Halls Honors the End of Orkut

Halls Honors the End of Orkut

Brand challenges community owner to see who #vaiencarar (#faceit) "I've never stage dived". "I've never had a movie kiss". These are some of the communities on Orkut, a famous soci ...

#EPHearings2014: All Eyes and Ears on Brussels

#EPHearings2014: All Eyes and Ears on Brussels

By Leonardo Sforza, Managing Director, MSLGROUP Brussels All eyes and ears are on Brussels, including the enlarged EU family of observers and decision makers in the European capita ...

WeChat Changes Intra-Office Dynamics

WeChat Changes Intra-Office Dynamics

By Alice Hu, MSLGROUP Asia WeChat is ingrained into the work culture in China. The group chat feature has been utilized by many to increase productivity within a team through real- ...

Rethinking Business Citizenship

Rethinking Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The concept of corporate social responsibility (CSR) emerged in the 1930s and 1940s, was fo ...

Who Won the Referendum? Scotland Did

Who Won the Referendum? Scotland Did

By Mike Craven, Partner, Lexington Communications Scotland's First Minister, Alex Salmond, did not have the air of the defeated general in his concession speech the morning after S ...

Winning with Wit: Branded Entertainment and the Age of Viral Humor

Winning with Wit: Branded Entertainment and the Age of Viral Humor

MSLGROUP's Panel on Branded Entertainment and the Age of Viral Humor on Oct 28th in Miami Top social humorists and digital leaders from What’s Trending, Cultivated Wit, Fullscreen ...

The European Perspective: Effective Sustainability, Now, and Together

The European Perspective: Effective Sustainability, Now, and Together

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP The message from Millennials across Europe is clear – they see business as needi ...

The Generation Quiz: Opening Up The Dialogue for Zoetermeer

By Mischa Strating, Project Manager, MSLGROUP, the Netherlands How can different generations work together successfully in the workplace? This was a challenge posed to us by a local council in the Netherlands - Gemeente Zoetermeer. Zoetermeer - Dutch for "Sweet Lake" - is a young, fun city in the western Netherlands. With the entry of young talent within the Zoetermeer council and the increasing number of t ...

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How Being Gay-Friendly Benefits Business

Societal attitudes have always made LGBT members extremely conscious of their individuality at workspaces. Between snide remarks and whispered giggles, the community has struggled to liberate itself from prejudices. While many corporations are far from being gay-friendly, they are changing fast. ‘The Economist’ reported that 86% of Fortune 500 firms now ban discrimination on the basis of sexual orientation, ...

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The Dutch Energy Landscape: Towards a Hybrid Policy?

By Erik Martens, the Netherlands, MSLGROUP The current energy policy in the Netherlands is formulated by the outgoing minority cabinet, formed by VVD (Liberals) and CDA (Christian Democrats) and supported by the PVV (Nationalists). The energy policy has two main goals. To curb the emission of CO2 and to become less dependent on fossil fuels. In order to achieve these goals, the Netherlands have to switch gr ...

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Small Business Saturday: People’s Insights, Issue 47

What is Small Business Saturday? In 2010, American Express launched Small Business Saturday, a purpose-inspired movement to encourage Americans to shop small at local independently owned businesses on the Saturday between Black Friday and Cyber Monday. In 2012, $5.5 billion was spent at independent merchants during Small Business Saturday, a total of 3.2 million people have liked the Small Business Saturday ...

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Active Ageing: EU Council Calls for Action

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA In December, the Council of the European Union adopted a declaration marking the end of the European year for active ageing and solidarity between generations. And several leading companies have already started to integrate some of these recommendations into their corporate practices and are gaining positive results from a people management or n ...

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Grassroots Change Movements & the Future of Engagement

Brands and people act together around a shared purpose to create meaningful change. Grassroots change movements involve a large numbers of people acting as change agents, in their own lives or in their communities, in a way that their actions can be aggregated or coordinated, leading to significant impact and meaningful change. Grassroots change movements might be catalyzed and managed by organizations, inc ...

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How Could Europe Save More Energy?

By Henrik Bernitz, MSL Brussels According to the European Commission, the new provisions of the Directive would achieve 15% energy savings by 2020. Other complementary measures are expected to deliver the remaining 5%. The objective of a Directive on energy efficiency was to support the only non-binding target of the EU climate and energy package, but also to contribute to the energy transition presented in ...

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Navigating the Intersection of Legal Affairs & Communications

By Meghan Gross, Senior VP, Schwartz MSL, MSLGROUP North America All communicators eventually face the challenge of dealing with legal issues, made increasingly complex by our 24/7 conversation involving multiple stakeholder groups. Fuelled by conventional wisdom and pop culture, many hold the opinion that lawyers are in an enterprise to manage risk down to zero, and communicators are there to promote the e ...

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Open Ministry: People’s Insights Issue 46

What is Open Ministry? In March 2012, the Finland Citizens’ Initiative Act went into effect, giving citizens the right to propose legislation to the Finnish Parliament. To facilitate this, a group of non-profit entrepreneurs launched web platform Open Ministry. Can't see this slideshare presentation? View it directly on Slideshare, Scribd or Issuu The platform supports a new era of open governance. As Journ ...

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Press Play? Gamification and Talent Communications

By Jason Frank, Director, SAS, MSLGROUP EMEA Scientists point out that we're neurologically programmed for gaming. The concepts of 'flow', being 'in the zone' and 'fiero' (the instant 'high' of achievement) all feed our need for status and reward. Using gaming techniques to drive participation is nothing new. Global brands such as Volkswagen (The Fun Theory), and even the World Bank (Evoke game) have all ad ...

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