Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

Influence: Where Science Meets Art

By Lucy Melling, Deputy Managing Director, Consumer Practice Group, MSLGROUP London and Mallika Basu, Director, Corporate, MSLGROUP London Once upon a time, life was straightforward for communicators. We announced important company and brand developments and managed issues / crises as they arose. In the digital, “always on” world we live in now, the plot has well and truly thickened. Increasingly, we are pl ...

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5 Reasons Why I’m in the Right Place at the Right Time

By Purva Sawant, Account Executive, MSLGROUP For a young public relations (PR) professional, being asked to attend a PR conclave could evoke many emotions. I was happy to have been invited and to have the opportunity to listen to industry veterans discussing the evolving landscape of PR, but I also wondered if it was worth a Saturday. Would there be learnings that I can apply to my job? How would I be inspi ...

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Does the UK need to be Better Energy Interconnected with Mainland Europe?

By Michael Kinirons, Account Director, Capital MSL All too often we hear the argument that UK energy prices are out of control, and that the lights may ‘go out’ in the not too distant future. UK energy consumers have faced a constant increase in the cost of electricity, up 36% in three years. With the UK energy supply market constrained by a diminishing domestic power generation infrastructure, and its abil ...

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Video: Pride in Our Past: Bob Lee

As a global firm created from multiple agencies that joined forces in 2009, MSLGROUP celebrates a culturally diverse heritage: Parisian traditions on the one hand, American culture on the other and a dynamic and rapidly growing Asian voice. There are many points of origin for our global firm today. The stories of each are special. In this video, Bob Lee shares stories of his father, Manning, Selvage & L ...

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When B2B Tech Memes Go Bad

By Mark McClennan, Senior Vice President at MSLGROUP We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert your brand into a conversation where it doesn't fit. Faceboo ...

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PR Conclave Stresses the Need to Adapt a New Approach to PR and Communications

By Saumya Kaushal, Account Executive, MSLGROUP MSLGROUP in India partnered with Symbiosis Institute of Media and Communication (SIMC), Pune to host the ‘Public Relations in India: Challenges and Outlook'PR Conclave on July 19, 2014. Held at the sprawling SIMC campus in Pune, the event was attended by more than 100 people comprising of students, SIMC faculty, MSLGROUP consultants and other industry professio ...

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The World is Less Global than You Think

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London. Tech companies are looking overseas to grow revenue but history shows even the largest brands can struggle internationally. Starbucks floundered in Australia due to preference for local boutique coffee houses; eBAY struggled in Asia, due in large part to competition from Taobao; and Tesco took its eye off the home market while trying to make i ...

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Politicians Must Get their Hands Dirty for a Successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Policy on Renewables With Germany’s new grand coalition government in place, the Energiewende seems to be back on track: A far-reaching, and long-overdue, reform of the country’s Renewable Energies Act or Erneuerbare-Energien-Gesetz ...

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A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of the main leaders of the PT and its allied parties. The scandal involved buying votes from Congressmen and misappropriating public funds as part of a scheme that included a number of banks and advertising agencies. Those dragged into ...

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A Program Makes Me A Better Leader

By Rashi Mehrotra, Account Manager, MSLGROUP It was from 29 – 31 May 2014 that 22 members from MSLGROUP Asia came together in Mumbai in hope of answers to their challenges at work and to imbibe tips for being accomplished leaders. Trust me, none of them went back disappointed. They were brimming with fresh ideas to tackle their hurdles, an invigorated approach to problem solving and a strong connection amon ...

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