Train Your Creativity Muscle | The Future of Creativity

Train Your Creativity Muscle | The Future of Creativity

Oana Bulexa, Managing Director at MSLGROUP The Practice Creativity is a main ingredient, not a spice! Creativity is often considered an extra in communication. When we (agency, cli ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 c ...

Do Companies Kill Digital Mindset?

Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital ...

Capturing the Spark | The Future of Creativity

Capturing the Spark | The Future of Creativity

By Sachin Karle, Executive Creative Director,  MSLGROUP in India Ideas can come to anyone, anytime and anywhere, says 19 year creativity veteran Sachin Karle. What's important is b ...

The Growing Influence of the Male Shopper in America

The Growing Influence of the Male Shopper in America

Shopping Preferences and Habits of Men Provide Cues for Food and Beverage Marketers How and where Americans shop for food is changing dramatically, according to a new study, Food S ...

Love Thy Neighbours | India Public Affairs  Round-Up Feb 2015

Love Thy Neighbours | India Public Affairs Round-Up Feb 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India Indian Prime Minister Narendra Modi has made his foreign policy the showcase of his first months in office. The s ...

Less is More in the New EU Commission’s Work Programme

Less is More in the New EU Commission’s Work Programme

By Leonardo Sforza, Managing Director, MSLGROUP Brussels For Winston Churchill: “Politics is the ability to foretell what is going to happen tomorrow, next week, next month and nex ...

Citizenship in Brazil: Being Involved

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get involved in changing the world (91%) and in their expectation that businesses must get involved too (82%). Millennials in Brazil believe both individual and corporate responsibility and engagement are equally important, and are m ...

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Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the heart of the brand´s new digital positioning. Developed by MSLGROUP Espalhe, between now and the end of January 2015 the channel will launch 60 videos providing tips on practical, speedy recipes, as well as further information about ...

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Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Increasingly, Black Friday is becoming known as much for its long lines, violent brawls and occasional stampedes as for its value-for-money deals. In fact, this was the first year where sales over the four-day weekend declined (TIME: Spending drops 11%). Spanish bank Santander’s gamble to cater its messaging to people wary of the Black Fr ...

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Philips’ Robert Metzke On Sustainability & The Perfect Vortex

Robert Metzke is the Senior Director of Group, Strategy and Alliances at Philips and is responsible for developing and implementing the Philips innovation program for sustainable development globally. In this interview with Jim Peacock, Director, Consultancy and Communications, Salterbaxter MSLGROUP he shares why and how Philips has embraced circular economy thinking as its strategic guiding light. How did ...

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Introducing MSLGROUP’s Institutional Investor Insight Report

By Roland Klein, financial practice leader, MSLGROUP, and partner, CNC Communications Global capital markets overtook bank lending as the leading source of long term finance in 2009 as the fall-out from the 2008 financial crisis lowered risk appetite within banks considerably. The effective functioning of these markets is more important to society’s economic progress than ever before. But the views of insti ...

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MSLGROUP Asia Weekly Digital News Digest – Dec 08, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. WeChat and EasyTaxi team up for taxi bookings in Thailand, Malaysia, and the Philippines EasyTaxi and WeChat are running various promotional discounts in the three new countries to entice people to grab a cab in this n ...

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Citizenship in UK: Direct Participation

By Louisa Moreton, Managing Director, Employee Practice, MSLGROUP Active Citizenship means Direct Participation Millennials in the UK most strongly associate “citizenship” with active, personal and direct participation in the wider community. The emphasis is on their individual responsibilities as a citizen. When surveyed, they were most likely to see, “participating in your community,” as an example of goo ...

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The Week in Brussels: Miracles and Evidence

By Leonardo Sforza, Managing Director, MSLGROUP Brussels For the Brazilian writer Paulo Coelho, “miracles only happen if you believe in miracles.” This week in Brussels, the EU institutions set the scene for two miracles in the same city. The most Eurosceptic will easily find some correlations between EU developments and miracles, but this time may be more difficult to argue against the evidence. The first ...

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Disrupt, or Be Disrupted: People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Disruption – new ideas, messages, products or processes that disrupt existing markets and behaviors – is becoming increasingly common today. It’s driven in part by people’s demands for more convenience, more collaboration and more attention to addressing societal issues. Of course, it’s not easy, quick or intuitive to create new ways of d ...

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Do Technology Trends Have a Colour Palette?

By Nick Fishleigh, Associate Director, Technology, MSLGROUP UK Security is red, data is blue… Whenever a trade title or a national turns its attention to a tech trend, you can expect a flood of 1s and 0s. Perhaps even a padlock to represent security or a skull and crossbones to signify a virus. This iconography is completely understandable to make an idea relatable but it seems we also turn to a rather narr ...

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