Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Clients, Agencies: Are You One Team or Two?

By Christian Cull, MSLGROUP London All too often, there's a fence in the way - at least that's how it can feel when building a combined agency and client team, and that’s understandable. After all, we don’t all work in a commune. But how do you bring out the best of both sides, cut through barriers, and move towards becoming one unit? The best communications teams combine client and agency talents, drawing ...

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China’s Ever Changing Media Landscape: The Digitization of China’s Media

By Alice Hu, MSLGROUP Asia China’s Internet user population is almost twice the population of the United States. And it’s growing. In a country where most netizens know the Internet through the screen of a smartphone or tablet, it’s no surprise that WeChat is the darling of mobile apps in China. WeChat, the most popular mobile messenger in China not only incorporates social and chat, but also mobile payment ...

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Increased Swedish Electricity Requirements in the Future

By Per Ola Bosson, JKL Stockholm Contrary to what many believe, electricity requirements will increase in the future according to a recent report presented by the Confederation of Swedish Enterprises. The report examined developments within various areas of the economy through 2030 and added developments in the household sector and new fields of application such as electric vehicles and the establishment of ...

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Five Tips About Video and Marketing Programs That are Often Overlooked

By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual information than plain text and studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executiv ...

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India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India After the bruising general election, India’s new government got down to the business of preparing the Union Budget. Much is expected of the Narendra Modi regime, which projected a pro-business, pro-reform image throughout the campaign. While reactions to the Budget were mixed, it did include two important policy changes. Foreign direct inve ...

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Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing themselves with ice water, helping make the ALS Ice Bucket challenge a viral phenomenon. Despite the criticism, it’s not just fun and jokes - the challenge has helped raise funds and create awareness for ALS - Amyotrophic Lateral S ...

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Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

By Elle Chambré, Account Executive, MSLGROUP London Something strange happened this week when you googled beloved pastry brand Greggs. Instead of Google’s search function pulling up Greggs’ well-known “Always Fresh. Always Tasty” slogan, the search tool served up the same image with the tagline “providing shit to scum for over 70 years”. This is not the first time a Google mishap has embarrassed a well-know ...

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Third EU Attempt to Boost a Common Strategy for Energy Security

By Leonardo Sforza, Managing Director, MSLGROUP Brussels Energy policy is now recognised, more explicitly than ever, as one of the top two priorities for EU action over the next five years. The commitment taken by Jean-Claude Juncker, the newly elected Commission’s President, couldn’t be more explicit: “I want to reform and reorganise Europe’s energy policy in a new European Energy Union. We need to pool ou ...

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Video: Real-Time SentiMeter: The Next Generation of Audience Measurement

Real-Time SentiMeter is a sentiment analysis tool, developed by the Clarus Research Group and Qorvis MSLGROUP, that records moment to moment audience reactions to live or pre-recorded presentations. SentiMeter is the next generation of audience measurement, providing flexibility, adaptability, and detailed metrics that is perfect for advanced message development and learning how people react to your content ...

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If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

By Christian Cull, MD Corporate Affairs, MSLGROUP London Reports of new volcanic activity in Iceland bring back memories of ash clouds and eruptions in 2010, while I was leading communications for Thomson Airways. They're good memories too. Although no one would ever want to see more scenes of holiday makers stranded away from home, they were good memories nonetheless. This is mainly because the communicati ...

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