Overcoming Cultural Conservatism and Engaging on Social Media

Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for as ...

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

For the second year in a row, MSLGROUP’s operations in the U.S. scored a perfect 100 points in the Corporate Equality Index (CEI), a national bench marking survey and report on cor ...

The Circular Economy: New Opportunities Seen in the Round

The Circular Economy: New Opportunities Seen in the Round

By Ellen MacArthur, Founder, The Ellen MacArthur Foundation Today’s linear economy – in which resources are extracted, made into products, sold and ultimately thrown away – is faci ...

CNC and Capital MSL to Merge

CNC and Capital MSL to Merge

CNC - Communications and Network Consulting and Capital MSL, two leading international strategic communications consultancies within MSLGROUP, have today announced their intention ...

Citizenship in the Netherlands: Individual Initiatives and Responsibilities

Citizenship in the Netherlands: Individual Initiatives and Responsibilities

By Henjo Guitjens, CEO, MSLGROUP in the Netherlands Dutch Millennials prefer to contribute to society as a citizen through individual initiatives and being individually responsible ...

MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important an ...

#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

On our fifth anniversary of our founding, Olivier Fleurot talks about our growth, our mission, vision and purpose. He shares our four key values - innovation and entrepreneurship, ...

The European Perspective: Effective Sustainability, Now, and Together

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP The message from Millennials across Europe is clear – they see business as needing to play a major, active role in improving society and they want business to take action in all the traditional domains of sustainability, in its widest economic meaning. They are concerned about the economy, the environment and ...

Read more

Developing a Social Media Strategy Based on ‘Reach’

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands In my role as Head of Digital and Social, I’m often confronted with the question – ‘Which platform should I adopt for my social media strategy?’ A fair and important question, given that fact that it is crucial for content marketers to know where to reach your target audience. However, clients are not only keen to know wh ...

Read more

Jason Frank and James Parsons to lead MSLGROUP in the UK

MSLGROUP announced today that Jason Frank and James Parsons, are to take up the role of joint CEOs of the company's MSLGROUP branded operations in the UK. Jason Frank, formerly CMO (Chief Marketing Officer) and James Parsons, formerly COO (Chief Operating Officer) will take over the leadership of the UK business, as CEOs working together with the broader leadership team on an exciting new vision and ambitio ...

Read more

The Rise of Brazilian Presidential Candidate Marina Silva

By Paulo Andreoli, Chairman MSLGROUP Latin America The Clouds and The Brazilian Sky Few times in history has reality so coldly and cruelly reflected philosophy. In our first analysis of Brazil’s 2014 election, we mentioned the way that former Senator and banker Magalhães Pinto (1909-1996) famously described politics: "politics is like the clouds, you look at them and they appear one way. Look again and they ...

Read more

Five Strategies to Get Executives Engaged and Excited About Twitter

By Jordon Goulder, Account Executive, North America, MSLGROUP In my recent blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key ...

Read more

The Four Pillars of Business Citizenship

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP By Allan Dib, Senior Vice President, Planning & Analytics, North America, MSLGROUP The Future of Business Citizenship study explores Millennials' views and expectations from many angles. In many countries, it emerged that Millennials are not satisfied with the current performance of business as active citizens, but ...

Read more

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched our global research study to investigate this further ...

Read more

2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The historic outcome of the Swedish general election has increased the level of uncertainty surrounding Sweden’s future domestic policies. Stefan Löfven will very likely try to form a government that is backed by the Left Party but does not ...

Read more

Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Millennials are the largest, most diverse and influential generation to date. They are “game changers” in their expecta ...

Read more

Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is becoming increasingly short-term. The 15 minutes of fame has become five minutes. Attracting a flash of the spotlight rarely does the trick any more – you need to be able to hold on to it to make an impact or change. Political strateg ...

Read more