You Are Here: Home » Digital » Social Media & Collaborative Consumption In Brazil

Social Media & Collaborative Consumption In Brazil

For the first time, Women’s Forum is being held in Brazil. The conference will focus on the crucial challenges for the country to continue its historic rise. It is being held at the Grand Hyatt in São Paulo, on the theme “Achieving the country of the future” on June 4-5, 2012.  The team at Women’s Forum shares a glimpse of the ‘new’ Brazil, collaborative consumption and how social media has impacted the country.

By Aurore Braquenié, Communications Officer, Women’s Forum

Social networks are integrated in everybody’s life, facilitating interaction, collaboration and sharing of content between internet users. The Internet has revolutionized how we access information and has changed the face of many sectors such as education, collaborative consumption and entrepreneurship. With 1.2 million online students, the Internet has become more than an educational tool in Brazil: it offers access to scholarship for people living too far from school, larger online libraries, as well as more economic opportunities.

The concept of Collaborative Consumption that Brazil is now experiencing is based on the old economic theory of sharing. It has been reinvented through network technologies and is creating new communities in different ways.


Thanks to the Internet, it is now possible to quickly start-up an organization of your own, with low costs and minimal resources. One of the main trends in Brazil as a result of growing Internet usage is the “crowd sourcing” or large-scale sourcing of information. Now, organizations are reinforcing their customer relationships through social networks.

Orkut Vs Facebook

After many years of popularity, Orkut was finally beaten by Facebook as Brazil’s most-popular social network. Orkut saw a raise of 5% of its visitors in 2011 to reach 34.4 million as of December 2011 vs 36.1 million for Facebook. Orkut lost its top position against Facebook which grew by 129% in the year.

Most of the Facebook population in Brazil is mainly based in São Paulo (34.2%) and Rio de Janeiro (12.9%) and are aged between 15 and 34 years old.

Some companies have already planned their migration to Facebook. Former President Luiz Inacio Lula da Silva officially launched his new Facebook page “Lula” on 17 May. However, we believe that organizations should pause before shifting all their efforts onto Facebook and consider the fact that 40% of the country’s population is still on Orkut and Brazilians remain faithful to their pioneer social network.

Women Lead The Fray

Social networks in Brazil represent an opportunity for women to break away from stereotypes. Women now account for the majority of users on many popular social media sites, even fairly new ones like Pinterest. On social networks, women tend to show their ability to lead, innovate, and build relationships across sectors, locally and globally.

Also Read

Brazil Now The Second Biggest Country On Facebook – The Next Web

Six New Social Media Trends In Brazil – Media Consulting

Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *