Infographic: Social Employee Advocacy

Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal socia ...

Google Inbox: An Alternate Way to Access Gmail

Google Inbox: An Alternate Way to Access Gmail

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people ch ...

Critical Factors Driving Investor Decision Making

Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors mak ...

Net Positive: The Next Frontier of Sustainability Leadership

Net Positive: The Next Frontier of Sustainability Leadership

By Zoe Le Grand, Principal Sustainability Advisor, Forum for the Future Zoe Le Grand explores what your business would look like if the net effect of its existence were positive – ...

Citizenship in Brazil: Being Involved

Citizenship in Brazil: Being Involved

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get ...

Brazilian Category Leader Pomarola debuts on YouTube

Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the hea ...

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Increasingly, Black Friday is becoming known as much for its long lines, violent brawls and occasional stamped ...

Earth Hour: People’s Insights

What is Earth Hour? Earth Hour is a global movement that mobilizes people to show their support for the environment by switching off their lights for one hour every year. Organized by WWF, the movement began in Sydney in 2007 and has since spread to 7,000 cities & towns in 150 countries & territories. An editorial in the Philippines Daily Inquirier mentions: “First held in 2007, Earth Hour has grown ...

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Johan Bjorksten in China Daily on Microblog Campaigns

China Daily's European edition today features an insightful article on how agencies are helping brands conduct microblogging campaigns in China. Our expert, Johan Björkstén, chairman of MSL China, was quoted in the article. "Our experience from China shows that sites that adopt a relaxed yet professional tone attract the most followers." Read the full article "A to Z of micro blog marketing" on China Daily. ...

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The City 2.0 : People’s Insights

In 2012, TED announced a new platform, The City 2.0, to crowdsource ideas on how cities can be better equipped for the future, encourage collaboration and to inspire urban citizens to take action. Ten of the best ideas would be awarded $10,000 each to kick start change. [caption id="attachment_7642" align="aligncenter" width="500"] Source: thecity2.org[/caption] As Nate Berg, staff writer at The Atlantic Ci ...

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Crowdfunding, Startups & Europe’s Focus On The Web

By Romain Seignovert, Senior Associate, MSLGROUP Brussels Spotify, Rovio (the maker of Angry Birds) and Skype are among the most successful tech companies world-wide and attract millions of active users every day. Few web businesses can claim to influence international trends like Rovio does or handle one third of all international calls, as Skype does. Did you know these pioneering companies are European a ...

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Healthcare Priorities & Policy Developments In Europe

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Although the organisation and delivery of healthcare is the responsibility of each EU Member State, the role of the EU is to complement and adds value to the national policies by addressing common challenges and by establishing a level-playing field in terms of market access for the industry. In its mission, the EU is assisted by ad hoc agencies ...

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Introducing the PurPle Index

By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...

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Mean Stinks: People’s Insights

What is Mean Stinks? Mean Stinks is a purpose inspired movement launched by P&G’s Secret deodorant to combat girl-to-girl bullying in schools. The movement reaches girls through social media and challenges them to take action online and in real life. Blogger Adina notes: “The goal is to empower all women, no matter if they are a victim of bullying or not, by providing tools and resources to aid in the f ...

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How A Social Media Immersion Workshop Can Help

Crisis management poses a number of well-known challenges on organizations such as ensuring that the spokesperson communicates “according to script”, b uilding consensus within the Crisis Team on the causes and appropriate remedies of an issue, c oordinating the actions of different departments to avoid conflicting messages. The social media environment now requires us to consider new questions. How can we: ...

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#8 Collective Intelligence – Ten Frontiers for the Future of Engagement

Organizations synthesize search, social and sensor data streams into insights that guide smarter actions. What is Collective Intelligence? Collective intelligence involves analyzing the collective actions and feedback of people, finding patterns and trends, and sharing it back to aid understanding and guide action. Organizations, artists and changemakers are using collective intelligence to analyze opinions ...

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Foodspotting: People’s Insights

What is Foodspotting? Foodspotting is a crowdsourcing platform that enables people to find and recommend dishes, not just restaurants. Food spotters can share photos and ratings of their favourite dishes, and food seekers can discover new foods. Foodspotting has several elements in common with other social networks: people can upload photos from their phone, add locations and rate dishes. In fact, most peop ...

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