MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

Good news to kick off the award winning season, we are thrilled to announce that our Asia team has won 10 awards at the 2016 Asia Pacific Stevie Awards including a Gold, a Silver a ...

Re-negotiating the UNFCCC Framework

Re-negotiating the UNFCCC Framework

Recommendations from Sciences Po's student negotiators In May 2015, Sciences Po - the Paris Institute of Political Studies - organized a simulation of COP21 to imagine and test an ...

Momentum, Integration Drive PR Forward

Momentum, Integration Drive PR Forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Publicis Groupe CEO, Maurice Lévy's interview is an excerpt of the article publish ...

Digitising Customer Relations: Ongoing Actions & Reactions

Digitising Customer Relations: Ongoing Actions & Reactions

Companies are used to external communications that are top-down and completely controlled. Interactions with customers have been relatively limited, both from a contact and frequen ...

Brexit Stage Left?

Brexit Stage Left?

By Alastair Bealby, Senior Consultant, MSLGROUP Brussels The debate about Brexit is raging in the United Kingdom. Journalists and politicians from across the political divide have ...

Unlocking the Forces of Business & Consumer Demand

Unlocking the Forces of Business & Consumer Demand

An interview with Sally Uren, Chief Executive, Forum for the Future People’s Insights: What do you see as the top 3 priorities for businesses in the next few years? Sally: Here's w ...

A 360-degree Perspective on the Power & Possibilities of VR

A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 w ...

It’s Not Just Science on Our Radar

Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP interviews Matthew Swibel, Director of Corporate Sustainability, Lockheed Martin For Matthew Swibel, science offers a starting point but not always a destination. Turning data into knowledge requires judgements, too. At their best, scientific approaches help focus the conversation and provide the raw material for finding effective soluti ...

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Behind the Scenes at Airbnb

An interview with Nicolas Ferrary, Director of Airbnb France Q. Would you introduce yourself and Airbnb? Nicolas: Airbnb, which was founded in San Francisco in 2008, is a community platform that connects people who want to rent all or part of their homes, with travelers from all over the world. We connect people in more than 34,000 cities and 190 countries. We opened a French office in Paris in 2012, which ...

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2016 Summer Insider’s Challenge

Are you ready to launch your career at a communications and engagement agency that encourages entrepreneurial spirit, global opportunities, passion for clients and diversity at work? MSLGROUP is looking for smart, innovative and passionate interns to participate in our Summer Insiders Challenge. Our interns have the opportunity to work in a variety of sectors and represent some of the world's most powerful ...

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Reputation Moments

Dominic Payling, Director and Head of Planning & Insight at MSLGROUP UK We believe that the information age that we live in today has changed the way that audiences judge our reputation. Theirs is less and less a thoughtful assessment of our carefully constructed narrative and more and more an intuitive assessment based on the immediate beats and moments that define those individuals’ most recent intera ...

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Six Millennial Change-Makers on Sustainability

1. Kim Ali'itasi Mcguire - Pacific Voyager “For thousands of years we have grown our crops and have enjoyed the abundance of resources from our coral reefs. However, in the past decade we have seen the rapid decline of our reefs and crops due to high temperatures and rising sea levels. We need the rest of the world to see what we see, to understand the impacts that we feel. There is no more time for denial. ...

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‘Supergiant’ Gas Field in Egypt: How Will it Alter International Geopolitics?

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia The Italian oil company ENI has discovered the largest gas field in the Mediterranean, and confirms its strategic importance for international politics. 30 August 2015, Sunday, the stock exchanges are closed. ENI, the number one Italian oil company and one of the major international ones, issues a statement destined to make history: the ...

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Communications Trends to Watch in 2016

MSLGROUP in the UK have compiled the top trends they think will impact marketing and communications throughout 2016. Ranging from digital design trends through to employee communications, new apps and technology, here are the top 12 predictions for the year ahead. 1. The pixel is dead On-screen visuals are looking more and more like print quality photographs. 2015 saw the continued rise of flat design and w ...

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Optimising Digital Collaboration from the Inside Out

By Anthony Poncier, Director of Social Business, EMEA, MSLGROUP and Sébastien Faure, Social Media Strategies Consultant, Publicis Consultants Fad or Fundamental? When Andrew McAfee, now a research scientist at Massachusetts Institute of Technology (MIT), coined the term,“Enterprise 2.0” in 2006, he called it, “the use of emergent social software platforms within companies, or between companies and their par ...

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Science Based Targets: A Measured Approach

Science-based targets have a vital role to play in creating much better sustainability metrics, but they have their limitations too. The key is to measure the things that really add value and to use the right language, argues Diageo’s David Croft. Caroline Carson: Diageo has announced 20 new sustainability and responsibility targets to be achieved by 2020. Can you tell us more about the strategy? David Crof ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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