Building the Resilience of People and Communities

Building the Resilience of People and Communities

By Liping Mian, Human Rights Advocate Coming from a human rights and anthropology background and having worked with different non-governmental organizations (NGOs) for almost ten y ...

The Day After Brexit Decision: What’s Next

The Day After Brexit Decision: What’s Next

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The night has been short in Brussels, and the coming days will be hectic for policy makers and business leaders trying to ...

Great Ideas That Cut Through the Clutter

Great Ideas That Cut Through the Clutter

By Kelly Bennett, Founder and Managing Director, One Plus One Communications The votes have been cast, the PR Grand Prix has been awarded and many of the 21 global PR jury members, ...

Human Rights is at the Center of Business Sustainability

Human Rights is at the Center of Business Sustainability

In the past five years, the topic of human rights has moved to the center of corporate responsibility and sustainable business. There are two specific reasons and one more general ...

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

Q&A with MSLGROUP’s EU Affairs Lead on the BREXIT

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP With a week to go before the landmark British referendum that on 23 June will call on national voters to decide for or aga ...

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and t ...

Engaging Employees Around CSR

Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident ...

Leveraging the UN SDGs for Business Growth & Global Impact

By Nigel Salter, CEO, Salterbaxter MSLGROUP and Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP A more diverse set of goals: A larger role for business Starting January 2016, the UN Sustainable Development Goals (SDGs) will replace the Millennium Development Goals (MDGs) in dictating the global development agenda through 2030. The 17 SDGs reach across six broad categories of cooperati ...

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Paving the Way for a Digital Single Market

In 2016, the European Commission plans to translate all the initiatives announced in the Digital Single Market (DSM) strategy of May 2015 into individual legislative and non-legislative proposals. Besides the first two proposals presented in December 2015 on cross-border portability of online content services and on the revision of the copyright framework, the Commission will this year address several other ...

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Virtual Reality in Public Relations

MSLGROUP and PRWeek are collaborating on a fascinating hands-on event session on Monday, March 14 at 11 a.m. on the subject of Virtual Reality in the PR industry. One of the world’s top social media evangelists and futurists, Robert Scoble, will be appearing on our panel along with Jon Hackett, Director of Emerging Technology at our sister agency, Nurun, Mitch Gelman, VP, Product, Gannett, USA TODAY Network ...

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Behind the Scenes at Canon

An interview with Neil Barnett, former European Marketing Manager, Canon EMEA Q. Can you tell us a little bit about Canon, its history and your role in it? Almost everyone will have heard of Canon. Synonymous with photography and visual imagery, the company has been going strong for nearly 80 years since it was founded in Japan in 1937. Most people know Canon from its consumer business of cameras and printe ...

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Guiding Corporate Reputation Management in the Next Decade

By Maria Grimberg, Joint CEO, Nordics & Brussels, MSLGROUP, MD, JKL in Stockholm A Little Less Conversation, a Bit More Action Please? Management teams and leaders are giving the reputation aspect of their decision-making considerably more weight than just a few years ago. Their interest is primarily in understanding the potentially positive or damaging effects of decisions and investments. It is agains ...

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Three Trends Shaping the Future of Business Sustainability

We asked CSR veteran Mark Newton what the future of business sustainability will hold for sustainability leaders. He shared three trends to watch out for. 1. All things digital Massive amounts of disaggregated data coupled with the rapid expansion of global digital connectivity presents an almost irresistible opportunity for tailoring messaging to individuals, micro-segments and interest groups. The challen ...

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EU, what else?

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The complexity and diversity of issues on the table of EU policy makers is set to increase in the coming months. This comes on top of European challenges old and new which threaten the very essence of the European Union project. The EU and its institutions have never had to bear the weight of so many pressures at any one time. From minimising the ris ...

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Science + Ethics = Context

Science-based metrics, while very useful, do not paint the full picture of how sustainable individual organisations are. Context-based metrics do. It’s helpful to know the difference, as Mark W. McElroy, Founder & Executive Director, Center for Sustainable Organizations explains. As the importance of sustainability measurement and reporting grows, it’s helpful to clarify the distinction between so-calle ...

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Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyper accelerated world where change is the only constant. Apart from the three ‘I’s, the process incorporates the complexity and multi-dimensional approach to marketing, communication and human connections – making ...

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Digital Collaboration Leadership

For a long time, collaborative working was all about the tool. It was thought that a new technology tool would naturally inspire employees to start collaborating. This assumption led Gartner to estimate that more than 80% of social network projects conducted by information technology (IT) departments would fail, as these departments are used to providing technological solutions, not solutions focused on the ...

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