Canadian Millennials and Business Citizenship

Canadian Millennials and Business Citizenship

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP In the context of the launch of the MSLGROUP “Corporate Communication ...

SxSW 2015 Conversation Recap with Quid | #MSLSxSW

SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidde ...

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and ...

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

By Romain Vezirian, Senior Digital Account Supervisor, MSLGROUP SXSW Interactive 2015 is now a thing of the past. So what happened, exactly? If you were there, it was easy to get l ...

The Most ‘talked-about’ Apps at SXSW 2015

The Most ‘talked-about’ Apps at SXSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP in Germany Every year, the digital flock at SXSW is looking for the new killer app which will change the way we co ...

Artificial Intelligence Permeates the Conversations at SxSW

Artificial Intelligence Permeates the Conversations at SxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The conversation about artificial intelligence was an interesting theme at SxSW 2015. Artificial intelligence-rela ...

#MSLHealth: What’s next in Neurotech | #MSLSxSW

#MSLHealth: What’s next in Neurotech | #MSLSxSW

By Helen Shik, ‎Senior Vice President, Healthcare at MSLGROUP The day at SXSW started with an engaging and inspiring session with Dr. Geoffrey Ling of the Defense Advanced Research ...

India Strategic Communications Report 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India The 2014 edition of what we refer to as the ‘India public relations (PR) report’ – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’ – focused on the downturn and how agencies are coping with it. The survey – carried out across India – focused on senior PR professionals and their views on how the business ...

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Citizenship in China: Doing What You Can, Offline and Online

By Ellen Cheng, Asia Practice Leader, Corporate & Brand Citizenship, MSLGROUP in China On a personal level, Chinese Millennials of all ages believe active citizenship means, “doing what you can to get involved.” Older and younger Millennials behave and think quite differently. Those born in major cities in the late ‘70s and early ‘80s experienced lukewarm prosperity thanks to early reforms. Younger Mill ...

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MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

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A Letter from the US: The Basics of Activism

By Tom Davies, Senior Vice President, Kekst and Company [Preface: The purpose of this commentary is to provide a concise, high-level overview of shareholder activism that includes a summary of the current landscape, key findings from the investor survey and a primer on the importance of shareholder communications. This document is not intended to serve as legal advice, which should be obtained from counsel. ...

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Environmental Profit And Loss: And the Triple Bottom Line

By Susanne Stormer, Vice President, Corporate Sustainability, Novo Nordisk and Annie Lancaster, Senior Consultant, Salterbaxter MSLGROUP Novo Nordisk has been called the ‘world’s most sustainable corporation’. Here, Susanne Stormer – Vice President, Corporate Sustainability – describes to Annie Lancaster how measuring the company’s EP&L is just one strand of a corporate philosophy that balances economic ...

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Trends for 2015 – People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Every month we look at a couple of inspiring initiatives to track how brands and organizations are engaging with people in the conversation age. This month, we picked new initiatives that are indicative of larger trends that will unfold over 2015. We’re seeing campaigns from people, activists, brands and governments to change the way we c ...

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Citizenship in United States: Personally Taking Action

By Anne Erhard, ‎SVP, Cause Marketing and Corporate Social Responsibility, MSLGROUP and Sheila McLean, SVP/Director, Corporate & Brand Citizenship, Qorvis MSLGROUP Millennials in the United States are more likely to consider citizenship as personally taking action than global Millennials. They prioritize tangible individual engagement over influencing others, corporate efforts or simply sharing informat ...

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Top Ten Presentations of 2014

We've compiled our top ten presentation for 2014, last year's most read presentations were on reputation, millennials, energy, public affairs, and social media. MSLGROUP's most popular content of 2014 [Infographic] The Millennial Compass: 5 Truths and Implications on Business The Future of Reputation: People's Insights Magazine The Future of Business Citizenship: People's Insights Magazine The Millennial Co ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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EP&L: A Quantum Leap Forward in Valuing Impacts

By Michael Beutler, Sustainability Operations Director, Kering and Annie Lancaster, Senior Consultant, Salterbaxter MSLGROUP It takes both hard work and a pioneering spirit to become known as one of the greenest companies in the world1. Here, Michael Beutler, Director of Operations in Kering’s Sustainability Department, talks to Annie Lancaster about how the company’s commitment to rolling out an Environmen ...

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