Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

Political Social Rockstars: Why Every Politician Should be on Facebook

Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committ ...

Managing Reputations in Today’s ‘Always-On’ World

Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ uni ...

Active Citizenship for Danish Millennials is Primarily a Function of State

Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The F ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend Secur ...

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance ...

Event: Women’s Forum – 10 Years of Momentum

Event: Women’s Forum – 10 Years of Momentum

By Véronique Morali, President, Women’s Forum for the Economy and Society As we prepare to launch the 10th Anniversary of the Women’s Forum Global Meeting today, our mission is mor ...

Insights on Security PR & RSA Conference 2013

February's arrival means it's not long now until the IT security world descends on San Francisco in a whirlwind of networking, deal making, chotsky collecting and Moscone Center-induced sore feet. RSA Conference 2013 begins on February 25th with over 275 sessions across 22 tracks.   Here at MSLGROUP, we have decades of experience guiding our clients down the right road when it comes to maximizing their ...

Read more

The LGBT Consumer & New Media

A new consumer segment is catching the eye of smart marketers. Liberated by the Section 377 of the Indian Penal Code and empowered by financial stability, the LGBT community is slowly but steadily growing as a niche consumer segment in India, as our report Out Of The Closet And Into The Marketplace by MSLGROUP India discovers. The LGBT market is different because it is many layered and poorly researched. It ...

Read more

Walmart & Mattel’s Virtual Toy Store: People’s Insights

What is the Virtual Toy Store? In November 2012, Walmart and Mattel lined two walls of an underground walkway in downtown Toronto with images of toys and invited passers-by to purchase them on-the-go using their smart phones. [caption id="attachment_1354" align="aligncenter" width="500"] Photo: CNW Group/Mattel Canada, Inc. via newswire.ca[/caption] Chantal Tode summarized: “The program will run for four we ...

Read more

Introducing The Art of Weibo Crisis Management

By Catherine Cao, Director at MSL China Marketers and communications professionals would be crazy to ignore the 300 million microbloggers in China (roughly the size of the entire US population) who access their platforms at least twice a day and follow on average 4 company accounts, according to China Internet Watch. Many microblogs, or weibo, have accumulated more than one million views, shares or follower ...

Read more

Co-creation Communities – Ten Frontiers for the Future of Engagement

What are Co-creation Communities? Co-creation involves organizations, entrepreneurs, artists, experts and people coming together people to create new artifacts including books, movies, music, art, software, products and solutions. Artists, entrepreneurs and organizations benefit from the contributions of community members, while contributors showcase their insights and creativity, and get rewarded in terms ...

Read more

Marketing to Future Talent: Strategies to Meet New Needs

By Jason Frank, Director, SAS London, MSLGROUP EMEA Early years talent, future talent...call it what you will, there's a big buzz about it. That probably explains why almost 70 people attended our breakfast event on the subject, including the likes of Sainsbury's, GlaxoSmithKline, Morgan Stanley, Nestle, Aviva and Diageo. With the economic crisis filling headlines, youth are thinking of their careers much m ...

Read more

Financial Crisis Overshadows Climate Change In WEF Agenda

By Karin Rappsjo Emanuelli, MSLGROUP EMEA The theme for this year’s gathering of the World Economic Forum in Davos was leadership, restoring economic dynamism and strengthening societal resilience. Words like “leadership” and “resilience” hint that issues such as climate change, renewable energy or green economies might well be on the agenda. But, on the contrary, these issues were nudged from the agenda th ...

Read more

The Idealist: Talent in China

The Idealist (Me & society) is of the four types of profiles we listed in our whitepaper ‘From Mao to More: Catching up with the next generation of talent in China‘. “I just feel… China has to change. Journalism is a way to change China’s situation now.” - Amie, Journalism Major Want to heal the world Idealists have high expectations for the world in which they live and being able to contribute to socie ...

Read more

Restore the R: People’s Insights

A collaborative restoration effort In July 2012, Seattle’s Museum of History and Industry (MOHAI) and Pabst Beer invited people to participate in the restoration of the iconic Rainier Beer sign, by completing a series of online challenges at RestoretheR.com. [caption id="" align="aligncenter" width="500"] Source: restorether.com[/caption] Fast Co.Create’s Reggie Ugwu wrote: “Dubbed "Restore the 'R,'" the ca ...

Read more

Luxury Trends: No Noise, Publishing, Male Consumers

By Andrea Figueras, Senior Account Executive, Luxury & Beauty Practice, MSLGROUP London The start of the year is the perfect time to discover and rediscover trends in the luxury world. Here are four top trends that will make an impact in 2013: Brands as Publishers A picture is worth a thousand words: Every day we are presented with powerful images, whether it’s the newspaper we read or the television pr ...

Read more