Inspiring Innovations – People’s Insights | Jan & Feb 2015

Inspiring Innovations – People’s Insights | Jan & Feb 2015

By Melanie Joe, Consultant – Research & Insights, MSLGROUP As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more r ...

Digital Public Affairs in a Nutshell

Digital Public Affairs in a Nutshell

By Julien Landfried, Partner, Publicis Consultants and Florian Wastl, Director, MSLGROUP in Germany The world of public affairs is traditionally seen as a closed shop. Does this ma ...

2015: A Critical Year for the Energy Union | ON Energy Report

2015: A Critical Year for the Energy Union | ON Energy Report

For energy market participants, 2015 is shaping up to be a year of almost unprecedented change. This change can be felt across markets, politics, regulation and innovation, all of ...

PR in India: Moving Towards an Integrated Comms Model

PR in India: Moving Towards an Integrated Comms Model

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India It’s now redundant to say that PR as we knew it is dead. Both, industry experts and clients, have been stressing for ...

Train Your Creativity Muscle | The Future of Creativity

Train Your Creativity Muscle | The Future of Creativity

Oana Bulexa, Managing Director at MSLGROUP The Practice Creativity is a main ingredient, not a spice! Creativity is often considered an extra in communication. When we (agency, cli ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 c ...

Do Companies Kill Digital Mindset?

Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital ...

Brazil’s Champions: Women’s Forum 2013

By Véronique Morali, President, Women’s Forum for the Economy and Society Today, the second Women's Forum Brazil launches in São Paulo, illustrating the commitment of the Women's Forum for the Economy and Society to the women and men of Brazil and manifesting our belief in the country's dynamic of change. In June 2012, when we first came to São Paulo, we were fascinated by the Brazilian model - its surge of ...

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Introducing StoryStreamLab: MSLGROUP’s Software for Social Curation

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Gaurav Mishra, Asia VP of Insights, Innovation & Social, MSLGROUP We are delighted to launch MSLGROUP's own proprietary social curation software StoryStreamLab at Cannes Lions 2013. StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using semantic analysis and hashtags, ranks them based on socia ...

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Enlightening Younger Women with Career Advice

By Renee Wilson, President, North America, MSLGROUP Earlier this month, I joined my colleagues -- other women leaders from Publicis Groupe agencies -- to participate in the VivaWomen!'s first Speaker Series in New York City moderated by Harriette Cole, the well-known life stylist, author, nationally syndicated advice columnist, motivational speaker and editor. VivaWomen, of course, is the Publicis Groupe in ...

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Barclaycard Ring: People’s Insights

A “crowdsourced” credit card In April 2012, Barclays US launched Barclaycard Ring– a credit card whose policies, fees and rewards are co-created by card members. The credit card attracted early adopters and frustrated credit card users with its promise of straight forward fees, transparency and collaboration. [caption id="attachment_1748" align="aligncenter" width="500"] Source: business.time.com[/caption] ...

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Why Women’s Empowerment Is Vital For The Economy

By Ashraf Engineer, Head - Content, MSL India India’s gender disparity remains among the highest in the world, impacting not just economic growth but society as a whole. A recent report by Booz & Company, which studied the economic empowerment of women in 128 countries, ranked India a low 115. What’s more troubling is that the government is stubbornly apathetic towards women’s issues. The distress is ev ...

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Social Intranet: 5 Rules Of Thumb for Success

By Frederike denOttelander, Digital Media Specialist at MSL Netherlands Intranet: the first things that come to mind are bland backgrounds, ticker tapes, a content jungle, empty department pages and overloaded departments pages elsewhere. Yesterday’s information, 1998’s information. Intranets have the worst reputation of all enterprise platforms and are treated more as an ‘information collection and dumping ...

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More than Rio, Samba and Seleção: Communications In Brazil

By Heiko Geibig, Director at MSL Germany and Lina Müller, Consultant, MSL Germany Upcoming mega-events such as the FIFA World Cup and the Olympics move Brazil into the focus of German companies and the media. Recently,the German President Joachim Gauck launched the  "Germany + Brazil 2013-2014 - Where ideas connect" and underlined the close relationship between Germany and Brazil. So it comes as no surprise ...

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Introducing People’s Insights Quarterly Magazine Volume 2, Issue 1

By Gaurav Mishra, VP of Insights, Innovation & Social, Asia & Nidhi Makhija, Manager- Insights, MSLGROUP In the latest issue of the People's Insights magazine, we track inspiring projects at the intersection of social data, crowdsourcing and storytelling, with a special focus on PurPle projects – purpose-inspired projects that are shaping the future of corporate citizenship. We share thirteen case s ...

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The Challenging Agenda of the EU Energy Market

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

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A Deep Dive Into The European Crisis & Citizen Outpourings

By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

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