If You’re Not Where Millennials Expect You to Be, You’re Nowhere

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology ov ...

2014 Swedish Election: Results and Implications

2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The histor ...

Business Citizenship – A New Social Contract with Millennials

Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citiz ...

Don’t Focus on Grabbing Attention – Focus on Keeping It

Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is beco ...

Sponsor Day: Empowering Small Businesses in Italy

Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small busines ...

Andrew Silver to Lead MSLGROUP’s New York Office

Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, ...

Can the News Survive?

Can the News Survive?

By Andrew MacDougall, MSLGROUP London ISIL. Ukraine. Ferguson. Ebola. So much for slow news summers. But while outlets have plenty to cover, they are worrying about the mounting co ...

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched our global research study to investigate this further ...

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2014 Swedish Election: Results and Implications

By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The historic outcome of the Swedish general election has increased the level of uncertainty surrounding Sweden’s future domestic policies. Stefan Löfven will very likely try to form a government that is backed by the Left Party but does not ...

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Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Millennials are the largest, most diverse and influential generation to date. They are “game changers” in their expecta ...

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Don’t Focus on Grabbing Attention – Focus on Keeping It

By Anna Grönlund Krantz and Elias Notini, JKL Group Nowadays, attention isn’t worth much if you can’t hold on to it. In the era of content deluge, the sweet attention stage is becoming increasingly short-term. The 15 minutes of fame has become five minutes. Attracting a flash of the spotlight rarely does the trick any more – you need to be able to hold on to it to make an impact or change. Political strateg ...

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Sponsor Day: Empowering Small Businesses in Italy

By Annie Sunny, MSLGROUP in India The international financial crisis hit Italy in a big way, and was especially unkind to small businesses. At a time when around 1600 small businesses were closing down every day, affordable car manufacturer Dacia decided to step in and offer some much needed support, and also help establish its ‘value’ platform. Dacia offered to share some of its benefits as the main sponso ...

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Andrew Silver to Lead MSLGROUP’s New York Office

Top Edelman Executive Brings Decades of Experience in Client Service, Consumer Marketing and Technology MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has hired Andrew Silver as Managing Director of its New York office. New York is the largest office in MSLGROUP’s vast global network which is currently ranked number 4 in the world and number 6 in the United States among global ...

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Can the News Survive?

By Andrew MacDougall, MSLGROUP London ISIL. Ukraine. Ferguson. Ebola. So much for slow news summers. But while outlets have plenty to cover, they are worrying about the mounting cost of their coverage. The Internet has eroded so much of the news’ revenue base, the industry now resembles Wile E. Coyote after he’s run off a cliff: caught in mid-air, legs churning furiously, waiting for gravity to do its deed. ...

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The Dutch Quest for European LNG Leadership

By Erik Martens, and Timen van Haaster, MSLGROUP in the Netherlands Similar to several other European countries, the Netherlands have for some years been trying to diversify their mix of fossil fuels in order to reduce (future) dependency and supply risks. The Crimean and Ukrainian crises once more showed Europe the possible, far-reaching implications. The Dutch, through their position as a gas producing co ...

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MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

We're proud of our colleagues from MSLGROUP Netherlands on being featured in PRWeek's list of Global Office Pride. Located at the Houthavens, a harbor constructed in 1876 for storing wood, this area now attracts creative types. MSLGROUP’s Netherlands office has incredible views of huge cargo vessels, which helps staffers think globally. Watch a day in the life of our team members in MSLGROUP's Amsterdam off ...

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Exploring Digital Cultures: Furry Influencers and Their Fans

By Tara Hunt, MSLGROUP, Canada It’s been said that you can’t predict what will go viral, but if there were a way to almost guarantee a viral success it would be to use a cute animal in your video. Seems that every week, there is a new video or image circulating through my networks that involves a funny cat or dog. This week it’s the Hey Cat. Last week, it was Dear Kitten, an imagined letter from an older ca ...

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