Politicians must get their hands dirty for a successful Energiewende

Politicians must get their hands dirty for a successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Pol ...

A Deep Dive Into Brazil’s Mensalão Scandal

A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of th ...

Infographic: Content Marketing in the UK: Trends and Insights

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP se ...

The Art of Apology

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to e ...

Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

Uber’s Arrival in Amsterdam: The Competitive Landscape

By Loes Camp, Consumer PR Specialist & Project Manager, MSLGROUP in Netherlands Living in Amsterdam, I have had my share of bad taxi experiences. However, Uber’s launch in Amsterdam is definitely a relief and I’m welcoming it with open arms. After years of what was  considered ‘the customer servicing the taxi driver’,  we’ll  now have a transportation company servicing the customer. What is Uber? Uber i ...

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Reputation in China: Facing the Challenges of a Low-Trust Society

By Par Uhlin, MD, MSLGROUP in Hong Kong and Vice Chair, MSLGROUP China The State of Trust in China Chinese society is suffering from a trust crisis. This is partly due to recurring scandals over the last decades, where companies, government and even the media themselves have tried to cover up the truth. The best known examples include the SARS epidemic and the melamine milk scandal, where farmers, dairy com ...

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Andreas Winiarski Of Rocket Internet On Startups & New Media

Andreas Winiarski, is the Global Head of PR & Communications at Rocket Internet. He previously worked for the chief editor of BILD, Europe's largest daily newspaper. There he coordinated digital projects and responsibilities included development and launch of STYLEBOOK.de We interviewed him about trends and happenings from the start up scene across the world. Follow him on Twitter: @winiarski Q What are ...

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India Election Results: The Burden of Expectations

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India India’s electoral map has a saffron hue. On May 16, the results of the general elections rolled in. The Narendra-Modi-led Bharatiya Janata Party (BJP) and its allies – together comprising the National Democratic Alliance (NDA) – won a staggering 336 of the 543 seats. The BJP alone won 282 seats – 10 more than required to form a government on ...

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Video: The World Cup & Adidas Brazuca Babies

Every World Cup ball has its own unique name. For 2014 Brazilians chose 'Brazuca' (loosely translated as 'Brazilian-ness') as theirs. Official Ball Supplier, Adidas, wanted to commemorate this once-in-a-lifetime event. It's said that children in Brazil are born with a ball at their feet. So that's what we did -- giving an Adidas Brazuca ball to every Brazilian baby born on the birthday of the Official 2014 ...

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Why The Trust Of The Netherlands In Europe Has Faltered

By Erik Martens, Director Public Affairs  & Timen van Haaster, Consultant, Public Affairs, MSLGROUP in the Netherlands Close to 4.5 million tweets were sent and five million Dutch viewers watched the Eurovision Song Contest which concluded a day after Europe Day celebrations on 9th May. The television viewership for the event is comparable to that of any World Cup match. Yet, the Netherlands, one of the ...

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From Ignition to Recovery – The Components of Today’s Crises

By, Nidhi Makhija, Senior Manager - Insights at MSLGROUP In our hyper-connected globalized world, we are seeing that reputation crises have the potential to grow faster, spread wider and hit harder than any time before. There are two simple reasons for this: People are well-connected on social platforms, and actively share information and opinions with their networks in real-time. It’s easier for people to ...

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Four Management Strategies I Learned From My Dog

By Laura Finlayson, Vice President at MSLGROUP Like many people, I’d never had any real management training when I started supervising people. Looking back I can identify many stumbles and even more lessons I learned the hard way. I was the kind of person that dealt just fine with tough bosses who demanded excellence and did not take time to sugarcoat or even explain their requests – or perhaps I had just w ...

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Target Breach Aftermath, Latest Chapter: CEO Out

By Ross Levanto, Senior Vice President, MSLGROUP A cursory read of headlines covering Target for the past five months renders today’s news transitive: Target’s CEO is leaving. Late last year, the giant U.S. retailer suffered one of the largest electronic data breaches in history. Millions of consumers became victims, their credit card numbers potentially gone and up for auction to the highest bidder. Target ...

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The Rise of Asia’s Mobile Messengers: Reaching the New Connected Consumer

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia The shift to mobile is undeniable. It’s most clearly seen in Asia where more than 40 percent of the world’s Internet users reside and most access the Internet via mobile. The Internet world they know and recognize is in the palm of their hand, through a small screen. Almost 60 percent of the world’s mobile phone users are in Asia Pacific. It's no sur ...

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