An Introduction to the Future of Creativity

An Introduction to the Future of Creativity

By Olivier Fleurot, CEO, MSLGROUP Creativity is a topic that comes up frequently at PR conferences – especially at Cannes. As a lot of PR awards still go to traditional advertising ...

Citizenship in India: Getting Involved – Offline and Online

Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citiz ...

Asia in “The New Global Context” at Davos

Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards glob ...

The Real Beauty of Davos

The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political lea ...

Davos 2015: A Year of Disintegration, or Cooperation?

Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year ...

The Interview: Setting a New Benchmark for Film Distribution

The Interview: Setting a New Benchmark for Film Distribution

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP After the cyber-attack on Sony Pictures, major theatre chains were wary of releasing the controversial the mov ...

Citizenship in Hong Kong: Priority in Millennials’ Lives

Citizenship in Hong Kong: Priority in Millennials’ Lives

Millennials in Hong Kong view citizenship with high importance and priority in their lives. They see active citizenship as participating in the community, doing what they can to ge ...

IBM Smarter Cities Challenge: People’s Insights

What is the Smarter Cities Challenge? IBM launched the Smarter Cities Challenge to collaborate with local governments and co-fund technology-based solutions to city-specific urban challenges. Through the Smarter Cities Challenge, IBM aims to help 100 cities across the world address urban issues with $50 million worth of IBM technology and expertise. IBM focuses on cities that collect data, and leverages its ...

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#9: Social Live Experiences: Ten Frontiers for the Future of Engagement

Organizations blend technology, community and location to create immersive experiences that blur the boundaries between online and offline. Social live experiences blend technology, community and location to create immersive experiences that blur the boundaries between online and offline.   [caption id="attachment_7836" align="aligncenter" width="500"] Source: pochacco20 on Flickr[/caption] The rise of ...

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Digital Corporate Communications & Online Dialogues With Siemens

By Tobias Heinrich, Junior Consultant, Broadcast Unit, Germany, MSLGROUP It’s a boundless world and corporate communications is also adapting quickly to the needs of companies and journalists. Digital video is one of the top interactive ways to share news and information to stakeholders. Here we bring you a short summary of how we helped our client Siemens Drive Technologies share their story with the media ...

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Myanmar’s Media Landscape: Change, Freedom & The Future

An excerpt from our recent report 'Myanmar: Insights & Opportunities 2013'  By MSLGROUP Asia Press freedom in Myanmar has improved rapidly, and is now on par - and in some cases freer than other ASEAN member countries. The changes have been fast and remarkable. Since President Thein Sein gained power in 2011, the government has eased press restrictions - releasing journalists from imprisonment, lifting ...

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Social and Substance: Green and Sustainable PR Best Practices

By Erin Del Llano, VP,  Schwartz MSL, North America, MSLGROUP In recent years, the cleantech industry has faced more than its fair share of challenges—from high profile company failures to bankruptcies to reduced VC investments. For the journalists and industry analysts covering this emerging space, reporting on the highs and lows has made them even savvier, more critical and more demanding on the businesse ...

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Europe 2013: A Continent Adrift

This is an excerpt from the study on emerging from recession in Europe, produced by Ipsos/CGI and FreeThinking, the Paris-based strategic planning and research arm of MSLGROUP. The dimensions of the current European recession are unparalleled in the past 80 years; they extend to every kind of economic, social and political equation. These are questions that need answers. And the answers can only come from p ...

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Financial Regulation: EU Commission Launches A Consultation

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Over the last four years, the urgent need to improve regulation of the financial system and benefit the real economy has been the European Union's primary concern. Many have dismissed previous attempts as being "too little, too late" and wait for bolder and more timely intervention. We think that such a judgement underestimates the Sisyphean tas ...

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Video: Alpenliebe.Sweetness.Kindness

Millions of Chinese youth engaged in everyday acts of kindness, inspired by a shared purpose. Watch how we helped create a social heartbeat and make Alpenliebe one of the most loved brands on Weibo:   ...

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GE NFL Head Health Challenge: People’s Insights

What is the GE NFL Head Health Challenge?  In March 2013, GE and NFL launched the open innovation Head Health Challenge to mobilize innovators around head health: to help diagnose mild traumatic brain injury and improve the safety of athletes, members of the military and society overall. The challenge is a part of the Head Health Initiative a new four-year, $60 million partnership between GE and NFL to rese ...

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Video: From Tripping in the Snow to Standing Up to Sandy

After a surprise October 2011 snowstorm left 420,000 National Grid customers in North America without power far too long, National Grid knew it needed to get its communications back on track. We began work with the international electricity and gas company to align emergency communications operations, retrain its communicators, build next-generation communication tools and deepen its roots and relevancy in ...

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