Food, genomics and the Microbiome: What are the Implications for Food producers?

Food, genomics and the Microbiome: What are the Implications for Food producers?

Although it's been around for eons, consumers, lately, seem to have truly taken to heart the adage “you are what you eat.” More than ever before, they care about their own well-bei ...

Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP In July 2016, the European Commission adopted its highly anticipated EU-US “Privacy Shield,” setting up a new data protect ...

The Fourth Industrial Revolution: New World, New Rules

The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the h ...

3 Tips to Achieve Real Impact with your Human Rights Initiative

3 Tips to Achieve Real Impact with your Human Rights Initiative

By Luna Atamian, Senior Account Executive, Corporate & Brand Citizenship, North America, MSLGROUP The belief that human rights are relevant to the economic, social and environm ...

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Food, as we see it, is also about the future of its representations, in terms of the communication arou ...

Winning Share of Mouth in the Conversation Age

Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have becom ...

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

The forty-plus employees at MSLGROUP in Japan started work at their new office in Tokyo’s haute couture district, Omotesando, on June 27th, 2016. The move is the result of aligning ...

Reputation in France: Social Performance Comes First

By Fabrice Fries, President, France, MSLGROUP In France, the question of corporate reputation is invariably seen in an ideological context and historically one that is wary, if not critical, of anything to do with business. Surely the digital age, in a country particularly connected to the internet, is changing the way we engage, or disengage with brands. But their perception of their presumed utility in ec ...

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Guide To Twitter’s New Layout For Marketers

By Candace Corner, Account Supervisor, Digital, MSLGROUP Twitter has rolled out a design overhaul of their desktop platform that requires everyone — but brands especially — to raise their visual game. The changes include reformatted navigation, larger images and a channel experience that strongly mimics the current Facebook newsfeed design. To better prepare your brand and your team for these changes, MSLGR ...

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#EP2014: The Game of Europe

By Milischia Rezai, Consultant, JKL Stockholm  On Friday 25 April 2014, a month prior to the European Parliament elections, JKL Sweden hosted “The Game of Europe” – a discussion on the political state of the European Union. The discussion was led by JKL’s Samuel Danofsky along with panelists Fredrik Erixon, Director of the European Centre for International Political Economy (ECIPE); Jytte Guteland, MEP cand ...

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Next European Parliament’s Election: A Threat or an Opportunity For Change

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Parliament (EP) has just completed the final session of its seventh legislative term and all parties’ representatives are finally mobilized towards the next electoral round of 22-25 May.  All eyes are now turned to election night on the 25th May, during which we will discover projections and results that will shape the new map of power of ...

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Infographic: World Cup Qualifiers: Sponsors on Social Media

Learn how sponsors of the run up to the World Cup performed on Social Media in September 2013. Among the sponsors, Wise Up was the leader of engagement in Brazil, followed closely by Adidas and Emirates. For more inforgraphics follow us on Visua.ly ...

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The Reputation Journey: What We Can Learn From The Financial Services Crisis

By Olivier Fleurot, CEO, MSLGROUP If there is one industry that has seen its reputation seriously damaged in the last decade it is undoubtedly the financial services sector. Dubbed “the worst financial crisis since 1929”, the Eurozone was, as we know, severely shaken with several countries ultimately facing embarrassing bail outs from international creditors. Financial services seemed immune to failure How ...

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Big Data Takes Big Steps into Healthcare – Part I

By Thea Lavin, Senior Account Supervisor, MSLGROUP The big data analytics market swelled to $18.6 billion in 2013 – a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And tons of it is being generated by the most r ...

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The Decline of Owned and the Rise of Earned

By Tara Hunt, Social Digital Leader, MSLGROUP (Canada) Yes, the title is a bit link-bait-y, but there are three things that make me think owned media and content strategies around it are doomed: Most brands have undervalued content from the get-go - not putting much strategy or thought behind it, which has led to an overabundance of bad content that is being ignored; Which has led to social content strategi ...

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SXSW 2014: The Affirmation of a Disruptive Digital Culture

By Dimitri Granger, Managing Director of Publicis Consultants Netintelligenz From its beginnings as a music and multimedia event in the late 80's, SXSW now broadly covers the Internet and Technology including robotics, 3D, augmented reality, wireless and everything that is at the heart of today's disruptive creativity. A lot was said and analyzed at the festival this year; privacy and personal data were the ...

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Twitter in Politics – What can Germany Learn from Canada?

By Ole Wulff, MSLGROUP Germany & Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK German Chancellor Angela Merkel isn’t known as a digital native as she still prefers writing text messages! She is even nick-named ‘The SMS Chancellor’. However, this does not imply that she hasn’t recognised the importance of the Internet for communicating her political work. To wit, she recently announced Pete ...

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