Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

61st Political Salon by MSLGROUP Germany

On 1 December, MSLGROUP Germany hosted the 61st Political Salon with Thomas Oppermann, head of the parliamentary group of the SPD in the German Bundestag since 2013. The central topic of the evening was social-democratic politics in times of global crises and political change. [caption id="attachment_19016" align="aligncenter" width="600"] MSLGROUP Germany's political salon on 01.12.16 with Thomas Oppermann ...

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Rethinking How Influence Flows

For more than a century, PR professionals have worked to earn credibility and trust by convincing reporters, third parties, and influencers to share a point of view or validate a truth. As every communicator knows, there is tremendous value in positive earned – read: not paid for – content. It is pure. And in that purity there is power. Research shows that media coverage, influencer content, ratings, and re ...

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Engaging Stakeholders through Inspiration

By Erik Martens, Director Public Affairs, MSLGROUP Netherlands BP in the Netherlands continually connects with its clients and broader stakeholder base in a variety of ways. In 2015 it decided to significantly expand these efforts. Instead of a yearly relationship-building event, BP wanted to organise a number of themed ‘inspiration sessions’. MSLGROUP in the Netherlands developed a blueprint for the progra ...

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Infrastructure Spending: It’s Gonna Be Yuge… Maybe

By Elissa Dodge, Executive Vice President, Qorvis MSLGROUP Additional federal spending on infrastructure shouldn’t be an issue in the next Congress. After all, there is widespread, bipartisan agreement that there is a tremendous need for infrastructure improvements and President-elect Donald Trump has said improving our nation’s crumbling roads, bridges and “third world” airports is a top priority for him. ...

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Would Bernie Have Won?

By Joshua B. Gardner, Vice President, Qorvis MSLGROUP “Welcome to the election from hell.” That was my intro to a piece I co-wrote with several former colleagues for a major magazine this past May, just a month before I joined MSLGROUP. We were a rag-tag group of market researchers led by an even more rag-tag founder and CEO. The five of us – our founder/CEO included – crisscrossed the country listening to ...

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Under Trump – Enviros Gear Up for a Fight

by Sheila McLean, SVP/Director U.S. Citizenship & Sustainability, MSLGROUP Environmental leaders from around the world gathered this week in Morocco to flush out details of the Paris climate change accord despite fears that the work will be undone by President-Elect Donald Trump and a Republican-led Congress. Trump is expected to move quickly to reverse the Obama/Clinton climate agenda, including pullin ...

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Trump & Obamacare: What Does Repeal & Replace Really Mean?

By Chuck Alston, SVP, Director of Health Policy and Public Affairs, QORVIS MSLGROUP A pledge to “repeal and replace” Obamacare was the Trump campaign’s central message on health care. While the catchphrase captures the discontent many feel about the U.S. health care system, what a slogan can’t capture is the hard road that lies ahead for the new president and Congress as they seek to make good on Donald Tru ...

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Election Results Point To Vast Changes In U.S. Economic Policies & Big Increase In The Deficit

By Stan Collender, Executive Vice President, Qorvis MSLGROUP The combination of a Donald Trump presidency and a Republican House and Senate means that many, and perhaps all, of the brakes that have limited economic policymaking in Washington the past 8 years will be removed in the next Congress. GOP control of the White House and Congress means that the congressional budget process that had been abandoned o ...

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A Guide to the Trump Administration

Qorvis MSLGROUP provides a first look at the people and players behind the most unlikely presidential campaign in American history. For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump. Like ...

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From Deleted Emails to Cybersecurity – How President-elect Trump Will Shift Tech Focus

By Cara Lombardi, Executive Vice President, Qorvis MSLGROUP Technology and its role in the presidential campaign seemed to be everywhere you looked this election season. Unfortunately, it wasn’t the conversation we were hoping for. Instead of substantive IT policy discussions, coverage fixated on WikiLeaks, private servers, hacked emails and early morning Tweetstorms. While pages and pages could be (and hav ...

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