Big Thinking Breakfast with Nicholas Lovell

Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gami ...

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

By Andrew MacDougall, MSLGROUP UK The reality of the always-on world is that the debates about your business and your brand are happening whether you want them to or not, and they’ ...

The Emergence of New Sustainability Business Models

The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable ...

Active Citizenship for French Millennials is a Social Duty

Active Citizenship for French Millennials is a Social Duty

By Vanessa Gros, Research Department Manager, Publicis Consultants For French Millennials, citizenship means what the word has meant for the past 2,500 years. They speak of active ...

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

Political Social Rockstars: Why Every Politician Should be on Facebook

Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committ ...

Video: Fabrice Fries on Engaged Dialogue & Restoring Trust

This is the latest in our series of quick interviews of our leaders. Fabrice Fries, President, MSLGROUP France talks about the opportunities in France, how credibility, dialogue and responsibility are the solutions to an economy suffering loss of confidence and how companies must use engaged dialogue with consumers. Previously in this video series, Anders Kempe, President, MSLGROUP EMEA shared insights on t ...

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The Hit & Run, Double Whammy & Other Crises Explained

By Roberto Adriani, Crisis Communication & Public Affairs Practice Leader, MSL Italy As MSLGROUP EMEA President Anders Kempe said in his recent video interview, companies have to face reputation issues around the world almost every day - it's challenging for them, but a fantastic opportunity for us. Here are some tips on how to support clients who have to deal with reputation issues. The Distinctive Cha ...

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The Key To A Good Agency-Client Relationship

Every year, India Inc invests crores of rupees in what is a fragile, sometimes tempestuous relationship – the one with its public relations (or as we call PR - People Relations) agency. It’s time for both, client and agency, to realise that the best PR begins with a healthy relationship, says MSLGROUP India’s latest executive report ‘Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook ...

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John Rossant in Orange.fr on what it takes to produce Davos

The World Economic Forum, held in January in Switzerland this year, was attended by 2,500 participants from over 100 countries. They represented close to 1,500 organizations from corporate giants like Coca-Cola, Lenovo and HSBC to non-profit institutions like Islamic Red Crescent  and Human Rights Watch. Over 300 high-level political figures made it up to the 1,500 meter-high ski resort, among whom  over 45 ...

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At A Glance: Policy Developments in EU In 2013

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA According to the results of the recent Eurobarometer survey - the public opinion poll carried out throughout the 27 EU countries twice a year on behalf of the European Commission - two-third of the Europeans considered their national economic situation as "bad". The only citizens with a positive view on their local economy were the Swedes and th ...

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Insights on Security PR & RSA Conference 2013

February's arrival means it's not long now until the IT security world descends on San Francisco in a whirlwind of networking, deal making, chotsky collecting and Moscone Center-induced sore feet. RSA Conference 2013 begins on February 25th with over 275 sessions across 22 tracks.   Here at MSLGROUP, we have decades of experience guiding our clients down the right road when it comes to maximizing their ...

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The LGBT Consumer & New Media

A new consumer segment is catching the eye of smart marketers. Liberated by the Section 377 of the Indian Penal Code and empowered by financial stability, the LGBT community is slowly but steadily growing as a niche consumer segment in India, as our report Out Of The Closet And Into The Marketplace by MSLGROUP India discovers. The LGBT market is different because it is many layered and poorly researched. It ...

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Walmart & Mattel’s Virtual Toy Store: People’s Insights

What is the Virtual Toy Store? In November 2012, Walmart and Mattel lined two walls of an underground walkway in downtown Toronto with images of toys and invited passers-by to purchase them on-the-go using their smart phones. [caption id="attachment_1354" align="aligncenter" width="500"] Photo: CNW Group/Mattel Canada, Inc. via newswire.ca[/caption] Chantal Tode summarized: “The program will run for four we ...

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Introducing The Art of Weibo Crisis Management

By Catherine Cao, Director at MSL China Marketers and communications professionals would be crazy to ignore the 300 million microbloggers in China (roughly the size of the entire US population) who access their platforms at least twice a day and follow on average 4 company accounts, according to China Internet Watch. Many microblogs, or weibo, have accumulated more than one million views, shares or follower ...

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Co-creation Communities – Ten Frontiers for the Future of Engagement

What are Co-creation Communities? Co-creation involves organizations, entrepreneurs, artists, experts and people coming together people to create new artifacts including books, movies, music, art, software, products and solutions. Artists, entrepreneurs and organizations benefit from the contributions of community members, while contributors showcase their insights and creativity, and get rewarded in terms ...

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