If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

By Christian Cull, MD Corporate Affairs, MSLGROUP London Reports of new volcanic activity in Iceland bring back memories of ash clouds and eruptions in 2010, while I was leading co ...

The New Rules of Digital Culture

The New Rules of Digital Culture

By Tara Hunt, Social Digital Leader, MSLGROUP, Canada A version of this article originally appeared on Tara’s LinkedIn Influencer column and can be viewed here. I still recall the ...

Tech Companies Must Think Global but Act Local in Emerging Markets

Tech Companies Must Think Global but Act Local in Emerging Markets

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London There are just over a billion people in Africa and close to 4 billion in Asia - this is compared with a teeny tiny 3 ...

How to Unchain Italian Energy Strategy Through Consensus Generation

How to Unchain Italian Energy Strategy Through Consensus Generation

By Alessandro Paoletti, CEO, Publicis Consultants Italy and Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia National Resources and Missed Opportunities Communi ...

Right to be Forgotten

Right to be Forgotten

By Annie Sunny, Account Executive, MSLGROUP India In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove ...

Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee ...

Video: Wait A Minute: Best Practices for Doing PR in China

Video: Wait A Minute: Best Practices for Doing PR in China

China attracts businesses of all sizes and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is ...

MSLGROUP’s #CannesLions 2014 Update

The Cannes Lions International Festival of Creativity kicked off in Cannes earlier this week, the festival is scheduled to run from 15 to 21 June, 2014. This year also happens to be the fifth anniversary of the PR category at Cannes Lions. Our Chief Client Officer, Renee Wilson, who’s serving as the President of the PR Lions jury, feels that, “We have come a long way in gaining our own category, and trainin ...

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Celebrating ‘NextGen’ Talent at the Young PR Lions

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Being one of three judges, along with Marnie Kontovraki, Global Heineken Consumer PR Officer, and Michael Frohlich, Managing Director UK and EAME Consumer Marketing Practice for Ogilvy PR, for the inaugural Young PR Lions competition at the Cannes International Festival of Creativity taking place this week in France, I feel extremely privileged f ...

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Reputation Building by Influencer Collaboration

By Martin Dohmen, Chief Strategy Officer, MSLGROUP in Germany  Numerous companies and brands have recently recognized the sign of the times and moved on to create a new dimension of interaction with their external and internal stakeholders. New opportunities open up due to the arrival of new media, channels and platforms – as new challenges arise in the wake of eroding trust, and the growing demand for part ...

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Brand Purpose, Millennials, and the Epic Creative That Engages Them

This year’s Cannes Lions International Festival of Creativity features PR Lions which will be awarded to the freshest creative PR campaigns, programs and tactics that actively engage consumers,audiences with products,brands,organisations and demonstrate the highest levels of strategic planning, creativity and business results. We’re also very pleased to announce that our Chief Client Officer, Renee Wilson i ...

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A Compulsory Lobby Register in Germany: Expectations & Ground Realities

By Axel Wallrabenstein, Chairman of MSLGROUP Germany The contribution of stakeholders from business and society is essential for the functioning of a pluralistic democracy - and for the daily work of politicians. The exchange of views and information on the implications of planned legislation is necessary because our laws should serve all of society. That said, despite the legitimate representation of all k ...

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Don’t Make ‘Tactics’ the Enemy of Your Corporate Citizenship Strategy

By Anne Erhard, ‎SVP, Cause Marketing and Corporate Social Responsibility, MSLGROUP After attending Cause Marketing Forum 2014, I left with renewed excitement for businesses today committing to social good. If I’m being transparent myself, despite being a self-proclaimed “cause marketing freak,” I entered the event fearing we were collectively losing our way in this space. However, I left the events hopeful ...

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Searching for Wisdom in the Creative Cacophony at Cannes

Renee Wilson, Chief Client Officer, MSLROUP I’ve been to Cannes a number of times as a juror and as a delegate, and I’ve always approached it as an inspiring creative journey and a momentous learning experience. This time each year, I’m reminded why I chose to be a professional communicator. I’m excited by the energy of Cannes and its awesome magnetism that attracts some of the most creative minds in the wo ...

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Kakao-Daum Merger & The Mobile Movement

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia Globally, desktop search is declining. More people are using apps instead of mobile browsers on their smartphones. In Asia, mobile messenger apps are dominating the social space. So it didn’t come as a surprise when Daum, one of South Korea’s most popular Internet portals, merged with Kakao. What’s KakaoTalk? Kakao’s KakaoTalk is by far the most popu ...

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Your Corporate & Brand Reputation is Now in the Hands of Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP For companies to win in the new reputation economy, they need people to believe in what they stand for and engage them in their citizenship efforts.  That is never truer than it is with today’s Millennials who will be roughly 75% of the global workforce by 2030.  Millennials are not only our current and future employees ...

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Game Changing Business Leaders Discuss Future of Citizenship #SB14sd

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP As a business citizenship strategy and communications consultant for nearly two decades, I couldn’t help but notice how far business has come in understanding the value of putting people, planet and purpose at the center of business strategies on the first days of Sustainable Brands. Sustainable Brands is an internation ...

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