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EU Seeks Input On Wider Deployment Of mHealth

EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

People’s Insights Monthly Briefs: March 2014

People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at Sout ...

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success i ...

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The ...

Stop Missing Out on Social Recruitment Opportunities

Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recrui ...

Brussels: New Plans To Reduce Regulatory Costs Of Clinical Trials

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Earlier in June, at our healthcare seminar in Geneva, we discussed the European Commission's compelling new regulation that is due to replace the cumbersome statutory requirements for clinical trials currently in place. The New Regulation The new legislation proposed by the Commission will take the form of a 'regulation' rather than a 'directive ...

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The Dynamic Fascia of Strategic Counsel

By Jaideep Shergill, CEO, Hanmer MSL, MSLGROUP Asia [caption id="" align="aligncenter" width="500"] Chess | Courtesy: Muffet on Flickr[/caption] Companies and corporate entities have always searched for the right partner to enable and execute the right plan to bring favourable outcomes for their respective businesses. This is the essence of 'Strategic Counsel' or Strategic Communications, which has become i ...

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Stay: People’s Insights Volume 1, Issue 26

Stay.com is an online trip-planning service that allows users to discover new places and create customised travel guides. The application is useful for exploring, planning and navigating in a new city. The app has several collaborative features that utilise social networking extensively. The company, based out of Oslo, Norway, was founded in 2009 by internet entrepreneur Joachim Paasche and was honoured as ...

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Slideshow: LinkedIn, a New Territory for Communications

Today, we have a very exciting launch for you - a whitepaper 'LinkedIn, a New Territory For Communications' that will guide marketing heads and community managers on how to optimise their brand pages on the largest online professional network. Please read our press release and download our whitepaper. A few months ago, Mashable featured us in their article '9 Ways To Add LinkedIn To Your Company Website'. H ...

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Challenges With The Next Gen Online Ads: Rising Stars

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA As online display advertising continues to seemingly under-perform on click-through rates, more advanced content rich ad formats, such as the IAB’s ‘Rising Star’ formats, are being introduced in a bid to reverse the trend. These allow unprecedented amounts of rich content: video, image libraries, interactive product demonstrations – they are essentiall ...

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Ladies, It’s Time To Nourish Your Confidence

By Nathalie Szwagrzyk, HR Project Manager, MSLGROUP France How can you ensure your career is on the right track? You start by laying the foundations as soon as possible, but it’s really a constant work-in-progress and will take time. The earlier you start practicing, the more solid the grounds of your progression will be. Read on to learn how women professionals can boost their careers and reach their full ...

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Art, Audiences & Museums in the Social Age

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The recent Communicating The Museum conference that took place at the Met in NYC addressed a variety of key topics: local vs global, the challenges of being a world museum, what it means to be a brand, technology and innovation and adapting to a connected future. One of these topics, though, happened to be at the center of many presentations and ...

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CNC Joins MSLGROUP Network

  Today, Publicis Groupe announced its intent to acquire Communications & Network Consulting AG (CNC). Do read the news release and important messages on the acquisition by Olivier Fleurot, CEO, MSLGROUP, Publicis Groupe Chairman Maurice Levy  and Christoph Walter, CEO, CNC.   Olivier Fleurot, CEO MSLGROUP, said:"Bringing CNC into MSLGROUP makes us one of the top three networks in Germany, and ...

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Public vs. Private Healthcare Information Exchanges – The Debate Continues

By Sarah Bianchi, MSLGROUP Americas [caption id="" align="alignleft" width="232" caption="Healthcare information | Courtesy: Healthinformatics.wikispaces.com"][/caption] As federal incentives continue to drive the electronic storage and exchange of patient health records, more and more providers – from large national health systems to small town solo physician practices – are signing onto health information ...

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SlideShow: Social CRM And New Consumer Expectations

Social customer relationship management connects social media with a company’s internal and external communication systems. The question for companies is no longer whether to engage with social media, but rather how to engage with it. MSLGROUP has announced the launch of a whitepaper that sheds a new light on Social CRM strategies, implementations and its impact. Download the whitepaper to learn more: Socia ...

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