The Day After Brexit Decision: What’s Next

The Day After Brexit Decision: What’s Next

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The night has been short in Brussels, and the coming days will be hectic for policy makers and business leaders trying to ...

Great Ideas That Cut Through the Clutter

Great Ideas That Cut Through the Clutter

By Kelly Bennett, Founder and Managing Director, One Plus One Communications The votes have been cast, the PR Grand Prix has been awarded and many of the 21 global PR jury members, ...

Human Rights is at the Center of Business Sustainability

Human Rights is at the Center of Business Sustainability

In the past five years, the topic of human rights has moved to the center of corporate responsibility and sustainable business. There are two specific reasons and one more general ...

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP With a week to go before the landmark British referendum that on 23 June will call on national voters to decide for or aga ...

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and t ...

Engaging Employees Around CSR

Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident ...

MSLGROUP’s Entries for Cannes Lions 2016

MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 ...

How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud computing and mobile devices are completely changing the way consumers use the Internet. Big Data and the Internet of Things, the connection of physical objects to the Internet, will revolutionize most parts of our environment and the ...

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Introducing The Future of Reputation Magazine

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Reputation: The Now & the Next A lot has changed in recent years. In particular, three shifts have boosted reputation to the #1 Strategic Risk today, as was found in a recent Forbes-Deloitte study. Shift in stakeholders - From Powerless to Empowered Shift in corporate ethics - From Social Responsibility to Citizenship and Sustainability Shift ...

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EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the use of devices, such as mobile phones, tablets, patient monitoring devices and other wireless devices in the context of health prevention and care. The consultation process was launched on 10th April, 2014 and will close on 3rd Jul ...

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Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals like this one on the web's largest information design community - Visually. Can't see the infographic above? Check it out on Visually.   ...

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Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s article, mentioned by Pete Cashmore himself in a post on LinkedIn. Very fast, the story reached mainstream media and got a wide audience – particularly for a summer internship research! ABC News: College Student's Job Application ...

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People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at South by Southwest (SXSW) in Texas which saw tech lovers from around the world aggregate to check out the latest technologies, products and start-ups. Our third issue of the People’s Insights monthly briefs features our favourites fro ...

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Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially dive ...

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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recruitment has recently been ranked as a top new strategic shift for any company willing to become a Talent Magnet (see John Bersin’s article in Forbes "10 predictions for Talent in 2014"). Now, what is Social Recruitment? Within ten y ...

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The Michael Sullivan Award – Nearly 12 Months On…

By Josie Harold, Client Director, London, MSLGROUP SAS Last year, MSLGROUP recognized the creative legacy of Michael Sullivan with the annual global ‘Michael Sullivan Creative Leadership Award’. Each year, one winner attends the exclusive Cannes Creative Leaders Programme at the Berlin School of Creative Leadership. I was massively excited and proud that I was last year’s recipient. Inspirational, challengi ...

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