Engaging Stakeholders through Inspiration

Engaging Stakeholders through Inspiration

By Erik Martens, Director Public Affairs, MSLGROUP Netherlands BP in the Netherlands continually connects with its clients and broader stakeholder base in a variety of ways. In 201 ...

Infrastructure Spending: It’s Gonna Be Yuge… Maybe

Infrastructure Spending: It’s Gonna Be Yuge… Maybe

By Elissa Dodge, Executive Vice President, Qorvis MSLGROUP Additional federal spending on infrastructure shouldn’t be an issue in the next Congress. After all, there is widespread, ...

Would Bernie Have Won?

Would Bernie Have Won?

By Joshua B. Gardner, Vice President, Qorvis MSLGROUP “Welcome to the election from hell.” That was my intro to a piece I co-wrote with several former colleagues for a major magazi ...

Under Trump – Enviros Gear Up for a Fight

Under Trump – Enviros Gear Up for a Fight

by Sheila McLean, SVP/Director U.S. Citizenship & Sustainability, MSLGROUP Environmental leaders from around the world gathered this week in Morocco to flush out details of the ...

Trump & Obamacare: What Does Repeal & Replace Really Mean?

Trump & Obamacare: What Does Repeal & Replace Really Mean?

By Chuck Alston, SVP, Director of Health Policy and Public Affairs, QORVIS MSLGROUP A pledge to “repeal and replace” Obamacare was the Trump campaign’s central message on health ca ...

Election Results Point To Vast Changes In U.S. Economic Policies & Big Increase In The Deficit

Election Results Point To Vast Changes In U.S. Economic Policies & Big Increase In The Deficit

By Stan Collender, Executive Vice President, Qorvis MSLGROUP The combination of a Donald Trump presidency and a Republican House and Senate means that many, and perhaps all, of the ...

A Guide to the Trump Administration

A Guide to the Trump Administration

Qorvis MSLGROUP provides a first look at the people and players behind the most unlikely presidential campaign in American history. For each person mentioned here, we have included ...

Why Congress Keeps Ignoring Its Own Budget Law

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP The US federal budget has witnessed quite a few crazy things in the recent years - the fiscal cliff, government shutdowns, sequesters and it’s quite difficult to perceive that the situation was even worse four decades back, when there were no budget committees and no nonpartisan professional staff members to crunch the numbers. Back then, there was ...

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Tracing Purpose Back

Guest blog post by Bob Lee, son of Manning, Selvage & Lee Founder, Morris M Lee I grew up in a family that was committed to giving back. My Dad was Morris M. Lee (“Morrie”) and had worked very closely with Edward L. Bernays, one of the pioneers in the field of public relations. In 1938, Dad and the late James P. Selvage founded Selvage & Lee. After the retirement of James Selvage in 1961, Dad became ...

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Is The ‘Internet of Things’ About To Change The World As We Know It?

By Dominique Févry, Account Executive at MSLGROUP London The Internet of Things (IoT) is this year’s tech buzz phrase. But what is it exactly? It simply means that billions of devices are connected to the internet and are communicating with each other without much human intervention. For example, your bathroom scales could message your GP’s computer when you're not sticking to your diet plan or your car cou ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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An Overview Of Previous Elections in Brazil

After a 25-year gap during the military dictatorship and José Sarney's transitional civil government, Brazil held its first direct presidential elections in 1989, with a second-round victory for Fernando Collor de Mello over Luiz Inácio Lula da Silva. This concluded a transition that began in 1982 with elections for state governments, which also encompassed elections for mayors of Brazil's state capitals in ...

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Seleção de Tweets: A Twitter Creative Newsroom

By Patricia Albuquerque, Partner and Content Director, MSLGROUP Espalhe Real time marketing. Creative Newsroom. Mission Control. The names vary, partly because although everyone chases the dream of perfect timing, every campaign is special and unique. In fact, chances are that no other content strategy has such a challenging and fascinating difference between the planning phase and execution. Recently, we l ...

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How P&G’s ‘Be Strong and Shine’ Campaign Delivers Societal Relevance

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP I don't work on P&G business anymore but during my second visit to the Cannes International Festival of Creativity, P&G’s Brand Building Officer, Marc Pritchard was a ‘must see’ as always and he did not disappoint! What I have always loved about Pritchard is he has an inherently keen eye for purpose and marketin ...

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EU Change Is Now

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill’s quote could be easily adopted by the energetic Italian Prime Minister Matteo Renzi who has the aspiration to impress a fresh impulse to EU policies and practices while taking the reign of the rotating EU Council Presi ...

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World Cup 2014 and the Brazilian Presidential Election

As in any election, there are issues which may have a greater or lesser effect when voters go to the polls. James Carville, the US political operative, created one of the most universal phrases on what decides an election when he said, "It's the economy, stupid." He was right, but little did he know that in Brazil, with all of its characteristic quirks, certain issues run even deeper. World Cup 2014: Mid Le ...

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The Evolving Role of the Board in Reputation Management

By Brad Wilks, MD, Midwest, North America, MSLGROUP The global financial crisis and an on-going drumbeat of corporate, government and other institutional scandals have served to weaken the already flagging reputations of many leading institutions and companies around the world. And, while the global economy appears to be slowly mending, prospects seem slim for any sort of near-term reputation recovery for m ...

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