Creative Disruption | Inside the Driving Forces of Disruptive Innovation

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR ...

Localizing Data and Insights | #DataInDataOut

Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, ...

Organising for Real-Time | #FutureofCreativity

Organising for Real-Time | #FutureofCreativity

By Jean-Philippe Martzel, Deputy General Manager and Head of Strategic Planning, DigitasLBi France Welcome to the age of Real-Time Brands Tide and Oreo are well-known as real-time ...

Lead climate change awareness by partnering with Millennials

Lead climate change awareness by partnering with Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The debate around climate change has been gradually but increasingly making its way to the ...

Nikkei Buys Financial Times

Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serio ...

Inspiring Innovations: Pushing the Boundaries

Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick b ...

Now You See It, Now You Don’t | #MSLMatters

Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only f ...

Dove Real Beauty Sketches: People’s Insights

What is Dove Real Beauty Sketches? Dove Real Beauty Sketches is a short film which promotes the idea that women are too critical of their own appearances and they are actually more beautiful than they think. A part of the Dove Real Beauty global marketing campaign launched by Unilever in 2004, Real Beauty Sketches was released online in April 2013. The film In the film, women are shown describing themselves ...

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Reputation: How It Is Built and Maintained, and The Role of PR

Businesses are getting increasingly conscious of the power of reputation. It is customers’ perception of a company that drives purchase decisions. It is also what attracts talent and assures partners that they are doing business with a company they can trust. So, it’s not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, ...

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The Creative Newsroom & The Challenge Of Real Time

By Dimitri Granger and Rémi Barra, Net Intelligenz, MSLGROUP "Creative newsroom"," digital storytelling "," real time content management "... The world of communication and marketing has for several months now been giving birth to an amazing series of buzz words and concepts that are being called the solution to many challenges that brands are now facing in the field of digital. In an economy where attracti ...

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Merkel’s Return To Power & A Scenario Analysis

By Florian Wastl & Ole Wulff, MSLGROUP Germany Spectacular victory for Angela Merkel Crushing defeat for Coalition partner FDP Europsceptics not in Parliament SPD or greens possible Coalition partners in Merkel's new government Germans have voted in what many deem to be the most important election in Europe for several years. The CDU/CSU has won an historic election victory, achieving over 40 per cent o ...

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What Drives Apple’s Marketing Machine

Merrill Freund discusses Apple's latest iPhone launch on PRWeek US. Here’s a short excerpt of the article. Do visit PRWeek for the original article. In the last decade, every Apple product launch has been a combination of Oscars, Super Bowl, and Detroit Auto Show. In that period, Apple has either created or driven consumer adoption of music players, smartphones, and tablets. However, with the maturation of ...

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Ten Crucial M&A Communications Considerations

MSLGROUP launched an executive whitepaper discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save the country more than US$30 billion in excess bids that are currently required in order to even stand a chance of being successful. In view of the challenges Chinese companies face, the only way for them to level the playing field is to become ...

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Infographic: The Future of Money

How social and mobile technologies are changing the way people earn, manage and spend money. Check out our infographic on Visual.ly Explore more infographics like this one on the web's largest information design community - Visually.   For the full report on Future of Money + 13 case studies, read: Future of Money - People's Insights Quarterly Magazine Vol.2, Issue 2 In this issue, we start off with an ...

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Social Collaboration & The Need For A Different Approach

This is an extract from our recent report "Introducing Social Employee Engagement: Shifting from Technology To People", available on SlideShare for downloading. Despite the recent proliferation of social tools being used within organisations, many of these fail to live up to expectations. Gartner has predicted that until 2015, 80% of social collaboration efforts will not achieve the intended benefits due to ...

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Federal Elections in Germany – Now It’s Crunch-Time

By Ole Wulff, Senior Consultant, MSL Germany, MSLGROUP EMEA The election campaign in Germany is on the home stretch. This Sunday, German voters are called upon to elect a new parliament (the ‘Bundestag’) for a four-year term. Stressing the importance of the election, the Financial Times recently wrote “The election could have wide implications across Europe.” It added: “But the direction of change remains u ...

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Video: Leonardo Sforza on Europe’s Public Affairs Transformation

Leonardo Sforza in Brussels shares three key changes that define the transformation of Europe and talks about challenges for policy makers as they face the paradox of decreasing confidence and increasing expectations of European citizens vis a vis the new institutions. Leonardo Sforza on Europe's Public Affairs Transformation Leonardo has 25 years of Brussels-based experience in addressing European Union po ...

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