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EU seeks Input on Wider Deployment of mHealth

EU seeks Input on Wider Deployment of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

People’s Insights Monthly Briefs: March 2014

People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at Sout ...

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success i ...

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The ...

Stop Missing Out on Social Recruitment Opportunities

Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recrui ...

The Communications Frontline in 2014: 3 Quick Takeaways From Paul Holmes

By Hanna Svenonius, Consultant, JKL, Stockholm On January 30, 2014, JKL Stockholm hosted an event titled “Where is the communication frontline in 2014?” Paul Holmes – founder and CEO of The Holmes Report, high priest of the public relations industry – shared his insights. Summarizing these would require more space than a blog post allows - but here are three quick takeaways: PR professionals will increasing ...

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Facebook Introduces Paper — A New App To Help People Explore Stories

By Danielle Hurley, Digital Strategy Consultant & Lola Mattison, Communications Professional, Publicis Consultants, Net Intelligenz, Paris What is Paper? Facebook Paper is an app currently available in the US on the iPhone designed to combine social networking and news consumption. The selling point of the app is that it enables users to interact with a collection of curated journalistic content, as wel ...

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The Millennial Force: Remodeling the Workplace

Reproduced from Davos.Holmesreport.com. Please read the original article here. By Olivier Fleurot, CEO, MSLGROUP The Millennial generation will make up around 70 percent of the global workforce by 2030 — that’s going to mean a lot of changes within the workplace as Baby Boomers and Gen Xers step back, and Millennials move proudly to the fore. It’s apt then that this year’s WEF’s overarching theme is ‘Reshap ...

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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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I Quit! Viral resignation: People’s Insights

What is I Quit? In September 2013, millennial Marina Shifrin quit her job at a Taiwanese animation company by posting a video on YouTube. The video was picked up by Gawker.com and immediately went viral, sparking a global online debate on employment practices, public resignations and working in Asia. Her employers responded with a letter to Gawker and a parody video to showcase their point of view and annou ...

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Renee Wilson Named President of the Cannes PR Lions Jury

Renee Wilson has been named President of the Cannes PR Lions jury, according to a story that AdAge broke yesterday. Renee is among four female jury presidents at the 2014 Cannes Lions International Festival of Creativity, the most ever in the program’s history. Women also will chair the Cyber, Promo and one of two juries for the new Health Lions awards. She is the first representative from MSLGROUP to ever ...

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Slideshow: 10 Critical Digital Marketing Questions to Ask Your Agency Partner in 2014

By Stephanie Agresta, Global Director, Social Media and Digital, MSLGROUP, New York, North America MSLGROUP has listed out the top questions that clients should be asking their agency partners about digital marketing at the start of 2014. The questions, from second-screen programming to mobile messengers to online video to 3D Printing, portray the accelerated pace of change in the social and digital space. ...

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PR Industry In India On A Growth Track

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India The Indian economy has been buffeted by the global downturn and policy paralysis brought on by political headwinds. With general elections scheduled for 2014 and a nationwide backlash against corruption, the government has been ultra-cautious in policy formulation. This, in turn, has resulted in a slowing economy – the heady days of 9% growth seem ...

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Video: Comedy Central’s #CC24 – The 24 Hour Marathon

Comedy Central wanted to communicate the premier of their extended, 24x7 broadcast in Sweden. Here's how we brought the message to life with with our campaign - the #CC 24 Hour Marathon - where two popular Swedish comedians were invited to spend 24 hours on our set, being broadcast live, watching the TV shows with viewers and engaging with them on social media. Can't see the video below? Watch it on YouTube ...

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