Infographic: Social Employee Advocacy

Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal socia ...

Google Inbox: An Alternate Way to Access Gmail

Google Inbox: An Alternate Way to Access Gmail

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people ch ...

Critical Factors Driving Investor Decision Making

Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors mak ...

Net Positive: The Next Frontier of Sustainability Leadership

Net Positive: The Next Frontier of Sustainability Leadership

By Zoe Le Grand, Principal Sustainability Advisor, Forum for the Future Zoe Le Grand explores what your business would look like if the net effect of its existence were positive – ...

Citizenship in Brazil: Being Involved

Citizenship in Brazil: Being Involved

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get ...

Brazilian Category Leader Pomarola debuts on YouTube

Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the hea ...

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Increasingly, Black Friday is becoming known as much for its long lines, violent brawls and occasional stamped ...

Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committee by answering questions in five different languages. Fewer people know that Timmermans is also a political rockstar on Facebook in the Netherlands. With over 200,000 followers, Timmermans, the Minister of Foreign Affairs, is by ...

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Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ universe – along with ours as consultants - has changed significantly over the past few years as companies react to the disruptive communications impact of digital and social networks. Instead of occupying the commanding heights of c ...

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Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The Future of Business Citizenship. This reflects the welfare state, where both personal and corporate citizenship to a certain extent is “outsourced” to the state. The imperative for Danish Millennials when they define (personal) acti ...

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IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months. MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and indus ...

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Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance its capabilities in data and analytics, allowing for MSLGROUP’s teams to provide clients with even greater insight to drive creative ideas and business impact. In his newly created role, Koe will also be responsible for establish ...

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Event: Women’s Forum – 10 Years of Momentum

By Véronique Morali, President, Women’s Forum for the Economy and Society As we prepare to launch the 10th Anniversary of the Women’s Forum Global Meeting today, our mission is more vital than ever before. From the outset, the forum has been about enabling women from around the world to gather and speak freely on issues of concern to both women and men. It has been about building the business case for diver ...

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Building a Strong Digital Influencer Program: Part I: WHY

By Tara Hunt, MSLGROUP, Canada There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential than traditional celebrities, as well as their cover story this month featuring YouTubers Shane Dawson and Jenna Marbles 're-writing' the rules of fame, to New York Magazine's exploration of what YouTube fame looks like, to Fast Com ...

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10 Insights that will Convince You to Embrace Business Citizenship, NOW

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP The theme of this year’s ICCO Global Summit was New Markets, New Business, New PR. It was a fitting environment to share findings of an original MSLGROUP research study, which demystify the expectations of today’s New Audience (i.e. Millennials) and to confirm the New Opportunity of Business Citizenship. Alert. We have a real-life mill ...

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What is PR’s Biggest Challenge? Changing Scale

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP David Gallagher, CEO Ketchum Europe, moderated the discussion on What is PR’s biggest challenge? I was part this diverse panel with Radhika Shaporjee, President of IPAN Hill+Knowlton Strategies (India & South-Asia) and Jurgen Gangoly, MD The Skills Group (Austria), at the 2014 ICCO Summit which took place in Delhi, India, Oct 9-10. The un-pan ...

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Directions 2014: New Sustainability Thinking

Getting under the surface of new sustainability leadership thinking: is the rise of transformative approaches to business sustainability redefining business for the 21st century? Salterbaxter MSLGROUP released its 14th annual Directions Report - a report widely known as the definitive guide to trends and issues in sustainability communications. Launched at Salterbaxter MSLGROUP’s Sustainable Business Forum ...

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