[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

This year is the 10th edition of the Women’s Forum Global Meeting. The event witnessed the congregation of an outstanding group of speakers — trailblazers for human rights and wome ...

Big Thinking Breakfast with Nicholas Lovell

Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gami ...

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

By Andrew MacDougall, MSLGROUP UK The reality of the always-on world is that the debates about your business and your brand are happening whether you want them to or not, and they’ ...

The Emergence of New Sustainability Business Models

The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable ...

Active Citizenship for French Millennials is a Social Duty

Active Citizenship for French Millennials is a Social Duty

By Vanessa Gros, Research Department Manager, Publicis Consultants For French Millennials, citizenship means what the word has meant for the past 2,500 years. They speak of active ...

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small businesses were closing down every day, affordable car manufacturer Dacia decided to step in and offer some much needed support, and also help establish its ‘value’ platform. Dacia offered to share some of its benefits as the main sponso ...

Read more

Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has hired Andrew Silver as Managing Director of its New York office. New York is the largest office in MSLGROUP’s vast global network which is currently ranked number 4 in the world and number 6 in the United States among global ...

Read more

Can the News Survive?

By Andrew MacDougall, MSLGROUP London ISIL. Ukraine. Ferguson. Ebola. So much for slow news summers. But while outlets have plenty to cover, they are worrying about the mounting cost of their coverage. The Internet has eroded so much of the news’ revenue base, the industry now resembles Wile E. Coyote after he’s run off a cliff: caught in mid-air, legs churning furiously, waiting for gravity to do its deed. ...

Read more

The Dutch Quest for European LNG Leadership

By Erik Martens, and Timen van Haaster, MSLGROUP in the Netherlands Similar to several other European countries, the Netherlands have for some years been trying to diversify their mix of fossil fuels in order to reduce (future) dependency and supply risks. The Crimean and Ukrainian crises once more showed Europe the possible, far-reaching implications. The Dutch, through their position as a gas producing co ...

Read more

MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

We're proud of our colleagues from MSLGROUP Netherlands on being featured in PRWeek's list of Global Office Pride. Located at the Houthavens, a harbor constructed in 1876 for storing wood, this area now attracts creative types. MSLGROUP’s Netherlands office has incredible views of huge cargo vessels, which helps staffers think globally. Watch a day in the life of our team members in MSLGROUP's Amsterdam off ...

Read more

Exploring Digital Cultures: Furry Influencers and Their Fans

By Tara Hunt, MSLGROUP, Canada It’s been said that you can’t predict what will go viral, but if there were a way to almost guarantee a viral success it would be to use a cute animal in your video. Seems that every week, there is a new video or image circulating through my networks that involves a funny cat or dog. This week it’s the Hey Cat. Last week, it was Dear Kitten, an imagined letter from an older ca ...

Read more

Clients, Agencies: Are You One Team or Two?

By Christian Cull, MSLGROUP London All too often, there's a fence in the way - at least that's how it can feel when building a combined agency and client team, and that’s understandable. After all, we don’t all work in a commune. But how do you bring out the best of both sides, cut through barriers, and move towards becoming one unit? The best communications teams combine client and agency talents, drawing ...

Read more

China’s Ever Changing Media Landscape: The Digitization of China’s Media

By Alice Hu, MSLGROUP Asia China’s Internet user population is almost twice the population of the United States. And it’s growing. In a country where most netizens know the Internet through the screen of a smartphone or tablet, it’s no surprise that WeChat is the darling of mobile apps in China. WeChat, the most popular mobile messenger in China not only incorporates social and chat, but also mobile payment ...

Read more

Increased Swedish Electricity Requirements in the Future

By Per Ola Bosson, JKL Stockholm Contrary to what many believe, electricity requirements will increase in the future according to a recent report presented by the Confederation of Swedish Enterprises. The report examined developments within various areas of the economy through 2030 and added developments in the household sector and new fields of application such as electric vehicles and the establishment of ...

Read more

Five Tips About Video and Marketing Programs That are Often Overlooked

By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual information than plain text and studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executiv ...

Read more