Nikkei Buys Financial Times

Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serio ...

Inspiring Innovations: Pushing the Boundaries

Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick b ...

Now You See It, Now You Don’t | #MSLMatters

Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only f ...

Technological Disruption: An Urgent Necessity for Clients

Technological Disruption: An Urgent Necessity for Clients

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Analyst firm Global Equities Research claims that Apple has sold seven million smart watches so far and the wearables  ...

Next Generation Employee Engagement Strategies

Next Generation Employee Engagement Strategies

Why Employee Engagement is so Important Right Now It might be the most mission-critical practice that no one is practicing. We’re talking about employee engagement, or tapping into ...

Six Inspiring Data Driven Initiatives | #DataInDataOut

Six Inspiring Data Driven Initiatives | #DataInDataOut

By Melanie Joe, Consultant - Research and Insights, MSLGROUP From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a l ...

MSLGROUP India Featured in India’s Best Companies to Work for 2015 Study

MSLGROUP India Featured in India’s Best Companies to Work for 2015 Study

MSLGROUP India, for the second year running, was included in the prestigious Great Place To Work® Institute’s and The Economic Times’ annual India’s Best Companies to Work For 2015 ...

Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serious about its internationalization. 20 months ago, Nikkei embarked on its internationalization drive with the launch of the Nikkei Asian Review. I was among those who doubted its chances of success in challenging the FT and the WSJ ...

Read more

Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick became a popular and sought-after accessory for mobile phones as well as cameras. Selfies have become more or less a part of the mainstream culture – over 17 million selfies are uploaded to social networks every week. [caption id=" ...

Read more

Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only find, but also engage with and share, their content, products and stories. Search has changed, and it will continue to change as technology gets smarter and consumers become more intelligent in the way they display, look for and fi ...

Read more

Technological Disruption: An Urgent Necessity for Clients

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Analyst firm Global Equities Research claims that Apple has sold seven million smart watches so far and the wearables market, according to Juniper Research, will reach $53.2 billion by 2019. Meanwhile, 2015 sales of virtual reality devices are forecasted at 5.7m units for 2015, rising to 23.8m in 2018, according to KZero, a consulting firm specia ...

Read more

Next Generation Employee Engagement Strategies

Why Employee Engagement is so Important Right Now It might be the most mission-critical practice that no one is practicing. We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. According to a recent Gallup poll, only 30% of employees are engaged in their work. Ironically, the recovering job market isn’t helpin ...

Read more

Six Inspiring Data Driven Initiatives | #DataInDataOut

By Melanie Joe, Consultant - Research and Insights, MSLGROUP From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a little bit of creativity, data can play a leading role. These initiatives showcase the breadth of data-driven ideas. 1. Netflix: Data to generate local insights For its launch in France, streaming service Netflix worked with Ogilvy ...

Read more

MSLGROUP India Featured in India’s Best Companies to Work for 2015 Study

MSLGROUP India, for the second year running, was included in the prestigious Great Place To Work® Institute’s and The Economic Times’ annual India’s Best Companies to Work For 2015. MSLGROUP is ranked fifth in the Professional Services category.    Read MSLGROUP India's Talent Director, Sushma Rana's blog post on What makes us a Great Place To Work two years in a row in India? Our team receiving the award f ...

Read more

Relevance is of The Essence | #FutureofCreativity

By Nidhi Makhija-Chimnani, Director- Research and Insights, MSLGROUP In today’s digital world, people often find that they’re awfully busy. Busy making overwhelming to-do lists on their latest productivity app. Busy trying to get their inbox down to zero. Busy checking all those notifications on WhatsApp, Facebook, LinkedIn, Twitter, Instagram, reading the news at NYTimes and The Guardian… phew! What’s a br ...

Read more

Plea for Strategic IR – The IRO Role – Mouthpiece or Strategic Advisor?

An increasingly complex global capital markets environment and the growing willingness of institutional shareholders to become active, if not activist, investors have amplified demands on how companies interact with shareholders, and put significant pressure on IR teams. Today more than ever, making full use of the IR role means deploying it as a strategic asset that gauges market sentiment and helps Board ...

Read more

Listening for Insights: The Versatility of Social

By Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP I write this from a whisky pub in a remote location in the Scottish Highlands. The chalk board signs across the bar tempt locals and travelers with live music acts, entice the hungry and cold with steamy hot broths and soups, taunt the strongest with some brain teasing riddles, and attempt to befuddle all with a baffling array of finest malt wh ...

Read more