MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

By Guillaume Herbette, Global CEO, MSLGROUP PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commen ...

The All-Natural, High Tech Future of Food

The All-Natural, High Tech Future of Food

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The present paradox is that food consumers are reverting to the simplicity and trustwo ...

Brexit at Work Barometer – Inaugural Findings by CNC

Brexit at Work Barometer – Inaugural Findings by CNC

Over the coming months CNC's barometer, from a nationally representative sample of 1,200 UK medium and large enterprises, will provide a temperature check on changing views and opi ...

Looking Forward: Dining on Driverless Cars

Looking Forward: Dining on Driverless Cars

Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle Driverless (or autonomous) cars have been a subject of fascination, but there is so far l ...

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth cen ...

Communicating Food’s Appetite Appeal for Today & Tomorrow

Communicating Food’s Appetite Appeal for Today & Tomorrow

By Mimi Bonnett, Director, Food and Drink Reports, Diana Kelter, Foodservice Analyst and Jeannette Ornelas, Social Media Analyst It’s no secret that we’re living in a “foodie” worl ...

Activating Recommendation in the Conversation Age

Activating Recommendation in the Conversation Age

Word of mouth has forever been a driving force in influencing consumer buying and behavior, and nowhere is it as wide-spread as with food-related decisions. While there are several ...

Game Changing Business Leaders Discuss Future of Citizenship #SB14sd

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP As a business citizenship strategy and communications consultant for nearly two decades, I couldn’t help but notice how far business has come in understanding the value of putting people, planet and purpose at the center of business strategies on the first days of Sustainable Brands. Sustainable Brands is an internation ...

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The New Rules of Communications

By Preethi Jayapathi, Associate Director, Global Corporate Communications, MSLGROUP Storytelling has become more powerful, audiences more mature, their expectations higher and conversations more meaningful. Leaders of the Indian communications industry congregating at the UBM Corporate Communications Summit on 29th May shared their stories of change and what brands need to prepare themselves for, this year. ...

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Why and How Businesses Need To Partner With Millennials, To Better Manage Resilience, Relevance & Resonance in Troubled Times

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP On June 3, MSLGROUP revealed some key findings of the survey conducted in 16 countries, interviewing 8000 millennials to explore and understand what active citizenship means to them at the Sustainable Brands 2014 Summit in San Diego. Both global findings and country per country insights are very interesting. We wanted to explore what active citiz ...

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A Deep Changing French Society in Consequence of Crisis

By Xavier Charpentier, Co-Founder/ MD, Freethinking  Four times a year, Publicis Consultants, in collaboration with its FreeThinking lab, publishes a study that offers a global view of the French social trends. You can read more about our previous studies on this blog here and here. We discuss what topics the French are preoccupied with and what are their relationships with institutions and corporates. We a ...

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Tap into Big Data – The Transcript of your Reputation

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in Netherlands As trusted advisors of our clients, we are trusted to build, manage and protect our clients’ reputations. Reputation equals the licence to operate and the right to exist as a company. Reputation has never been harder to manage and protect than in the new communications landscape. The fundamental change in communications is th ...

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Wait A Minute: Survey Implementation for Client Content Creation

One PR technique MSLGROUP has suggested often over the past several years is an end-user survey. When designed well, surveys can provide valuable market intelligence, and can be newsworthy to the media. Can't see the video? Watch it on YouTube.com. Read our blog post to learn more on the benefits of surveys. ...

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Highlights from the Value of Content CorpComms Conference

By Dean Parker, Digital Consultant, MSLGROUP London I was fortunate enough to attend the CorpComms ‘The Value of Content’ conference a few weeks ago. At the heart of the event was the presentation of a new report that examines the challenges that corporate comms professionals face in mining, refining, creating and publishing corporate content across their paid, owned and earned channels. A great write up of ...

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Are You Keeping Up With All That Matters? (Part 2)

By Gwendoline Lim, Senior Associate, MSLGROUP Moe Moe Ei Htwe, Associate Director at MSLGROUP, and I were excited and privileged to attend the All That Matters Conference 2014 at The Ritz Carlton in Singapore last week – a business conference encompassing great talks and speakers across music, digital, sponsorship and social media. We attended the #digitalmatters and #socialmatters tracks. In a series of bl ...

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Are You Keeping Up With All That Matters? (Part 1)

By Gwendoline Lim, Senior Associate, MSLGROUP Moe Moe Ei Htwe, Associate Director at MSLGROUP, and I were excited and privileged to attend the All That Matters Conference 2014 at The Ritz Carlton in Singapore last week – a business conference encompassing great talks and speakers across music, digital, sponsorship and social media. We attended the #digitalmatters and #socialmatters tracks. In a series of bl ...

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After The EP Elections: Call For Change

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA With the conclusion of the European electoral round last Sunday evening, the way to a substantial reshuffling of policy and leadership in the EU institutions is open. The results of the European Parliament election carried out across the 28 European Union Member States sent a loud and bold message of change to the Brussels bubble and to several ...

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