Understanding the Disruptors, the Technologies, and the Possibilities

Understanding the Disruptors, the Technologies, and the Possibilities

By Rishad Tobaccowala, Strategy and Growth Officer, Publicis Groupe More, deeper, better data When it comes to big data, we can see that it has grown exponentially in the past few ...

Augmented Influence, Broader Impact, Unmatched Results

Augmented Influence, Broader Impact, Unmatched Results

By Pascal Beucler, SVP & Chief Strategy Officer, MSL Data and analytics, artificial intelligence (AI) and automation, immersive technologies (VR, AR, MR): these are not buzz wo ...

PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Video: Wait A Minute: Best Practices for Doing PR in China

China attracts businesses of all sizes and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace and it’s the uniqueness of its culture and history that makes it one of the most promising and challenging markets for the practice of public relations. MSLGROUP's Darah Roslyn shares s ...

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Wikimania 2014: Paid Editing, Wikipedia’s Most Enduring Argument

By Anne-Sophie Pereira De Sa, Senior Social Media Analyst, MSLGROUP London Paid editing was the hot topic of the day at Wikimedia Foundation’s annual conference Wikimania 2014 held in London last week with a panel discussion titled ” We Need to Talk About Paid Editing… Sorting Out Wikipedia’s Most Enduring Argument“. The topic has been widely discussed in the PR community over the past few months as global ...

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Energy Transition and COP 21 : French Ambitions Stand the Test of Reality

Mathieu Slama, Senior Consultant, Publicis Consultants Two intertwined milestones This April’s cabinet reshuffle has had a major effect on decisions that will be taken in the upcoming months regarding France’s energy plan: Since her appointment in April 2014, Ségolène Royal has undertaken the role of French En­ergy and Environment Minister. Despite her loss as presidential candidate in 2007, Royal has a cha ...

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Social Media Security: Four Steps to Fight Social Media Hijacking

By Nicolas Moreau, Digital Strategies Consultant, Publicis Consultants Net Intelligenz A few years back, hackers would focus their attacks on websites and networks infrastructures in order to grab their data and disrupt their management. Today, social media profiles have also become major targets. Though motivations and reasons for such attacks can vary (greed, political activism, or just a taste for comple ...

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Storytelling and the Brain: How to be Remembered

By Elle Chambré, Account Executive, MSLGROUP London As ‘conscious’ beings, we spend so much of our lives taking in information, images, facts and stories. Whether from books, television, adverts or illustrations, it would be impossible to retain the sheer quantity of ‘content’ we are subjected to. As storytelling is such a crucial part of how we communicate, we were keen to discover why we hold onto certain ...

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Good is Great: People’s Insights for June & July 2014

By Nidhi Makhija, Director – Research and Insights, MSLGROUP & Annie Sunny, Account Executive, MSLGROUP in India While compiling the final collection for this issue of the People’s Insights monthly brief, we realized that nearly all of the campaigns we chose had some angle of corporate and brand citizenship. Three of the eight campaigns we featured are winners at Cannes. Others were initiatives that mad ...

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Influence: Where Science Meets Art

By Lucy Melling, Deputy Managing Director, Consumer Practice Group, MSLGROUP London and Mallika Basu, Director, Corporate, MSLGROUP London Once upon a time, life was straightforward for communicators. We announced important company and brand developments and managed issues / crises as they arose. In the digital, “always on” world we live in now, the plot has well and truly thickened. Increasingly, we are pl ...

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5 Reasons Why I’m in the Right Place at the Right Time

By Purva Sawant, Account Executive, MSLGROUP For a young public relations (PR) professional, being asked to attend a PR conclave could evoke many emotions. I was happy to have been invited and to have the opportunity to listen to industry veterans discussing the evolving landscape of PR, but I also wondered if it was worth a Saturday. Would there be learnings that I can apply to my job? How would I be inspi ...

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Does the UK need to be Better Energy Interconnected with Mainland Europe?

By Michael Kinirons, Account Director, Capital MSL All too often we hear the argument that UK energy prices are out of control, and that the lights may ‘go out’ in the not too distant future. UK energy consumers have faced a constant increase in the cost of electricity, up 36% in three years. With the UK energy supply market constrained by a diminishing domestic power generation infrastructure, and its abil ...

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Video: Pride in Our Past: Bob Lee

As a global firm created from multiple agencies that joined forces in 2009, MSLGROUP celebrates a culturally diverse heritage: Parisian traditions on the one hand, American culture on the other and a dynamic and rapidly growing Asian voice. There are many points of origin for our global firm today. The stories of each are special. In this video, Bob Lee shares stories of his father, Manning, Selvage & L ...

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