Sweden: Capacity is The New Black | ON Energy Report

Sweden: Capacity is The New Black | ON Energy Report

By Per Ola Bosson, JKL Group The energy market is undergoing rapid change across Europe. This is most evident in the markets that have seen major expansion of wind or solar power. ...

For Mobile, By Mobile | The Future of Creativity

For Mobile, By Mobile | The Future of Creativity

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP What it means to be creative in a mobile-first world Working in Asia, the world’s most mobile-savvy region, one can’t ignore the imp ...

Data, data, everywhere

Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Bei ...

After victory, the deluge

After victory, the deluge

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK To succeed in his second term, David Cameron must solve two existential questions: Europe and Scotland. The passage o ...

Unlocking Italy | OnEnergy Report

Unlocking Italy | OnEnergy Report

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian an ...

Purpose + People for Performance | The Future of Creativity

Purpose + People for Performance | The Future of Creativity

By Penny Baxter, co-Founder & Managing Director, Salterbaxter MSLGROUP. We think purpose matters full stop - to creativity, to ideas, to being authentic and delivering the righ ...

Reputation – Fulfilling Corporate Promises In An Ethical Way

Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally r ...

Future Influencers: A Global Space For Sustainability

By Martin Dohmen, Chief Strategy Officer, MSL Germany & Julia Christoph, Senior Consultant, MSL Germany, MSLGROUP Globalization refers essentially to that stretching process, in so far as the modes of connection between different social contexts or regions become networked across the earth’s surface as a whole. – Anthony Giddens The nature of globalization - a phenomenon that easily links high-powered N ...

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UBank’s PeopleLikeU – People’s Insights Volume 2, Issue 24

What is PeopleLikeU? PeopleLikeU is an interactive platform that enables people to compare and benchmark the spending habits of different types of people. The platform was created by Australia’s UBank and uses aggregated consumer data collected by the bank. [caption id="attachment_2250" align="aligncenter" width="500"] Source: peoplelikeu.com.au[/caption] How it works PeopleLikeU capitalizes on people’s cur ...

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An Injection of Truth

By Kelly Walsh, CEO, London, MSLGROUP There's a perfect storm of suspicion, rumour and reported bad practice and it's heading in the direction of the cosmetic surgery industry. A while ago I wrote about the new health elite who eschew the more obvious markers of having 'made it', and instead are spending serious time and money to achieve the kind of glossy good health that is only possible if you're very yo ...

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Bitcoin: People’s Insights Volume 2, Issue 23

What is Bitcoin? Bitcoin is a digital crypto-currency that enables people to make near-instant peer-to-peer transactions and purchases via the web and mobile. Bitcoin is maintained and regulated by a global network of enthusiasts and is being used by people, businesses and even investors. DKSDan commented on the appeal of the new currency: “Bitcoin is not only a unit of account, it is an entire exchange pro ...

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Invisible Adolescence: Concerned Communicator Award

By Pankaj Desai, Senior Vice President, MSLGROUP CREATIVE+ and Member, India Leadership Team, MSLGROUP I'm glad to share with you an exciting win for us at Creative+ - a Special Recognition by India's Concerned Communicator Awards (CCA) for our ad titled “Invisible Adolescence”. The Concerned Communicator Award (CCA) is one of the most awaited and prestigious social advertising awards based on philanthropic ...

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The Multi-Cultural Latino Consumer

By Vickie Allande-Fite, multi-cultural practice leader at MSLGROUP North America. In the Latino culture, where traditional flavors and authentic ingredients are cherished, what’s for dinner can actually be less important than why the meal is served. Family-centric, Latinos gather around the table to nourish their bodies as well as their connections to one another and their common heritage. The dynamic role ...

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Video: MSLGROUP Showreel 2013

From sparking a breakfast revolution and bridging emergency communications to rejuvenating a mobile brand, helping Polish kids to be healthier and lowering motorcycle deaths - watch highlights of our latest campaigns from around the world this past year. MSLGROUP Showreel 2013 We are creative storytellers of the conversation age. Connect with us: @msl_group   Also watch: Video: Storytelling With Infogr ...

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SlideShow: Building CSR Into Your Communications Strategy

By Sheila McLean, Senior Vice President and PurPle Co-lead, North America, MSLGROUP From non-profits to multinationals, increased stakeholder engagement and transparency have made Corporate Social Responsibility (CSR) an increasingly valuable strategy for organizations. Yet, according to a 2013 Holmes Report, only 15 percent of organizations have a fully-developed CSR or sustainability plan, while 26 percen ...

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Kiva Zip: People’s Insights

What is Kiva Zip? Founded in 2011, Kiva Zip is a true person-to-person micro-lending platform which enables people to lend directly to entrepreneurs in the U.S. and Kenya without a middleman. Entrepreneurs share their business ideas online and lenders can directly contribute to the amount they need. Like Kiva, Kiva Zip does not charge any fees, and service provider PayPal waives its fees, and because there ...

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Can Chinese Look To India For Mergers And Acquisitions?

By Jaideep Shergill, CEO, India, MSLGROUP On July 15, our China team released our latest whitepaper, ‘Leveling The M&A Playing Field’, an excellent piece of thought leadership. As I read it, it struck me that India and China, apart from being the fastest growing economies, also form one of the most intense regional rivalries in the world. The rivalry spans the business and military spheres and involves ...

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