Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

A Trump Foreign Policy: From Bluster to Reality

By Gregory Lagana, Executive Vice President, Qorvis MSLGROUP What will American foreign policy will look like in a Donald Trump administration? There is anxiety in the U.S. and abroad because Mr. Trump did not lay out a comprehensive vision during the campaign. Instead, he gave us unconnected pieces of his mind on subjects ranging from ISIS, Putin and trade agreements to our obligations to our allies. And s ...

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Making a Case for American Trade Again

By Matt Lauer, Executive Vice President, Qorvis MSLGROUP President-elect Donald Trump made throwing out America’s international and trade agreements a hallmark of his campaign. His election is a rebuke to the globalists who have been part of the American presidency for the past 70 years. Free traders are in for rough ride over the next term. In the first 100 days, “I will announce my intention to renegotiat ...

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Under Trump, the Future of Defense Remains Relatively Uncertain

By Keith Strubhar, Senior Vice President, Qorvis MSLGROUP What does the future hold in the defense sector with the Trump victory and a Republican Congress? As with all questions this soon after an election, it may take some time to get a definitive answer, but let’s take a quick look. One thing is for sure, the Defense sector will be in shock for months to come as it tries to figure out what a Trump adminis ...

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Governing a Divided Nation

By Michael Petruzzello, Managing Director, Qorvis MSLGROUP Washington D.C. based Qorvis MSLGROUP has always prided itself on a campaign-style approach to public affairs and advocacy. Our people are campaign people, having worked on dozens of campaigns, from small-town mayor to President of the United States. We deploy strategies that are nimble and opportunistic to get our clients heard in a competitive med ...

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Re-positioning the Golden Drum Festival – Inspired to Inspire

The 23rd edition of the Golden Drum Festival, one of the most prestigious events in the creative industry, has come to an end. In a QnA with brief.pl, Sebastian Hejnowski, CEO of MSLGROUP CEE discusses MSLGROUP's role in organizing this year’s Golden Drum festival as the event's strategic partner and the jury's views, which constituted of experts from MSLGROUP. Q. What was MSLGROUP's role in organizing the ...

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PR Industry in Europe – Coming of Age | #WorldPRReport

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The dramatic disruptions created by the convergence of technologies and the empowerment of people equally affect the whole European continent. But while the comms industry feels upside down these days, the PR world has more reason to embrace change than to fear it. On the corporate side of our business as well as on the consumer side, we are comf ...

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PRovoke16: Earned Beats Paid In Moving From Influence To Sales

When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more. MIAMI—When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more, attendees at PRovoke16 heard from Procter & Gamble and MSLGROUP during a session on “The Brand New Influence: Innovations in Consumer Engagement.” Guill ...

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The Power of Foreign Correspondents for Effective PR

By Dr. Jochen Legewie, Japan, CNC Communications & Network Consulting Smart communications comes in many different shapes and sizes. For really effective global PR, one major opportunity is often overlooked - foreign correspondents. This is true for all industries but especially regulated ones such as energy. Let’s take a closer look at two concrete examples of European firms active in Japan. Amplifying ...

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Opportunity for True Integration

The rise of programmatic targeting exemplifies how various disciplines can truly support each other to create maximum influence. Performance marketing is the most measurable, transparent, and accountable form of marketing to drive incremental impact and ROI faster and at scale. One aspect of this is programmatic media buying, simply defined as a way to specifically target the audience you wish to see your a ...

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Establishing a Position of Leadership in the Energy Industry; Why Bother?

By Liam Clark, Director, CNC Communications & Network Consulting When you think energy sector you don’t necessarily instantly think consumer brand. When reviewing the UK’s internationally recognised Superbrands 2016 list it is instantly apparent that not one energy company or brand features in the Top 20 Consumer Brands list. The list is instead dominated by the likes of Apple, Rolex, Mercedes-Benz and ...

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