Politicians must get their hands dirty for a successful Energiewende

Politicians must get their hands dirty for a successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Pol ...

A Deep Dive Into Brazil’s Mensalão Scandal

A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of th ...

Infographic: Content Marketing in the UK: Trends and Insights

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP se ...

The Art of Apology

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to e ...

Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

Politicians must get their hands dirty for a successful Energiewende

By Florian Wastl, Director, MSLGROUP in Germany Vital reform passed, but mixed signals by politicians continue to pose a threat to the Energiewende Germany Corrects Its Failing Policy on Renewables With Germany’s new grand coalition government in place, the Energiewende seems to be back on track: A far-reaching, and long-overdue, reform of the country’s Renewable Energies Act or Erneuerbare-Energien-Gesetz ...

Read more

A Deep Dive Into Brazil’s Mensalão Scandal

The Monthly Payment Scandal: 'Mensalão' In 2005, the biggest corruption scandal in Lula's administration exploded. Known as the "monthly payment scheme," it brought down some of the main leaders of the PT and its allied parties. The scandal involved buying votes from Congressmen and misappropriating public funds as part of a scheme that included a number of banks and advertising agencies. Those dragged into ...

Read more

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP set out to understand how organisations feel about content marketing, what resources they have available to create it and how they think it will evolve. We asked 100 top tier communications professionals from a range of complex glob ...

Read more

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to everyone, including those who should be reporting the news. Due to their always on nature, social and 24 hour news media are frequently cited as reputational risks for companies. It is more unusual to see a journalist be the one to ...

Read more

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a big laugh by daring to suggest a woman might some day become mayor of Paris. A decade later, a woman is mayor of Paris, and the Women’s Forum for the Economy and Society has become the world’s leading platform for women and men of i ...

Read more

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms have been challenged and abandoned. A few years ago, who would have imagined a world where shale is rewriting geopolitics, where solar and wind are supplanting coal in Germany, or where there are serious concerns over the lights sta ...

Read more

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate across the country. The demonstrations were fueled by a wide range of concerns, with people protesting against the lack of healthcare, transportation, education and against political corruption. The protests took place at the same t ...

Read more

The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and ex ...

Read more

Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at The Guardian offices, I was reminded of how inclusive a market sector travel can be - all inclusive in some instances, of course [travel industry joke there, of sorts]. For instance, fellow panellist David Thomas at Virgin Holidays ...

Read more

Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified accounts, if you’re lucky enough to have one). While it’s a feature they should have released eons ago, it’s a positive indication of things to c ...

Read more