Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

Political Social Rockstars: Why Every Politician Should be on Facebook

Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committ ...

Managing Reputations in Today’s ‘Always-On’ World

Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ uni ...

Active Citizenship for Danish Millennials is Primarily a Function of State

Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The F ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend Secur ...

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance ...

If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

By Christian Cull, MD Corporate Affairs, MSLGROUP London Reports of new volcanic activity in Iceland bring back memories of ash clouds and eruptions in 2010, while I was leading communications for Thomson Airways. They're good memories too. Although no one would ever want to see more scenes of holiday makers stranded away from home, they were good memories nonetheless. This is mainly because the communicati ...

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The New Rules of Digital Culture

By Tara Hunt, Social Digital Leader, MSLGROUP, Canada A version of this article originally appeared on Tara’s LinkedIn Influencer column and can be viewed here. I still recall the day I realized the social web had hit a tipping point. I had flipped on the television and the anchor, Rick Sanchez, said live on CNN, “As you follow this story, tweet me at @ricksanchezcnn and I’ll address your questions on air.” ...

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Tech Companies Must Think Global but Act Local in Emerging Markets

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London There are just over a billion people in Africa and close to 4 billion in Asia - this is compared with a teeny tiny 340 million in North America and around 800 million in Europe.  When you factor in that 40% of the world’s population now has an internet connection, a huge leap from only 1% in 1995, it makes it understandable why tech companies a ...

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How to Unchain Italian Energy Strategy Through Consensus Generation

By Alessandro Paoletti, CEO, Publicis Consultants Italy and Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia National Resources and Missed Opportunities Communication as the way forward. After all the years experts, environmental activists and ordinary people have spent debating the energy supply issue without finding an agreement, this may seem mere wishful thinking. Yet, digging a litt ...

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Right to be Forgotten

By Annie Sunny, Account Executive, MSLGROUP India In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove links to outdated information about European users for privacy reasons. The ruling applies to all 28 member states of the European Union. Source: engaget.com Background: Right to be Forgotten The right to be forgotten is a legal c ...

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Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter? While many of us in healthcare strive to increase engagement among ...

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Video: Wait A Minute: Best Practices for Doing PR in China

China attracts businesses of all sizes and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace and it’s the uniqueness of its culture and history that makes it one of the most promising and challenging markets for the practice of public relations. MSLGROUP's Darah Roslyn shares s ...

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Wikimania 2014: Paid Editing, Wikipedia’s Most Enduring Argument

By Anne-Sophie Pereira De Sa, Senior Social Media Analyst, MSLGROUP London Paid editing was the hot topic of the day at Wikimedia Foundation’s annual conference Wikimania 2014 held in London last week with a panel discussion titled ” We Need to Talk About Paid Editing… Sorting Out Wikipedia’s Most Enduring Argument“. The topic has been widely discussed in the PR community over the past few months as global ...

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Energy Transition and COP 21 : French Ambitions Stand the Test of Reality

Mathieu Slama, Senior Consultant, Publicis Consultants Two intertwined milestones This April’s cabinet reshuffle has had a major effect on decisions that will be taken in the upcoming months regarding France’s energy plan: Since her appointment in April 2014, Ségolène Royal has undertaken the role of French En­ergy and Environment Minister. Despite her loss as presidential candidate in 2007, Royal has a cha ...

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Social Media Security: Four Steps to Fight Social Media Hijacking

By Nicolas Moreau, Digital Strategies Consultant, Publicis Consultants Net Intelligenz A few years back, hackers would focus their attacks on websites and networks infrastructures in order to grab their data and disrupt their management. Today, social media profiles have also become major targets. Though motivations and reasons for such attacks can vary (greed, political activism, or just a taste for comple ...

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