Understanding the Disruptors, the Technologies, and the Possibilities

Understanding the Disruptors, the Technologies, and the Possibilities

By Rishad Tobaccowala, Strategy and Growth Officer, Publicis Groupe More, deeper, better data When it comes to big data, we can see that it has grown exponentially in the past few ...

Augmented Influence, Broader Impact, Unmatched Results

Augmented Influence, Broader Impact, Unmatched Results

By Pascal Beucler, SVP & Chief Strategy Officer, MSL Data and analytics, artificial intelligence (AI) and automation, immersive technologies (VR, AR, MR): these are not buzz wo ...

PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

The Power of Foreign Correspondents for Effective PR

By Dr. Jochen Legewie, Japan, CNC Communications & Network Consulting Smart communications comes in many different shapes and sizes. For really effective global PR, one major opportunity is often overlooked - foreign correspondents. This is true for all industries but especially regulated ones such as energy. Let’s take a closer look at two concrete examples of European firms active in Japan. Amplifying ...

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Opportunity for True Integration

The rise of programmatic targeting exemplifies how various disciplines can truly support each other to create maximum influence. Performance marketing is the most measurable, transparent, and accountable form of marketing to drive incremental impact and ROI faster and at scale. One aspect of this is programmatic media buying, simply defined as a way to specifically target the audience you wish to see your a ...

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Establishing a Position of Leadership in the Energy Industry; Why Bother?

By Liam Clark, Director, CNC Communications & Network Consulting When you think energy sector you don’t necessarily instantly think consumer brand. When reviewing the UK’s internationally recognised Superbrands 2016 list it is instantly apparent that not one energy company or brand features in the Top 20 Consumer Brands list. The list is instead dominated by the likes of Apple, Rolex, Mercedes-Benz and ...

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MSLGROUP Featured in Advisory HQ’s list of ‘Top 6 PR Firms’

AdvisoryHQ News, an online news media that provides research, reviews, and ranking of firms and products across the U.S., U.K., Canada, and Australia for the financial, accounting, insurance, shopping, marketing, advertising, consulting, mortgage, retail, investment, and software sectors has ranked MSLGROUP in its list of 2017’s top 6 PR firms. According to AdvisoryHQ News, MSLGROUP stands out among PR comp ...

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Influence: Anywhere & Everywhere

Influence stands atop the new world of digital communications. In its rise, it has shattered the traditional world order in the communications industry, claiming new omni-channel powers and remarkable sales potential. With origins in the world of public relations, influence is bringing new respect to the industry and driving new interest among marketers. Influence comes from anywhere and everywhere. It’s wh ...

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Finally Putting Crisis Theory into Practice

By Alwin Binder, Consultant, CNC - Communications & Network Consulting Energy companies are generally exposed to a broad range of risks. Risks that ‘naturally’ derive from business operations: spanning from upstream production all the way to downstream distribution of energy to a single household. As seen over and over again in the past, it seems almost unavoidable to fully mitigate these types of inher ...

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PR Week 40 Under 40 2016: Risa Burgess

Risa Burgess of the MSLGROUP Boston office has been selected to the 2016 PR Week 40 Under 40 list of the best young professionals in the industry as published in the August edition. Burgess started her career as an account coordinator 17 years ago at Schwartz Communication that was since acquired by MSLGROUP. Burgess is a trusted advisor for MSLGROUP Boston’s longest-standing client: West Pharmaceutical (16 ...

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MSLGROUP India Partners World Economic Forum at the India Economic Summit 2016

By Apurva Mishra, Account Manager, MSLGROUP India With a strong demographic dividend, a growing entrepreneurial ecosystem and a large domestic market, the time is right for India’s economy to soar. At this critical juncture for India, the 2016 India Economic Summit (IES2016), held in partnership with the Confederation of Indian Industry (CII), provided the platform to engage the global multi-stakeholder com ...

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Talent, Inspiration & Innovation: A Look at ICCO 2016

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ‘Talent, Inspiration and Innovation – Creating the Consultancy of the Future’: this was the 2016 theme for the ICCO Global PR Summit, held in the historic city of Oxford this year. Two power-packed days of keynotes, panel discussions and networking later, I must admit I was a little overwhelmed by the sea of new ideas and insights I came back with ...

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Brand Culture in the Conversation Age

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Juror, Cannes Lions 2016 Entertainment Jury The ICCO Global Summit which took place in Oxford, UK, last week offered two days of great conversations with colleagues coming from all over the world. I was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals, based on my experi ...

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