Science + Ethics = Context

Science + Ethics = Context

Science-based metrics, while very useful, do not paint the full picture of how sustainable individual organisations are. Context-based metrics do. It’s helpful to know the differen ...

Creating Real Impact in a Hyper Accelerated World

Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create re ...

Digital Collaboration Leadership

Digital Collaboration Leadership

For a long time, collaborative working was all about the tool. It was thought that a new technology tool would naturally inspire employees to start collaborating. This assumption l ...

Reputation: A Matter of Buy, Sell, or Hold?

Reputation: A Matter of Buy, Sell, or Hold?

By Kevin Soady, Partner, CNC – Communications & Network Consulting Some might attract global profile, others might be noticed by many fewer, but there are a significant number ...

New SDGs & Climate Agreement offer Opportunity for Business

New SDGs & Climate Agreement offer Opportunity for Business

By Luis Davila, Team Leader, Momentum for Change Initiative, United Nations Climate Change secretariat The new Sustainable Development Goals (SDGs) and the outcome of the Paris Cli ...

The Dutch Civic Energy Revolution

The Dutch Civic Energy Revolution

By Erik Martens, Director Public Affairs & Timen van Haaster, Advisor & Project Manager, MSLGROUP in the Netherlands The Netherlands has experienced somewhat of an odd path ...

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage bus ...

MakeMyTrip: People’s Insights

What is MakeMyTrip? MakeMyTrip.com (MMT) is one of India’s leading online travel companies. It has ranked among the top 10 Great Places to Work for in India by the Great Place to Work (GPTW) Institute for four years in a row. It has also ranked #1 in the Professional Services category since 2011. (MMT also won the Best Travel Innovator award at the Travel Distribution World Asia 2012 awards). MMT believes t ...

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Wired Women Around The World

Wired Women in China Wired women in China have embraced technology and social media to a greater degree than like-minded women in the other markets studied. They are more positive about the role of social media compared to women from the U.S. and Brazil, says our recent global study, The Social Wisdom of Wired Women Around the World. There is also a deeper connection between women and their technology devic ...

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Vine vs Competitors

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France With the mobile market growing at an unprecedented rate, video has become the “next big thing.” Video apps are continuously being introduced into the market. Each have their own creative communities, codes and aesthetics. Today, January 24th, is the first birthday of the Vine app and we bring you a glimpse at the competitive landscape of s ...

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Video: Storytelling: Less Benefits, More Blood

Dara Sklar our Vice-President at MSLGROUP San Francisco, points out in this week's Wait a Minute video, a compelling narrative is one that begins with drama. (Or, as Dara says—"more blood!"). Dara shares a few tips for bringing stories to life by helping your audience understand the conflict before sharing with them a solution. Can't see the video below? Watch it on YouTube.com We all have a good story to t ...

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2014: Reshuffling Europe’s Policy Priorities and Leadership

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA The next eleven months will represent the most crucial test-bed for Europe’s future ambition, direction and leadership. Among the key milestones captured in the calendar-chart below, two events should mark a new decisive start for Europe. They will determine Europe’s capacity to respond to people needs and to tackle new global policy challenges. ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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The New Golden Rule For Healthcare

By Dr François Sarkozy, Chairman, Publicis Healthcare Consulting Pharma’s approach to communicating value has historically been effective in targeting various stakeholder groups such as patients, physicians and payers,but independently from one another and sequentially. In the past, we used to consider physicians as the major stakeholders but in today’s constricted healthcare environment, with an aversion t ...

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The Role of Creative Content in Problem Solving

By Renee Wilson, President, North America, MSLGROUP Reproduced from Davos.Holmesreport.com. Please read the original article here. As communicators, too often we fail to think big enough about our craft. The conversation happening this week at the World Economic Forum Annual Meeting in Davos nudges us to think about the potential we hold in our hands. [caption id="attachment_10217" align="aligncenter" width ...

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Infographic: A People’s Movement and Its Positioning

By Jaideep Shergill, CEO, MSLGROUP in India The recent elections to the Delhi Legislative Assembly were revolutionary in many ways. A tidal wave of anger against corruption and disillusionment with the political system swept the Aam Aadmi Party (AAP) – a very new entrant to the arena – to within touching distance of a majority. It won 28 of the Assembly’s 70 seats. Later, it accepted support from the Congre ...

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Health Among Top Priorities For Germans

 By Anne Brants, Consumer Healthcare, MSLGermany   2014 has just started and many Germans have made New Year resolutions: some want to quit smoking, take up more sports or lose weight. Usually resolutions are about health and weight, which reinforces the results of the “Werte-Index” (value-index) : Health is the primary goal for the German population and many of them desire an ideal physical fitness le ...

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