The Art of Apology

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to e ...

Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

The Gamification of Healthcare – Wellness at Work with MSLGROUP

The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activ ...

Importance Of Brand And Story In The Travel Business

Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at T ...

Three Ways to Make the Most of Twitter’s New Analytics Dashboard

Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their off ...

India Election Results: The Burden of Expectations

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India India’s electoral map has a saffron hue. On May 16, the results of the general elections rolled in. The Narendra-Modi-led Bharatiya Janata Party (BJP) and its allies – together comprising the National Democratic Alliance (NDA) – won a staggering 336 of the 543 seats. The BJP alone won 282 seats – 10 more than required to form a government on ...

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Video: The World Cup & Adidas Brazuca Babies

Every World Cup ball has its own unique name. For 2014 Brazilians chose 'Brazuca' (loosely translated as 'Brazilian-ness') as theirs. Official Ball Supplier, Adidas, wanted to commemorate this once-in-a-lifetime event. It's said that children in Brazil are born with a ball at their feet. So that's what we did -- giving an Adidas Brazuca ball to every Brazilian baby born on the birthday of the Official 2014 ...

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Why The Trust Of The Netherlands In Europe Has Faltered

By Erik Martens, Director Public Affairs  & Timen van Haaster, Consultant, Public Affairs, MSLGROUP in the Netherlands Close to 4.5 million tweets were sent and five million Dutch viewers watched the Eurovision Song Contest which concluded a day after Europe Day celebrations on 9th May. The television viewership for the event is comparable to that of any World Cup match. Yet, the Netherlands, one of the ...

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From Ignition to Recovery – The Components of Today’s Crises

By, Nidhi Makhija, Senior Manager - Insights at MSLGROUP In our hyper-connected globalized world, we are seeing that reputation crises have the potential to grow faster, spread wider and hit harder than any time before. There are two simple reasons for this: People are well-connected on social platforms, and actively share information and opinions with their networks in real-time. It’s easier for people to ...

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Four Management Strategies I Learned From My Dog

By Laura Finlayson, Vice President at MSLGROUP Like many people, I’d never had any real management training when I started supervising people. Looking back I can identify many stumbles and even more lessons I learned the hard way. I was the kind of person that dealt just fine with tough bosses who demanded excellence and did not take time to sugarcoat or even explain their requests – or perhaps I had just w ...

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Target Breach Aftermath, Latest Chapter: CEO Out

By Ross Levanto, Senior Vice President, MSLGROUP A cursory read of headlines covering Target for the past five months renders today’s news transitive: Target’s CEO is leaving. Late last year, the giant U.S. retailer suffered one of the largest electronic data breaches in history. Millions of consumers became victims, their credit card numbers potentially gone and up for auction to the highest bidder. Target ...

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The Rise of Asia’s Mobile Messengers: Reaching the New Connected Consumer

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia The shift to mobile is undeniable. It’s most clearly seen in Asia where more than 40 percent of the world’s Internet users reside and most access the Internet via mobile. The Internet world they know and recognize is in the palm of their hand, through a small screen. Almost 60 percent of the world’s mobile phone users are in Asia Pacific. It's no sur ...

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UK companies embrace content marketing, but suffer from “the content headache”

By Stanislas Magniant, European Digital Practice Leader, MSLGROUP With the deafening buzz around content marketing, communication and marketing professionals are increasingly under pressure to reinvent their role as "publishers". But contrary to the conception that every brand should become its own media, most companies are not geared to produce content. They might be great at producing cars, software, lips ...

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The Reputation Complex: Seeking Sustainability in a Liquid World

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Here are some tricky questions our clients are dealing with today, particularly at the C-Suite level: What is the link between Business and Reputation today? What is the value of Corporate Reputation (the one of the firm, not just of its brands, services and products), whether in a B2C or B2B context? Why and how is the Digital & Social turmo ...

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Infrastructure: The Backbone to Social Success

By Marcy Massura, Vice President, West Coast Director of Digital, North American Influence & Community Lead, MSLGROUP [caption id="attachment_11248" align="alignright" width="300"] Image Courtesy: pixabay[/caption] ‘Being social’ is often erroneously associated with being ‘talkative.’ But actually ‘being social’ or, better yet, ‘living social’ represents a deep understanding of the psychology of social ...

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