Disruptions in Action: Change Behavior

Disruptions in Action: Change Behavior

While products are made at factories and sold at stores, they are ultimately used and discarded by end consumers. Therefore - and perhaps more so for some products - a significant ...

60th Political Salon by MSLGROUP Germany

60th Political Salon by MSLGROUP Germany

On 23 May, MSLGROUP Germany hosted it's 60th Political Salon – this time with Dr. Robert Habeck, Minister of Energy, Agriculture, the Environment and Rural Areas of the Federal Sta ...

Disruptions in Action: Collaborate Across Boundaries

Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Create Positive Handprints

Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Maximize Resources

Disruptions in Action: Maximize Resources

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

It’s Time for Transformation: Question Everything

It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining ...

Brazil’s New Government

Brazil’s New Government

By Paulo Andreoli, Chairman, MSLGROUP Latin America, President & CEO, MSLGROUP ANDREOLI and Claudia Mancini, Executive Director, MSLGROUP Publicis Consultants The imminent impe ...

Spotlight on The Shanghai Free Trade Zone – Volume 3

Financial liberalization has become one of the hottest topics in recent years both on the Chinese mainland and in the rest of the world. Analysts see reform measures as a solution to amend some of the discrepancies caused by China's unbalanced economic growth. The Shanghai Free Trade Zone, which was officially created as a testing ground for policy experimentation, has been the forerunner in carrying out re ...

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4 Practical Ideas To Making A Difference To Your Reputation

By David Stocks, Executive Creative Director, MSLGROUP SAS This is part 3 of the series "Essential Truth. Emotional Response." Read Part 1 and Part 2 on our blog. 1) Authenticity requires a human voice People do not talk to each other with the tone of voice that organisations use. This is what John Simmons, author of the The Invisible Grail, has to say about this: When it comes to big brands, they’ve organi ...

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Indian Elections 2014: We Are Our Choices

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India The world’s largest democracy is set to choose its next government, and maybe even a whole new evolutionary path. The choice seems to be between the centrist-left Congress-led coalition that has been in power for the past decade and the one led by the right-wing saffron-fronted alliance. The former, which has pioneered economic reforms in India ...

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Communications Needs To Be: Simple, Authentic, Emotive

By David Stocks, Executive Creative Director, MSLGROUP SAS This is the second part of the series called Essential Truth. Emotional Response. Part 1 was published on our blog here. What would it take to be noticed and remembered? What would it take to build trust? What would it take to compete in the ‘always on’ communication age we are experiencing? Do we just need to leap into the social media space as eve ...

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In TIME: The Huge Mistake Millennials Are Making Now

Insights from our report The Millennial Compass were recently featured in TIME magazine. The author, Dan Kadlec, picked up one key fact about GenY rating international opportunities last when it comes to what makes jobs attractive. Here's an excerpt from his article.  To read the full article, please visit TIME.   In the U.S., just 18% of Millennials intend to work overseas in the next five years—and t ...

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Video: MSLGROUP Creative Newsroom

Every day, billions of people add new content on the web - with images, sounds, videos, Facebook statuses, tweets, memes, animated gifs, pdfs, articles, computer graphics, theses and ebooks. And they are also consuming it in new ways - over smartphones and wearable devices. It's difficult for brands to stand out in this incessant flow through the digital space. They need specialists to help guide the way. T ...

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Infographic: #SXSW Takeaways 2014

7 insights from SXSW, including great quotes and topics such as experiential marketing and data visualisation. Also read: #SXSW14 Recap MSLGROUP PBJS Mike Standish   Explore more visuals like this one on the web's largest information design community - Visually.   ...

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What Big Data Means for PR and Why It Matters to Us

Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it? [caption id="attachment_10604" align="aligncenter" width="384"] L t ...

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India’s growing mobile base will give Facebook-WhatsApp deal a leg up

Nirav Khatri, Manager – Research, MSLGROUP in India Facebook’s $19 billion (Rs 1,14,000 crore) indulgence of WhatsApp has not surprised many, but analysts are still keenly debating its strategic impact. Globally, experts are betting on WhatsApp’s commercial relevance for companies and brands. Marketers are already leveraging WhatsApp for sales, client relationship management and customer service. In India, ...

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#SXSW14 Recap MSLGROUP PBJS Mike Standish

Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers. Some of the sessions covered in this presentation are: Edward Snowden: A Virtual Conversation A Conversation with Neil deGrasse Tyson The Future of Genetics in Our Everyday Lives Visually Turning Complexity Into Clarity Generation Mash-Up: Y Bother? #SXSW14 Recap MSLGROUP P ...

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