Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Responsive & Responsible Leadership In Action

By Guillaume Herbette, Global CEO, MSLGROUP In his recent op-ed, my colleague Nigel Salter, CEO of Salterbaxter MSLGROUP, placed the onus on business to mend the gap it has with society. “Business need to re-connect to society and its needs, deploying its amazing innovation and capacity to address global challenges and see these challenges for what they really are: a truly rare opportunity to rethink the re ...

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Why The Gap Between Business & Society Needs to be Closed

By Nigel Salter, CEO, Salterbaxter MSLGROUP The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our institutions and what many see as the liberal elite is struggling to be heard. Political upheaval and election results like Brexit and the Trump election; increasing demands for transparency and disclosure; the kick in the teeth to ...

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Infographic: Food’s Power To Transcend In 2017

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle This article first appeared on: The Holmes Report And after the onslaught of discord and division on the political front, food continues to transcend and be the connective force of our society. There’s tremendous power in humans coming together over a collective bowl, connecting back to our commonality as creatures ...

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How MSLGROUP Set-up a Platform for Knowledge Sharing

An interview with MSLGROUP's Anthony Poncier, Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management by Collaboratif-info's Olivier Roberget. At its heart, a Knowledge Management project is primarily a human project. ‘Human engagement’ begins from the first moment needs are collected, and continues well after the platform contributes to a us ...

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Food & Beverage: 2017’s Top Conversation Starter

After a year of discord and division over the politics of governance, consumers in 2017 will turn to something we can all agree on. Food and drink will bring us together with a greater force than ever before. It will connect our families and communities – revered as nature’s gift and delivered with the powers of emerging science and technology. We won’t return to three square meals at the family table; rath ...

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Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce and our technology practice published an one-of-a kind virtual reality playbook for marketers and communications professionals. Our People’s Lab research and insights team were instrumental in developing a comprehensive ebook on the ...

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Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also explored the importance of ‘value’ in the business of PR - a theme that needs to be hammered home with every communications professional and every business. Our experts assessed the success of our employee mentoring program GROW ...

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Earned Content Goes Omnichannel: Turning Conversation into Commerce

Introducing the Conversation2Commerce Platform In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Public Media, has launched an influence-to-impact performance platform that combines aspects of public relations, advertising, digital, and shopper marketing. Called Conversation2Commerce, this communications platform extracts far gre ...

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Crisis and Social Media: How to Avoid Fuelling the Flame

By Alessandro Chiarmasso, Practice Leader Corporate, MSL Italia The right assessment of the situation, message and messenger is key to managing, and not unduly suffering from, a single social media post during a crisis. It is a well-known aphorism that reputation takes years to build and nurture but minutes to destroy. Every day countless corporate crises reconfirm this truism, exploding in both the real wo ...

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European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, I enjoyed again with this millésime reviewing la crème de la crème of the best projects in Europe: lots of great ideas here, solidly grounded into accurate insights and foresights, creatively executed and delivering on tangible re ...

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