India’s Focus on Renewables | India Public Affairs Report

India’s Focus on Renewables | India Public Affairs Report

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India India’s energy security is more of an imperative than ever before, especially given the uncertainty around coal ...

The New Communications Agenda: ‘Everything’ is PR

The New Communications Agenda: ‘Everything’ is PR

By James Warren, Head of Digital, UK and EMEA, MSLGROUP It’s a tired refrain, but the internet has changed everything. We all know about the impact of digital publishing, social me ...

Six Wins for MSLGROUP at PRWeek Global Awards

Six Wins for MSLGROUP at PRWeek Global Awards

By Trudi Harris, Chief Communications Officer, MSLGROUP Last night saw the Global PR Week awards show take place in London on 28 April, 2015. As you have perhaps by now noticed on ...

France Turns the Heat Up On COP21 | OnEnergy Report

France Turns the Heat Up On COP21 | OnEnergy Report

By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from ...

Mobiles – A Renewed Focus on Adding Value

Mobiles – A Renewed Focus on Adding Value

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Mobiles are no longer used only to make calls; they are sup ...

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

After only three months in office, President Dilma Rousseff’s approval rating fell from 46% in October to just 12% at the end of March, according to national polls conducted by Ibo ...

Finnish Centre Party Likely to Form a Conservative Government

Finnish Centre Party Likely to Form a Conservative Government

By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Par ...

BCorp: Businesses That Benefit, Merging Profit With Purpose

Marcello Palazzi, co-founder of B Lab Europe, talks to Annie Lancaster about why it is important we re-evaluate our economic system and how B Corp has become a globally recognised standard for doing business better. AL: Could you explain a bit about what Benefit corporations are? In the last 20 years there have been many different attempts to make capitalism work in the best possible way. When B Corp launch ...

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Active Citizenship is a Relatively New Concept in Japan

By Kayo Sato, Director, Planning, MSLGROUP in Japan Compared to other countries, Japanese Millennials don’t have clear views regarding citizenship. One-third of Japanese Millennials don’t have clear ideas of what “active citizenship” means because the phrase is not widely common in Japan. Another third gave their  own definitions of active citizenship as those who proactively conduct voluntary works for soc ...

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Infographic: POTUS India Visit Implications

By Nirav Khatri, Manager – Research and Insights, MSLGROUP in India US President Barack Obama’s recent visit to India predictably created a lot of buzz. On the radio show ‘Mann Ki Baat’, co-hosted with Indian Prime Minister Narendra Modi, he even said: We are making a lot of history in a very short time. Laced with symbolism, the landmark three-day visit also helped the two countries cover a lot of ground o ...

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A Letter from Asia: The Privilege of Rapid Growth is Not Without Challenge

By Glenn Osaki, President – Asia, MSLGROUP It is not hard to see why the 21st century has been coined the “Asian Century” as the region continues its upward march. Concentrated population growth, increasing educational levels and the rapid advance of urbanisation are all driving GDP expansion. According to the World Bank, Asia is the engine driving global economic growth—far more than any other region in th ...

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CSR into CSV: The Path to Creating Shared Value

John Bee talks to Jim Peacock about the journey Nestlé went on to become a company focused on creating Shared Value and suggests it’s a concept that could be adopted across many markets and sectors. Can you explain how and why Nestlé adopted the Shared Value approach? JB: We feel that if you can embed a social purpose deep within an organisation it will begin to deliver the returns that society needs it to ...

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An Introduction to the Future of Creativity

By Olivier Fleurot, CEO, MSLGROUP Creativity is a topic that comes up frequently at PR conferences – especially at Cannes. As a lot of PR awards still go to traditional advertising agencies and creative houses, we collectively wonder… what else should we be doing to win these awards? True, some of the work we do, during a crisis or when preparing an important transaction for a client, can’t be publicly disc ...

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Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citizenship involves voting in elections (91% - much higher than the global average of 79%). The vibes of the recent central government Lok Sabha elections were evidently fresh in their minds. Millennials also believe active citizenshi ...

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Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards globalization. It has recently attracted more and more high-profile speakers from Asia. Last year, Japanese Prime Minister Abe made global headlines when he highlighted the regional conflict with China as a top global risk. But overal ...

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The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political leaders to gather once a year to talk about the future. The snow-covered Alps, five-star hotels, private jets and the truly extraordinary level of security have all created an aura that once was only accorded to royalty. The view abs ...

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Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year will either be one of “disintegration and hate”, or one of “solidarity and cooperation”, both of which were on display in Paris in the wake of the recent terror attacks. In many respects, leaders from government, business and the ...

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