MSLGROUP’s New Global Research Findings on Millennials

MSLGROUP’s New Global Research Findings on Millennials

Millennials Look to ‘Business’ to Solve World’s Greatest Problems: New ‘Social Contract’ Emerges as Millennials Look Beyond Government for Collaborative, Action-oriented Solutions ...

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology ov ...

2014 Swedish Election: Results and Implications

2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The histor ...

Business Citizenship – A New Social Contract with Millennials

Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citiz ...

Don’t Focus on Grabbing Attention – Focus on Keeping It

Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is beco ...

Sponsor Day: Empowering Small Businesses in Italy

Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small busines ...

Andrew Silver to Lead MSLGROUP’s New York Office

Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, ...

Out of the Closet and Into the Marketplace: The Birth of India’s Pink Economy

The gay rights movement came into sharp focus in the 1950s when there was a homophobic purge across the US State Department. Since then, the Lesbian Gay Bisexual and Transgender (LGBT) community has travelled a long road – gay people can now serve in the military, several anti-gay laws have been struck down and President Barack Obama has come out in support of same-sex marriage. The LGBT community is assert ...

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Video: Anders Kempe on Diversity, Reputation & EMEA Growth

This is the latest in our series of video interviews of our leaders. Anders Kempe, President, MSLGROUP EMEA shares insights on the biggest reputation and growth challenges today for companies in EMEA. He also sheds light on how MSLGROUP as an organization is leveraging its greatest strengths - diversity and heritage - in the region. Previously, Glenn Osaki, President - Asia, MSLGROUP shared insights into th ...

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Future of Engagement: #3 Collaborative Social Innovation

Organizations and people co-design innovative and sustainable solutions to create shared value.   [caption id="attachment_1278" align="aligncenter" width="500"] Source: thinkpublic on Flickr[/caption] Collaborative social innovation initiatives involve businesses, governments, non-profits and change makers coming together to co-create innovative and sustainable solutions around a shared purpose. Such i ...

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It Gets Better: People’s Insights Issue 45

In response to a rise of gay youth bullying and suicides in the U.S., Dan Savage and Terry Miller created the It Gets Better Project, soliciting personal stories from LGBT adults and allies to let LGBT teens know that life gets better.  Overwhelming volume and diversity of stories Since its launch in September 2010, more than 50,000 stories and messages of support have been shared on YouTube from LGBT adult ...

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New Italian National Energy Strategy: Time to Join the Conversation

By David Sevaliè, Sr Acct Exec, corporate reputation practice & Alessandro Chiarmasso, renewable energy expert and corporate practice lead at MSL Italia Indeed, the renewal of the Italian energy sector, in the Government’s vision of things, can and must play a key role in improving the overall competitiveness of the country system. “In a difficult and uncertain macroeconomic scenario, all the country’s ...

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5 Lessons From the European Excellence Awards 2012

By Pascal Beucler, Chief Strategy Officer, MSLGROUP Nothing beats such a 360° review of what’s going on in our industry. Sitting this year again at the jury of the European Excellence Awards, I had the opportunity to review hundreds of projects submitted by agencies from all over the continent. The following insights I’m happy to share with you reflect my analysis and not the whole jury’s one. The evolution ...

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Introducing Social Hive Index by MSLGROUP

By Pascal Beucler, Chief Strategy Officer, MSLGROUP & Gaurav Mishra, VP of Insights, Innovation & Social, MSLGROUP Asia We are delighted to announce the launch of Social Hive Index, our proprietary software and approach for benchmarking social engagement, in context, with customization. Social Hive Index is named after Social Hive, MSLGROUP’s global social media offering, with 150+ dedicated experts ...

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Imbornto Cause Marketing Campaign in PRWeekUS

We are happy to announce that we have been selected by the non-profit March of Dimes foundation as its lead creative, strategic and PR agency for its Imbornto campaign. The win represents where the firm is headed, says Renee Wilson, president of North America at MSLGROUP. PRWeekUS has featured the news, saying, "MSL can provide “some new thinking” the organization felt imbornto needed. The firm won the acco ...

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Post-Fukushima Issues for France’s Energy Transition

By Pierre-Samuel Guedj, Partner, Corporate Communications and Public Affairs, Publicis Consultants, MSLGROUP France We are more and more aware that we are living in a resource limited world. While 80% of our energy currently comes from fossil fuels, this cannot be sustained in the future. Indeed, in a world where the need for energy is constantly growing, fossil energy resources are slowly being depleted an ...

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PurPle: A Review of FSG’s Measuring Shared Value Report

By Scott Beaudoin, Global Director, PurPle (Purpose + People) Recently, Michael Porter, Greg Mills, Mark Pfitzer, Sonja Patscheke and Elizabeth Hawkins at FSG wrote a very interesting article called Measuring Shared Value: How to Unlock Value by Linking Social and Business Results. In it, Porter identified measurement as a key driver of shared value adoption. We agree, as measurement and performance metrics ...

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