If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

By Christian Cull, MD Corporate Affairs, MSLGROUP London Reports of new volcanic activity in Iceland bring back memories of ash clouds and eruptions in 2010, while I was leading co ...

The New Rules of Digital Culture

The New Rules of Digital Culture

By Tara Hunt, Social Digital Leader, MSLGROUP, Canada A version of this article originally appeared on Tara’s LinkedIn Influencer column and can be viewed here. I still recall the ...

Tech Companies Must Think Global but Act Local in Emerging Markets

Tech Companies Must Think Global but Act Local in Emerging Markets

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London There are just over a billion people in Africa and close to 4 billion in Asia - this is compared with a teeny tiny 3 ...

How to Unchain Italian Energy Strategy Through Consensus Generation

How to Unchain Italian Energy Strategy Through Consensus Generation

By Alessandro Paoletti, CEO, Publicis Consultants Italy and Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia National Resources and Missed Opportunities Communi ...

Right to be Forgotten

Right to be Forgotten

By Annie Sunny, Account Executive, MSLGROUP India In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove ...

Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee ...

Video: Wait A Minute: Best Practices for Doing PR in China

Video: Wait A Minute: Best Practices for Doing PR in China

China attracts businesses of all sizes and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is ...

The Big Shift Business Can’t Afford to Miss

By Sheila McLean, SVP/Director, Corporate & Brand Citizenship, Qorvis MSLGROUP Shortly after Denise Morrison became CEO of Campbell Soup three years ago, she had lunch with former IBM CEO Sam Palmisano to get his advice. Morrison, 60, is one of only 25 female CEOs in the Fortune 500. Her goal was to do what Palmisano had done for IBM – turn the 145-year-old food company into a “great company,” Morrison ...

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Stay the Course – Thoughts from the PR Jury

It’s been a week since the Cannes PR Awards ceremony for 2014 took place. The night was filled with excitement and triumph for some, and puzzlement for others. Questions ranged from ‘why didn’t we win?’ to “why didn’t more PR firms win?” to “what does this mean for the PR industry?” My response to all of this is “relax and stay the course.” Let’s not fall into the behavior of self-doubt. No need to navel ga ...

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Report From China Entrepreneurs Club’s ‘Green Companies Summit’

By Johan Björkstén, Chairman and Daisy Zhu, MD, MSLGROUP China The annual Summit of Green Companies hosted by the China Entrepreneurs Club, held every year in a provincial capital (this time in Nanning, Guangxi) is a great complement to the more internationally focused WEF sessions in Dalian and Tianjin, and the politically dominated Bo’ao Forum. Where is China Heading? The upbeat atmosphere of this year’s ...

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Politics in Brazil: An Analysis

According to the latest presidential election opinion poll of likely votors released by Ibope Inteligencia on May 22nd, President Dilma Rousseff had 40% (up from 37% in April), Aécio Neves 20% (up from 14%), and Eduardo Campos 11% (up from 6%). Another recent survey also discovered that around 76% of voters said they want some sort of change. This number is strikingly close to the response to a similar ques ...

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The Future of Reputation is about Building from the Inside Out

By Jason Frank and Brian Burgess, Global Co-leaders, Employee Practice, MSLGROUP The human truth beyond the theory You’ve managed people, and led them – so have I. We don’t need convincing of the impact of ‘employee engagement’ because we experience it first hand almost every day. Forget the terse business definitions, you can see ‘engagement’ in someone’s eyes, their body language, the things they say; and ...

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Six Trends At #CannesLions and The Creative Picks Compendium

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York 2014 was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event is aptly named with creativity being at the center of the conversation. It historically is a showcase of global advertising creativity, but in recent years has ...

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In The Holmes Report – Stephanie Agresta on The Cannes Factor

Stephanie Agresta, our global social media and digital practice director, recently wrote about how Cannes Lions will drive the next paradigm shift in the communications industry and key steps that agencies will need to take to grab a greater share of the wins at the event next year. This article was published in The Holmes Report. In it, she says Next year at Cannes, the PR industry may find itself in the t ...

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A Story Is An Emotional Contract

By David Weinstock, Executive Creative Director, MSLGROUP in New York How does a story serve the needs of its audience? Echoing throughout the Palais this week is the need to tell authentic stories. Audiences expect nothing less than transparency from brands and companies. And, they want to engage with stories having emotional veracity. Regardless of the platform, medium or technology, we are in an age of c ...

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Even A Cookie Can Have A Point of View

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP There wasn't a more relevant quote at MSLGROUP's Brand Purpose, Millennials and the Epic Creative that Engages Them panel discussion at the Cannes International Festival of Creativity Tuesday morning than this one by B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondalez.  Bough was referring to the wild ...

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Just Like the Future, PR Doesn’t Fit in the Containers of the Past: Ask Millennials!

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP So the question is back again, as the Cannes Lions Festival has started: why is it that the PR industry is not “more creative” - if creative at all? With 60% of PR professionals and 69% of clients believing that “the PR industry lacks big ideas” (according to the Holmes Report’s 2013 Creativity in PR study), it looks like the answer is not very e ...

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