France Turns the Heat Up On COP21 | OnEnergy Report

France Turns the Heat Up On COP21 | OnEnergy Report

By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from ...

Mobiles – A Renewed Focus on Adding Value

Mobiles – A Renewed Focus on Adding Value

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Mobiles are no longer used only to make calls; they are sup ...

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

After only three months in office, President Dilma Rousseff’s approval rating fell from 46% in October to just 12% at the end of March, according to national polls conducted by Ibo ...

Finnish Centre Party Likely to Form a Conservative Government

Finnish Centre Party Likely to Form a Conservative Government

By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Par ...

A Renewable Energy Paradigm | India PAR April 2015

A Renewable Energy Paradigm | India PAR April 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India What does the dependence on a single natural resource for energy generation mean for India? The answer: The diffe ...

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the I ...

Intimacy of Insights | The Future of Creativity

Intimacy of Insights | The Future of Creativity

By Dominic Payling, Director, Head of Planning & Insight, MSLGROUP UK I once had a boss who used to lean forwards, over his third pint and, glancing left and right, and then ov ...

How Sports And Progress Go Hand-in-Hand

By Ashraf Engineer, Head - Content, MSL India The United Nations Millennium Development Goals (MDGs) urge that sports be viewed as an engine of development. They contribute to economic progress as sports programmes provide employment opportunities as well as stimulate demand for goods and services. The MDGs also stress the need for sports programmes to be based on the ‘sport for all’ model, ensuring that al ...

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Introducing Social Employee Engagement: Shifting From Technology To People

By Dean Parker, Digital Consultant, SAS London The Social Media Effect While social media continue to have a profound effect on the way we are able to connect and share with people outside the office, many organisations have been slow to recognise the value they can bring to the workplace. This results in continued inefficiencies as well as missed opportunities to improve innovation, productivity and engage ...

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KBC bank’s Gap in the Market: People’s Insights Volume 2, Issue 20

What is Gap in the Market? In February 2013, KBC bank in Belgium launched The Gap in the Market – a collective intelligence platform to crowdsource local business opportunities, aggregate data and present it back to local entrepreneurs. The bank accompanied the platform with a vote-based contest to crowdsource business ideas and supported popular ideas with coverage and prizes. [caption id="attachment_2146" ...

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Video: Storytelling With Infographics

In this video blog, let's talk about the power of visual communication and the age of infographics. Here's why infographics are so appealing and popular. Approximately 65% of humans are visual learners. 90% of the information absorbed by the brain is visual. People remember 80% of what they see as against 10% of what they hear and 20% of what they read. Color visuals increase the willingness to read, motiva ...

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Germany’s Lacklustre Approach to Fracking: Potential for Shale

By Florian Wastl, Associate Director, MSLGROUP Germany A coalition compromise to regulate fracking may have come too late. Ultimately, this could be to the advantage of shale gas exploration in Germany. While Germany’s estimated shale gas resources are not as big as that of other European countries, they are considerable and far surpass its conventional reserves. According to Germany’s Federal Institute for ...

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Aligning and Inspiring Employees: Intel’s Story

This is an excerpt from our report Engaging The Social Workforce  By Melissa McVicker, Director, Corporate Initiatives Group, Intel How do you bring together 100,000 employees to talk about your brand? At Intel, it started with a bold vision: This decade, we will create and extend computing technology to connect and enrich the life of every person on earth. A statement like that is no doubt powerful, but ev ...

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Shuanghui+Smithfield: Challenges & Perceptions of Chinese Overseas Acquisitions

By James Hawksworth, Director, Beijing, China, MSLGROUP MSLGROUP launched a report discussing how Chinese companies can level the playing field in terms of outbound M&A (mergers and acquisitions) negotiations, and potentially save the country more than US$30 billion in the form of a premiums of up to 20% that professional advisers commonly agree are currently required in order to even stand a chance of ...

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Food Fads Vs. Food Trends: MSLGROUP Presentation Recap

By Joan Cetera, SVP, Director of Consumer Marketing, MSL Chicago Recently, we shared a presentation highlighting trends in food and nutrition to a global consumer packaged goods company in Chicago. I had the opportunity to moderate the discussion, introducing both Janelle Dixon, SVP of Insights Creation and Measurement, and Lisa Kelly, SVP and Registered Dietitian. Together, they shared research and data to ...

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PlanBig: People’s Insights

What is PlanBig? In February 2010, Bendigo and Adelaide Bank in Australia created the PlanBig platform to connect changemakers and support them in bringing their ideas to reality. Changemakers create plans for personal or social good projects and solicit advice, resources and support from the community to successfully execute the projects. Community members offer feedback to help their favourite plans succe ...

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German Lobbyists Expect Grand Coalition In Autumn

By Axel Wallrabenstein, Chairman of MSL Germany For the twelfth consecutive year, MSL Germany interviewed more than 300 public affairs professionals from leading companies and industry federations, with over sixty replies being received. Only months before the election, approval ratings among public affairs professionals for the sitting conservative-liberal government have improved significantly. A whopping ...

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