SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

SxSW 2017: The Rise of the Bots

SxSW 2017: The Rise of the Bots

By Mark McClennan, SVP, MSLGROUP There are three answers to almost any question at SxSW this year: AI, bots or VR. Frankly, all three answers are interconnected along the same spec ...

When B2B Tech Memes Go Bad

By Mark McClennan, Senior Vice President at MSLGROUP We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert your brand into a conversation where it doesn't fit. Faceboo ...

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PR Conclave Stresses the Need to Adapt a New Approach to PR and Communications

By Saumya Kaushal, Account Executive, MSLGROUP MSLGROUP in India partnered with Symbiosis Institute of Media and Communication (SIMC), Pune to host the ‘Public Relations in India: Challenges and Outlook'PR Conclave on July 19, 2014. Held at the sprawling SIMC campus in Pune, the event was attended by more than 100 people comprising of students, SIMC faculty, MSLGROUP consultants and other industry professio ...

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The World is Less Global than You Think

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London. Tech companies are looking overseas to grow revenue but history shows even the largest brands can struggle internationally. Starbucks floundered in Australia due to preference for local boutique coffee houses; eBAY struggled in Asia, due in large part to competition from Taobao; and Tesco took its eye off the home market while trying to make i ...

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Politicians Must Get their Hands Dirty for a Successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Policy on Renewables With Germany’s new grand coalition government in place, the Energiewende seems to be back on track: A far-reaching, and long-overdue, reform of the country’s Renewable Energies Act or Erneuerbare-Energien-Gesetz ...

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A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of the main leaders of the PT and its allied parties. The scandal involved buying votes from Congressmen and misappropriating public funds as part of a scheme that included a number of banks and advertising agencies. Those dragged into ...

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A Program Makes Me A Better Leader

By Rashi Mehrotra, Account Manager, MSLGROUP It was from 29 – 31 May 2014 that 22 members from MSLGROUP Asia came together in Mumbai in hope of answers to their challenges at work and to imbibe tips for being accomplished leaders. Trust me, none of them went back disappointed. They were brimming with fresh ideas to tackle their hurdles, an invigorated approach to problem solving and a strong connection amon ...

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Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP set out to understand how organisations feel about content marketing, what resources they have available to create it and how they think it will evolve. We asked 100 top tier communications professionals from a range of complex glob ...

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Indian Mompreneurs Using Digital Tools to Click

By Amrita Choudhary, Associate Director-Content, MSLGROUP PepsiCo CEO Indra Nooyi made a controversial assertion recently. Women can’t have it all, she said, sparking off a storm. Many condemned her statement as regressive, while others said she was merely stating a harsh reality. Whatever the merits of the statement – Nooyi is widely considered to be among the world’s most powerful women, making all that s ...

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The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to everyone, including those who should be reporting the news. Due to their always on nature, social and 24 hour news media are frequently cited as reputational risks for companies. It is more unusual to see a journalist be the one to ...

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Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a big laugh by daring to suggest a woman might some day become mayor of Paris. A decade later, a woman is mayor of Paris, and the Women’s Forum for the Economy and Society has become the world’s leading platform for women and men of i ...

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