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By Susanne Ayen, Senior Consultant, MSLGROUP Germany The importance of mobile apps is rising as more young users in Germany search for quick answers to questions concerning their health. In Germany, every third smartphone user uses mobile apps that offer health information. In the future, the relevance of this kind of health information is set to increase even further: among 18 to 29 year-olds in the countr ...

What is Earth Hour? Earth Hour is a global movement that mobilizes people to show their support for the environment by switching off their lights for one hour every year. Organized by WWF, the movement began in Sydney in 2007 and has since spread to 7,000 cities & towns in 150 countries & territories. An editorial in the Philippines Daily Inquirier mentions: “First held in 2007, Earth Hour has grown ...

China Daily's European edition today features an insightful article on how agencies are helping brands conduct microblogging campaigns in China. Our expert, Johan Björkstén, chairman of MSL China, was quoted in the article. "Our experience from China shows that sites that adopt a relaxed yet professional tone attract the most followers." Read the full article "A to Z of micro blog marketing" on China Daily. ...

In 2012, TED announced a new platform, The City 2.0, to crowdsource ideas on how cities can be better equipped for the future, encourage collaboration and to inspire urban citizens to take action. Ten of the best ideas would be awarded $10,000 each to kick start change. [caption id="attachment_7642" align="aligncenter" width="500"] Source: thecity2.org[/caption] As Nate Berg, staff writer at The Atlantic Ci ...

By Romain Seignovert, Senior Associate, MSLGROUP Brussels Spotify, Rovio (the maker of Angry Birds) and Skype are among the most successful tech companies world-wide and attract millions of active users every day. Few web businesses can claim to influence international trends like Rovio does or handle one third of all international calls, as Skype does. Did you know these pioneering companies are European a ...

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Although the organisation and delivery of healthcare is the responsibility of each EU Member State, the role of the EU is to complement and adds value to the national policies by addressing common challenges and by establishing a level-playing field in terms of market access for the industry. In its mission, the EU is assisted by ad hoc agencies ...

By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...

What is Mean Stinks? Mean Stinks is a purpose inspired movement launched by P&G’s Secret deodorant to combat girl-to-girl bullying in schools. The movement reaches girls through social media and challenges them to take action online and in real life. Blogger Adina notes: “The goal is to empower all women, no matter if they are a victim of bullying or not, by providing tools and resources to aid in the f ...

Crisis management poses a number of well-known challenges on organizations such as ensuring that the spokesperson communicates “according to script”, b uilding consensus within the Crisis Team on the causes and appropriate remedies of an issue, c oordinating the actions of different departments to avoid conflicting messages. The social media environment now requires us to consider new questions. How can we: ...

Organizations synthesize search, social and sensor data streams into insights that guide smarter actions. What is Collective Intelligence? Collective intelligence involves analyzing the collective actions and feedback of people, finding patterns and trends, and sharing it back to aid understanding and guide action. Organizations, artists and changemakers are using collective intelligence to analyze opinions ...