In the Age of Earned Trust, is Your Corporate Reputation Reputable?

In the Age of Earned Trust, is Your Corporate Reputation Reputable?

By Lusha Niu, Asia Practice Leader, Financial Communications, MSLGROUP The meaning of reputation differs around the world – the meanings aren’t always precise but they’re also not ...

Make Love to Make Change

Make Love to Make Change

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Ok, now that I have your attention. For those colleagues like me who can remember this far ...

Towards A Bolder EU Energy Policy

Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking C ...

Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

Empathy, Sense-makers & Tomorrow’s Leaders: Women’s Forum 2013

By Trudi Harris, Chief Communications Officer, MSLGROUP Last week a delegation of MSLGROUP women made our way to Deauville in northern France for the annual global Women’s Forum meeting. I think it’s fair to say we all felt rather proud to be at the event, not only because we had been nominated to attend on behalf of the company, but also because the Women’s Forum is in fact part of the MSLGROUP family. Hav ...

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Don’t Be Lame! Teddy Goff’s Insights From The 2012 Obama Digital Campaign

By Hanna Svenonius, Consultant, JKL, Stockholm, MSLGROUP In 2012, Teddy Goff, Digital Director for the Obama campaign, mounted the largest grassroots movement in political history – raising a total of $690 million for the campaign to re-elect the President. Recently, we had an opportunity to learn his insights at a seminar held on October 19 at our office in Stockholm.  Here's what I learnt: A Billion-Dolla ...

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Beauty And Ageing: Do We Need a Paradigm Shift?

By Kirsty McKinnon, Senior Account Director, London, MSLGROUP Being a woman in today's culture – youth, body and celebrity obsessed – is challenging. Women of all ages are under relentless pressure to look youthful, especially in today’s economic reality that will have us working until we are 75. Staying in the game whilst competing with colleagues 35 years younger will be de rigueur. It is with this in min ...

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PR & The Future: Time To Think BIG

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The ICCO Summit (International Communications Consultancy Organization) held in Paris October 10-11 chose a bold theme - Change or Perish: The Future of PR. It certainly is a sign of the exciting – and challenging – times we live in. We need to think really big. I dare refer here to the legendary “Think Different” campaign TBWA\Chiat\Day created ...

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Management 2.0: HR Processes & Social Business

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP This article is sourced from a whitepaper about HR 2.0 that you can download from here, by French web-marketing agency Tendances RH and supported by professional networking site LinkedIn. Ten experts including me, shared their vision for the next generation of management, and here's my article on HR processes and the social business. When you talk ...

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Video: Social Media Trends To Track in 2013

What are the key trends that our digital experts are tracking this year? Watch the video to learn about the rise of visual content, influencer relationship management, brands as publishers, social power of conversations and the unfettered participation. Social Media Trends To Track in 2013 For more, visit: mslgroup.com/what/practices/social-media/ ...

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AT&T Building Water Efficiency: People’s Insights

AT&T and EDF's water saving initiative In an effort to maintain their 'aquaprint,' AT&T partnered with the Environmental Defence Fund and used data analysis to reduce their water consumption at cooling towers. The companies then packaged their learning into a free Building Water Efficiency toolkit, which can be applied at buildings across the U.S. to reduce water consumption by 28 billion gallons an ...

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Reshuffling Economic Governance and Bank Supervision

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA In this issue of Insights Brussels September 2013, we bring you updates on - an action plan to boost Europe's defence industry; the approval of a single supervisory mechanism for the banking sector, a new regulation against financial benchmarks manipulation; new measures for tackling shadow banking; news about ratification of the Nagoya protocol ...

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Rock In Rio: Sponsors on Social Media

Rock in Rio is one of the largest music fests in the world and is held in three cities: Rio de Janeiro in Brazil, Lisbon in Portugal and Madrid in Spain. It was attended by 1.5 million people in the first edition, 700,000 in both the second and fourth editions, about 1.2 million in the third, and 350,000 people in each of the 3 Lisbon editions. It is a huge opportunity for engagement for brands the world ov ...

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Generation Mash-Up A Featured Panel At SXSW 2014

We've had exciting news from SXSW Interactive Festival this week. A panel conceived, constructed and proposed by MSLGROUP not only successfully made its way through the SXSW panel picker vote, but was selected by the show administrators to be showcased as one of only ten featured panels at SXSW 2014. Called "Generation Mash-Up: Y Bother?", it's all about today’s transformational workplace and millennials at ...

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