MSLGROUP is proud to support PR Week Awards‘ Campaign of the Year – Similac‘s Sisterhood of Motherhood initiative. Our US team has bagged the PR Week COTY trophy for the second consecutive year. The initiative also won Healthcare Campaign of the Year.
Similac’s Sisterhood of Motherhood
The MSLGROUP – Abbott Sisterhood of Motherhood initiative, on behalf of Similac is a campaign that gets right to the heart of an issue many mothers face – the pressure they feel from society about how to raise their children.
A central part of the campaign was The Mother ‘Hood’ video, which launched last January and took a comedic approach on a serious subject. The video had more than 8 million YouTube and 18 million Facebook views, and it helped the campaign connect with 30-plus parenting bloggers and vloggers.
Excerpts taken from the article published on PRWeek.com