Find Actionable Insights | #DataInDataOut

Find Actionable Insights | #DataInDataOut

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP We have been trained to think bigger is better – bigger house, bigger car, bigger pay check, the list goes on. Bu ...

Custodians of Collaboration | #FutureofCreativity

Custodians of Collaboration | #FutureofCreativity

By Kim Piquet, Executive Strategic Planner, MSLGROUP in Italy Collaboration with audiences can lead to stronger messages, proud influencers and better creativity. Collaboration is ...

Brand Publishing: How to Make it Work For You | #MSLMatters

Brand Publishing: How to Make it Work For You | #MSLMatters

By Kinda Jackson, Head of Digital and Content, MSLGROUP UK Brand publishing has come of age. Everyone's talking about it and more and more companies are using it as a clever way to ...

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl ...

Market Disruption | Inside the Driving Forces of Disruptive Innovation

Market Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP While some industries remain ripe for disruption, others have already experienced more than their fair share. The music industry has ...

Building a House of Disruptive Innovation | #CannesDisrupt

Building a House of Disruptive Innovation | #CannesDisrupt

By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovatio ...

Tech Innovation – Friend or Foe?

Tech Innovation – Friend or Foe?

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Is all change for the better? The invention of the printing ...

Beating Goliath With Storytelling

By Annette von Rolbeck, Senior Consultant at MSLGROUP Germany & Kai Störmer, Junior Consultant at MSLGROUP Germany How can you move thousands of motorsport fans with little budget? By coming up with a new idea, telling a good story about it and getting in touch with bloggers and other people who have a high social media footprint to get the story viral. The Challenge The challenge began in early 2012 af ...

Read more

Are GenYers and Baby-Boomers Compatible? Let’s Take the Conversation to SXSW Next March!

By Olivier Fleurot, CEO, MSLGROUP Never has the spotlight shined so brightly on a single generation. But in today's transformational workplace, Generation Y not only gets the light, they have the might and through their social media expertise, they claim the right to be the center of the conversation. I hope to join Pete Cashmore, the Scottish Millennial who founded Mashable and is now its CEO for a lively ...

Read more

Exploring The Power Of Conversations

By Sarika Waje, Global Knowledge Manager, MSLGROUP I thought it would be best to pen down my experience from David Gurteen’s session on Knowledge Café (K-Café) at the Pune K-Community Meeting on 14th June 2013. David is an independent knowledge management consultant, speaker and facilitator. Enabling Knowledge Sharing in Conversations In the current scenario, life has become so fast and stressful for us tha ...

Read more

Introducing People’s Insights Quarterly Magazine Vol. 2, Issue 2

In this issue of the People's Insights Quarterly Magazine, we start off with an overview on how community, technology and data are changing the Future of Money. Then we look at thirteen inspiring projects that are re-defining how people earn, raise, manage, exchange and spend money. How brands like American Express and Tesco are encouraging people to talk about the brands on social media in return for disco ...

Read more

Sweden: Shale What?

By Per Ola Bosson, Partner, JKL Stockholm, Sweden Shale Gas - A Non-Issue Shale gas and shale oil have transformed the energy market throughout basically the entire world, but this is not spoken about much in the Nordic countries. In Sweden, the largest Nordic energy consumer, shale gas is a non-issue. One reason for this is that voters and consumers do not have a relationship to natural gas. Nine in ten Sw ...

Read more

CommBank’s Kaching: People’s Insights

What is Kaching? Launched by Australia’s Commonwealth Bank, Kaching is a set of mobile and Facebook apps that let customers make instant peer-to-peer transactions via SMS, email and Facebook. Kaching also allows customers to manage their accounts from their mobile phone or Facebook, and allows iPhone users to make contactless payments at MasterCard PayPass terminals. Kaching has been recognized as an innova ...

Read more

Japanese Business “CommonSense” and Kūki

By Eric Hess, Managing Director, Japan, MSLGROUP Asia Shichihei Yamamoto wrote many books about Japan's specific cultural and sociological issues in relation to communication amongst the Japanese. And though he was Japanese, he thought that the specific Japanese communication habits were somehow strange. Yamamoto says repeatedly in his book, titled "Kūki No Kenkyū (Study of Kuuki)", that in Japan there has ...

Read more

The Perfect Speech – ‘I Have a Dream’, Martin Luther King

By Erik Martens, the Netherlands, MSLGROUP It is 50 years ago that Martin Luther King Jr. held his legendary ‘I have a dream’ speech on the stairs of the Lincoln Memorial in Washington DC. In 17 minutes time, America’s moral leader put on the (inter)national agenda the necessity of equal rights and forced a societal change through the power of the word. He did not do so by uttering accusations or by calling ...

Read more

Planning To Be Unplanned At #SMW13

By Merran Wrigley, Head of Technology - London, EMEA, MSLGROUP Many organisations are using their social media channels to ‘broadcast’ rather than engage. They struggle to react to breaking stories and real-time opportunities. However, a few are getting it so right. The immediacy of some brands’ response to an opportunity often seems so fast that it looks totally spontaneous and amazingly cool. Think. . . . ...

Read more

Digital Public Affairs: How Social Media Is Changing Politics

A version of this article was first published in German on media portal Welt.de. To read the original article, click here. By Axel Wallrabenstein, Chairman, MSL Germany; Lutz Mache and Tobias Heyer It's that time again: On September 22nd the German Bundestag is undergoing a rejuvenating cure. The changes to come after the polls could be even greater than in the past: depending on the outcome of the election ...

Read more