Increased Swedish Electricity Requirements in the Future

Increased Swedish Electricity Requirements in the Future

By Per Ola Bosson, JKL Stockholm Contrary to what many believe, electricity requirements will increase in the future according to a recent report presented by the Confederation of ...

Five Tips About Video and Marketing Programs That are Often Overlooked

Five Tips About Video and Marketing Programs That are Often Overlooked

By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual inform ...

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India After the bruising general election, India’s new government got down to the business of preparing the Union Budget. M ...

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing t ...

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

Greggs and the Offensive Logo: How to Triumph Over a Social Media Nightmare

By Elle Chambré, Account Executive, MSLGROUP London Something strange happened this week when you googled beloved pastry brand Greggs. Instead of Google’s search function pulling u ...

Third EU Attempt to Boost a Common Strategy for Energy Security

Third EU Attempt to Boost a Common Strategy for Energy Security

By Leonardo Sforza, Managing Director, MSLGROUP Brussels Energy policy is now recognised, more explicitly than ever, as one of the top two priorities for EU action over the next fi ...

Video: Real-Time SentiMeter: The Next Generation of Audience Measurement

Video: Real-Time SentiMeter: The Next Generation of Audience Measurement

Real-Time SentiMeter is a sentiment analysis tool, developed by the Clarus Research Group and Qorvis MSLGROUP, that records moment to moment audience reactions to live or pre-recor ...

Politics in Brazil: An Analysis

According to the latest presidential election opinion poll of likely votors released by Ibope Inteligencia on May 22nd, President Dilma Rousseff had 40% (up from 37% in April), Aécio Neves 20% (up from 14%), and Eduardo Campos 11% (up from 6%). Another recent survey also discovered that around 76% of voters said they want some sort of change. This number is strikingly close to the response to a similar ques ...

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The Future of Reputation is about Building from the Inside Out

By Jason Frank and Brian Burgess, Global Co-leaders, Employee Practice, MSLGROUP The human truth beyond the theory You’ve managed people, and led them – so have I. We don’t need convincing of the impact of ‘employee engagement’ because we experience it first hand almost every day. Forget the terse business definitions, you can see ‘engagement’ in someone’s eyes, their body language, the things they say; and ...

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Six Trends At #CannesLions and The Creative Picks Compendium

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York 2014 was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event is aptly named with creativity being at the center of the conversation. It historically is a showcase of global advertising creativity, but in recent years has ...

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In The Holmes Report – Stephanie Agresta on The Cannes Factor

Stephanie Agresta, our global social media and digital practice director, recently wrote about how Cannes Lions will drive the next paradigm shift in the communications industry and key steps that agencies will need to take to grab a greater share of the wins at the event next year. This article was published in The Holmes Report. In it, she says Next year at Cannes, the PR industry may find itself in the t ...

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A Story Is An Emotional Contract

By David Weinstock, Executive Creative Director, MSLGROUP in New York How does a story serve the needs of its audience? Echoing throughout the Palais this week is the need to tell authentic stories. Audiences expect nothing less than transparency from brands and companies. And, they want to engage with stories having emotional veracity. Regardless of the platform, medium or technology, we are in an age of c ...

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Even A Cookie Can Have A Point of View

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP There wasn't a more relevant quote at MSLGROUP's Brand Purpose, Millennials and the Epic Creative that Engages Them panel discussion at the Cannes International Festival of Creativity Tuesday morning than this one by B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondalez.  Bough was referring to the wild ...

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Just Like the Future, PR Doesn’t Fit in the Containers of the Past: Ask Millennials!

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP So the question is back again, as the Cannes Lions Festival has started: why is it that the PR industry is not “more creative” - if creative at all? With 60% of PR professionals and 69% of clients believing that “the PR industry lacks big ideas” (according to the Holmes Report’s 2013 Creativity in PR study), it looks like the answer is not very e ...

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MSLGROUP’s #CannesLions 2014 Update

The Cannes Lions International Festival of Creativity kicked off in Cannes earlier this week, the festival is scheduled to run from 15 to 21 June, 2014. This year also happens to be the fifth anniversary of the PR category at Cannes Lions. Our Chief Client Officer, Renee Wilson, who’s serving as the President of the PR Lions jury, feels that, “We have come a long way in gaining our own category, and trainin ...

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Celebrating ‘NextGen’ Talent at the Young PR Lions

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Being one of three judges, along with Marnie Kontovraki, Global Heineken Consumer PR Officer, and Michael Frohlich, Managing Director UK and EAME Consumer Marketing Practice for Ogilvy PR, for the inaugural Young PR Lions competition at the Cannes International Festival of Creativity taking place this week in France, I feel extremely privileged f ...

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Reputation Building by Influencer Collaboration

By Martin Dohmen, Chief Strategy Officer, MSLGROUP in Germany  Numerous companies and brands have recently recognized the sign of the times and moved on to create a new dimension of interaction with their external and internal stakeholders. New opportunities open up due to the arrival of new media, channels and platforms – as new challenges arise in the wake of eroding trust, and the growing demand for part ...

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