Role of Millennials and their Impact on Reputation Management

Role of Millennials and their Impact on Reputation Management

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Public Relations and Corporate Communications India Summit (PRAXIS 2016) in the beautiful Aamby Valley City, India ...

Navigating a Changing Energy Landscape

Navigating a Changing Energy Landscape

By Nick Bastin, Partner, CNC, Head of MSLGROUP EMEA Energy Practice The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid ...

MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

By Guillaume Herbette, Global CEO, MSLGROUP PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commen ...

The All-Natural, High Tech Future of Food

The All-Natural, High Tech Future of Food

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The present paradox is that food consumers are reverting to the simplicity and trustwo ...

Brexit at Work Barometer – Inaugural Findings by CNC

Brexit at Work Barometer – Inaugural Findings by CNC

Over the coming months CNC's barometer, from a nationally representative sample of 1,200 UK medium and large enterprises, will provide a temperature check on changing views and opi ...

Looking Forward: Dining on Driverless Cars

Looking Forward: Dining on Driverless Cars

Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle Driverless (or autonomous) cars have been a subject of fascination, but there is so far l ...

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth cen ...

Role of Millennials and their Impact on Reputation Management

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Public Relations and Corporate Communications India Summit (PRAXIS 2016) in the beautiful Aamby Valley City, India, which took place last week (September 23rd to 25th, 2016) had a crystal clear focus: “Reputation is Everything”. A lot of colleagues from the PR world had attended the event and they shared interesting points of views and perspe ...

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Navigating a Changing Energy Landscape

By Nick Bastin, Partner, CNC, Head of MSLGROUP EMEA Energy Practice The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments. In this issue we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their c ...

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MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

By Guillaume Herbette, Global CEO, MSLGROUP PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commentary. Of course, it also has its traditional limitations: a short shelf-life, imprecision in terms of audience targeting and it’s difficult to measure. This has caused many marketers to both underutilize and undervalue earned infl ...

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The All-Natural, High Tech Future of Food

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The present paradox is that food consumers are reverting to the simplicity and trustworthiness of naturally grown foods fresh from the farm while at the same time benefitting from rapidly developing technologies that address the demands of urban living and the values of highly informed food and beverage consumers. ...

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Brexit at Work Barometer – Inaugural Findings by CNC

Over the coming months CNC's barometer, from a nationally representative sample of 1,200 UK medium and large enterprises, will provide a temperature check on changing views and opinions of managers across UK business post Brexit. Key findings from the month September UK workplace remains divided on Brexit Senior executives have a lot of work ahead Communications has a role to play in uniting a divided workf ...

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Looking Forward: Dining on Driverless Cars

Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle Driverless (or autonomous) cars have been a subject of fascination, but there is so far little commentary on its implication for eating. We believe the effect could be profound, as driving hands are freed up to prepare and enjoy meals on the road. It requires little imagination to picture ever longer commutes giving w ...

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EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth century. Throughout centuries this approach has never stopped influencing collective thinking, society, arts, education, international relationships, and so on. 2015 experienced one of these big global events, and its final judgment ...

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Communicating Food’s Appetite Appeal for Today & Tomorrow

By Mimi Bonnett, Director, Food and Drink Reports, Diana Kelter, Foodservice Analyst and Jeannette Ornelas, Social Media Analyst It’s no secret that we’re living in a “foodie” world. The hashtag #foodporn has 90 million Instagram posts and counting. People have an enormous appetite for content about food – they have the same hunger for a video about how to make a donut sundae as the sundae itself. And as pe ...

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Activating Recommendation in the Conversation Age

Word of mouth has forever been a driving force in influencing consumer buying and behavior, and nowhere is it as wide-spread as with food-related decisions. While there are several determinants to food choices – culture, health, economics, lifestyle, to name a few – suggestions from friends and family certainly play a significant role in helping consumers make up their mind. Today, mere information about th ...

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A Rich But Shaky Legislative Pipeline

The policy area for which Brexit presents the greatest challenges is Financial Services, where London’s €106tn volume of business in trading and clearing euros only takes place due to the City being in the EU. This will be one of the most controversial elements of the negotiations between the EU and the UK. The City is unlikely to safeguard its current status without the UK making concessions in other areas ...

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