Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Is Your Brand like Dorian Gray?

[caption id="attachment_297" align="alignleft" width="150" caption="Stanislas Magniant is director, EMEA, for Publicis Net Intelligenz"][/caption] Stanislas Magniant, managing director of Publicis Net Intelligenz, is one of Paris’  leading experts on digital branding and e-reputation. That is to say, how is your brand perceived online ? How are people engaging with you ? Stan can be seen in this (French) Bu ...

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Vanguard Company Reprise

Harvard Professor Rosabeth Moss Kanter (see previous post) argues that leadership in the 21st century means putting your values ahead of what people might be telling you to do for the short term. It means standing up and becoming vocal champions for what is right--for actions and strategies that will protect and nurture the brand over time. Leadership is about collaboration and the development of constituen ...

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Search Marketing and the Communicator’s Tool Kit

Advances in search engine marketing are dramatically changing the way people obtain information, which in turn is impacting the communicator’s tool kit.  With Google Instant, people only need to type a few letters for the most popular and relevant search results to appear. As people type less to get the info they need, search terms (those words you hyperlink in press releases to your website pages) will nee ...

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Are You a Vanguard Company?

Harvard Professor Rosabeth Moss Kanter captures five years of global business analysis in her latest book, Supercorp: how vanguard companies create innovation, profits, growth and social good. We paraphrase here Ms. Kanter’s four characteristics of sustainable and successful businesses, and ask a relevant question for each. 1. An enterprise has to be defined in terms of how it serves society; it must integr ...

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A Media Event for the Conversation Age

As the world’s third-largest communications and engagement network, MSLGROUP has a unique perspective on the conversation age.  Several of our agencies have events expertise—PublicisLive, Emotion, PBJS, Publicis Meeting and Publicis Events—and they know better than anyone the impact that important gatherings can have on industries, markets and the people who buy goods and services. Of particular relevance t ...

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Bankers vs. Banksters: Back to Better Times

Bankers traditionally have been perceived as the corner stone of their communities, lending money to businesses and individuals to help them prosper. Banksters take the money and run. Restoring the damaged image requires a new set of values and candor. The image of Northern Rock customers queuing outside for their money will take many years to fade from people’s memories. As our colleagues at Capital MSL pu ...

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Performance with Purpose

Our colleagues at Kekst & Company recently underlined the rise of a “new populism,” which has “emboldened a push for wholesale changes that will affect every public company—changes in disclosure practices, proxy voting processes, executive compensation, risk management and taxation.” We call such an ethos “Performance with Purpose.” Nothing wrong with making a profit, but don’t do it at the expense of t ...

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Value for All: A Corporate Constitution

How many times do we hear in corporate and financial circles that we need to be providing value to our shareholders?  It’s a fundamental part of capitalism. But the global financial crisis has caused a fundamental shift toward what we call “value for all.”  In our social world, where anyone with a computer or smartphone has a voice, companies and brands have to prove they are creating value for all stake-ho ...

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Tuning out the boss and client

Would you ever think of “tuning out” your boss or client during a meeting? Ignoring them entirely or failing to act on a request? Hardly the best way to make a good name for yourself. Yet some companies are doing just that, metaphorically speaking of course, when it  comes to social media. Consumers are both a brand’s client and boss in today’s social world. They can praise  a new product or raise a raucous ...

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Trust Breakdown, Trust Refresh: A Lesson from Banks

In Cleveland Vs. Wall Street, Swiss filmmaker Jean-Stéphane Bron captures the pain of ordinary people hit by the financial crisis.  As the film’s mock trial progresses, he demonstrates how people come together to save their community.  Yet he also clearly portrays people’s anger over banks, which leads us to the MSLGROUP study: “The banking industry in post-crisis times: From vanished trust to evidence-base ...

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