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SXSW 2014: The Affirmation of a Disruptive Digital Culture

SXSW 2014: The Affirmation of a Disruptive Digital Culture

By Dimitri Granger, Managing Director of Publicis Consultants Netintelligenz From its beginnings as a music and multimedia event in the late 80's, SXSW now broadly covers the Inter ...

Twitter in Politics – What can Germany Learn from Canada?

Twitter in Politics – What can Germany Learn from Canada?

By Ole Wulff, MSLGROUP Germany & Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK German Chancellor Angela Merkel isn’t known as a digital native as she still prefer ...

How Web Politicians Climb Up the Ranks in Germany

How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud comp ...

Introducing The Future of Reputation Magazine

Introducing The Future of Reputation Magazine

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Reputation: The Now & the Next A lot has changed in recent years. In particular, three shifts have boosted reputat ...

EU Seeks Input On Wider Deployment Of mHealth

EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

Women’s Forum Brazil 2012: Big Ideas & Key Trends

  [caption id="" align="aligncenter" width="500"] Brazil's key business drivers are changing[/caption] By Aurore Braquenié, Communication Officer, Women’s Forum, MSLGROUP If you are looking for inspiration, look towards Brazil – the country that has emerged as a global economic power overtaking the UK as the world largest economy. At the recent Women’s Forum held in Brazil in Sao Paulo, we found that t ...

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We Are The #4 PR Agency In The World

MSLGROUP, Publicis Groupe's strategic communications and engagement network, is now the fourth largest PR agency in the world. Today, The Holmes Report announced its 2012 rankings of top PR Agencies. The table below shows our ranking with respect to our peers.   The article goes on to say Among the giant multinational agencies, Edelman, Weber Shandwick, Ogilvy Public Relations and MSLGroup enjoyed doub ...

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Video: CREATIVE+ Listen. Understand. Engage.

It's been a great year for Creative+, the global design and creative services unit of MSLGROUP. Launched in March 2011 as the network's global commitment to developing innovative approaches to best service clients and offer added value, Creative+ has grown by leaps and bounds. Creative+ provides core design and creative development that changes how companies listen, understand and engage in the conversation ...

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3 Wins At IPRA Golden World Awards

In news today, our network won three awards from the IPRA Golden World Awards! Watch the videos of the award winning campaigns: Hanmer MSL - 'Consumer PR for an Existing Service' category for 'Bringing Bond Back' campaign for STAR Movies MSL New York - 'Launch of a New Product' category for P&G's Scope Dual-Blast mouthwash MSL China  - 'Reputation and Brand Management Online' category for 'Alpenliebe's ...

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Brussels: New Plans To Reduce Regulatory Costs Of Clinical Trials

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Earlier in June, at our healthcare seminar in Geneva, we discussed the European Commission's compelling new regulation that is due to replace the cumbersome statutory requirements for clinical trials currently in place. The New Regulation The new legislation proposed by the Commission will take the form of a 'regulation' rather than a 'directive ...

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The Dynamic Fascia of Strategic Counsel

By Jaideep Shergill, CEO, Hanmer MSL, MSLGROUP Asia [caption id="" align="aligncenter" width="500"] Chess | Courtesy: Muffet on Flickr[/caption] Companies and corporate entities have always searched for the right partner to enable and execute the right plan to bring favourable outcomes for their respective businesses. This is the essence of 'Strategic Counsel' or Strategic Communications, which has become i ...

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Stay: People’s Insights Volume 1, Issue 26

Stay.com is an online trip-planning service that allows users to discover new places and create customised travel guides. The application is useful for exploring, planning and navigating in a new city. The app has several collaborative features that utilise social networking extensively. The company, based out of Oslo, Norway, was founded in 2009 by internet entrepreneur Joachim Paasche and was honoured as ...

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Slideshow: LinkedIn, a New Territory for Communications

Today, we have a very exciting launch for you - a whitepaper 'LinkedIn, a New Territory For Communications' that will guide marketing heads and community managers on how to optimise their brand pages on the largest online professional network. Please read our press release and download our whitepaper. A few months ago, Mashable featured us in their article '9 Ways To Add LinkedIn To Your Company Website'. H ...

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Challenges With The Next Gen Online Ads: Rising Stars

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA As online display advertising continues to seemingly under-perform on click-through rates, more advanced content rich ad formats, such as the IAB’s ‘Rising Star’ formats, are being introduced in a bid to reverse the trend. These allow unprecedented amounts of rich content: video, image libraries, interactive product demonstrations – they are essentiall ...

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Ladies, It’s Time To Nourish Your Confidence

By Nathalie Szwagrzyk, HR Project Manager, MSLGROUP France How can you ensure your career is on the right track? You start by laying the foundations as soon as possible, but it’s really a constant work-in-progress and will take time. The earlier you start practicing, the more solid the grounds of your progression will be. Read on to learn how women professionals can boost their careers and reach their full ...

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