MSLGROUP’s New Global Research Findings on Millennials

MSLGROUP’s New Global Research Findings on Millennials

Millennials Look to ‘Business’ to Solve World’s Greatest Problems: New ‘Social Contract’ Emerges as Millennials Look Beyond Government for Collaborative, Action-oriented Solutions ...

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology ov ...

2014 Swedish Election: Results and Implications

2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The histor ...

Business Citizenship – A New Social Contract with Millennials

Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citiz ...

Don’t Focus on Grabbing Attention – Focus on Keeping It

Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is beco ...

Sponsor Day: Empowering Small Businesses in Italy

Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small busines ...

Andrew Silver to Lead MSLGROUP’s New York Office

Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, ...

Tracing Purpose Back

Guest blog post by Bob Lee, son of Manning, Selvage & Lee Founder, Morris M Lee I grew up in a family that was committed to giving back. My Dad was Morris M. Lee (“Morrie”) and had worked very closely with Edward L. Bernays, one of the pioneers in the field of public relations. In 1938, Dad and the late James P. Selvage founded Selvage & Lee. After the retirement of James Selvage in 1961, Dad became ...

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Is The ‘Internet of Things’ About To Change The World As We Know It?

By Dominique Févry, Account Executive at MSLGROUP London The Internet of Things (IoT) is this year’s tech buzz phrase. But what is it exactly? It simply means that billions of devices are connected to the internet and are communicating with each other without much human intervention. For example, your bathroom scales could message your GP’s computer when you're not sticking to your diet plan or your car cou ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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An Overview Of Previous Elections in Brazil

After a 25-year gap during the military dictatorship and José Sarney's transitional civil government, Brazil held its first direct presidential elections in 1989, with a second-round victory for Fernando Collor de Mello over Luiz Inácio Lula da Silva. This concluded a transition that began in 1982 with elections for state governments, which also encompassed elections for mayors of Brazil's state capitals in ...

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Seleção de Tweets: A Twitter Creative Newsroom

By Patricia Albuquerque, Partner and Content Director, MSLGROUP Espalhe Real time marketing. Creative Newsroom. Mission Control. The names vary, partly because although everyone chases the dream of perfect timing, every campaign is special and unique. In fact, chances are that no other content strategy has such a challenging and fascinating difference between the planning phase and execution. Recently, we l ...

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How P&G’s ‘Be Strong and Shine’ Campaign Delivers Societal Relevance

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP I don't work on P&G business anymore but during my second visit to the Cannes International Festival of Creativity, P&G’s Brand Building Officer, Marc Pritchard was a ‘must see’ as always and he did not disappoint! What I have always loved about Pritchard is he has an inherently keen eye for purpose and marketin ...

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EU Change Is Now

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill’s quote could be easily adopted by the energetic Italian Prime Minister Matteo Renzi who has the aspiration to impress a fresh impulse to EU policies and practices while taking the reign of the rotating EU Council Presi ...

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World Cup 2014 and the Brazilian Presidential Election

As in any election, there are issues which may have a greater or lesser effect when voters go to the polls. James Carville, the US political operative, created one of the most universal phrases on what decides an election when he said, "It's the economy, stupid." He was right, but little did he know that in Brazil, with all of its characteristic quirks, certain issues run even deeper. World Cup 2014: Mid Le ...

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The Evolving Role of the Board in Reputation Management

By Brad Wilks, MD, Midwest, North America, MSLGROUP The global financial crisis and an on-going drumbeat of corporate, government and other institutional scandals have served to weaken the already flagging reputations of many leading institutions and companies around the world. And, while the global economy appears to be slowly mending, prospects seem slim for any sort of near-term reputation recovery for m ...

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People’s Insights: On Evolution of Content; Spectrum of Millennials & Going Viral

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP and Annie Sunny, Account Executive, MSLGROUP in India In this power-packed issue the People’s Insights monthly briefs, we feature 12 inspiring initiatives from April and May. While the initiatives cut across a variety of themes, three in particular stand out: Evolution of Content: Short, Visual and Interactive Videos and infographics have been around for ...

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