Food Ideas That Cross Borders & the Power of Online Recommendation

Food Ideas That Cross Borders & the Power of Online Recommendation

QnA with Esmee Williams, Vice President, Consumer & Brand Strategy, Allrecipes People's Insights: Are we approaching an era of global food culture in which flavors and food tas ...

Food as a Beauty Product

Food as a Beauty Product

By EJ Armstrong, Commercial Food Photographer, Art Director, Armstrong Pitts Studios Modern commercial food photography has carried the torch for food as a status symbol and beauty ...

Food Marketing to Millennial Parents: A China Perspective

Food Marketing to Millennial Parents: A China Perspective

Irene Ling, Manager, Strategic Insight & Impact, MSLGROUP China In China, millennials make up a third of the total population (31%) in the nation. This generation grew up durin ...

Green Tables: How Restaurants Will Lead Sustainable Food Consumption

Green Tables: How Restaurants Will Lead Sustainable Food Consumption

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Food companies and brands have been, in recent times, actively demonstrating their commitment to sustainability. Most m ...

Water Footprinting for a Sustainable Food Supply Chain

Water Footprinting for a Sustainable Food Supply Chain

By Caroline Carson, Consultant, Salterbaxter MSLGROUP Risks associated with water – too much, too little and the quality of it – have been one of the biggest and most visible envir ...

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

By Arabella Bakker, Director, Consultancy and Communications, Salterbaxter MSLGROUP Business has been addressing sustainability issues for a number of years but there is still some ...

Temer’s First 100 Days and Beyond

Temer’s First 100 Days and Beyond

While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office o ...

Unlocking the Forces of Business & Consumer Demand

An interview with Sally Uren, Chief Executive, Forum for the Future People’s Insights: What do you see as the top 3 priorities for businesses in the next few years? Sally: Here's what I'd like to see as their priorities. First, I'd love to see businesses creating innovative business models that can help them deliver more fully on their purpose. A company's purpose isn't selling stuff, it's about providing a ...

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A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 will see a major breakthrough for VR - Mashable   Venture capital money is pouring into the [technology] industry - The New York Times Marketers and communicators are only scratching the surface on discovering how it can deliv ...

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Behind the Scenes at Ahold USA

An interview with Kim Cannon, Director of Internal Communications, Ahold USA Q. Tell us a little about Ahold USA. KC: Ahold USA (AUSA) represents the U.S. sector of Koninklije Ahold N.V., a Dutch-based international company with retail grocery in multiple countries. AUSA’s four divisions operate more than 800 stores across the Northeast and mid-Atlantic regions. Our family of stores includes Stop & Shop ...

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2016: Translating EU Strategy into New Legislative Proposals

In its first “State of the Energy Union” released at the end of 2015, the European Commission reviewed the progress made since the release of the Strategy and identified key legislative and non-legislative initiatives to be delivered throughout 2016. In the words of Maroš Šefčovič, the European Commission vice president for energy union, 2016 will be the “year of delivery” putting in place most of the piece ...

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Sustainability in Brazil – A Competitive Advantage

Experts from MSLGROUP Andreoli in Brazil point out that sustainability can be a competitive advantage for companies, with examples of Brazilian businesses that are leading in sustainability. With its continental size, abundant natural resources and a civil society aware of global social and environmental challenges, Brazil can play an important role in developing innovative solutions that create value for p ...

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Applying Science: The Quest for Business Relevance

To unlock growth, mitigate risks, and raise sustainability performance levels, companies are well advised to be mindful of science when developing their business strategies. However, John Kornerup Bang is sceptical of the value of scientific goal setting when it’s decoupled from your business reality. Science and the Role of Organisations The fact that science is rapidly moving centre stage in the context of ...

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Communicating with Policymakers in the Digital Age

Public Affairs on the Threshold of Change Europe Ahead of US in Social Media Usage for Public Policy MSLGROUP’s survey shows that digital and social media are more used and appreciated as a way to communicate with policymakers in Brussels than in Washington D.C. In the U.S., personal contacts, television and radio advertising are still considered the best ways to influence policymakers. However, half of EU ...

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A Culture Change for Employees

Digital transition projects have traditionally been implemented by IT departments, which applied the change management processes of large IT firms. Likewise, organisational and management consultants, who are more process-focused, have produced a large number of change management kits, which are undoubtedly useful and well-designed, but do not solve the main problem: how to gain employee buy-in to a new cul ...

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[EVENT] MSLGROUP UK’s ‘Shaping Reputations’

Without the right reputation businesses and brands can’t succeed. And yet too often the word reputation is misunderstood, being seen as remote, negative and unmanageable, particularly in the world of marketing and consumer brands. This event provides new research, insights, peer views and practical advice to help you understand why and how you can build and protect your reputation more effectively, whether ...

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Similac’s ‘Sisterhood of Motherhood’ Wins PRWeek COTY 2016

MSLGROUP is proud to support ‪‎PR Week Awards' Campaign of the Year - Similac's Sisterhood of Motherhood initiative. Our US team has bagged the PR Week COTY trophy for the second consecutive year. The initiative also won Healthcare Campaign of the Year. Similac’s Sisterhood of Motherhood The MSLGROUP - Abbott Sisterhood of Motherhood initiative, on behalf of Similac is a campaign that gets right to the hear ...

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