Momentum, Integration Drive PR Forward

Momentum, Integration Drive PR Forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Publicis Groupe CEO, Maurice Lévy's interview is an excerpt of the article publish ...

Digitising Customer Relations: Ongoing Actions & Reactions

Digitising Customer Relations: Ongoing Actions & Reactions

Companies are used to external communications that are top-down and completely controlled. Interactions with customers have been relatively limited, both from a contact and frequen ...

Brexit Stage Left?

Brexit Stage Left?

By Alastair Bealby, Senior Consultant, MSLGROUP Brussels The debate about Brexit is raging in the United Kingdom. Journalists and politicians from across the political divide have ...

Unlocking the Forces of Business & Consumer Demand

Unlocking the Forces of Business & Consumer Demand

An interview with Sally Uren, Chief Executive, Forum for the Future People’s Insights: What do you see as the top 3 priorities for businesses in the next few years? Sally: Here's w ...

A 360-degree Perspective on the Power & Possibilities of VR

A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 w ...

Behind the Scenes at Ahold USA

Behind the Scenes at Ahold USA

An interview with Kim Cannon, Director of Internal Communications, Ahold USA Q. Tell us a little about Ahold USA. KC: Ahold USA (AUSA) represents the U.S. sector of Koninklije Ahol ...

2016: Translating EU Strategy into New Legislative Proposals

2016: Translating EU Strategy into New Legislative Proposals

In its first “State of the Energy Union” released at the end of 2015, the European Commission reviewed the progress made since the release of the Strategy and identified key legisl ...

Visually Turning Complexity Into Clarity

By Mike Standish, Senior Creative Director, Digital and Content at MSLGROUP PBJS Creating a beautiful infographic is difficult. Making intuitive infographics is difficult. Locking down content before designing an infographic is difficult. Explaining the infographic process to clients is difficult. Basically, if you want a skull-crushing migraine, try creating an infographic. I attended a fantastic panel at ...

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In Forbes: The Truth About Millennials At Work

Insights from our report The Millennial Compass were recently featured in Forbes.  Dan Schawbel, the New York Times best-selling author of Promote Yourself, interviewed our CEO Olivier Fleurot and Mashable's Pete Cashmore on what managers need to know about managing millennials, the trust about millennial entitlement and how companies can best support them moving forward. To read the entire article, visit F ...

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#SxSW: The Future Is Wearable

By Mark McClennan, APR, SVP, Boston, MSLGROUP Every year, SxSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SxSW is that this year (and the next few) are likely to be the “year of the wearable.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the di ...

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India Public Affairs Round-up – Pre-Election Surveys & Lokpal Bill

By Jaideep Shergill, CEO, MSLGROUP India As India strides towards the general election, the media and corporations are in overdrive trying to understand how the country will vote. Based on these projections are critical investments and other business decisions. In the past few months, our television screens and newspaper front pages have been filled with pre-election surveys predicting seat share and impact ...

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Video: Wait A Minute: Now is the Time for Pharma to Get on Board the Social Media Bandwagon

In today's digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters meaningful two-way discussion between a company and its stakeholders. Most industries have climbed on board the social media bandwagon, however the pharmaceutical industry has been slower to make the investment in this ...

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Rise of Affordable Smartphones Impacts Communications

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India A decade ago, paid display and search advertising were in vogue, with the trend then shifting to more organic forms of marketing such as search engine optimisation, social media and blogging. Of late, mobile marketing has gained traction due to the sheer number of smartphone users. With advertising costs soaring, mobile marketing is providing br ...

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Re-discover your Purpose. Better, Co-Create it.

By Anna Częścik, Senior Associate, Poland, MSLGROUP. This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. MSLGROUP’s PurPle approach, energizing People around a shared Purpose, can be a very important part of the employer branding strategy as well as an effective method for building employee engagement. Video: Introducing PurPle ...

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The Target Breach Has Changed Everything, Even SXSW

By Ross Levanto, SVP, MSLGROUP, Boston Poor Target. Even a conference celebrating the promise of all things online cannot resist the giant retailer’s current state as the virtual proverbial punching bag. An early panel at the annual South By Southwest (SXSW) Interactive gathering this weekend in Austin criticized Target for its actions in the wake of a data breach public disclosure in December. Jon Swartz o ...

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The Millennial Compass & #YBother At SXSWi

By Brian Burgess, Global Co-Director, Employee Practice, MSLGROUP We've just launched a new report today called “The Millennial Compass” in association with the Ashridge Business School that reveals workplace dynamics across the globe, with insights from millennials in Brazil, China, France, India, the UK and the USA. We asked them what they want in their relationships with managers and their expectations o ...

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SxSW: Healthcare and the Connected, Mobile, Private Future

By Mark McClennan, APR; SVP, MSLGROUP, Boston What do physicians, Melbourne and the CFPB have in common? More than you might think. Today I had the pleasure of attending three very different panels at SxSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As communicators, there are lessons ...

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