Food as a Beauty Product

Food as a Beauty Product

By EJ Armstrong, Commercial Food Photographer, Art Director, Armstrong Pitts Studios Modern commercial food photography has carried the torch for food as a status symbol and beauty ...

Food Marketing to Millennial Parents: A China Perspective

Food Marketing to Millennial Parents: A China Perspective

Irene Ling, Manager, Strategic Insight & Impact, MSLGROUP China In China, millennials make up a third of the total population (31%) in the nation. This generation grew up durin ...

Green Tables: How Restaurants Will Lead Sustainable Food Consumption

Green Tables: How Restaurants Will Lead Sustainable Food Consumption

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Food companies and brands have been, in recent times, actively demonstrating their commitment to sustainability. Most m ...

Water Footprinting for a Sustainable Food Supply Chain

Water Footprinting for a Sustainable Food Supply Chain

By Caroline Carson, Consultant, Salterbaxter MSLGROUP Risks associated with water – too much, too little and the quality of it – have been one of the biggest and most visible envir ...

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

By Arabella Bakker, Director, Consultancy and Communications, Salterbaxter MSLGROUP Business has been addressing sustainability issues for a number of years but there is still some ...

Temer’s First 100 Days and Beyond

Temer’s First 100 Days and Beyond

While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office o ...

Big Food: How Can it Repair the Cultural Disconnect?

Big Food: How Can it Repair the Cultural Disconnect?

QnA with Gina Santana, VP, Strategic Planning Director, Leo Burnett USA People's Insights: Big Food companies have lost significant market share in recent years. What’s driving tha ...

India Election Results: The Burden of Expectations

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India India’s electoral map has a saffron hue. On May 16, the results of the general elections rolled in. The Narendra-Modi-led Bharatiya Janata Party (BJP) and its allies – together comprising the National Democratic Alliance (NDA) – won a staggering 336 of the 543 seats. The BJP alone won 282 seats – 10 more than required to form a government on ...

Read more

Video: The World Cup & Adidas Brazuca Babies

Every World Cup ball has its own unique name. For 2014 Brazilians chose 'Brazuca' (loosely translated as 'Brazilian-ness') as theirs. Official Ball Supplier, Adidas, wanted to commemorate this once-in-a-lifetime event. It's said that children in Brazil are born with a ball at their feet. So that's what we did -- giving an Adidas Brazuca ball to every Brazilian baby born on the birthday of the Official 2014 ...

Read more

Why The Trust Of The Netherlands In Europe Has Faltered

By Erik Martens, Director Public Affairs  & Timen van Haaster, Consultant, Public Affairs, MSLGROUP in the Netherlands Close to 4.5 million tweets were sent and five million Dutch viewers watched the Eurovision Song Contest which concluded a day after Europe Day celebrations on 9th May. The television viewership for the event is comparable to that of any World Cup match. Yet, the Netherlands, one of the ...

Read more

From Ignition to Recovery – The Components of Today’s Crises

By, Nidhi Makhija, Senior Manager - Insights at MSLGROUP In our hyper-connected globalized world, we are seeing that reputation crises have the potential to grow faster, spread wider and hit harder than any time before. There are two simple reasons for this: People are well-connected on social platforms, and actively share information and opinions with their networks in real-time. It’s easier for people to ...

Read more

Four Management Strategies I Learned From My Dog

By Laura Finlayson, Vice President at MSLGROUP Like many people, I’d never had any real management training when I started supervising people. Looking back I can identify many stumbles and even more lessons I learned the hard way. I was the kind of person that dealt just fine with tough bosses who demanded excellence and did not take time to sugarcoat or even explain their requests – or perhaps I had just w ...

Read more

Target Breach Aftermath, Latest Chapter: CEO Out

By Ross Levanto, Senior Vice President, MSLGROUP A cursory read of headlines covering Target for the past five months renders today’s news transitive: Target’s CEO is leaving. Late last year, the giant U.S. retailer suffered one of the largest electronic data breaches in history. Millions of consumers became victims, their credit card numbers potentially gone and up for auction to the highest bidder. Target ...

Read more

The Rise of Asia’s Mobile Messengers: Reaching the New Connected Consumer

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia The shift to mobile is undeniable. It’s most clearly seen in Asia where more than 40 percent of the world’s Internet users reside and most access the Internet via mobile. The Internet world they know and recognize is in the palm of their hand, through a small screen. Almost 60 percent of the world’s mobile phone users are in Asia Pacific. It's no sur ...

Read more

UK Companies Embrace Content Marketing, but Suffer from “The Content Headache”

By Stanislas Magniant, European Digital Practice Leader, MSLGROUP With the deafening buzz around content marketing, communication and marketing professionals are increasingly under pressure to reinvent their role as "publishers". But contrary to the conception that every brand should become its own media, most companies are not geared to produce content. They might be great at producing cars, software, lips ...

Read more

The Reputation Complex: Seeking Sustainability in a Liquid World

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Here are some tricky questions our clients are dealing with today, particularly at the C-Suite level: What is the link between Business and Reputation today? What is the value of Corporate Reputation (the one of the firm, not just of its brands, services and products), whether in a B2C or B2B context? Why and how is the Digital & Social turmo ...

Read more

Infrastructure: The Backbone to Social Success

By Marcy Massura, Vice President, West Coast Director of Digital, North American Influence & Community Lead, MSLGROUP [caption id="attachment_11248" align="alignright" width="300"] Image Courtesy: pixabay[/caption] ‘Being social’ is often erroneously associated with being ‘talkative.’ But actually ‘being social’ or, better yet, ‘living social’ represents a deep understanding of the psychology of social ...

Read more