Citizenship in India: Getting Involved – Offline and Online

Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citiz ...

Asia in “The New Global Context” at Davos

Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards glob ...

The Real Beauty of Davos

The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political lea ...

Davos 2015: A Year of Disintegration, or Cooperation?

Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year ...

The Interview: Setting a New Benchmark for Film Distribution

The Interview: Setting a New Benchmark for Film Distribution

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP After the cyber-attack on Sony Pictures, major theatre chains were wary of releasing the controversial the mov ...

Citizenship in Hong Kong: Priority in Millennials’ Lives

Citizenship in Hong Kong: Priority in Millennials’ Lives

Millennials in Hong Kong view citizenship with high importance and priority in their lives. They see active citizenship as participating in the community, doing what they can to ge ...

Enhancing Content Marketing Practices for the Health Industry

Enhancing Content Marketing Practices for the Health Industry

By Aleisia Gibson-Wright, Senior Vice President, MSLGROUP Content marketing was a novel concept in communications few years back. But this year, content programs are more prevalent ...

The Circular Economy: New Opportunities Seen in the Round

By Ellen MacArthur, Founder, The Ellen MacArthur Foundation Today’s linear economy – in which resources are extracted, made into products, sold and ultimately thrown away – is facing fundamental challenges. A new regenerative model – the circular economy – is taking root, offering huge opportunities to those progressive enough to make an early shift, The economic model we have lived by for the best part of ...

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CNC and Capital MSL to Merge

CNC - Communications and Network Consulting and Capital MSL, two leading international strategic communications consultancies within MSLGROUP, have today announced their intention to merge. The combined consultancy will adopt the CNC name and offer clients a stronger international network and broader advisory capabilities. This step considerably strengthens the overall London offering, and will also add a p ...

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Citizenship in the Netherlands: Individual Initiatives and Responsibilities

By Henjo Guitjens, CEO, MSLGROUP in the Netherlands Dutch Millennials prefer to contribute to society as a citizen through individual initiatives and being individually responsible. Actions that stand out include: • voting during elections • doing what you can when help is needed • volunteering time • participating in the community This is especially the case for female Millennials in the Netherlands. Busin ...

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MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. 1. What's Next for Facebook Messenger? Look to Asia Facebook Messenger is now looking to adopt features similar to those in WeChat but tailored to how people in North America and Europe use their smartphones. [caption ...

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#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

On our fifth anniversary of our founding, Olivier Fleurot talks about our growth, our mission, vision and purpose. He shares our four key values - innovation and entrepreneurship, passion for clients, strong local expertise with a global touch and, most importantly, diversity. Over the last five years we have become our clients most trusted advisors. We define and deliver engagement strategies and tactics t ...

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Human Connections & Personal Influence: Insights from Our Panel

By Kelly Walsh, CSO, MSLGROUP UK Influence. A fascinating concept that brings with it a whole host of beliefs, biases and assumptions. As individuals, if we set out to influence, does that make us arch manipulators or simply human? If we broker influence on behalf of our clients are we working with a natural aspect of human behaviour or practicing the art of spin? On 16th October, MSLGROUP held its first in ...

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On #PR, Introverts & The Difference Culture: Ilinca Munteanu

An interview of our Ilinca Munteanu in Romania by Miruna Spataru of IQads on her journey in public relations as an introvert. The original interview was published on IQads.ro. Head over to IQads to read this article in Romanian.   The Difference Culture In high school, I aimed for theatre but ended up with a bachelor in Communications and PR. This helped me tap into a concept called “the difference cul ...

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The Reputation Haunted House Called Social Media

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands I recently worked with a communications team who compared their reluctance toward digital and social media to the fear of entering a haunted house: it’s dark, you don’t know what’s inside and you’re expecting a fright. This metaphor is understandable given the many social media horror stories we've seen over the past few ...

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Bringing Dark Social into the Light

By Alice Hu,  Derek Dong and Enson Hu, MSLGROUP Asia Knowledge is power. But too much knowledge and you’re left trying to figure out how to make sense out of all the information. In the digital space, this is made more difficult by “dark social”, the place where friends privately email each other or exchange messages on WeChat or WhatsApp. And as consumers spend more time on closed networks, how do brands r ...

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RIP: The End of ‘Business As Usual’

By Guido Schmidt-Traub, Executive Director, UN Sustainable Development Solutions Network We've come to the end of ‘business as usual’ and if we are to meet the scale of the environmental challenges that face us, and to have a chance of achieving the UN’s Sustainable Development Goals, the models under review here are only the start: the private sector must play a central role in making a reality of sustaina ...

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