The Ever-Evolving Definition of Human Rights

The Ever-Evolving Definition of Human Rights

By Melanie Joe, Consultant - Research and Insights, MSLGROUP The late Nelson Mandela famously said, “To deny people their human rights is to challenge their very humanity.” The ide ...

Food, genomics and the Microbiome: What are the Implications for Food producers?

Food, genomics and the Microbiome: What are the Implications for Food producers?

Although it's been around for eons, consumers, lately, seem to have truly taken to heart the adage “you are what you eat.” More than ever before, they care about their own well-bei ...

Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP In July 2016, the European Commission adopted its highly anticipated EU-US “Privacy Shield,” setting up a new data protect ...

The Fourth Industrial Revolution: New World, New Rules

The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the h ...

3 Tips to Achieve Real Impact with your Human Rights Initiative

3 Tips to Achieve Real Impact with your Human Rights Initiative

By Luna Atamian, Senior Account Executive, Corporate & Brand Citizenship, North America, MSLGROUP The belief that human rights are relevant to the economic, social and environm ...

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Future of Food, as we see it, is also about the future of its representations, in terms of the communication aroun ...

Winning Share of Mouth in the Conversation Age

Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have becom ...

DubaiLynx 2016: Creativity at its best, in the Golden Age of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, President of the PR Jury, and juror for the Integrated Jury and the Grand Prix for Good Jury, DubaiLynx Festival The Dubai Lynx International Festival of Creativity – the MENA's annual must-attend event for the creative communications industry, organized by Cannes Lions – took place last week and happened to be very successful, on its 10th Anniv ...

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Grow! MSLGROUP Mentoring Program

By Nathalie Szwagrzyk, HR Director, MSLGROUP Every success story starts with a mentor. According to Sheryl Sandberg, COO of Facebook “Mentorship is crucial for career progression”. In an interview for Everwise, she acknowledges the impact mentors have had on her career “their wisdom helped her to avoid mistakes – and clean up the ones [she] wasn’t smart enough to avoid.” For an entrepreneurial and agile net ...

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Secrets from the CIA Social Media Playbook

By Mark McClennan, SVP, MSLGROUP Aside from the VR/AR sessions, the best session for me at SXSW to date has been one in which the social communications leads of the Central Intelligence Agency (CIA) discussed their social media strategy and approach. It was amazingly well thought out, strategic and engaging. There wasn’t anything groundbreaking – but the content could be a textbook for many brands on how to ...

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SxSW – It’s All About Value

By Mark McClennan, SVP, MSLGROUP I had the pleasure of attending some very different sessions and discussions at SxSW recently. One for fun (the role of CRM on elections), two for clients (Mobile Banking and Risks to Personally Identifiable Information) and a final discussion with senior communications executives at GE and BMW on leveraging Periscope effectively in communications campaigns. You might think ...

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Diversity, PR, SXSW and Gen Z

By Mark McClennan, SVP, MSLGROUP Diversity is an important issue and it is one that PR professionals, the industry, marketers and brands have been struggling to address adequately for quite some time. This was really driven home to me on the first day of SXSW 2016. SXSW is one of the most diverse conferences I have ever had the pleasure of attending, no matter what way you cut it. Just this evening, I was s ...

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Priorities Change, Values Stay the Same

David Tulauskas, Sustainability Director, General Motors At General Motors, our approach to sustainability is strengthening our company and providing customer benefits while building stronger communities and a better world through improved mobility. We will increase the fuel efficiency and reduce our vehicles' environmental impact beyond anything anyone imagined even a few years ago. But we know our custome ...

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Boosting Employee Engagement

The Crux of the Transition Research shows that around 80% of employees are not committed to their companies and many do little more than show up. Many factors influence this situation, including management styles, leadership, company reputation, working conditions, opportunities to get involved, interesting work, recognition and personal development programs. Digital collaboration can help with most of thes ...

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2016 Is the Year of VR; But How Does It Play in PR?

To help marketing and PR professionals get started with virtual reality, MSLGROUP has collaborated with PR Week for an exclusive panel at SXSW featuring technology advocate Robert Scoble, Jon Hackett of Nurun, Tara Kriese from Samsung and Jim Marggraff, Founder of Eyefluence. Jeff Melton of MSLGROUP will moderate the panel discussion. Register here to hear panelists discuss the most creative ways to utilize ...

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Collective Intelligence at Work on MIND

By Sarika Waje, Global Knowledge Manager, MSLGROUP After 16 brands came together to form our agency, MSLGROUP needed to spark collaboration across our network to better serve our clients. With 3,000 employees across 100 global offices, we were looking to connect our colleagues, experts, our experience and our work across offices and geographies. We needed to develop the most robust knowledge-sharing platfor ...

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Make Innovation Possible through Innovation

By Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP The vast majority of executives, 93 percent, hitch their company‘s long-term success to their ability to innovate but at the same time, less than 18 percent believe their own innovation strategy is delivering a competitive advantage – Accenture The private equity and venture capital sector’s actions are indicators that established organization ...

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