60th Political Salon by MSLGROUP Germany

60th Political Salon by MSLGROUP Germany

On 23 May, MSLGROUP Germany hosted it's 60th Political Salon – this time with Dr. Robert Habeck, Minister of Energy, Agriculture, the Environment and Rural Areas of the Federal Sta ...

Disruptions in Action: Collaborate Across Boundaries

Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Create Positive Handprints

Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Maximize Resources

Disruptions in Action: Maximize Resources

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

It’s Time for Transformation: Question Everything

It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining ...

Brazil’s New Government

Brazil’s New Government

By Paulo Andreoli, Chairman, MSLGROUP Latin America, President & CEO, MSLGROUP ANDREOLI and Claudia Mancini, Executive Director, MSLGROUP Publicis Consultants The imminent impe ...

Who are you laughing at? Around Europe in 345 jokes

Who are you laughing at? Around Europe in 345 jokes

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The European Union has just celebrated its annual Europe Day on 9 May at one of the most challenging times for its institu ...

The Dutch Civic Energy Revolution

By Erik Martens, Director Public Affairs & Timen van Haaster, Advisor & Project Manager, MSLGROUP in the Netherlands The Netherlands has experienced somewhat of an odd path towards a sustainable energy transition. Where Germany had its ‘Energiewende’ and Sweden also went through a sustainable energy revolution, the Dutch market can be characterised more by evolution than by revolution. This has to d ...

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Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big food companies that one once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid innovation that benefits from eager ...

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Davos 2016: Reclaiming The Service Profit Chain For A Post-Revolutionary Marketplace

By Ron Guirguis, CEO, U.S., MSLGROUP, New York Revolutions – even industrial ones – are disruptive by definition and sometimes even destructive. As the World Economic Forum meeting in Davos comes to an end, we can reflect on the implication of the Fourth Industrial Revolution on our industry, our clients and how we work together. At MSLGROUP, this has been a major topic of conversation as we go through our ...

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How Innovation Will Affect Earned Media

By Erin Lanuti, SVP. Cross Channel Strategy and Paid Media, MSLGROUP Media relations has always been one of the most trusted forms of communication. People around the world trust earned media to deliver fair, unbiased coverage about world and local events, business, lifestyle, sports, fashion and many other important topics. The Fourth Industrial Revolution has caused a seismic shift in the definition and p ...

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Breaking Through The Empathy Barrier

By Narendra Nag, Regional Director, Integrated Planning & Digital, MSLGROUP Asia A great story makes an audience empathize with the protagonist, makes them feel what the hero is feeling, makes them suffer and makes them cry, and ideally leaves them elevated. You walk out of a great movie wanting to be the smooth-talking, gun-toting James Bond, or the witty, whip-bearing Indiana Jones, or the swashbuckli ...

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The Fourth Industrial Revolution In Latin America: David vs. Goliath

By Paulo Andreoli, Chairman MSLGROUP Latin America and President MSLGROUP In order for a Fourth Industrial Revolution to be successful in Latin America, governments, companies, workers, universities and society will have to work together. Wendell Lira was an unknown Brazilian footballer until January 11, when he won the FIFA Puskas Award for the best goal of 2015. He plays for a second division team and is ...

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Creating & Sharing Value for All: Inclusive Growth Amid the 4th Industrial Revolution

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP In his new book, The Fourth Industrial Revolution, Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, calls for leaders and citizens to “together shape a future that works for all by putting people first, empowering them and constantly reminding ourselves that all of these new technologies are first and foremost t ...

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Is Asia Ready For The Fourth Industrial Revolution?

By Glenn Osaki, President, MSLGROUP Asia The Fourth Industrial Revolution’s most distinctive characteristics are speed, scale and impact. Klaus Schwab, Founder and Executive Chairman of the World Economic Forum (WEF), believes the world is unprepared for the fourth Industrial Revolution, “which will come over us like a tsunami.” According to WEF’s recent study “Future of Jobs”, the revolution is said to tri ...

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Publicis Groupe’s Start-Up Program Is What The Fourth Industrial Revolution Is All About

By Guillaume Herbette, CEO, MSLGROUP Never in the history of the world will so many new technologies become available in a short period to companies, brands and the agencies that counsel them. The term “Fourth Industrial Revolution” was coined by Klaus Schwab, the founder of the World Economic Forum, as the title of his new book that many business leaders have no doubt read in preparation for Davos. It is a ...

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The Fourth Industrial Revolution’s Biggest Impact Will Be On Public Affairs

By Stan Collender, Executive Vice President, Qorvis MSLGROUP The largest impact of the “Fourth Industrial Revolution” – the overall topic of this year’s World Economic Forum – will be at least as much on the public affairs ecosystem of most countries as on their economies. This revolution has already begun. These technological and communication changes have already started to have such a huge effect on the ...

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