid.” For an entrepreneurial and agile net ...

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Secrets from the CIA Social Media Playbook

By Mark McClennan, SVP, MSLGROUP Aside from the VR/AR sessions, the best session for me at SXSW to date has been one in which the social communications leads of the Central Intelligence Agency (CIA) discussed their social media strategy and approach. It was amazingly well thought out, strategic and engaging. There wasn’t anything groundbreaking – but the content could be a textbook for many brands on how to ...

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SxSW – It’s All About Value

By Mark McClennan, SVP, MSLGROUP I had the pleasure of attending some very different sessions and discussions at SxSW recently. One for fun (the role of CRM on elections), two for clients (Mobile Banking and Risks to Personally Identifiable Information) and a final discussion with senior communications executives at GE and BMW on leveraging Periscope effectively in communications campaigns. You might think ...

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Diversity, PR, SXSW and Gen Z

By Mark McClennan, SVP, MSLGROUP Diversity is an important issue and it is one that PR professionals, the industry, marketers and brands have been struggling to address adequately for quite some time. This was really driven home to me on the first day of SXSW 2016. SXSW is one of the most diverse conferences I have ever had the pleasure of attending, no matter what way you cut it. Just this evening, I was s ...

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Priorities Change, Values Stay the Same

David Tulauskas, Sustainability Director, General Motors At General Motors, our approach to sustainability is strengthening our company and providing customer benefits while building stronger communities and a better world through improved mobility. We will increase the fuel efficiency and reduce our vehicles' environmental impact beyond anything anyone imagined even a few years ago. But we know our custome ...

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Boosting Employee Engagement

The Crux of the Transition Research shows that around 80% of employees are not committed to their companies and many do little more than show up. Many factors influence this situation, including management styles, leadership, company reputation, working conditions, opportunities to get involved, interesting work, recognition and personal development programs. Digital collaboration can help with most of thes ...

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2016 Is the Year of VR; But How Does It Play in PR?

To help marketing and PR professionals get started with virtual reality, MSLGROUP has collaborated with PR Week for an exclusive panel at SXSW featuring technology advocate Robert Scoble, Jon Hackett of Nurun, Tara Kriese from Samsung and Jim Marggraff, Founder of Eyefluence. Jeff Melton of MSLGROUP will moderate the panel discussion. Register here to hear panelists discuss the most creative ways to utilize ...

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Collective Intelligence at Work on MIND

By Sarika Waje, Global Knowledge Manager, MSLGROUP After 16 brands came together to form our agency, MSLGROUP needed to spark collaboration across our network to better serve our clients. With 3,000 employees across 100 global offices, we were looking to connect our colleagues, experts, our experience and our work across offices and geographies. We needed to develop the most robust knowledge-sharing platfor ...

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Make Innovation Possible through Innovation

By Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP The vast majority of executives, 93 percent, hitch their company‘s long-term success to their ability to innovate but at the same time, less than 18 percent believe their own innovation strategy is delivering a competitive advantage – Accenture The private equity and venture capital sector’s actions are indicators that established organization ...

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