Five Tips About Video and Marketing Programs That are Often Overlooked

Five Tips About Video and Marketing Programs That are Often Overlooked

By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual inform ...

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India After the bruising general election, India’s new government got down to the business of preparing the Union Budget. M ...

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing t ...

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

By Elle Chambré, Account Executive, MSLGROUP London Something strange happened this week when you googled beloved pastry brand Greggs. Instead of Google’s search function pulling u ...

Third EU Attempt to Boost a Common Strategy for Energy Security

Third EU Attempt to Boost a Common Strategy for Energy Security

By Leonardo Sforza, Managing Director, MSLGROUP Brussels Energy policy is now recognised, more explicitly than ever, as one of the top two priorities for EU action over the next fi ...

Video: Real-Time SentiMeter: The Next Generation of Audience Measurement

Video: Real-Time SentiMeter: The Next Generation of Audience Measurement

Real-Time SentiMeter is a sentiment analysis tool, developed by the Clarus Research Group and Qorvis MSLGROUP, that records moment to moment audience reactions to live or pre-recor ...

If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

By Christian Cull, MD Corporate Affairs, MSLGROUP London Reports of new volcanic activity in Iceland bring back memories of ash clouds and eruptions in 2010, while I was leading co ...

The Future is bright, the Future is PR

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in our industry like everywhere. Change was precisely the topic of the PRlika conference which took place in Novi Sad Nov 29-30. And it was also a motto during the recent Holmes Global PR Summit  in Miami, where Marc Pritchard, Global Ma ...

Read more

Germany’s Energy Shift: Does Less Haste Mean More Speed?

By Florian Wastl, Associate Director, MSLGROUP Germany In the early summer of last year, only three months after the Fukushima nuclear disaster, Angela Merkel’s government dramatically overturned its original decision to slow Germany’s exit from nuclear power, bringing the date for the final decommissioning of all German nuclear reactors forward to 2022. Alongside the faster nuclear phase-out, the Governmen ...

Read more

Ten Frontiers for the Future of Engagement: #1 Crowdfunding

People and brands put their money where their mouse is. What is Crowdfunding? Crowdfunding has been used to support a wide variety of projects, including disaster relief, citizen journalism, political campaigns, startups, art (music, movies and books), game development, scientific research and causes. In return, funders receive a reward, which might include a product, a customized experience, equity, or sim ...

Read more

Why Hostess Lacks the Mostest

by Steve Bryant, Head of MSLGROUP's North America Food & Beverage business The possible demise of Hostess has played out in the media as a tale of Twinkies, but the dollars and cents of the matter come down to two big issues: the decline of the bread business and the vast diversification of snacking. Bread took a serious blow in the low-carb decade and, despite a perception that “carbophobia” is history ...

Read more

A missed opportunity: New German regulatory framework for medical products fails to properly address Social Media

Does Germany's new legislation around communicating medical products really address social media? by Isabell Pavlic, Director, Healthcare Communication, MSL Germany Around the world, communication around ethical medical products is heavily regulated. Rightly so – given the compliance and risk management issues that affect not only pharmaceutical companies but also government regulators. Moreover, we all kno ...

Read more

Video: Glenn Osaki on Asia, Social Media & Investments

This is the latest in our series of video interviews of our leaders. Previously, Renee Wilson, President - North America, MSLGROUP talked about how Public Relations agencies are perfectly poised to help brands connect with young consumers and how an insights-driven approach can help set a company apart and the importance of authenticity in establishing sustainable connections. Pascal Beucler, our strategy c ...

Read more

Turbines in Troubled Waters: Sweden’s Hydropower Plans

By Per Ola Bosson, Partner, JKL, MSLGROUP EMEA   “I can’t understand why Sweden is doing this! Hydropower is necessary, as we all know. Not only because it is renewable - it is also needed to regulate fluctuations in wind power production.” These words were spoken by a German electrical engineer, who was astonished by Sweden’s plans to cut hydropower production. Or more precisely, Sweden’s plans to rev ...

Read more

The Beauty Inside: People’s Insights Issue 43

A social film from Toshiba and Intel The Beauty Inside is a six episode web series in which the audience plays the lead role of Alex - a shape shifter who wakes up in a new body everyday and documents his identities in a Toshiba Ultrabook. [caption id="attachment_1104" align="aligncenter" width="500"] Source: facebook.com/thebeautyinsidefilm[/caption] Peopel were cast alongside Hollywood stars and TV actors ...

Read more

How Sports Marketing Can Amplify Brand Equity

Recently, MSLGROUP Poland and Sport.pl, the most popular sports news site in Poland, organized a conference to discuss latest trends in sports marketing. The meeting was held on November 15th in Warsaw and one of its goals was to summarize this year’s exciting summer sport events -- UEFA Euro 2012 and London 2012 Olympics -- in terms of opportunities created by the cohesive marketing strategies. The list of ...

Read more

Video: Say Oui To Innovation, Say Oui To France

Here's a fun and fresh look at France and part of our PR campaign for the Invest in France Agency (IFA) and the French Patent and Trademark Office (INPI). The video shares interesting factoids from the campaign website SayouitoFrance-innovation.com For more on our PR campaign, visit MSLGROUP.com ...

Read more