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--by Anders Kempe, president, MSLGROUP EMEA At MSLGROUP, and certainly in the region I oversee—EMEA—we aim to be our clients’ most trusted advisor. A source of unbounded creativity, commitment and value in the always-on conversation. Do we live up to this? I think we do. We work hard at it. I’d like to mention a recent case, several aspects of which demonstrate how we can help our clients when we live up to ...

--By Sally O'Dowd, engagement editor, MSLGROUP, Paris Trade between India and South Africa is booming. Brazil wants a more level trading field with China. Devalued yuan, anyone? Next door, Russian President Medvedev is going against the grain (Putin), pledging to end corruption and lower the tax burden on small business. Needless to say, the leaders of the BRICS countries have important issues to discuss at ...

--By Lawrence McDonnell, CEO and founder of Pravda PR, Moscow With just a year to go before Russia elects a new president there are signs of a rift between the incumbent Dmitry Medvedev and his Prime Minister, Vladimir Putin, the man whom many regard as the natural leader currently on sabbatical, more a tsar than head of the administration. If we are to take Medvedev at his word, then the initiatives outlin ...

---By Kirby Chien, head of content development and senior media strategist, MSLGROUP China [caption id="attachment_1853" align="alignleft" width="200" caption="Kirby Chien is a former journalist for Reuters and Dow Jones, where he led coverage of the Chinese market."][/caption] Since the term BRIC---Brazil, Russian, India and China---was first coined by a Goldman Sachs economist in 2001, the loose grouping ...

by Jaideep Shergill, CEO of Hanmer MSL in India and head of the financial communications practice for MSLGROUP Asia The global community in less than 25 years has evolved from the Cold War---where political loyalties rested with one of the two distinct super powers---to a system based on multipolar relationships.  And even those dynamics are changing quickly. What used to be taken for granted, even a few ye ...

--By Paulo Andreoli, CEO of Andreoli MSL, Brazil [caption id="attachment_867" align="alignleft" width="128" caption="Paulo Andreoli won the Brazilian equivalent of the Pulitzer prize for his reporting before entering the PR profession."][/caption] The Chinese were trading long before Christopher Columbus was born. For us Brazilians, they have a historical and cultural richness worthy of admiration, even if ...

[caption id="attachment_1767" align="aligncenter" width="300" caption="Mélanie Sciaraffa, Sophie Reymond, Nikolaus Roche-Kresse: feeling part of a global network at Hamarikyu Gardens"][/caption] The "talent agenda" is now a top-three priority for most organizations, because employee engagement is a major component of building a brand. Our Brand and Talent group knows all about this, so we asked them to help ...

--by Andy Tannen, director of strategy and development, Corporate Practice, MSLGROUP (New York) This article, originally published in Industry Week, argues that the American media and corporations should  place higher importance on the Malcolm Baldridge National Quality Award, designed to help companies improve quality across their entire organizations. Andy discusses quality problems that have damaged the ...

--by Sally O'Dowd, engagement editor, MSLGROUP Stories. Since the dawn of civilization, human beings have shared their experiences and connected to their wider world with words and images. And now, today, in our social society, stories are what people share when they link to an article on Twitter or post a laugh-out-loud video on Facebook. Executives from Publicis Conseil, UNESCO and Microsoft last night sh ...

--By Ragnar Sagdahl, acting managing director, JKL in Oslo, MSLGROUP's Nordic agency In my first post, I discussed the steps we took to help a German oil company launch a CSR (corporate social responsibility) initiative.  In addition to a thorough assessment of business risk, we asked multiple other questions: What are the company’s business objectives? Are there any obstacles to meeting these objectives? W ...