MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

By Guillaume Herbette, Global CEO, MSLGROUP PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commen ...

The All-Natural, High Tech Future of Food

The All-Natural, High Tech Future of Food

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The present paradox is that food consumers are reverting to the simplicity and trustwo ...

Brexit at Work Barometer – Inaugural Findings by CNC

Brexit at Work Barometer – Inaugural Findings by CNC

Over the coming months CNC's barometer, from a nationally representative sample of 1,200 UK medium and large enterprises, will provide a temperature check on changing views and opi ...

Looking Forward: Dining on Driverless Cars

Looking Forward: Dining on Driverless Cars

Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle Driverless (or autonomous) cars have been a subject of fascination, but there is so far l ...

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth cen ...

Communicating Food’s Appetite Appeal for Today & Tomorrow

Communicating Food’s Appetite Appeal for Today & Tomorrow

By Mimi Bonnett, Director, Food and Drink Reports, Diana Kelter, Foodservice Analyst and Jeannette Ornelas, Social Media Analyst It’s no secret that we’re living in a “foodie” worl ...

Activating Recommendation in the Conversation Age

Activating Recommendation in the Conversation Age

Word of mouth has forever been a driving force in influencing consumer buying and behavior, and nowhere is it as wide-spread as with food-related decisions. While there are several ...

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and three Awards of Excellence. The wins are as follows: Silver Anvils The Home Depot Foundation Celebration of Service: Creating Independence at Home for U.S. (Events and Observances — More Than Seven Days — Associations/Nonprofit Org ...

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Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident in the corporate culture - the habits of mind and behavior that leaders and employees express every day. When working with clients who want to improve employee engagement, we start with the end in mind. We ask clients, “when emplo ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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What Brexit Would Mean For Germany

By Florian Wastl, Director, MSL Germany Uncertain outlook and a kick-start for Frankfurt? The United Kingdom is Germany’s third largest trading partner. If it were to leave the European Union, repercussions would be felt across the German economy. The most imminent would be uncertainty. Would a bilateral trade deal between the UK and the EU be in place in time for Brexit? What would it entail? For instance, ...

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Work the Switches before the German Federal Election

By Axel Wallrabenstein, Chairman, Dr. Wigan Salazar, CEO and Christoph Moosbauer, Managing Director, MSLGROUP Germany Germany’s political landscape is fragmenting An era of relative stability in Germany’s political landscape is coming to an end. For some time, traditional party ties have been weakening, especially in Germany’s old eastern states – but increasingly also in the old west. The right-wing populi ...

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Disruptions in Action: Make Clean Energy

The majority of our energy today is used for transport, electricity and heating, and comes from fossil fuels (oil, coal and natural gas). Fossil fuels are far from sustainable - they are a limited resource that we are consuming at an accelerating rate and they are the major source of carbon emissions. That's why clean energy is top of the agenda. For the sake of people, planet and profit, it's crucial that ...

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Disruptions in Action: Change Behavior

While products are made at factories and sold at stores, they are ultimately used and discarded by end consumers. Therefore - and perhaps more so for some products - a significant footprint lies with the people who use or misuse them. To be truly sustainable, to reduce footprints and establish a circular economy, it's important to involve people in the sustainability agenda. To inspire people to change thei ...

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60th Political Salon by MSLGROUP Germany

On 23 May, MSLGROUP Germany hosted it's 60th Political Salon – this time with Dr. Robert Habeck, Minister of Energy, Agriculture, the Environment and Rural Areas of the Federal State Schleswig-Holstein, and a member of the Alliance ’90 / The Greens party. He is one of the most promising applicants for prime candidacy for The Greens for the German Federal Elections in 2017. Together with around 60 guests, he ...

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Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. As businesses and organizations dive deeper into sustainability, it's quickly apparent that no one enti ...

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Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. Traditionally, organizations have created positive impact through CSR programs that promote local commu ...

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