SxSW 2015 Conversation Recap with Quid | #MSLSxSW

SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidde ...

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and ...

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

By Romain Vezirian, Senior Digital Account Supervisor, MSLGROUP SXSW Interactive 2015 is now a thing of the past. So what happened, exactly? If you were there, it was easy to get l ...

The Most ‘talked-about’ Apps at SXSW 2015

The Most ‘talked-about’ Apps at SXSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP in Germany Every year, the digital flock at SXSW is looking for the new killer app which will change the way we co ...

Artificial Intelligence Permeates the Conversations at SxSW

Artificial Intelligence Permeates the Conversations at SxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The conversation about artificial intelligence was an interesting theme at SxSW 2015. Artificial intelligence-rela ...

#MSLHealth: What’s next in Neurotech | #MSLSxSW

#MSLHealth: What’s next in Neurotech | #MSLSxSW

By Helen Shik, ‎Senior Vice President, Healthcare at MSLGROUP The day at SXSW started with an engaging and inspiring session with Dr. Geoffrey Ling of the Defense Advanced Research ...

SXSW Session notes: UX Choreography – UX Lessons from a Disney legend

SXSW Session notes: UX Choreography – UX Lessons from a Disney legend

By Mike Standish, Senior Creative Director, Digital and Content at MSLGROUP PBJS It’s not obvious that hand-drawn animation informs a modern discipline like user-experience design, ...

How Internal Security Impacts National Development

By Ashraf Engineer, Head - Content, MSL India Globalisation and reforms are turning India into an economic powerhouse. But growth is largely dependent on the internal security environment. Volatile political and social landscapes often destabilise administrations, adversely impacting the economy. India is home to diverse socio-economic groups. Some have been assimilated into the mainstream, but many others ...

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How Global Trends Affect Employee Communication and Engagement

By Scott Spreier, Hay Group It’s impossible to have engaged employees without good leadership, but the fact is, leadership may be losing its mojo. Far too many leaders are unable or unwilling to adapt to changes assaulting their organizations, which emboldens disgruntled employees to grab power and entitlement. Clearly, those in charge need to shift the way they communicate if they want people to listen and ...

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Tesco Wine Co-Buys: People’s Insights Volume 2, Issue 19

What are Tesco Wine Co-Buys? In May 2013, Tesco partnered with buyapowa to launch Wine Co-Buys – a group buying program which enables people to refer friends to buy cases of wine at better prices. The model relies on the power of people’s networks and on Tesco’s commitment to deliver genuine value. Marketer India Warman wrote: “All retailers are battling to come up with innovative ways to attract customers ...

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Slideshow: Lessons From The Cannes Lions PR Jury

MSLGROUP‘s chief strategy officer Pascal Beucler shares his insights from Cannes Lions Festival of Creativity 2013, where he was a judge at the PR Lions awards. Specifically, he looks at the new powers of PR (People Relations), and shares best in-class examples for each: The power of empowering people. The power of leveraging innovation. The power of crowdsourcing content. The power of integrating disciplin ...

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Identifying Your Brand’s Causes with the Fifth “P”

By Heather McIntyre, PR and Cause Marketing Professional, North America, MSLGROUP  As transparency, responsibility and the authenticity of a brand’s communications take on greater importance in today’s marketplace, brands need to get out of the selling business and into the business of improving lives. Today, it’s about purpose-led marketing. In the past, having a purpose may have been considered “nice,” bu ...

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Change Management, Co-Creation & The Social Business

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP Recently, I wrote about enterprise 2.0 and the social business nightmare it can create if transparency, employee empowerment and change management aren't given their due consideration. Let's delve into change management, which remains relevant though it is no longer the same concept as it was during the 90′s. Change management, today, means to sup ...

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Mint.com: People’s Insights

What is Mint.com? Mint.com is a free platform that uses gamification and data to help people manage their money. Founded in 2006, Mint currently helps 10 million people manage 17 million financial accounts at 16,000 North American financial institutions. Blogger Ann Carns explains: “Mint allows users to track multiple financial accounts, including bank and credit card accounts, in one place. To do so, users ...

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The Indian Economy: Performance And Prospects

Excerpts from an article in MSL India’s public affairs newsletter by Bipul Kiran Singh, a public affairs and strategic communications adviser who consults with MSL India. India’s economy continues to face many challenges, growth being the biggest. Growth touched 5% for 2012-13, the lowest in a decade, but that is not the only worry. The current account deficit continues to be at unsustainable levels of over ...

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Olivier Fleurot: Three Takeaways From Cannes 2013

In this video blog, MSLGROUP CEO Olivier Fleurot points out the three topics from the festival that are most important for the PR and communications industry: Going Beyond the Blurring of the Boundaries, The Creative Role of the Technology and Online Firms, Growing Interest in Long-Form Content. ...

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Introduction to Snail Shale – MSLGROUP EMEA’s Energy Report

By Nick Bastin, Managing Director, Capital MSL and Head of Energy, MSLGROUP EMEA Welcome to MSLGROUP’s Snail Shale Report in which my colleagues from around Europe reflect on the progress of the shale industry across the continent. The contrast between Europe and the United States of America is notable. In the US, the industry has taken off like a rocket, leaving even seasoned market participants surprised ...

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