France Turns the Heat Up On COP21 | OnEnergy Report

France Turns the Heat Up On COP21 | OnEnergy Report

By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from ...

Mobiles – A Renewed Focus on Adding Value

Mobiles – A Renewed Focus on Adding Value

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Mobiles are no longer used only to make calls; they are sup ...

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

After only three months in office, President Dilma Rousseff’s approval rating fell from 46% in October to just 12% at the end of March, according to national polls conducted by Ibo ...

Finnish Centre Party Likely to Form a Conservative Government

Finnish Centre Party Likely to Form a Conservative Government

By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Par ...

A Renewable Energy Paradigm | India PAR April 2015

A Renewable Energy Paradigm | India PAR April 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India What does the dependence on a single natural resource for energy generation mean for India? The answer: The diffe ...

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the I ...

Intimacy of Insights | The Future of Creativity

Intimacy of Insights | The Future of Creativity

By Dominic Payling, Director, Head of Planning & Insight, MSLGROUP UK I once had a boss who used to lean forwards, over his third pint and, glancing left and right, and then ov ...

Changing Mindsets: Why and How Integrated Reporting Drives Business Transformation

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Penny Baxter, co-Founder & MD, and Fay Hogg, Head of Reporting, Salterbaxter MSLGROUP, were at our HQ in Paris on Wednesday, to discuss the Integrated Reporting agenda. Leaders from 15 CAC 40 corporations attended as well as the International Integrated Reporting Council (IIRC). This was a brilliant demonstration of our colleagues’ expertise ...

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How to Leverage Digital Transformation for Public Affairs

By Sebastian Nikoloff, Junior Consultant, MSLGROUP Germany The Internet changes how politicians communicate with voters and stakeholders. Nevertheless, many avoid the digital arena out of uncertainty and thus miss out on a great opportunity. 30 European Public Affairs experts at MSLGROUP recently discussed in a two-day workshop in Berlin how one can design the most effective set of digital and conventional ...

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Active Citizenship in Singapore means Volunteering

By Linda Lee, Director, Corporate and Finance Practice, MSLGROUP in Singapore Active Citizenship enters Singapore in 2009 Since 2009, the National Volunteer & Philanthropy Centre (NVPC) has lead the charge in promoting and growing the volunteering culture here in Singapore through SG Cares. Their role is to advocate the culture of giving through an eco-system, which is made up of community groups, schoo ...

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New US Budget Provides Clients With Reasons To Communicate

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP The submission of the president’s budget to Congress effectively marks the start of the legislative season in the United States. That’s why the new Obama budget, which was released on February 2, generated so much interest. This year’s budget debate will be different than those that occurred the past few years when deficit reduction and hyper parti ...

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Infographic: 2015 Food Fortune Telling

Food makers are always chasing the latest food trends, and for a good reason. MSLGROUP’s food and beverage marketing and PR team foretells where consumers will spend and businesses will profit in 2015 as they chase the new and next in edibles! Infographic - 2015 Food Fortune Telling by MSLGROUP ...

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Marketing Budgets: Who Gets What | India Comms Report 2015

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India Needed now: Value-added communications Our world is changing. The media landscape is altering. Communication is evolving. Mediums of communication are mushrooming. And the pace of evolution is staggering. Recognising this, PR agencies are switching fast from the traditional model to integrated communication. They are investing in the tools and t ...

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What ‘Making our Clients’ Voice Matter’ Actually Means Today

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Our PR industry is confronted by its most serious disruption ever, as digitalization and disintermediation profoundly change the rules of the game. Big data, smart ideas: it’s a data-driven world Our clients ask us for only ideas driven by data and backed with rich insights and foresights, because this is the only way to engage successfully with ...

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BCorp: Businesses That Benefit, Merging Profit With Purpose

Marcello Palazzi, co-founder of B Lab Europe, talks to Annie Lancaster about why it is important we re-evaluate our economic system and how B Corp has become a globally recognised standard for doing business better. AL: Could you explain a bit about what Benefit corporations are? In the last 20 years there have been many different attempts to make capitalism work in the best possible way. When B Corp launch ...

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Active Citizenship is a Relatively New Concept in Japan

By Kayo Sato, Director, Planning, MSLGROUP in Japan Compared to other countries, Japanese Millennials don’t have clear views regarding citizenship. One-third of Japanese Millennials don’t have clear ideas of what “active citizenship” means because the phrase is not widely common in Japan. Another third gave their  own definitions of active citizenship as those who proactively conduct voluntary works for soc ...

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Infographic: POTUS India Visit Implications

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India US President Barack Obama’s recent visit to India predictably created a lot of buzz. On the radio show ‘Mann Ki Baat’, co-hosted with Indian Prime Minister Narendra Modi, he even said: We are making a lot of history in a very short time. Laced with symbolism, the landmark three-day visit also helped the two countries cover a lot of ground o ...

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