A Deep Dive Into Brazil’s Mensalão Scandal

A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of th ...

Infographic: Content Marketing in the UK: Trends and Insights

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP se ...

The Art of Apology

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to e ...

Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

The Gamification of Healthcare – Wellness at Work with MSLGROUP

The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activ ...

Come Hell Or High Water: MSLGROUP At Global PR Summit 2012

By Scott Beaudoin, Consumer Practice Director, MSLGROUP, New York Two thoughts crossed by mind as I woke up in Boston on October 30th. There was the eerie irony that I was heading to the Hurricane capital of the world, Miami, Florida as my north-east American colleagues were waking up to the aftermath of Hurricane Sandy. And, there the thought about how the PR industry must be feeling about MSLGROUP’s rise ...

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Inge Groot of KLM on Good Social Media Crisis

(Guest Author) By Berlinda Harkink, Frankwatching.com Frankwatching is the most popular marketing & technology blog in the Netherlands. Launched by Frank Janssen in 2004 as an individual blog, Frankwatching has since grown into an authoritative on-line platform focussing on various aspects of the Internet. What do you do when things get out of hand and you have no control over the news flow about your o ...

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Video: Genedigi Showreel 2012

Genedigi is one of China's largest independent public relations and marketing communications agencies and part of MSLGROUP. Read the press release of the acquisition. In this showreel, we share highlights of Genedigi's history, its growth and strengths. Visit Genedigi.com to connect with the agency. Today, MSLGROUP has the largest PR, social media and events teams in Greater China with 16 offices and 1,000 ...

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A New Mindset: Healthcare Reputation and Corporate Citizenship

We think it's time for healthcare companies to stand up, to become the interlocutors of institutions and partners of patients. In order to become trusted partners, they must work on corporate reputation to change the way civil society and institutions perceive them. The industry must work jointly in order to plan a common reputation management project because patients, while becoming more and more influenti ...

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US Elections: Make Gentle the Life of this World?

By Erik Martens, Director - Public Affairs, MSL Breda in The Netherlands With the campaign for the US presidency having entered its last and decisive phase, it’s still in the balance who will prevail on November 6. Both candidates are pulling out all the stops in order to gain every single vote out there. Especially in the swing states Ohio, Florida, Virginia, Iowa, Colorado, Nevada, New Hampshire and Wisco ...

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Coke Zero – Unlock the 007 in You: People’s Insights

As part of its promotions for the newest James Bond movie Skyfall, Coke Zero challenged unsuspecting passengers at a train station in Belgium to unlock the 007 in them and complete a mission in 70 seconds. The mission began at a Coke vending machine and directed participants to race to Platform 6 to win free tickets to the launch of Skyfall. Participants evaded obstacles such as an old lady with dogs, a spi ...

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Video: Renee Wilson On Authentic Connections & Approaches

This is the latest in our series of video interviews of our leaders. Previously, we interviewed our CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future. Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what ‘PurPle‘ is all about and how businesses can driv ...

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Is Your Corporate Website Truly Responsive?

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA A bit like that mildly irritating poem/song ‘Wear sunscreen’, if I could offer you only one digital tip for the future, responsiveness would be it… The problem is website design didn’t really change much between the mid 90s and around about 2008. It’s evolved, yes, but sites were planned, designed and developed largely as fixed entities – and many stil ...

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Media Relations in the Shrinking Newsroom Era

By Sherry Feldberg, Director, Schwartz Communications, MSLGROUP North America The phenomenon of shrinking newsrooms means fewer reporters are covering more industries and beats than ever before in journalism. For PR professionals, this means competition for coverage has reached new heights. It also means the media is more stressed than ever which explains why it is rare for a day to pass without seeing a me ...

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The Environmental Landscape in EU: Top Policy Announcements In The Quarter

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Over the past three months, we have seen several policy announcements on the environment in Europe which have had a visible impact on our clients. Here we bring you an overview of the regulatory news and updates such as the Waste Electrical and Electronic Equipment directive, the new regulation on biocidal (harmful to living beings) products, th ...

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