Big Thinking Breakfast with Nicholas Lovell

Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gami ...

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

By Andrew MacDougall, MSLGROUP UK The reality of the always-on world is that the debates about your business and your brand are happening whether you want them to or not, and they’ ...

The Emergence of New Sustainability Business Models

The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable ...

Active Citizenship for French Millennials is a Social Duty

Active Citizenship for French Millennials is a Social Duty

By Vanessa Gros, Research Department Manager, Publicis Consultants For French Millennials, citizenship means what the word has meant for the past 2,500 years. They speak of active ...

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

Political Social Rockstars: Why Every Politician Should be on Facebook

Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committ ...

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing themselves with ice water, helping make the ALS Ice Bucket challenge a viral phenomenon. Despite the criticism, it’s not just fun and jokes - the challenge has helped raise funds and create awareness for ALS - Amyotrophic Lateral S ...

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Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

By Elle Chambré, Account Executive, MSLGROUP London Something strange happened this week when you googled beloved pastry brand Greggs. Instead of Google’s search function pulling up Greggs’ well-known “Always Fresh. Always Tasty” slogan, the search tool served up the same image with the tagline “providing shit to scum for over 70 years”. This is not the first time a Google mishap has embarrassed a well-know ...

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Third EU Attempt to Boost a Common Strategy for Energy Security

By Leonardo Sforza, Managing Director, MSLGROUP Brussels Energy policy is now recognised, more explicitly than ever, as one of the top two priorities for EU action over the next five years. The commitment taken by Jean-Claude Juncker, the newly elected Commission’s President, couldn’t be more explicit: “I want to reform and reorganise Europe’s energy policy in a new European Energy Union. We need to pool ou ...

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Video: Real-Time SentiMeter: The Next Generation of Audience Measurement

Real-Time SentiMeter is a sentiment analysis tool, developed by the Clarus Research Group and Qorvis MSLGROUP, that records moment to moment audience reactions to live or pre-recorded presentations. SentiMeter is the next generation of audience measurement, providing flexibility, adaptability, and detailed metrics that is perfect for advanced message development and learning how people react to your content ...

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If the Volcano Erupts, Be Ready: Memories of Communicating Through a Crisis

By Christian Cull, MD Corporate Affairs, MSLGROUP London Reports of new volcanic activity in Iceland bring back memories of ash clouds and eruptions in 2010, while I was leading communications for Thomson Airways. They're good memories too. Although no one would ever want to see more scenes of holiday makers stranded away from home, they were good memories nonetheless. This is mainly because the communicati ...

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The New Rules of Digital Culture

By Tara Hunt, Social Digital Leader, MSLGROUP, Canada A version of this article originally appeared on Tara’s LinkedIn Influencer column and can be viewed here. I still recall the day I realized the social web had hit a tipping point. I had flipped on the television and the anchor, Rick Sanchez, said live on CNN, “As you follow this story, tweet me at @ricksanchezcnn and I’ll address your questions on air.” ...

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Tech Companies Must Think Global but Act Local in Emerging Markets

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London There are just over a billion people in Africa and close to 4 billion in Asia - this is compared with a teeny tiny 340 million in North America and around 800 million in Europe.  When you factor in that 40% of the world’s population now has an internet connection, a huge leap from only 1% in 1995, it makes it understandable why tech companies a ...

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How to Unchain Italian Energy Strategy Through Consensus Generation

By Alessandro Paoletti, CEO, Publicis Consultants Italy and Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia National Resources and Missed Opportunities Communication as the way forward. After all the years experts, environmental activists and ordinary people have spent debating the energy supply issue without finding an agreement, this may seem mere wishful thinking. Yet, digging a litt ...

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Right to be Forgotten

By Annie Sunny, Account Executive, MSLGROUP India In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove links to outdated information about European users for privacy reasons. The ruling applies to all 28 member states of the European Union. Source: engaget.com Background: Right to be Forgotten The right to be forgotten is a legal c ...

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Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter? While many of us in healthcare strive to increase engagement among ...

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